Enterprise research refers to the collection, analysis and evaluation of the relevant information of benchmarking enterprises to understand the current situation, development trends, advantages and disadvantages, strategic intentions, behavior patterns, etc. of benchmarking enterprises, so as to provide a basis and reference for enterprises to formulate their own strategies and decisions. Enterprise research is an important part of enterprise strategic management, and it is also an effective means to enhance the competitiveness and market share of enterprises.

The purpose of enterprise research is the following:

Understand the basic situation of benchmarking enterprises, such as scale, products, market, finance, technology, etc;

Identify the strengths and weaknesses of benchmarking companies, such as brand, cost, quality, service, innovation, etc;

Analyze the strategy and objectives of benchmarking enterprises, such as vision, mission, values, core competitiveness, strategic direction, strategic focus, etc;

Predict the behavior and trends of benchmarking enterprises, such as market entry, product development, price changes, promotional activities, partners, mergers and acquisitions, etc;

Looking for their own differentiation advantages and innovation space, such as product positioning, market segmentation, channel expansion, service improvement, technological breakthrough, blue ocean creation, etc.

The process of enterprise research can be divided into the following four steps:

Identify research objects, I .e., select benchmarking enterprises that need attention, generally including direct benchmarking enterprises, potential benchmarking enterprises and substitute benchmarking enterprises;

Collect research information, that is, use various channels and methods to obtain relevant information of benchmarking enterprises, such as public information, network platform, market research, customer feedback, industry associations, expert consultation, etc;

Analysis of research information, that is, the use of various tools and models to organize, summarize, analyze and evaluate the information of benchmarking enterprises, such as SWOT analysis, Porter's five-force model, triangular analysis, four-grid matrix method, blue ocean strategy, etc;

Form a research report, I .e. the results of the research andConclusionPresented in the form of text, charts, data, etc., to provide reference and suggestions for corporate strategy and decision-making.

The core of enterprise research is to analyze the information of benchmarking enterprises, and analyzing the information of benchmarking enterprises requires the use of some tools and models. Below we will introduce the five tools of enterprise research, namely: SWOT analysis, Porter's five forces model, triangulation analysis, four-grid matrix method and blue ocean strategy. These tools can help enterprises analyze the strengths, weaknesses, opportunities, threats, competitiveness, strategies, goals, actions, etc. of benchmarking enterprises from different angles and levels, so as to find out their own differentiation advantages and innovation space. We will also demonstrate the effectiveness and value of these tools in conjunction with some of Champ Consulting's customer-specific cases.

SWOT analysis

SWOT analysis is a commonly used strategic analysis tool that helps companies analyze their strengths (Strengths), weaknesses (Weaknesses), opportunities (Opportunities) and threats (Threats) and benchmarking companies to develop appropriate strategies. The basic steps of SWOT analysis are as follows:

List the strengths and weaknesses of themselves and benchmarking enterprises, such as resources, capabilities, technology, brands, quality, costs, services, etc;

List the opportunities and threats faced by themselves and benchmarking enterprises, such as market demand, policies and regulations, social environment, technological change, competitive situation, etc;

Draw the SWOT matrix, fill the strengths, weaknesses, opportunities and threats into the corresponding grid, forming a four-quadrant graph;

Analyze the SWOT matrix and formulate corresponding strategies according to different quadrants, such as SO strategy (use advantages to seize opportunities), ST strategy (use advantages to avoid threats), WO strategy (overcome disadvantages to seize opportunities), WT strategy (overcome disadvantages to avoid threats), etc.

The advantage of SWOT analysis is that it is easy to use and can quickly understand the situation of oneself and benchmarking enterprises, and provide reference for strategy formulation. The disadvantage of SWOT analysis is that it is too subjective, may ignore some important factors, and does not reflect the relationship and impact between strengths, weaknesses, opportunities and threats.

The Case of SWOT Analysis

Shangpu Consulting has provided corporate research services to a company specializing in e-commerce. The company's main benchmark company is an internationally renowned e-commerce platform. Using the SWOT analysis tool, Shangpu Consulting analyzed the strengths, weaknesses, opportunities and threats of itself and the benchmarking enterprises for the company, and formulated corresponding strategic recommendations for the company.

Based on the results of the SWOT analysis, Champ Consulting made the following strategic recommendations for the company:

Use your own advantages, seize external opportunities, and implement SO strategies, such as: strengthen the professionalism and concentration in the field of e-commerce, and enhance your core competitiveness; use your own logistics and warehousing system to provide faster and more efficient distribution Service, increase user satisfaction and loyalty; develop innovative products and services to meet different user needs and preferences, and expand market share and income sources; reduce operating costs and risks and increase profitability and returns with the support and benefits of policies and regulations.

