Definition of 1. Enterprise Research

Enterprise research refers to the process of collecting, analyzing and evaluating the information of benchmarking enterprises to understand the strategies, capabilities, strengths, weaknesses, dynamics and expectations of benchmarking enterprises, so as to provide the basis and reference for enterprises to formulate their own strategies and marketing strategies. Enterprise research is an important part of enterprise strategic management, and it is a necessary means for enterprises to understand the market environment, grasp market opportunities, respond to market challenges, and enhance market competitiveness.

The core of enterprise research is benchmarking enterprise analysis, that is, the information of benchmarking enterprises is systematically collated, summarized, compared, evaluated and predicted to reveal the characteristics, advantages and disadvantages, trends and trends of benchmarking enterprises, so as to provide support for enterprises to formulate corresponding competitive strategies. The goal of benchmarking enterprise analysis is to find out the strengths and weaknesses of benchmarking enterprises, find differentiation and breakthrough points, and formulate effective competitive strategies.

Scope of 2. Enterprise Research

The scope of enterprise research includes direct benchmarking enterprises, potential benchmarking enterprises, substitute benchmarking enterprises and indirect benchmarking enterprises.

Direct benchmarking enterprises are enterprises that compete with enterprises in the same market, the same segment, the same target customer group and the same product category. Direct benchmarking enterprise is the most direct competitive threat faced by enterprises, and it is also the key object of enterprise research. For example, the direct benchmarking companies of Shangpu Consulting include consulting agencies that also provide market research, investment and financing consulting, IPO listing consulting and other services, such as Analysys Consulting, Huasheng Consulting, and China Business Consulting.

A potential benchmarking enterprise is an enterprise that has the ability and willingness to enter the market or segment in which the enterprise is located, but has not yet implemented or has just implemented. Potential benchmarking enterprises are the potential competitive threats faced by enterprises, and they are also important objects of enterprise research. For example, the potential benchmarking enterprises of Shangpu consulting include those with advantages of capital, technology and talents, and are interested in entering the consulting industry, such as Internet companies, financial institutions, research institutions, etc.

A substitute benchmarking company is a company that provides products or services that meet the same or similar customer needs, but in different forms or ways. Substitute benchmarking enterprises are indirect competitive threats faced by enterprises, and they are also auxiliary objects of enterprise research. For example, Champ Consulting's alternative benchmarking companies include companies that provide products or services that can help customers solve problems or improve efficiency, such as data analysis software, online education platforms, and self-media.

Indirect benchmarking enterprises are enterprises that are in the same market or segment as the enterprise, but have different target customer groups, product categories or value propositions. Indirect benchmarking enterprise is the weakest competitive threat faced by enterprises, and it is also a secondary object of enterprise research. For example, Champ Consulting's indirect benchmarking companies include companies that provide different types or levels of consulting services, such as strategic consulting, management consulting, and human resources consulting.

Content of 3. Enterprise Research

The content of enterprise research includes the basic situation of benchmarking enterprises, competitive strategy, core competitiveness, market performance, product strategy, price strategy, channel strategy, promotion strategy, etc.

The basic information of benchmarking enterprises refers to the enterprise name, registered capital, establishment time, legal representative, shareholder structure, organizational structure, business scope, geographical location, corporate culture, development process and other information of benchmarking enterprises. This information can help enterprises understand the background, scale, qualification, status and other basic information of benchmarking enterprises. For example, the basic situation of the benchmark enterprise Analysys Consulting of Shangpu Consulting is: Analysys Consulting was established in 2000 and is one of the earliest Internet data analysis and consulting service providers in China. Its registered capital is 50 million, its legal representative is Zhang Yi, its shareholder structure is Zhang Yi, Analysys International, Analysys Data, etc., and its organizational structure is President's Office, Marketing Department, Research Department, Consulting Department, Technology Department, Finance Department, etc, its business scope includes Internet data analysis, Internet industry research, Internet investment and financing consultation, etc. Its geographical location is Zhongguancun, Haidian District, Beijing. Its corporate culture is "professionalism, innovation, cooperation and win-win". Its development process is established in 2000. It launched the China Internet Data Analysis Platform in 2004, obtained Analysys International investment in 2006, launched the China Internet Industry Research Report in 2008, launched the China Internet Investment and Financing Consulting Service in 2010, and launched the China Internet Information System in 2012, the China Internet Innovation Index was launched in 2014, the China Internet Business Incubator Evaluation System was launched in 2016, the China Internet Enterprise Competitiveness Ranking List was launched in 2018, and the China Internet Corporate Social Responsibility Report was launched in 2020.

