Enterprise research refers to the process of systematically collecting, sorting, analyzing and evaluating the existing or potential benchmarking enterprises in the industry or market in which the enterprise is located, aiming at understanding the scale, products, prices, channels, marketing, innovation, advantages, disadvantages, strategies, objectives and other aspects of the benchmarking enterprise, so as to provide basis and reference for enterprises to formulate their own strategies and marketing decisions. Enterprise research is an important part of market research and the basis for market analysis, competition analysis, opportunity analysis, risk analysis and other activities.

Shangpu Consulting is a professional market research consulting company, providing industry research, market segmentation and user behavior research, channel model research, benchmarking enterprise survey, market entry research, consumer research, investment decision evaluation, IPO market segmentation research, feasibility study of investment projects, business financing plan and other segmentation consulting services for enterprises. Shangpu Consulting has an experienced and highly professional consulting team, as well as a set of perfect research methods and processes, which can provide customers with high-quality, high-efficiency and high-value consulting services. Shangpu Consulting has now become a consulting service provider for the world's top 500 companies such as PetroChina, Toyota Motor, Shell, Samsung Electronics, Foxconn, Siemens, Hitachi, and Bosch.

In corporate research, the four tools commonly used by Champ Consulting are: Crunchbase, Craft, SEMrush and Brand. These tools can help Shangpu Consulting collect and analyze the data of benchmarking enterprises from different angles and levels, so as to provide customers with comprehensive, in-depth and accurate benchmarking enterprise analysis reports. The features, benefits, and use cases of each of the four tools are described below.

Crunchbase

Crunchbase is the world's leading enterprise information platform that allows users to view information about public and private companies, analyze market and industry trends, and discover benchmark companies that are new to their industries. The Crunchbase contains data on more than 10 million companies, including basic information, financing history, investors, partners, acquisitions, news reports, team members, product introductions, etc. The advantage of Crunchbase lies in the comprehensiveness, timeliness and accuracy of data, as well as powerful filtering and search functions, which allows users to quickly find the required enterprise information according to different conditions and indicators.

Shangpu Consulting uses Crunchbase to conduct basic information research on benchmarking enterprises to understand the scale, establishment time, geographical location, industry classification, development stage, financing situation, core team and other aspects of benchmarking enterprises, so as to judge the strength, background and strategic direction of benchmarking enterprises. At the same time, Shangpu Consulting also uses Crunchbase market and industry trend analysis functions to understand the overall situation of the industry, development speed, hot areas, emerging players, etc., so as to provide customers with valuable market insights and opportunity analysis.

For example, Champu Consulting provided corporate research services to an automobile manufacturer. The client wanted to know about its main benchmark companies in the Chinese market, as well as the development trends and opportunities in the Chinese automobile market. According to the Crunchbase of industry classification (automobile), geographical location (China), development stage (maturity or growth stage) and other conditions, Shangpu Consulting has selected more than a dozen major benchmark enterprises of the customer, including SAIC Group, FAW Group, BYD, Geely Automobile, Great Wall Automobile, etc, then the basic information, financing history, product line, market share, brand image of these benchmarking enterprises are collected and analyzed in detail, and a comprehensive benchmarking enterprise analysis report is provided for customers. At the same time, Shangpu Consulting also used the Crunchbase market and industry trend analysis function to discover some important characteristics and opportunities of China's automobile market, such as the rapid growth of new energy vehicles, the innovation potential of intelligent connected vehicles, the market demand of car sharing and travel services, etc., to provide customers with targeted market suggestions and strategic guidance.

Craft

Craft is an enterprise intelligence platform that allows users to mine a wide range of historical information about benchmarking enterprises, such as their growth over time, social attributes, brand trends, market positioning, and the latest information about enterprises. Craft collects data from more than 300000 companies, including financial data, human resources data, operational data, technical data, product data, news data, and more. The advantage of Craft lies in the depth, dynamics and visualization of data, as well as powerful comparison and tracking functions, which can enable users to deeply understand the product strategy, market performance and innovation ability of benchmark enterprises.

SEMrush

SEMrush is a comprehensive online marketing tool that allows users to analyze benchmarking companies' website traffic,KeywordsData on rankings, advertising strategies, social media performance, etc. to optimize your online marketing effectiveness. SEMrush collected more than 2 billionKeywordsAnd 0.14 billion domain names, covering 190 countries and regions. The advantage of SEMrush lies in the breadth, real-time and operability of data, as well as powerful analysis and optimization functions, which allows users to discover the optimization points, opportunity points and threat points of benchmarking enterprises, so as to formulate more effective online marketing strategies.

