The Significance and Purpose of 1. Enterprise Research

Enterprise research is an important market research method, which aims to understand the strategies, capabilities, strengths, weaknesses, dynamics and expectations of benchmarking enterprises, so as to provide a basis and reference for enterprises to formulate their own strategies and marketing strategies. The significance and objectives of corporate research can be summarized as follows:

Understand the competitive environment and competitive situation, evaluate the strength and threat of benchmarking enterprises, find out the advantages and disadvantages of benchmarking enterprises, find out their own advantages and disadvantages, and formulate reasonable competitive strategies and differentiation strategies;

Understand the strategies and trends of benchmarking enterprises, predict the behaviors and reactions of benchmarking enterprises, grasp the motivation and objectives of benchmarking enterprises, find the opportunities and challenges of benchmarking enterprises, and formulate effective coping strategies and prevention strategies;

Understand the products and services of benchmarking enterprises, analyze the product characteristics and service quality of benchmarking enterprises, compare the product prices and service costs of benchmarking enterprises, evaluate the product cost performance and service satisfaction of benchmarking enterprises, and formulate appropriate product strategies and service strategies;

Understand the market and customers of benchmarking enterprises, analyze the market size and market share of benchmarking enterprises, study the market segmentation and market positioning of benchmarking enterprises, explore the market opportunities and market risks of benchmarking enterprises, and formulate effective market strategies and marketing strategies;

Understand the innovation and development of benchmarking enterprises, pay attention to the technological innovation and management innovation of benchmarking enterprises, learn from the successful experience and failure lessons of benchmarking enterprises, learn from the excellent practices of benchmarking enterprises and avoid the wrong practices of benchmarking enterprises, and formulate favorable innovation strategies and development strategies.

Corporate Research Services 2. Champ Consulting

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu consulting has rich professional experience and customer resources in enterprise research. With its strong consulting innovation ability, first-class service quality and strong market competitiveness, it is highly recognized by all walks of life. Now it has become one of the leading and authoritative enterprise research service providers in China. Champ Consulting's corporate research services include the following steps:

Determination of research objects: according to the needs and objectives of customers, determine the scope and number of benchmarking enterprises that need to be investigated, and list the main benchmarking enterprises in the industry according to the standards of popularity, market share, product category and geographical distribution, and investigate in turn from strong to weak;

The setting of research content: according to the customer's concerns and problems, determine the content and dimensions of the benchmarking enterprises that need to be investigated, including the strategy, capabilities, advantages, disadvantages, dynamics and expectations of the benchmarking enterprises, as well as the products, prices, channels, promotion and other aspects of the benchmarking enterprises related to customers;

Selection of research channels: according to the customer's budget and time, select appropriate research channels and methods, including first-hand channels and second-hand channels. First-hand channels refer to information obtained directly from benchmarking enterprises or relevant personnel, such as research, questionnaires, observation, trial, etc. Second-hand channels refer to information obtained indirectly from other sources, such as networks, media, databases, reports, etc;

The collection and analysis of research data: according to the research content and channels, collect and organize the relevant data and information of benchmarking enterprises, including quantitative data and qualitative data. Quantitative data refers to the data that can be expressed by figures or statistical methods, such as sales volume, market share, price, cost, profit, etc., and qualitative data refers to the data that can be expressed by words or charts, such as strategy, ability, advantages, disadvantages, dynamics, expectations, etc., analyze and evaluate the collected data and information, and use SWOT analysis method, Porter's five-force analysis method, Boston matrix method, value chain analysis method and other tools to reveal the characteristics and laws of benchmarking enterprises from different angles and levels, find out the opportunities and challenges of benchmarking enterprises, and find out the advantages and disadvantages of benchmarking enterprises, compare the differences and similarities of benchmarking enterprises, and evaluate the strength and threat of benchmarking enterprises;

The introduction of the research object, respectively, introduces the basic situation of each benchmark enterprise, such as name, background, scale, region, products, services, etc;

The analysis of the research content, respectively analyze the strategy, ability, advantages, disadvantages, dynamics and expectations of each benchmarking enterprise, as well as the products, prices, channels, promotion and other aspects of benchmarking enterprises related to customers, use data, charts, cases and other methods to show the characteristics and laws of benchmarking enterprises, find out the opportunities and challenges of benchmarking enterprises, and find out the advantages and disadvantages of benchmarking enterprises, compare the differences and similarities of benchmarking enterprises, and evaluate the strength and threat of benchmarking enterprises;

ResearchConclusionSummarize the overall situation and relative position of benchmarking enterprises, summarize the main advantages and disadvantages of benchmarking enterprises, summarize the main opportunities and challenges of benchmarking enterprises, and put forward the main threats and impacts of benchmarking enterprises;

Research recommendations, based on researchConclusionPropose coping strategies and preventive strategies for benchmarking companies, including how to use the disadvantages and challenges of benchmarking companies, how to resist the advantages and opportunities of benchmarking companies, how to consolidate their own advantages and opportunities, and how to improve their own disadvantages and risks;

Attachment to the research appendix, additional data, charts, cases, tools, references and other information used in the research process for customer review and verification.

The presentation of the research report, according to the customer's needs and preferences, choose the appropriate presentation method and media, such as text, graphics, audio, video, PPT, PDF, etc., so that customers can read and understand.

3. the case of corporate research from Champ Consulting.

In order to better demonstrate the professional capabilities and advantages of Shangpu Consulting's corporate research services, as well as the ability and results of creating value for customers, this article will use a specific case to show how Shangpu Consulting conducted corporate research for a new energy vehicle company. And put forward targeted suggestions and solutions.

Case Background

New energy vehicles refer to vehicles that use new power systems and partially or fully use new energy as power, mainly including pure electric vehicles, hybrid vehicles, and fuel cell vehicles. New energy vehicles have the advantages of energy saving and emission reduction, environmental protection and low carbon, technological innovation, etc., and are the development direction and focus of the future automobile industry. With the support of national policies, the growth of market demand, the improvement of technical level, the promotion of cost reduction and other factors, the development prospect of new energy vehicles is very broad, attracting the participation and competition of many automobile enterprises.

The customer is a newly established new energy vehicle company, which mainly produces and sells pure electric vehicles. It is currently in the initial stage and has not yet officially launched its products and entered the market. Customers hope to understand the competitive environment and competitive situation of the new energy automobile industry through enterprise research, evaluate their competitive advantages and disadvantages, formulate reasonable competitive strategies and market strategies, and prepare for successful market entry and market share.

Case Process

Shangpu Consulting has accepted the client's entrustment to provide professional enterprise research services to the client, the specific process is as follows:

Determination of research objects: According to the needs and objectives of customers, Shangpu Consulting has determined the scope and number of benchmarking enterprises that need to be investigated. According to the standards of popularity, market share, product category and geographical distribution, the main benchmarking enterprises in the new energy automobile industry are listed, and 10 enterprises are investigated in turn from strong to weak, they are Tesla, BYD, Weilai, Xiaopeng, Ideal, GAC, FAW, Great Wall, Chery and Jianghuai;

The setting of research contents: according to customers' concerns and problems, Shangpu Consulting has determined the contents and dimensions of benchmarking enterprises that need to be investigated, including the strategies, capabilities, advantages, disadvantages, trends and expectations of benchmarking enterprises, as well as the products, prices, channels and promotion of benchmarking enterprises related to customers;

Selection of research channels: According to the customer's budget and time, Shangpu Consulting has selected appropriate research channels and methods, including first-hand channels and second-hand channels. First-hand channels refer to information directly obtained from benchmarking enterprises or relevant personnel, such as research, questionnaires, observation, trial, etc., and second-hand channels refer to information indirectly obtained from other sources, such as networks, media, databases, reports, etc;

Collection and analysis of survey data: according to the survey content and channels, Shangpu Consulting collected and sorted out the relevant data and information of benchmarking enterprises, including quantitative data and qualitative data, analyzed and evaluated the collected data and information, and revealed the characteristics and laws of benchmarking enterprises from different angles and levels by using SWOT analysis method, Porter's five-force analysis method, Boston matrix method, value chain analysis method and other tools, the opportunities and challenges of benchmarking enterprises are found, the advantages and disadvantages of benchmarking enterprises are found, the differences and similarities of benchmarking enterprises are compared, and the strength and threats of benchmarking enterprises are evaluated;

Preparation and presentation of the research report: Champ Consulting prepared the research report based on the analysis and evaluation of the research data, including the title,Abstract、Keywords、Text、Conclusionrecommendations, appendices, etc,TextAccording to the research content and dimensions, the situation of each benchmark enterprise is introduced and analyzed in chapters, and the research report is presented. According to the needs and preferences of customers, the presentation methods and media such as text, graphics, audio, video, PPT, PDF are selected so that customers can read and understand.

ResearchConclusion: Shangpu Consulting summarizes the competitive environment and competitive situation of the new energy vehicle industry, summarizes the overall situation and relative position of benchmarking enterprises, summarizes the main advantages and disadvantages of benchmarking enterprises, puts forward the main opportunities and challenges of benchmarking enterprises, and evaluates the main threats and impacts of benchmarking enterprises. ResearchConclusionAs follows:

The competitive environment of the new energy vehicle industry is complex and changeable, affected by policies, markets, technology, costs and other aspects, there are uncertainties and risks, but there is also huge development potential and space;

The competition situation of the new energy automobile industry is fierce, with many participants, various forms of competition, extensive competition content, continuous improvement of competition level, continuous change of competition pattern and continuous transfer of competitive advantages;

The overall situation of benchmarking enterprises is diversified, including traditional automobile enterprises and emerging automobile enterprises at home and abroad, with large, medium and small scale and strength, different products and services, different markets and customers, and different strategies and trends;

The relative position of benchmarking enterprises is hierarchical, with different roles and positions such as leader, follower, challenger and latecomer, different competitive and cooperative relations, different competitive influence and competitive pressure;

The main advantages of benchmarking enterprises are brand, technology, channel, service and so on. Some benchmarking enterprises have high brand awareness and reputation, some benchmarking enterprises have strong technological innovation ability and technological leading advantage, some benchmarking enterprises have wide channel coverage and channel control ability, and some benchmarking enterprises have better service quality and service satisfaction;

The main disadvantages of benchmarking enterprises are cost, quality, safety, efficiency and so on. Some benchmarking enterprises face higher cost pressure and cost control problems, some benchmarking enterprises face lower quality level and quality problems, some benchmarking enterprises face greater safety risks and hidden dangers, and some benchmarking enterprises face slower efficiency improvement and efficiency bottleneck;

The main opportunities of benchmarking enterprises are policy, market, innovation, cooperation and so on. Some benchmarking enterprises can take advantage of the support and guidance of national policies to obtain policy preferences and subsidies. Some benchmarking enterprises can take advantage of the growth and change of market demand to expand market space and share. Some benchmarking enterprises can take advantage of the breakthrough and leadership of technological innovation to enhance product competitiveness and differentiation, some benchmarking companies can use the resources and capabilities of their partners to achieve win-win cooperation and complementary advantages;

The main challenges of benchmarking enterprises are norms, competition, consumers, environment and so on. Some benchmarking enterprises need to adapt to the formulation and implementation of industry norms and abide by laws, regulations and industry standards. Some benchmarking enterprises need to deal with the attacks and defenses of benchmarking enterprises and maintain their competitive advantage and competitive position. Some benchmarking enterprises need to meet the needs and expectations of consumers and improve their cognition and trust, some benchmarking companies need to pay attention to environmental changes and impacts to achieve environmental protection and sustainable development;

The main threats to benchmarking companies are benchmarking companies such as Tesla, BYD, and Weilai. These benchmarking companies have strong advantages in brand, technology, channels, and services, and occupy a high market share and market influence. Customers pose greater competitive pressure and competitive challenges.

Research Proposal: Champ Consulting Based on ResearchConclusionThis paper puts forward the coping strategies and prevention strategies for benchmarking enterprises, including how to make use of the disadvantages and challenges of benchmarking enterprises, how to resist the advantages and opportunities of benchmarking enterprises, how to consolidate their own advantages and opportunities, and how to improve their own disadvantages and risks. Research recommendations are as follows:

Make use of the disadvantages and challenges of benchmarking enterprises, find out the shortcomings and weaknesses of benchmarking enterprises, put forward their own solutions and optimization schemes for the problems of cost, quality, safety and efficiency of benchmarking enterprises, highlight their own advantages and characteristics, and build their own core competitiveness and differentiated competitiveness;

Resist the advantages and opportunities of benchmarking enterprises, analyze the long board and strong points of benchmarking enterprises, formulate their own coping strategies and prevention strategies according to the advantages of benchmarking enterprises in brand, technology, channel and service, reduce the advantages and influence of benchmarking enterprises, and avoid the opportunities and threats of benchmarking enterprises;

Consolidate your own advantages and opportunities, give full play to your own advantages and expertise, formulate your own development strategies and marketing strategies for your own brand, technology, channels, services and other advantages, enhance your own brand awareness and reputation, and enhance your own Technological innovation capabilities and technological leadership, expand their own channel coverage and channel control capabilities, improve their own service quality and service satisfaction, use the support and guidance of national policies, the growth and change of market demand, the breakthrough and leading of technological innovation, the resources and capabilities of partners and other opportunities to expand market space and share, enhance product competitiveness and differentiation;

Improve one's own disadvantages and risks, overcome one's own disadvantages and shortcomings, formulate one's own solutions and optimization plans for one's own cost, quality, safety, efficiency and other aspects, reduce one's own cost pressure and cost control problems, improve one's own quality level and quality problems, eliminate one's own safety risks and hidden dangers, and speed up one's own efficiency improvement and efficiency bottleneck, adapt to the formulation and implementation of industry norms, comply with laws, regulations and industry standards, respond to the attacks and defenses of benchmarking companies, maintain competitive advantages and competitive positions, meet consumer needs and expectations, improve consumer awareness and trust, and pay attention to environmental changes And impact, to achieve environmental protection and sustainable development.