The competitive strategy of benchmarking enterprises refers to the overall, long-term and targeted action plan taken by benchmarking enterprises in order to gain advantages and profits in the market. The choice of competitive strategy depends on the benchmarking enterprise's objectives, resources, capabilities, strengths, weaknesses, opportunities and threats. There are many types of competitive strategies, such as cost leadership, differentiation, focus, innovation, and alliance strategies. For example, the competitive strategy of Huasheng Consulting, a benchmark enterprise of Shangpu Consulting, is: Huasheng Consulting was established in 2005 and is a leading investment and financing consulting service provider in China. It focuses on providing IPO listing consulting, merger and reorganization consulting, private equity consulting and other services for small and medium-sized enterprises. Its competitive strategy is to adopt a focused strategy, that is, in a segmented market or field, by providing professional, high-quality and efficient services, meet the special needs of customers, so as to obtain competitive advantage and high profits.

The core competitiveness of benchmarking enterprises refers to the unique ability or resources that benchmarking enterprises have in the market, which are difficult to imitate and can create value continuously. Core competitiveness is the core advantage of benchmarking enterprises, but also the core obstacle of benchmarking enterprises, and the key content of enterprise research. There are many elements of core competitiveness, such as brand, technology, talents, channels, customers, funds, knowledge, culture and so on. For example, the core competitiveness of China Business Consulting, a benchmarking enterprise of Shangpu Consulting, is: Founded in 1999, China Business Consulting is the largest market research service provider in China, with the most extensive market research network in the country, covering 31 provinces, municipalities and autonomous regions and more than 300 cities across the country, with more than 1000 professional market researchers and more than 20 million pieces of market data and information, with more than 10000 market research reports in industries and fields, more than 5000 successful cases and customers, its core competitiveness is its strong market research capabilities and resources.

The market performance of a benchmarking enterprise refers to the sales, market share, growth rate, profit margin, customer satisfaction, brand awareness, brand loyalty and other indicators of the benchmarking enterprise in the market, which can reflect the market position, market influence, market potential and market risk of the benchmarking enterprise. For example, the market performance of Analysys Consulting, a benchmark enterprise of Shangpu Consulting, is: according to the data of China Consulting Industry Association, in 2022, the sales volume of Analysys Consulting will be 1 billion yuan, the market share will be 10%, the growth rate will be 20%, the profit rate will be 15%, the customer satisfaction will be 90%, the brand awareness will be 80%, and the brand loyalty will be 70%, ranking third in China's consulting industry.

Shangpu Consulting-providing professional solutions for corporate strategic decisions: This is the official website of Shangpu Consulting, introducing their scope of services, customer cases, industry observations, etc. Shangpu Consulting is an institution specializing in market research, investment and financing consulting, IPO listing consulting and other businesses. It has a foreign-related investigation license issued by the National Bureau of Statistics and has provided professional services to more than 5000 clients.

About us Shangpu Consulting: This is Shangpu Consulting's page about us, introducing their company profile, development history, competitive strategy, core competitiveness, corporate culture and other content. Shangpu Consulting was established in 2008, formerly known as the Information Center of the State Economic and Trade Commission. It is one of the earliest consulting institutions in China to provide special market research services, and it is also one of the institutions with the most complete qualification certificates in the industry.

About us Champ Consulting: This is the About Us page of Champ Consulting's mobile website. The content is similar to the previous page, but more concise.