Definition of 1. Competitor Research

Competitor research refers to the process of collecting, analyzing and evaluating competitors' information to understand competitors' strategies, capabilities, strengths, weaknesses, dynamics and expectations, so as to provide a basis and reference for enterprises to formulate their own strategies and marketing strategies. Competitor research is an important part of corporate strategic management. It is a necessary means for companies to understand the market environment, grasp market opportunities, respond to market challenges, and enhance market competitiveness.

The core of competitor research is competitor analysis, that is, the systematic collation, induction, comparison, evaluation and prediction of competitor information to reveal the characteristics, strengths and weaknesses, trends and trends of competitors, so as to provide support for enterprises to formulate corresponding competitive strategies. The goal of competitor analysis is to identify the strengths and weaknesses of competitors, find differentiation and breakthrough points, and develop effective competitive strategies.

Scope of 2. Competitor Survey

The scope of competitor research includes direct competitors, potential competitors, substitute competitors and indirect competitors.

A direct competitor is an enterprise that competes with an enterprise in the same market, in the same segment, in the same target customer group, and in the same product category. Direct competitors are the most direct competitive threats faced by enterprises, and they are also the key objects of enterprise competitor research. For example, the direct competitors of Shangpu Consulting include consulting agencies that also provide market research, investment and financing consulting, IPO listing consulting and other services, such as Analysys Consulting, Huasheng Consulting, and China Business Consulting.

A potential competitor is an enterprise that has the ability and willingness to enter the market or segment in which the enterprise is located, but has not yet implemented or has just implemented. Potential competitors are the potential competitive threats faced by enterprises, and they are also important objects of enterprise competitor research. For example, potential competitors of Shangpu Consulting include companies that have advantages in capital, technology, and talents and are interested in entering the consulting industry, such as Internet companies, financial institutions, and research institutions.

A substitute competitor is an enterprise that provides a product or service that meets the same or similar customer needs, but in a different form or manner. Substitute competitors are indirect competitive threats faced by enterprises, and they are also the auxiliary objects of enterprise competitor research. For example, Champ Consulting's alternative competitors include companies that provide products or services that can help customers solve problems or improve efficiency, such as data analysis software, online education platforms, and self-media.

An indirect competitor is an enterprise that is in the same market or segment as the enterprise, but has a different target customer base, product category, or value proposition. Indirect competitors are the weakest competitive threat faced by enterprises, and they are also the secondary objects of enterprise competitor research. For example, Champ Consulting's indirect competitors include companies that provide different types or levels of consulting services, such as strategic consulting, management consulting, and human resources consulting.

Content of 3. competitor research

The content of competitor research includes the basic situation of competitors, competitive strategy, core competitiveness, market performance, product strategy, price strategy, channel strategy, promotion strategy, etc.

The basic situation of competitors refers to the competitor's enterprise name, registered capital, establishment time, legal representative, shareholder structure, organizational structure, business scope, geographical location, corporate culture, development process and other information, which can help enterprises understand the background, scale, qualification, status and other basic information of competitors. For example, the basic situation of Analysys Consulting, a competitor of Shangpu Consulting, is: Founded in 2000, Analysys Consulting is one of the earliest Internet data analysis and consulting service providers in China. Its registered capital is 50 million, its legal representative is Zhang Yi, its shareholder structure is Zhang Yi, Analysys International, Analysys Data, etc., and its organizational structure is President's Office, Marketing Department, Research Department, Consulting Department, Technology Department, Finance Department, etc, its business scope includes Internet data analysis, Internet industry research, Internet investment and financing consultation, etc. Its geographical location is Zhongguancun, Haidian District, Beijing. Its corporate culture is "professionalism, innovation, cooperation and win-win". Its development process is established in 2000. It launched the China Internet Data Analysis Platform in 2004, obtained Analysys International investment in 2006, launched the China Internet Industry Research Report in 2008, launched the China Internet Investment and Financing Consulting Service in 2010, and launched the China Internet Information System in 2012, the China Internet Innovation Index was launched in 2014, the China Internet Business Incubator Evaluation System was launched in 2016, the China Internet Enterprise Competitiveness Ranking List was launched in 2018, and the China Internet Corporate Social Responsibility Report was launched in 2020.

A competitor's competitive strategy is an overall, long-term, targeted course of action taken by a competitor in order to gain advantage and profit in the market. The choice of competitive strategy depends on the competitor's objectives, resources, capabilities, strengths, weaknesses, opportunities and threats. There are many types of competitive strategies, such as cost leadership, differentiation, focus, innovation, and alliance strategies. For example, the competitive strategy of Huasheng Consulting, a competitor of Shangpu Consulting, is: Huasheng Consulting was established in 2005 and is a leading investment and financing consulting service provider in China. It focuses on providing IPO listing consulting, merger and reorganization consulting, private equity consulting and other services for small and medium-sized enterprises. Its competitive strategy is to adopt a focused strategy, that is, in a segmented market or field, by providing professional, high-quality and efficient services, meet the special needs of customers, so as to obtain competitive advantage and high profits.

The core competitiveness of competitors refers to the ability or resources that competitors have in the market that are unique, difficult to imitate, and can continue to create value. The core competitiveness is the core advantage of competitors, but also the core obstacle of competitors, is the key content of the enterprise competitor research. There are many elements of core competitiveness, such as brand, technology, talents, channels, customers, funds, knowledge, culture and so on. For example, the core competitiveness of China Business Consulting, a competitor of Shangpu Consulting, is: Founded in 1999, China Business Consulting is the largest market research service provider in China. It has the most extensive market research network in the country, covering 31 provinces, municipalities and autonomous regions and more than 300 cities across the country. It has more than 1000 professional market researchers and more than 20 million pieces of market data and information, with more than 10000 market research reports in industries and fields, more than 5000 successful cases and customers, its core competitiveness is its strong market research capabilities and resources.

Competitor's market performance refers to the competitor's sales, market share, growth rate, profit margin, customer satisfaction, brand awareness, brand loyalty and other indicators, these indicators can reflect the competitor's market position, market influence, market potential and market risk. For example, the market performance of Shangpu Consulting's competitor Analysys Consulting is: According to the data of China Consulting Industry Association, in 2022, Analysys Consulting will have sales of 1 billion yuan, market share of 10%, growth rate of 20%, profit margin of 15%, customer satisfaction of 90%, brand awareness of 80%, brand loyalty of 70%, ranking third in China's consulting industry.

Shangpu Consulting-providing professional solutions for corporate strategic decisions: This is the official website of Shangpu Consulting, introducing their scope of services, customer cases, industry observations, etc. Shangpu Consulting is an institution specializing in market research, investment and financing consulting, IPO listing consulting and other businesses. It has a foreign-related investigation license issued by the National Bureau of Statistics and has provided professional services to more than 5000 clients.

About us Shangpu Consulting: This is Shangpu Consulting's page about us, introducing their company profile, development history, competitive strategy, core competitiveness, corporate culture and other content. Shangpu Consulting was established in 2008, formerly known as the Information Center of the State Economic and Trade Commission. It is one of the earliest consulting institutions in China to provide special market research services, and it is also one of the institutions with the most complete qualification certificates in the industry.

About us Champ Consulting: This is the About Us page of Champ Consulting's mobile website. The content is similar to the previous page, but more concise.