Shangpu Consulting uses SEMrush to analyze the website traffic of benchmarking enterprises to understand the indicators such as website visits, visit sources, visit duration, bounce rate, page views, etc. of benchmarking enterprises, so as to evaluate the website performance and user experience of benchmarking enterprises. At the same time, Champ Consulting also uses SEMrush.KeywordsRanking analysis function to understand the benchmarking enterprise.KeywordsStrategies, ranking changes, search traffic, search difficulty and other indicators to discover the advantages of benchmarking companies.Keywordsand potentialKeywords。 In addition, Shangpu Consulting also uses the SEMrush advertising strategy analysis function to understand the benchmark enterprise's advertising channels, advertising creativity, advertising costs, advertising effectiveness and other indicators, so as to reveal the benchmark enterprise's advertising optimization points and opportunities.

For example, Champu Consulting provided enterprise research services for an e-commerce platform. The client wanted to know about its key benchmark companies in the US market, as well as the development trends and opportunities in the US e-commerce market. According to the SEMrush of industry classification (e-commerce), geographical location (United States), development stage (maturity or growth stage) and other conditions, Shangpu Consulting selected more than a dozen major benchmark enterprises of the customer, including Amazon, Wal-Mart, eBay, Target, etc., and then analyzed the website traffic of these benchmark enterprises,KeywordsRankings, advertising strategies, etc. are collected and analyzed in detail to provide customers with a comprehensive benchmarking enterprise analysis report. At the same time, Shangpu Consulting also used the SEMrush market and industry trend analysis function to discover some important characteristics and opportunities of the U.S. e-commerce market, such as the rapid growth of mobile terminals, the influence of social media, the demand for personalization and customization, The potential of cross-border e-commerce, etc., provides customers with targeted market advice and strategic guidance.

Brand

Brand24 is a social media monitoring and analysis tool that allows users to monitor the reputation, emotion, influence, topics, trends and other data of benchmarking enterprises on social media, so as to manage their own brand image and word-of-mouth. Brand24 collected more than 1 billion pieces of data from social media platforms such as Facebook, Twitter, Instagram, and YouTube, as well as data from other online sources such as blogs, forums, and news sites. The advantage of Brand24 lies in the diversity, sensitivity and interactivity of data, as well as powerful monitoring and analysis functions, which can enable users to timely understand the social media performance and user feedback of benchmark enterprises, so as to formulate more effective brand and social media strategies.

Shangpu Consulting uses Brand24 to analyze the brand reputation of benchmarking enterprises, to understand the indicators of benchmarking enterprises on social media, such as the amount of mentions, the source of mentions, the emotion of mentions, the influence of mentions, etc., so as to evaluate the brand awareness, brand reputation and brand loyalty of benchmarking enterprises. At the same time, Shangpu Consulting also uses the topic and trend analysis function of the Brand24 to understand the hot topics, hot tags, hot content, hot events, etc. of benchmarking enterprises on social media, so as to discover the topic advantages and opportunities of benchmarking enterprises. In addition, Shangpu Consulting also uses the Brand24 benchmarking enterprise comparison function to compare the brand reputation, topics and trends among benchmarking enterprises, so as to reveal the brand advantages and brand disadvantages of benchmarking enterprises.

For example, Champu Consulting provided corporate research services for a restaurant chain brand. The client wanted to know about its key benchmark companies in the Indian market, as well as the development trends and opportunities in the Indian restaurant market. Using Brand, Shangpu Consulting selected more than a dozen major benchmark enterprises of the customer, including McDonald's, KFC, Pizza Hut, Starbucks, etc., according to the conditions of industry classification (catering), geographical location (India), development stage (maturity or growth stage), and then collected and analyzed the brand reputation, topics and trends of these benchmark enterprises in detail, provide customers with a comprehensive benchmarking enterprise analysis report. Meanwhile, Shangpu Consulting also leveraged Brand24’s market and industry trend analysis capabilities to identify several key characteristics and opportunities in India’s foodservice sector, including growing health consciousness among Indian consumers, a preference for localized and diverse flavor profiles, rising demand for online ordering and delivery services, and the powerful reach of social media. Based on these insights, the firm provided clients with targeted market recommendations and strategic guidance.

Conclusion

Enterprise research is one of the professional services provided by Shangpu Consulting to customers, and it is also an important basis for enterprises to make strategic and marketing decisions. This article introduces four tools commonly used by Champ Consulting in corporate research: Crunchbase, Craft, SEMrush and Brand. These tools can help Shangpu Consulting collect and analyze the data of benchmarking enterprises from different angles and levels, so as to provide customers with comprehensive, in-depth and accurate benchmarking enterprise analysis reports. This article also shows the specific applications and effects of these tools in conjunction with the customer case of Shangpu Consulting, as well as how Shangpu Consulting provides customized solutions and recommendations for customers based on the results of corporate research.