Significance and purpose of 1. competitor research

Competitor research is an important market research method, which aims to understand the strategies, capabilities, strengths, weaknesses, dynamics and expectations of competitors, so as to provide a basis and reference for enterprises to formulate their own strategies and marketing strategies. The significance and purpose of competitor research are as follows:

Understand the competitive environment and competitive situation, evaluate the strength and threat of competitors, find out the advantages and disadvantages of competitors, find out their own advantages and disadvantages, and formulate reasonable competitive strategies and differentiation strategies;

Understand the strategy and trend of competitors, predict the behavior and reaction of competitors, grasp the motivation and goal of competitors, find the opportunities and challenges of competitors, and formulate effective coping strategies and prevention strategies;

Understand competitors' products and services, analyze competitors' product characteristics and service quality, compare competitors' product prices and service costs, evaluate competitors' product cost performance and service satisfaction, and formulate appropriate product and service strategies;

Understand the market and customers of competitors, analyze the market size and market share of competitors, study the market segmentation and market positioning of competitors, explore the market opportunities and market risks of competitors, and formulate effective market strategies and marketing strategies;

Understand the innovation and development of competitors, pay attention to the technological innovation and management innovation of competitors, learn from the successful experience and failure lessons of competitors, learn from the excellent practices of competitors and avoid the wrong practices of competitors, and formulate favorable innovation strategies and development strategies.

Competitor Research Services 2. Champ Consulting

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu consulting has rich professional experience and customer resources in competitor research. With its strong consulting innovation ability, first-class service quality and strong market competitiveness, it is highly recognized by all walks of life. Now it has become one of the most leading and authoritative competitor research service providers in China. Champ Consulting's competitor research services include the following steps:

The determination of the research object: according to the customer's needs and objectives, determine the scope and number of competitors to be investigated, and list the main competitors in the industry according to the criteria of popularity, market share, product category, geographical distribution, etc., from strong to weak, and investigate in turn;

The setting of research content: according to the customer's concerns and problems, determine the content and dimensions of the competitors to be investigated, including the competitor's strategy, capabilities, advantages, disadvantages, dynamics and expectations, as well as the products, prices, channels, promotion and other aspects of the competitors related to the customer;

Selection of research channels: according to the customer's budget and time, select appropriate research channels and methods, including first-hand channels and second-hand channels. First-hand channels refer to information obtained directly from competitors or related personnel, such as interviews, questionnaires, observations, trials, etc. Second-hand channels refer to information obtained indirectly from other sources, such as networks, media, databases, reports, etc;

The collection and analysis of research data: according to the research content and channels, collect and organize the relevant data and information of competitors, including quantitative data and qualitative data. Quantitative data refers to the data that can be expressed by figures or statistical methods, such as sales volume, market share, price, cost, profit, etc., and qualitative data refers to the data that can be expressed by words or charts, such as strategy, ability, advantages, disadvantages, dynamics, expectations, etc., analyze and evaluate the collected data and information, and use SWOT analysis method, Porter's five forces analysis method, Boston matrix method, value chain analysis method and other tools to reveal the characteristics and laws of competitors from different angles and levels, find out the opportunities and challenges of competitors, and find out the advantages and disadvantages of competitors, compare the differences and similarities of competitors, evaluate the strength and threat of competitors;

The introduction of the research object, respectively, introduces the basic situation of each competitor, such as name, background, scale, region, products, services, etc;

The analysis of research content, respectively analyze the strategy, ability, advantages, disadvantages, dynamics and expectations of each competitor, as well as the products, prices, channels, promotion and other aspects of competitors related to customers, use data, charts, cases and other methods to show the characteristics and laws of competitors, find out the opportunities and challenges of competitors, and find out the advantages and disadvantages of competitors, compare the differences and similarities of competitors, evaluate the strength and threat of competitors;

ResearchConclusionSummarize the overall situation and relative position of competitors, summarize the main advantages and disadvantages of competitors, summarize the main opportunities and challenges of competitors, and put forward the main threats and influences of competitors;

Research recommendations, based on researchConclusionPropose coping strategies and preventive strategies for competitors, including how to use competitors' disadvantages and challenges, how to resist competitors' advantages and opportunities, how to consolidate their own advantages and opportunities, and how to improve their own disadvantages and risks;

Attachment to the research appendix, additional data, charts, cases, tools, references and other information used in the research process for customer review and verification.

