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2024-07-18 16:04:15 来源：尚普咨询浏览量：0

竞争对手调研是指对企业所处行业或市场中的现有或潜在的竞争对手进行系统的收集、整理、分析和评价的过程，旨在了解竞争对手的规模、产品、价格、渠道、营销、创新、优势、劣势、战略、目标等方面的情况，从而为企业制定自身的战略和营销决策提供依据和参考。竞争对手调研是市场调研的重要组成部分，也是企业进行市场分析、竞争分析、机会分析、风险分析等活动的基础。

尚普咨询是一家专业的市场调研咨询公司，为企业提供行业研究、市场细分和用户行为研究、渠道模式研究、竞争对手调查、市场进入研究、消费者研究、投资决策评估、IPO细分市场研究、募投项目可行性研究、商业融资计划等细分咨询服务。尚普咨询拥有一支经验丰富、专业素质高的咨询团队，以及一套完善的研究方法和流程，能够为客户提供高质量、高效率、高价值的咨询服务。尚普咨询现在已经成为中石油、丰田汽车、壳牌、三星电子、富士康、西门子、日立、博世等世界500强企业的咨询服务供应商。

在竞争对手调研中，尚普咨询常用的四种工具是：Crunchbase、Craft、SEMrush和Brand。这些工具可以帮助尚普咨询从不同的角度和层面收集和分析竞争对手的数据，从而为客户提供全面、深入、准确的竞争对手分析报告。下面将分别介绍这四种工具的功能、优势和应用案例。

Crunchbase

Crunchbase是一个全球领先的企业信息平台，可以让用户查看上市公司和私有企业的相关信息，分析市场和行业趋势，并发现新进入到所在行业的竞争对手。Crunchbase收录了超过1000万家企业的数据，包括企业的基本信息、融资历史、投资者、合作伙伴、收购事件、新闻报道、团队成员、产品介绍等。Crunchbase的优势在于数据的全面性、及时性和准确性，以及强大的筛选和搜索功能，可以让用户根据不同的条件和指标快速找到所需的企业信息。

尚普咨询使用Crunchbase来进行竞争对手的基本信息调研，了解竞争对手的规模、成立时间、地理位置、行业分类、发展阶段、融资情况、核心团队等方面的情况，从而判断竞争对手的实力、背景、战略方向等。同时，尚普咨询还利用Crunchbase的市场和行业趋势分析功能，了解所在行业的整体情况、发展速度、热门领域、新兴玩家等，从而为客户提供有价值的市场洞察和机会分析。

例如，尚普咨询曾为一家汽车制造商提供竞争对手调研服务，该客户想要了解其在中国市场的主要竞争对手的情况，以及中国汽车市场的发展趋势和机会。尚普咨询使用Crunchbase，根据行业分类（汽车）、地理位置（中国）、发展阶段（成熟期或成长期）等条件，筛选出了该客户的十几家主要竞争对手，包括上汽集团、一汽集团、比亚迪、吉利汽车、长城汽车等，然后对这些竞争对手的基本信息、融资历史、产品线、市场份额、品牌形象等进行了详细的收集和分析，为客户提供了一份全面的竞争对手分析报告。同时，尚普咨询还利用Crunchbase的市场和行业趋势分析功能，发现了中国汽车市场的一些重要特点和机会，例如新能源汽车的快速增长、智能网联汽车的创新潜力、汽车共享和出行服务的市场需求等，为客户提供了有针对性的市场建议和战略指导。

Craft

Craft是一个企业情报平台，可以让用户挖掘竞争对手的众多历史信息，例如企业随时间的增长情况、社交属性、品牌趋势、市场定位以及企业最新信息等。Craft收集了超过30万家企业的数据，包括企业的财务数据、人力资源数据、运营数据、技术数据、产品数据、新闻数据等。Craft的优势在于数据的深度、动态和可视化，以及强大的比较和跟踪功能，可以让用户深入了解竞争对手的产品策略、市场表现、创新能力等。

SEMrush

SEMrush是一个全面的在线营销工具，可以让用户分析竞争对手的网站流量、Keywords排名、广告策略、社交媒体表现等方面的数据，从而优化自己的在线营销效果。SEMrush收集了超过20亿个Keywords和1.4亿个域名的数据，覆盖了190个国家和地区的市场。SEMrush的优势在于数据的广度、实时性和可操作性，以及强大的分析和优化功能，可以让用户发现竞争对手的优化点、机会点和威胁点，从而制定更有效的在线营销策略。

