Competitor research refers to the process of systematic collection, collation, analysis and evaluation of existing or potential competitors in the industry or market in which an enterprise is located. the purpose is to understand the scale, products, prices, channels, marketing, innovation, strengths, weaknesses, strategies, objectives and other aspects of the situation, so as to provide basis and reference for enterprises to formulate their own strategies and marketing decisions. Competitor research is an important part of market research and the basis for market analysis, competition analysis, opportunity analysis, risk analysis and other activities.

Shangpu Consulting is a professional market research consulting company, providing industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research, investment decision evaluation, IPO market segmentation research, investment project feasibility study, business financing plan and other segmentation consulting services for enterprises. Shangpu Consulting has an experienced and highly professional consulting team, as well as a set of perfect research methods and processes, which can provide customers with high-quality, high-efficiency and high-value consulting services. Shangpu Consulting has now become a consulting service provider for the world's top 500 companies such as PetroChina, Toyota Motor, Shell, Samsung Electronics, Foxconn, Siemens, Hitachi, and Bosch.

In competitor research, the four tools commonly used by Champ Consulting are: Crunchbase, Craft, SEMrush and Brand. These tools can help Shangpu Consulting collect and analyze competitor data from different angles and levels, so as to provide customers with comprehensive, in-depth and accurate competitor analysis reports. The features, benefits, and use cases of each of the four tools are described below.

Crunchbase

Crunchbase is the world's leading enterprise information platform that allows users to view information about public and private companies, analyze market and industry trends, and discover new competitors in their industries. The Crunchbase includes data from more than 10 million companies, including basic information, financing history, investors, partners, acquisitions, news reports, team members, product introductions, and more. The advantage of Crunchbase lies in the comprehensiveness, timeliness and accuracy of data, as well as powerful filtering and search functions, which allows users to quickly find the required enterprise information according to different conditions and indicators.

Shangpu Consulting uses Crunchbase to conduct basic information research on competitors to understand the size, establishment time, geographic location, industry classification, development stage, financing situation, core team, etc. of competitors, so as to judge the strength, background, strategic direction, etc. At the same time, Shangpu Consulting also uses Crunchbase market and industry trend analysis functions to understand the overall situation of the industry, development speed, hot areas, emerging players, etc., so as to provide customers with valuable market insights and opportunity analysis.

For example, Champu Consulting once provided competitor research services for an automobile manufacturer. The customer wanted to understand the situation of its main competitors in the Chinese market, as well as the development trends and opportunities in the Chinese automobile market. According to the Crunchbase of industry classification (automobile), geographical location (China), development stage (mature period or growth period) and other conditions, Shangpu Consulting has selected more than a dozen major competitors of the customer, including SAIC Group, FAW Group, BYD, Geely Automobile, Great Wall Motor, etc, then the basic information, financing history, product line, market share, brand image, etc. of these competitors are collected and analyzed in detail, providing customers with a comprehensive competitor analysis report. At the same time, Shangpu Consulting also used the Crunchbase market and industry trend analysis function to discover some important characteristics and opportunities of China's automobile market, such as the rapid growth of new energy vehicles, the innovation potential of intelligent connected vehicles, the market demand of car sharing and travel services, etc., to provide customers with targeted market suggestions and strategic guidance.

Craft

Craft is an enterprise intelligence platform that allows users to mine a wide range of historical information about competitors, such as the company's growth over time, social attributes, brand trends, market positioning, and the latest information about the company. Craft collects data from more than 300000 companies, including financial data, human resources data, operational data, technical data, product data, news data, and more. The advantage of Craft lies in the depth, dynamics and visualization of data, as well as powerful comparison and tracking functions, which can give users an in-depth understanding of competitors' product strategies, market performance, innovation capabilities, etc.

SEMrush

SEMrush is a comprehensive online marketing tool that allows users to analyze competitors' website traffic,KeywordsData on rankings, advertising strategies, social media performance, etc. to optimize your online marketing effectiveness. SEMrush collected more than 2 billionKeywordsAnd 0.14 billion domain names, covering 190 countries and regions. The advantage of SEMrush lies in the breadth, real-time and operability of data, as well as powerful analysis and optimization functions, which allows users to discover the optimization points, opportunity points and threat points of competitors, so as to formulate more effective online marketing strategies.

Champu Consulting uses SEMrush to analyze competitors' website traffic to understand competitors' website visits, visit sources, visit duration, bounce rate, page views and other indicators to evaluate competitors' website performance and user experience. At the same time, Champ Consulting also uses SEMrush.Keywordsranking analysis function to understand competitors'KeywordsStrategies, ranking changes, search traffic, search difficulty and other indicators to discover the advantages of competitors.Keywordsand potentialKeywords. In addition, Champu Consulting also uses the SEMrush advertising strategy analysis function to understand the competitor's advertising channels, advertising creativity, advertising costs, advertising effectiveness and other indicators, so as to reveal the competitor's advertising optimization points and opportunities.

For example, Champu Consulting provided competitor research services for an e-commerce platform. The client wanted to understand its main competitors in the US market, as well as the development trends and opportunities in the US e-commerce market. According to the SEMrush of industry classification (e-commerce), geographical location (United States), development stage (maturity or growth stage) and other conditions, Shangpu Consulting selected more than a dozen major competitors of the customer, including Amazon, Wal-Mart, eBay, Target, etc., and then analyzed the website traffic of these competitors,KeywordsRankings, advertising strategies, etc. are collected and analyzed in detail to provide customers with a comprehensive competitor analysis report. At the same time, Shangpu Consulting also used the SEMrush market and industry trend analysis function to discover some important characteristics and opportunities of the U.S. e-commerce market, such as the rapid growth of mobile terminals, the influence of social media, the demand for personalization and customization, The potential of cross-border e-commerce, etc., provides customers with targeted market advice and strategic guidance.

Brand

Brand24 is a social media monitoring and analysis tool that allows users to monitor the reputation, emotion, influence, topics, trends and other data of competitors on social media, so as to manage their own brand image and word-of-mouth. Brand24 collected more than 1 billion pieces of data from social media platforms such as Facebook, Twitter, Instagram, and YouTube, as well as data from other online sources such as blogs, forums, and news sites. The advantage of Brand24 lies in the diversity, sensitivity and interactivity of data, as well as powerful monitoring and analysis functions, which can enable users to keep abreast of competitors' social media performance and user feedback, so as to formulate more effective brand and social media strategies.

Champu Consulting uses Brand24 to analyze competitors' brand reputation, to understand competitors' social media mentions, mentions of sources, mentions of emotions, mentions of influence and other indicators, so as to evaluate competitors' brand awareness, brand reputation, brand loyalty, etc. At the same time, Champu Consulting also uses the topic and trend analysis function of the Brand24 to understand the hot topics, hot tags, hot content, hot events, etc. of competitors on social media, so as to discover the topic advantages and opportunities of competitors. In addition, Champu Consulting also uses the Brand24 competitor comparison function to compare indicators such as brand reputation, topics and trends between competitors, thus revealing the brand advantages and brand disadvantages of competitors.

For example, Champu Consulting provided competitor research services for a restaurant chain brand. The client wanted to understand its main competitors in the Indian market, as well as the development trends and opportunities in the Indian restaurant market. Using Brand, Shangpu Consulting selected more than a dozen major competitors of the customer, including McDonald's, KFC, Pizza Hut, Starbucks, etc., according to conditions such as industry classification (catering), geographical location (India), development stage (maturity or growth stage), and then collected and analyzed the brand reputation, topics and trends of these competitors in detail, provide customers with a comprehensive competitor analysis report. At the same time, Shangpu Consulting also used Brand24 market and industry trend analysis functions to discover some important characteristics and opportunities in the Indian catering market, such as the health awareness of Indian consumers, localized and diversified tastes, and online ordering and takeaway services. Demand, the communication power of social media, etc., provide customers with targeted market advice and strategic guidance.

Conclusion

Competitor research is one of the professional services provided by Shangpu Consulting to customers, and it is also an important basis for enterprises to make strategic and marketing decisions. This article introduces four tools commonly used by Champ Consulting in competitor research: Crunchbase, Craft, SEMrush and Brand. These tools can help Shangpu Consulting collect and analyze competitor data from different angles and levels, so as to provide customers with comprehensive, in-depth and accurate competitor analysis reports. This article also shows the specific applications and effects of these tools in conjunction with the case of Shangpu Consulting's service customers, as well as how Shangpu Consulting can provide customized solutions and suggestions for customers based on the results of competitor research.