The presentation of the research report, according to the customer's needs and preferences, choose the appropriate presentation method and media, such as text, graphics, audio, video, PPT, PDF, etc., so that customers can read and understand.

3. the competitor research case of Champ Consulting.

In order to better demonstrate the professional capabilities and advantages of Shangpu Consulting's competitor research services, as well as the ability and results of creating value for customers, this article will use a specific case to show how Shangpu Consulting conducted for a new energy vehicle company. Competitor research, and put forward targeted suggestions and solutions.

Case Background

New energy vehicles refer to vehicles that use new power systems and partially or fully use new energy as power, mainly including pure electric vehicles, hybrid vehicles, and fuel cell vehicles. New energy vehicles have the advantages of energy saving and emission reduction, environmental protection and low carbon, technological innovation, etc., and are the development direction and focus of the future automobile industry. With the support of national policies, the growth of market demand, the improvement of technical level, the promotion of cost reduction and other factors, the development prospect of new energy vehicles is very broad, attracting the participation and competition of many automobile enterprises.

The customer is a newly established new energy vehicle company, which mainly produces and sells pure electric vehicles. It is currently in the initial stage and has not yet officially launched its products and entered the market. Customers hope to understand the competitive environment and competitive situation of the new energy automobile industry through competitor research, evaluate their competitive advantages and disadvantages, formulate reasonable competitive strategies and market strategies, and prepare for successful market entry and market share.

Case Process

Champu Consulting has accepted the client's entrustment to provide professional competitor research services, the specific process is as follows:

Determination of research objects: According to the needs and goals of customers, Shangpu Consulting has determined the scope and number of competitors that need to be investigated. According to the standards of popularity, market share, product category, geographical distribution, etc., the main competitors in the new energy automobile industry are listed, ranked from strong to weak, and investigated in turn, totaling 10, they are Tesla, BYD, Weilai, Xiaopeng, Ideal, GAC, FAW, Great Wall, Chery and Jianghuai;

The setting of research content: according to the customer's concerns and problems, Shangpu Consulting has determined the content and dimensions of the competitors to be investigated, including the strategy, ability, advantages, disadvantages, dynamics and expectations of the competitors, as well as the products, prices, channels and promotion of the competitors related to the customers;

Selection of research channels: According to the customer's budget and time, Shangpu Consulting has selected appropriate research channels and methods, including first-hand channels and second-hand channels. First-hand channels refer to information obtained directly from competitors or related personnel, such as interviews, questionnaires, observations, trials, etc., and second-hand channels refer to information obtained indirectly from other sources, such as networks, media, databases, reports, etc;

The collection and analysis of survey data: according to the survey content and channels, Champ Consulting collected and sorted out the relevant data and information of competitors, including quantitative data and qualitative data, analyzed and evaluated the collected data and information, and revealed the characteristics and laws of competitors from different angles and levels by using SWOT analysis, Porter's five-force analysis, Boston Matrix, value chain analysis and other tools, identified the opportunities and challenges of competitors, identified the strengths and weaknesses of competitors, compared the differences and similarities of competitors, and assessed the strengths and threats of competitors;

Preparation and presentation of the research report: Champ Consulting prepared the research report based on the analysis and evaluation of the research data, including the title,Abstract、Keywords、Text、Conclusionrecommendations, appendices, etc,TextAccording to the research content and dimensions, the part introduces and analyzes the situation of each competitor in chapters, presents the research report, and selects the presentation methods and media such as text, graphics, audio, video, PPT, PDF, etc. according to the needs and preferences of customers, so that customers can read and understand.