尚普咨询使用SEMrush来进行竞争对手的网站流量分析，了解竞争对手的网站访问量、访问来源、访问时长、跳出率、页面浏览量等指标，从而评估竞争对手的网站表现和用户体验。同时，尚普咨询还利用SEMrush的Keywords排名分析功能，了解竞争对手的Keywords策略、排名变化、搜索流量、搜索难度等指标，从而发现竞争对手的优势Keywords和潜力Keywords。此外，尚普咨询还使用SEMrush的广告策略分析功能，了解竞争对手的广告投放渠道、广告创意、广告费用、广告效果等指标，从而揭示竞争对手的广告优化点和机会点。

例如，尚普咨询曾为一家电子商务平台提供竞争对手调研服务，该客户想要了解其在美国市场的主要竞争对手的情况，以及美国电子商务市场的发展趋势和机会。尚普咨询使用SEMrush，根据行业分类（电子商务）、地理位置（美国）、发展阶段（成熟期或成长期）等条件，筛选出了该客户的十几家主要竞争对手，包括亚马逊、沃尔玛、eBay、Target等，然后对这些竞争对手的网站流量、Keywords排名、广告策略等进行了详细的收集和分析，为客户提供了一份全面的竞争对手分析报告。同时，尚普咨询还利用SEMrush的市场和行业趋势分析功能，发现了美国电子商务市场的一些重要特点和机会，例如移动端的快速增长、社交媒体的影响力、个性化和定制化的需求、跨境电商的潜力等，为客户提供了有针对性的市场建议和战略指导。

Brand

Brand24是一个社交媒体监听和分析工具，可以让用户监测竞争对手在社交媒体上的声誉、情感、影响力、话题、趋势等方面的数据，从而管理自己的品牌形象和口碑。Brand24收集了超过10亿条来自Facebook、Twitter、Instagram、YouTube等社交媒体平台的数据，以及来自博客、论坛、新闻网站等其他网络来源的数据。Brand24的优势在于数据的多样性、敏感性和可交互性，以及强大的监听和分析功能，可以让用户及时了解竞争对手的社交媒体表现和用户反馈，从而制定更有效的品牌和社交媒体策略。

尚普咨询使用Brand24来进行竞争对手的品牌声誉分析，了解竞争对手在社交媒体上的提及量、提及来源、提及情感、提及影响力等指标，从而评估竞争对手的品牌知名度、品牌口碑、品牌忠诚度等。同时，尚普咨询还利用Brand24的话题和趋势分析功能，了解竞争对手在社交媒体上的热门话题、热门标签、热门内容、热门事件等，从而发现竞争对手的话题优势和话题机会。此外，尚普咨询还使用Brand24的竞争对手比较功能，对比竞争对手之间的品牌声誉、话题和趋势等指标，从而揭示竞争对手的品牌优势和品牌劣势。

例如，尚普咨询曾为一家餐饮连锁品牌提供竞争对手调研服务，该客户想要了解其在印度市场的主要竞争对手的情况，以及印度餐饮市场的发展趋势和机会。尚普咨询使用Brand，根据行业分类（餐饮）、地理位置（印度）、发展阶段（成熟期或成长期）等条件，筛选出了该客户的十几家主要竞争对手，包括麦当劳、肯德基、必胜客、星巴克等，然后对这些竞争对手的品牌声誉、话题和趋势等进行了详细的收集和分析，为客户提供了一份全面的竞争对手分析报告。同时，尚普咨询还利用Brand24的市场和行业趋势分析功能，发现了印度餐饮市场的一些重要特点和机会，例如印度消费者的健康意识、本土化和多元化的口味、在线订餐和外卖服务的需求、社交媒体的传播力等，为客户提供了有针对性的市场建议和战略指导。

Conclusion

竞争对手调研是尚普咨询为客户提供的专业服务之一，也是企业制定战略和营销决策的重要依据。本文介绍了尚普咨询在竞争对手调研中常用的四种工具，分别是：Crunchbase、Craft、SEMrush和Brand。这些工具可以帮助尚普咨询从不同的角度和层面收集和分析竞争对手的数据，从而为客户提供全面、深入、准确的竞争对手分析报告。本文还结合尚普咨询的服务客户案例，展示了这些工具的具体应用和效果，以及尚普咨询如何根据竞争对手调研的结果为客户提供定制化的解决方案和建议。

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise