Value Chain Analysis of 1. Enterprise Research

企业研究是指在识别竞争者价值链和价值作业的基础上，通过对其价值链的调查、分析和模拟，可以测算标杆企业的成本，客观评价本企业的成本优势和劣势以及这种优势和劣势的成因，有的放矢地制定扬长避短的策略来战胜对手，取得成本领先优势。

The value chain refers to a series of value-creating activities, including primary and ancillary activities, from the procurement of raw materials to the sale of final products. The main activities include internal logistics, production, external logistics, marketing and sales, services, etc.; auxiliary activities include procurement, technology development, human resources management, infrastructure, etc. The purpose of value chain analysis is to identify the core competitiveness of enterprises, optimize the structure of the value chain of enterprises, and improve the efficiency and effectiveness of enterprises.

The steps for benchmarking enterprise value chain analysis are as follows:

Identify benchmark enterprises. According to the market positioning, product characteristics, target customers and other factors, select the competitive benchmark enterprises with the enterprise, in-depth analysis.

Identify the value chain of the benchmarking firm. Collect relevant information of benchmarking enterprises through various channels, such as enterprise overview, development process, strategic objectives, organizational structure, financial status, product line, market share, customer satisfaction, supplier relationship, technical level, innovation ability, personnel training, etc., construct the value chain model of benchmarking enterprises, and determine the main value activities and auxiliary value activities of benchmarking enterprises, as well as the relationship between them.

Analyze the value chain of benchmarking firms. The cost analysis of each value activity of the benchmark enterprise is carried out, the total cost of the benchmark enterprise and the proportion of each cost are calculated, and the cost drivers and cost control methods of the benchmark enterprise are found. At the same time, conduct a value analysis of each value activity of the benchmarking enterprise, assess the value contribution of the benchmarking enterprise's products or services to the customer, and identify the value drivers and value enhancement methods of the benchmarking enterprise.

Compare value chains of benchmarking firms. Compare the value chain of the enterprise with the value chain of the benchmark enterprise, and analyze the advantages and disadvantages of the enterprise in each value activity, as well as the sources and effects of these advantages and disadvantages. At the same time, the value chain differences between benchmarking enterprises are analyzed to understand the competitive strategies and competitive advantages of benchmarking enterprises.

制定竞争策略。根据标杆企业价值链分析的结果，制定本企业的竞争策略，包括成本领先策略、差异化策略和聚焦策略。成本领先策略是指通过降低整个价值链的成本，提高企业的盈利能力和市场份额；差异化策略是指通过提高整个价值链的价值，增加企业的产品或服务的差异化优势，提高客户的忠诚度和溢价能力；聚焦策略是指通过专注于某个细分市场或某个价值活动，形成企业的核心竞争力，抵御标杆企业的进攻。

2. value chain analysis of benchmarking enterprises based on Shangpu Consulting

Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting"), with a registered capital of 50 million, was founded in early 2008, formerly known as "Beijing Shangpu Information Consulting Co., Ltd". After more than a decade of dedicated effort, Shangpu Consulting has amassed extensive professional expertise and a robust client base in industry research, market intelligence, investment and financing advisory services, and IPO consulting. Backed by strong innovative consulting capabilities, world-class service quality, and formidable market competitiveness, the firm has earned widespread recognition across all sectors of society. Today, Shangpu Consulting has established itself as one of China’s leading, authoritative, independent third-party firms specializing in industry research and investment & financing advisory services.

Taking Shangpu Consulting as an example, this paper uses the benchmarking enterprise value chain analysis method to analyze the value chain of the main benchmarking enterprises in the three business areas of market research, investment consulting and IPO consulting, and draws the competitive advantages and disadvantages of Shangpu Consulting, as well as the countermeasures.

(I) market research

Market research refers to the process of collecting, collating, analyzing and interpreting market-related information to provide a basis for a company's market decisions. The main contents of market research include industry analysis, market analysis, consumer analysis, benchmarking enterprise analysis, channel analysis, product analysis, price analysis, promotion analysis, etc.

As one of the earliest consulting agencies to provide special market research services in China, Shangpu Consulting has been involved in market research business since 2008, and has witnessed the development and reform of China's market research business in the past 14 years. Shangpu Consulting has a professional team composed of senior industry experts, market researchers, data analysts and consultants to provide customers with comprehensive, in-depth and accurate market research services, covering consumer goods, health care, education and training, automobile transportation, financial services, energy and environmental protection, industrial manufacturing, information technology and other industries and fields.

The main benchmarking companies in the field of market research are the following:

Nielsen (Nielsen): Nielsen is the world's leading market research company, founded in 1923, headquartered in New York, USA, with business in more than 100 countries and regions around the world, providing customers with consumer behavior, media viewing, retail data, market analysis and other market research services, involving fast moving consumer goods, media entertainment, telecommunications, finance, automotive, medicine and other industries.

Electrolux (Ipsos): Electrolux is the world's third largest market research company, founded in 1975, headquartered in Paris, France, covering more than 90 countries and regions around the world, providing customers with brand, marketing, public affairs, social research, innovation, media, customer experience and other market research services, involving consumer goods, health care, finance, automotive, retail, tourism and other industries.

iResearch Consulting (iResearch): iResearch Consulting is an influential Internet market research company in China. It was established in 2002 and headquartered in Shanghai. It provides customers with Internet industry analysis, Internet user behavior analysis, Internet advertising effect evaluation, and Internet brand image research. Various market research services include e-commerce, online education, online travel, online finance, online video, social networking, mobile Internet and other fields.

Comparison of value chain between Shangpu Consulting and benchmarking enterprises

Value Activities Champ Consulting Nielsen Electrolux Avery Consulting

Internal logistics realizes the effective acquisition and utilization of data and software by establishing cooperative relations with domestic and foreign data providers and platforms. Through global procurement and supply chain management, it realizes the efficient acquisition and utilization of raw materials, equipment, software and other resources. By establishing close cooperative relations with partners around the world, realize the effective acquisition and utilization of raw materials, equipment, software and other resources. Through the establishment of close cooperative relations with data providers and platforms at home and abroad, the effective acquisition and utilization of Internet-related data and software are realized.

Production has achieved in-depth analysis and interpretation of the industry and market by establishing cooperative relations with industry experts and research institutions at home and abroad. Through the global R & D and innovation center, it has continuously developed and improved new market research methods and tools. Through establishing close cooperative relations with research institutions and experts around the world, realize the continuous development and improvement of market research methods and tools. Through the establishment of close cooperative relations with domestic and foreign Internet enterprises and experts, the in-depth analysis and interpretation of the Internet industry and users have been realized.

External logistics realizes the timely delivery and response of products and services by establishing cooperative relations with customers at home and abroad. Through the global distribution and service network, it realizes the rapid delivery and response of products and services. Through establishing close cooperative relations with customers around the world, it realizes the timely delivery and response of products and services. Through establishing close cooperative relations with customers at home and abroad, enables timely delivery and response of products and services

Marketing and sales through the establishment of cooperative relations with the media and social groups at home and abroad, to achieve the effective promotion and sales of products and services

Effective promotion and sales of products and services through a global marketing and sales team

Through the establishment of close cooperation with the media and social groups around the world, the effective promotion and sales of products and services are realized.

Through the establishment of close cooperative relations with domestic and foreign media and social organizations, the effective promotion and sales of products and services are realized.

Service

Through the establishment of cooperative relations with domestic and foreign customers, the continuous improvement and optimization of products and services has been realized.

Continuous improvement and optimization of products and services through a global customer service and support center

Continuous improvement and optimization of products and services through close relationships with customers around the world

Through the establishment of close cooperation with domestic and foreign customers, the continuous improvement and optimization of products and services are realized.

Procurement

Through the establishment of cooperative relations with high-quality suppliers at home and abroad, we have realized the high-quality supply of resources such as data and software.

Through the establishment of stable cooperative relations with global high-quality suppliers, we have realized the high-quality supply of raw materials, equipment, software and other resources.

Through the establishment of stable cooperative relations with global high-quality suppliers, we have realized the high-quality supply of raw materials, equipment, software and other resources.

Through the establishment of stable cooperative relations with high-quality suppliers at home and abroad, we have realized the high-quality supply of data, software and other resources.

Technology Development

Continuous updating and optimization of industry and market analysis methods and tools through continuous investment in technological development and innovation

Continuous updating and optimization of market research methods and tools through continuous investment in technological development and innovation

Continuous updating and optimization of market research methods and tools through continuous investment in technological development and innovation

Through continuous investment in technology development and innovation, the continuous update and optimization of Internet data analysis and mining are realized.

Human Resource Management

Through the establishment of domestic human resources management system, the recruitment, training, motivation, evaluation and retention of talents have been realized.

Through the establishment of a global human resources management system, the recruitment, training, motivation, evaluation and retention of talents have been realized.

Through the establishment of a global human resources management system, the recruitment, training, motivation, evaluation and retention of talents have been realized.

Through the establishment of domestic human resources management system, the recruitment, training, motivation, evaluation and retention of talents have been realized.

Infrastructure

Through the establishment of domestic infrastructure, the enterprise's strategic planning, financial management, legal affairs, information systems, administrative management, etc.

Through the establishment of global infrastructure, the enterprise's strategic planning, financial management, legal affairs, information systems, administrative management, etc.

Through the establishment of global infrastructure, the enterprise's strategic planning, financial management, legal affairs, information systems, administrative management, etc.

Through the establishment of domestic infrastructure, the enterprise's strategic planning, financial management, legal affairs, information systems, administrative management, etc.

As can be seen, the competitive advantages and disadvantages of Champ Consulting in the field of market research are as follows:

Shangpu Consulting has a professional team composed of senior industry experts, market researchers, data analysts and consultants, which can provide customers with all-round, in-depth and accurate market research services, with strong professionalism and authority.

Shangpu Consulting covers consumer goods, medical and health, education and training, automobile transportation, financial services, energy and environmental protection, industrial manufacturing, information technology and other industries and fields, with a wide market coverage and share.

Shangpu Consulting continues to invest in technology development and innovation, using advanced market research methods and tools such as artificial intelligence, big data, cloud computing, and the Internet of Things to improve the accuracy and real-time of market research, and has a high technical level and Innovation ability.

Competitive Disadvantages:

Compared with internationally renowned market research companies such as Nielsen and Electrolux, Champu Consulting has lower brand awareness and reputation, and lower customer awareness and preference. It needs to strengthen brand building and promotion.

Compared with leading domestic Internet market research companies such as iResearch, Shangpu Consulting has weak analysis and interpretation of the Internet industry and users, and needs to strengthen its Internet-related data collection and analysis capabilities.

Compared with benchmarking companies, Shangpu Consulting lacks a global network of procurement, supply chain, distribution, services, and partners. It needs to strengthen cooperation with domestic and foreign suppliers, customers, research institutions, experts, media, and social groups. relationship.

5. Competitive Strategy of Champ Consulting

Based on the results of the benchmarking enterprise value chain analysis, the competitive strategy of Shangpu Consulting in the field of market research is as follows:

Cost leadership strategy: Through the establishment of cooperative relations with domestic and foreign data providers and platforms, Shangpu Consulting has reduced the procurement cost of data and software, improved the efficiency of market research, and realized cost optimization. At the same time, Shangpu Consulting has established cooperative relations with domestic and foreign suppliers to reduce the procurement cost of raw materials, equipment, software and other resources, improve the quality of market research, and achieve cost optimization. Through these measures, Shangpu Consulting has achieved the cost leadership of market research services and improved the profitability and market share of the company.

Differentiation strategy: By establishing cooperative relations with industry experts and research institutions at home and abroad, Shangpu Consulting has improved the depth and breadth of industry and market analysis, realized the differentiation advantage of market research services, and improved customer loyalty and premium ability. At the same time, through continuous investment in technology development and innovation, and the use of advanced market research methods and tools such as artificial intelligence, big data, cloud computing, and the Internet of Things, Shangpu Consulting has improved the accuracy and real-time performance of market research, and realized market research services. The differentiated advantages of the company have improved customer awareness and preference.

Focus strategy: By focusing on consumer goods, medical and health, education and training, automobile transportation, financial services, energy and environmental protection, industrial manufacturing, information technology and other industries and fields, Shangpu Consulting has formed a focus advantage in market research services and improved customers Satisfaction and loyalty.

(II) Investment Advisory

Investment consulting refers to providing investors with professional consulting services in investment plans, investment strategies, investment evaluation, investment risks, investment returns, etc. The main contents of investment consulting include investment opportunity analysis, investment project analysis, investment plan design, investment decision support, investment execution supervision, investment performance evaluation, etc.

As one of China's powerful and influential investment and financing consulting institutions, Shangpu Consulting has been involved in investment consulting business since 2010. In the past 12 years, it has provided professional, efficient and high-quality investment consulting services to domestic and foreign investors, involving equity investment, Debt investment, mergers and acquisitions, asset securitization, capital markets, private equity funds, venture capital, venture capital and other fields.

尚普咨询在投资咨询领域的主要标杆企业有以下几家：

McKinsey (McKinsey): McKinsey is the world's largest management consulting company, founded in 1926, headquartered in New York, USA, with business in more than 60 countries and regions around the world, providing customers with strategy, organization, operation, market, finance and other management consulting services, involving energy, finance, medical, telecommunications, consumer goods, manufacturing and other industries.

Deloitte (Deloitte): Deloitte is one of the world's largest professional service organizations. It was established in 1845 and is headquartered in London, England. It has operations in more than 150 countries and regions around the world, providing customers with auditing, taxation, consulting, corporate risk, and financial services. A variety of professional services such as consulting involve energy, finance, medical, telecommunications, consumer goods, manufacturing and other industries.

Goldman Sachs (Goldman Sachs): Goldman Sachs is one of the most famous investment banks in the world. It was founded in 1869 and is headquartered in New York, USA. Its business covers more than 30 countries and regions around the world. It provides customers with investment banking, securities, investment management, wealth management and other financial services, involving energy, finance, medical, telecommunications, consumer goods, manufacturing and other industries.

Competitive Strategy of Champ Consulting

Based on the results of the benchmarking enterprise value chain analysis, the competitive strategy of Champu Consulting in the field of investment consulting is as follows:

Cost leadership strategy: By establishing partnerships with domestic and foreign data providers and platforms, Champ Consulting has reduced the cost of data and software procurement, improved the efficiency of investment consulting, and achieved cost optimization. At the same time, through the establishment of cooperative relations with domestic and foreign suppliers, Shangpu Consulting has reduced the procurement cost of raw materials, equipment, software and other resources, improved the quality of investment consulting, and realized cost optimization. Through these measures, Shangpu Consulting has achieved the cost leadership of investment advisory services and improved the profitability and market share of the company.

Differentiation strategy: By establishing cooperative relations with domestic and foreign investment institutions and experts, Shangpu Consulting has improved the depth and breadth of investment projects and programs, realized the differentiated advantages of investment consulting services, and improved customer loyalty and premium capabilities. At the same time, through continuous investment in technology development and innovation, and the use of advanced investment analysis methods and tools such as artificial intelligence, big data, cloud computing, and the Internet of Things, Shangpu Consulting has improved the accuracy and real-time performance of investment consulting, and realized investment consulting services. The differentiated advantages of the company have improved customer awareness and preference.

Focus strategy: By focusing on equity investment, debt investment, mergers and acquisitions, asset securitization, capital markets, private equity funds, venture capital, venture capital and other fields, Shangpu Consulting has formed a focus advantage in investment consulting services and improved customers Satisfaction and loyalty.