ResearchConclusion: Shangpu Consulting summarizes the competitive environment and competitive situation of the new energy vehicle industry, summarizes the overall situation and relative position of competitors, summarizes the main advantages and disadvantages of competitors, puts forward the main opportunities and challenges of competitors, and evaluates the main threats and influences of competitors. ResearchConclusionAs follows:

The competitive environment of the new energy vehicle industry is complex and changeable, affected by policies, markets, technology, costs and other aspects, there are uncertainties and risks, but there is also huge development potential and space;

The competition situation of the new energy automobile industry is fierce, with many participants, various forms of competition, extensive competition content, continuous improvement of competition level, continuous change of competition pattern and continuous transfer of competitive advantages;

The overall situation of competitors is diversified, including traditional automobile enterprises and emerging automobile enterprises at home and abroad, with large, medium and small scale and strength, different products and services, different markets and customers, and different strategies and trends;

The relative positions of competitors are hierarchical, with different roles and positions such as leaders, followers, challengers, and latecomers, different competitive and cooperative relationships, and different competitive influences and pressures;

The main advantages of competitors are brand, technology, channel, service and so on. Some competitors have high brand awareness and reputation, some competitors have strong technological innovation ability and technological leading advantage, some competitors have wide channel coverage and channel control ability, and some competitors have better service quality and service satisfaction;

The main disadvantages of competitors are cost, quality, safety, efficiency and so on. Some competitors face higher cost pressure and cost control problems, some competitors face lower quality level and quality problems, some competitors face greater security risks and hidden dangers, and some competitors face slower efficiency improvement and efficiency bottleneck;

The main opportunities for competitors are policy, market, innovation, cooperation, etc. Some competitors can use the support and guidance of national policies to obtain policy preferences and subsidies. Some competitors can use the growth and changes of market demand to expand market space and Share, some competitors can use the breakthrough and leadership of technological innovation to improve product competitiveness and differentiation, some competitors can use the resources and capabilities of partners to achieve win-win cooperation and complementary advantages;

The main challenges of competitors are norms, competition, consumers, environment and so on. Some competitors need to adapt to the formulation and implementation of industry norms and abide by laws, regulations and industry standards. Some competitors need to deal with the attacks and defenses of competitors and maintain their competitive advantage and competitive position. Some competitors need to meet the needs and expectations of consumers and improve their cognition and trust, some competitors need to pay attention to environmental changes and impacts to achieve environmental protection and sustainable development;

The main threats to competitors are Tesla, BYD, Weilai and other competitors, which have strong brand, technology, channel, service and other advantages, occupy a high market share and market influence, and pose greater competitive pressure and competitive challenges to customers.

Research Proposal: Champ Consulting Based on ResearchConclusion, for customers to propose coping strategies and prevention strategies for competitors, including how to use the disadvantages and challenges of competitors, how to resist the advantages and opportunities of competitors, how to consolidate their own advantages and opportunities, how to improve their own disadvantages and risks. Research recommendations are as follows:

Make use of the disadvantages and challenges of competitors, identify the shortcomings and weaknesses of competitors, propose their own solutions and optimization plans for the cost, quality, safety, efficiency and other aspects of competitors, highlight their own advantages and characteristics, and build their own core competitiveness and differentiated competitiveness;

Resist the advantages and opportunities of competitors, analyze the long board and strong points of competitors, formulate their own coping strategies and prevention strategies for the advantages of competitors' brands, technologies, channels, services, etc., reduce the advantages and influence of competitors, and avoid opportunities and threats of competitors;

Consolidate your own advantages and opportunities, give full play to your own advantages and expertise, formulate your own development strategies and marketing strategies for your own brand, technology, channels, services and other advantages, enhance your own brand awareness and reputation, and enhance your own Technological innovation capabilities and technological leadership, expand their own channel coverage and channel control capabilities, improve their own service quality and service satisfaction, use the support and guidance of national policies, the growth and change of market demand, the breakthrough and leading of technological innovation, the resources and capabilities of partners and other opportunities to expand market space and share, enhance product competitiveness and differentiation;

Improve one's own disadvantages and risks, overcome one's own disadvantages and shortcomings, formulate one's own solutions and optimization plans for one's own cost, quality, safety, efficiency and other aspects, reduce one's own cost pressure and cost control problems, improve one's own quality level and quality problems, eliminate one's own safety risks and hidden dangers, and speed up one's own efficiency improvement and efficiency bottleneck, adapt to the formulation and implementation of industry norms, comply with laws and regulations and industry standards, respond to competitors' attacks and defenses, maintain competitive advantages and competitive positions, meet consumer needs and expectations, improve consumer awareness and trust, and pay attention to environmental changes And impact, to achieve environmental protection and sustainable development.