Use your own advantages to avoid external threats and implement ST strategies, such as: use your own customer relationships and reputation to establish and maintain user trust and loyalty, and reduce user loss and complaints; use your own innovative products and services to communicate with Benchmarking companies form differentiation and superiority to resist the pressure and challenges of benchmarking companies; use your own experience and professional team, follow up and adapt to changes in user needs and preferences in a timely manner to prevent products and services from falling behind and failing; use your own compliance and honest operations to avoid external interference and intervention, and prevent legal disputes and reputation losses.

Overcome one's own disadvantages, seize external opportunities, and implement WO strategies, such as: expand scale and market share, increase resources and capabilities, and improve the ability to compete with benchmark companies; increase capital and technology investment, accelerate R & D and marketing Speed, improve the quality and effect of products and services; enhance brand awareness and influence, expand user groups and market coverage, and improve market awareness and reputation; strengthen the differentiated advantages of products and services, form core competitiveness, and increase market share and profit margins.

Overcome their own disadvantages, avoid external threats, implement WT strategy, such as: streamline organization and process, improve flexibility and efficiency, reduce operating costs and risks; focus on their own advantages and market segments, improve professionalism and depth, reduce competitive pressure and difficulty; pay attention to the personalized and emotional needs of users, improve service level and user experience, and reduce user dissatisfaction and loss; responding to industry risks and uncertainties, improving resilience and crisis management capabilities, and reducing operational difficulties and crises.

Through SWOT analysis, the company can clearly understand the situation of itself and benchmarking enterprises, and provide reference and basis for its own strategy formulation. Champ Consulting's professional services have helped the company increase its competitiveness and market share, winning the trust and praise of its customers.

Porter's Five Forces Model

Porter's Five Forces Model is a classic strategic analysis tool that can help companies analyze the competitive structure and competitiveness of their industries in order to develop appropriate competitive strategies. The basic idea of Porter's Five Forces Model is that the competition in the industry in which an enterprise is located is affected by the following five forces: benchmark enterprises in the industry (Rivalry among existing competitors), potential new entrants (Threat of new entrants), substitutes or services (Threat of substitute products or services), suppliers (Bargaining power of suppliers) and buyers (Bargaining power of buyers). The basic steps of the Porter Five Forces model are as follows:

Analyze the benchmarking enterprises in the industry, that is, evaluate the number, scale, capability, strategy, goal, behavior, etc. of the existing benchmarking enterprises in the industry, and the impact of these factors on the competition in the industry;

Analysis of potential new entrants, I .e., assessment of industry entry and exit barriers, and the impact of these factors on industry competition;

Analysis of alternatives or services, I .e. assessment of the existence, availability, performance, price, user preferences, etc. of alternatives or services outside the industry, and the impact of these factors on competition in the industry;

Analyze suppliers, I .e., assess the number, concentration, differentiation, substitution costs, shift costs, degree of monopoly, etc. of upstream suppliers in the industry, and the impact of these factors on industry competition;

Analyze buyers, I .e., assess the number, concentration, differentiation, substitution costs, steering costs, bargaining power, etc. of downstream buyers in the industry, and the impact of these factors on industry competition.

Porter's five forces model has the advantage of being a comprehensive system that can analyze the competitive structure and competitiveness of the industry from multiple angles and dimensions and provide guidance for strategy formulation. The disadvantage of Porter's five forces model is that it is too static, may ignore the dynamic changes and innovations of the industry, and does not reflect the impact of the firm's internal resources and capabilities on competition.

The Case of Porter's Five Forces Model

Shangpu Consulting has provided corporate research services to a company specializing in education and training. The company's main benchmark enterprise is a leading online education platform in China. Using the Porter Five Forces model tool, Champu Consulting analyzed the competitive structure and competitiveness of the industry in which it operates, and developed a competitive strategy for the company. Here are the results of Porter's five forces model:

Benchmarking enterprises in the industry: there are many benchmarking enterprises in the education and training industry in which the company is located, including offline educational institutions, online education platforms, mixed education models, etc. These benchmarking companies vary in size, capabilities, strategies, goals, and behaviors, but they are all competing for users and revenue in the same market. Benchmarking companies in the industry have a greater impact on industry competition, making the industry competitive and complex.

Potential new entrants: The education and training industry in which the company is located has low barriers to entry, mainly including capital, technology, talent, brand, channels, etc. These factors have different effects on different education models. For example, offline education institutions need more funds and channels, while online education platforms need more technology and brands. Industry exit barriers are high, mainly including contracts, reputation, responsibility and so on. These factors make the industry more new entrants, but also more difficult to survive and develop. Potential new entrants have a moderate impact on industry competition, resulting in increased and diversified industry competition.

Substitutes or services: The education and training industry in which the company is located has fewer substitutes or services, mainly including self-study, open classes, books, videos, etc. These alternatives or services vary in their existence, availability, performance, price, user preferences, etc., but none of them can completely replace the education and training services provided by the company. Substitutes or services have less impact on industry competition, making it less competitive and stable.

Suppliers: The company is located in the education and training industry upstream suppliers more, including teachers, courses, content, platforms, equipment and so on. The number, concentration, differentiation, substitution cost, turning cost, monopoly degree, etc. of these suppliers are different, but they all have a certain impact on the education and training services provided by the company. Suppliers have a moderate impact on industry competition, making industry competition variable and uncertain.

Buyer: The company is located in the education and training industry downstream buyers more, including students, parents, enterprises, institutions and so on. These buyers vary in number, concentration, differentiation, substitution costs, steering costs, bargaining power, etc., but all have certain needs and choices for the education and training services provided by the company. Buyers have a greater influence on industry competition, making industry competition driven and constrained by buyers.

Based on the results of the Porter's Five Forces model, Champ Consulting made the following strategic recommendations for the company:

For benchmarking companies in the industry, implement differentiation strategies, such as: providing education and training services different from benchmarking companies, such as specialization, personalization, customization, etc., to meet different user needs and preferences; establishing different from benchmarking companies Brand image and reputation, such as professionalism, quality, effect, etc., to enhance user awareness and trust; adopt different price strategies and promotion strategies from benchmarking companies, such as high-end, low-price, bundling, etc., to attract and retain users.

For potential new entrants, implement defensive strategies, such as: improve the industry's entry barriers, such as protecting their own technology, content, channels, etc. through patents, copyrights, contracts, etc., to prevent imitation and preemption; reduce the industry's exit barriers, such as through flexible cooperation, sharing, refund and other ways to reduce the user's exit costs and risks; increase their competitive advantage, such as through innovation, quality, service, etc. to enhance the value and attractiveness of their products and services, to prevent being replaced and eliminated.

For alternatives or services, implement offensive strategies, such as: develop your own alternatives or services, such as providing richer and more interesting education and training experiences through online and offline integration, multimedia interaction, community building, etc., to attract and retain users; cooperate or acquire other alternatives or services, such as through cooperation or acquisition with educational content providers in the form of self-study, open classes, books, videos, etc, expand the scope and content of your own products and services, increase user choice and satisfaction, and reduce your own alternative costs, such as providing free trials, coupons, points exchange, etc., to reduce the cost and risk of users using their own products and services, and increase user loyalty and stickiness.

For suppliers, implement coordination strategies, such as: establish and maintain good supplier relationships, such as through long-term cooperation, fair trade, timely payment, etc., to increase the trust and satisfaction of suppliers, and ensure the quality and stability of supply; Find and cultivate diversified suppliers, such as through market research, online search, industry associations, etc, discover and train more teachers, courses, content, platforms, equipment and other suppliers to increase the diversity and selectivity of supply; improve their bargaining power, such as by increasing their own scale, brand, quality, effect and other factors, increase their influence and attractiveness to suppliers, and reduce the cost and risk of supply.

For buyers, implement affinity strategies, such as: understanding and meeting the needs and preferences of buyers, such as collecting and analyzing the needs and preferences of buyers through questionnaires, user feedback, data analysis, etc., to provide products and services that meet the needs and preferences of buyers, and to increase the satisfaction and loyalty of buyers; Establish and maintain good buyer relationships, such as through regular communication, high-quality services, and integrity commitments, increase the buyer's trust and praise, maintain the buyer's stability and continuity, improve their bargaining power, such as by providing a unique value proposition, advantageous brand image, significant effect proof, etc., to increase their influence and attractiveness to the buyer, improve the buyer's willingness and ability to pay.

Through Porter's five forces model, the company can clearly understand the competitive structure and competitiveness of the industry in which it operates, and provide guidance and basis for the formulation of its own competitive strategy. The professional services of Shangpu Consulting have helped the company enhance its industry position and competitive advantage, and have won the trust and praise of its customers.

trigonometric analysis

Triangulation is a relatively new strategic analysis tool that helps companies analyze the strategies, goals and actions of benchmarking companies in order to develop appropriate coping strategies. The basic idea of trigonometric analysis is that the strategies, goals and actions of benchmarking companies are interrelated and influential.

The basic steps of trigonometric analysis are as follows:

Analyze the strategy of benchmarking enterprises, that is, evaluate the vision, mission, values, core competitiveness, strategic direction, strategic focus of benchmarking enterprises, and the impact of these factors on the behavior and objectives of benchmarking enterprises;

To analyze the objectives of benchmarking enterprises, I .e. to evaluate the market share, income, profit, cost, quality, efficiency, satisfaction and other indicators of benchmarking enterprises, as well as the impact of these indicators on the behavior and strategy of benchmarking enterprises;

Analyze the actions of benchmarking enterprises, I .e. evaluate the market entry, product development, price changes, promotional activities, partners, mergers and acquisitions, and other initiatives of benchmarking enterprises, as well as their impact on the objectives and strategies of benchmarking enterprises;

Draw a triangular analysis diagram, and fill the strategy, objectives and actions of the benchmarking enterprise into the vertices of the corresponding triangles to form a triangular graph;

Analyze the triangle analysis diagram, according to the shape, size, direction, position, etc. of different triangles, judge the consistency, rationality, effectiveness, sustainability, etc. of the benchmarking enterprise's strategy, goals and actions, so as to formulate corresponding coping strategies, such as imitation, avoidance, attack, cooperation, etc.

The advantage of triangular analysis is that it is dynamic and flexible, and can analyze the relationship and impact of the strategy, objectives and actions of the benchmarking enterprise from multiple angles and dimensions, providing the basis for strategy formulation. The disadvantage of triangulation is that it is too complex, may be difficult to obtain and analyze accurate and complete information about the strategies, objectives and actions of the benchmarking firm, and does not reflect the impact of the benchmarking firm's internal resources and capabilities on competition.

The case of trigonometric analysis

Shangpu Consulting has provided corporate research services to a company specializing in automobile manufacturing. The company's main benchmark company is an internationally renowned automobile brand. Using the tool of trigonometric analysis, Shangpu Consulting analyzed the strategy, objectives and actions of the benchmarking enterprise for the company, and formulated the corresponding response strategy for the company. Here are the results of the trigonometric analysis:

分析标杆企业的战略，得出以下Conclusion：标杆企业的愿景是成为全球领先的汽车品牌，其使命是提供安全、舒适、环保的汽车产品和服务，其价值观是创新、质量、责任，其核心竞争力是技术、品牌、渠道，其战略方向是向新兴市场和高端市场拓展，其战略重点是开发新能源汽车和智能汽车。标杆企业的战略对其行为和目标的影响是：标杆企业会不断投入研发和营销，以提升其技术和品牌的优势，标杆企业会积极进入新兴市场和高端市场，以增加其市场份额和收入，标杆企业会重点开发新能源汽车和智能汽车，以提升其产品和服务的性能和价值。

Analyzing the objectives of the benchmarking firms, the followingConclusion: The market share target of the benchmarking enterprise is to occupy more than 30% of the global automobile market, its income target is to reach more than US $100 billion per year, its profit target is to reach more than US $20 billion per year, its cost target is to reduce the cost by more than 10% per year, its quality target is to maintain more than 99% of the quality qualification rate per year, and its efficiency target is to improve the efficiency by more than 10% per year, its satisfaction goal is to maintain more than 90% user satisfaction every year. The impact of the goals of benchmarking enterprises on their behaviors and strategies is: benchmarking enterprises will take active market expansion, product innovation, price competition, promotional activities, partners, mergers and acquisitions and other actions to achieve their market share, income, profit and other goals. Benchmarking enterprises will take strict quality control, cost control, efficiency improvement and other actions to achieve their quality, cost, efficiency and other goals, benchmarking companies will take actions such as quality service, user feedback, and user experience to achieve their satisfaction goals.

Analyzing the actions of the benchmarking firms leads to the followingConclusion：标杆企业的市场进入行动是在新兴市场和高端市场建立或收购更多的工厂、销售网点、服务中心等，以增加其市场覆盖和渗透，标杆企业的产品开发行动是推出更多的新能源汽车和智能汽车，以满足不同的用户需求和偏好，标杆企业的价格变动行动是根据不同的市场和用户，采用高价策略或低价策略，以提高其价格竞争力和利润率，标杆企业的促销活动行动是通过广告、公关、赞助、优惠券等方式，提升其品牌知名度和影响力，标杆企业的合作伙伴行动是与其他的汽车品牌、技术提供商、渠道商、政府机构等建立或加强合作关系，以获取更多的资源和支持，标杆企业的并购重组行动是收购或合并其他的汽车公司或相关公司，以扩大其规模和范围。标杆企业的行动对其目标和战略的影响是：标杆企业的行动可以帮助其实现其市场份额、收入、利润等目标，也可以支持其成为全球领先的汽车品牌的战略，但也可能导致其质量、成本、效率、满意度等目标的偏离或牺牲，也可能与其提供安全、舒适、环保的汽车产品和服务的使命和价值观相冲突。

Analyzing the triangulation diagram, the followingConclusion: The triangular analysis chart of benchmarking enterprises presents a large, flat and rightward inclined triangle, which shows that there are some problems in the consistency, rationality, effectiveness and sustainability of the strategies, objectives and actions of benchmarking enterprises. For example, the consistency between strategies and objectives of benchmarking enterprises is low, and the objectives of benchmarking enterprises pay too much attention to market share, income, profit and other indicators, however, indicators such as quality, cost, efficiency and satisfaction are ignored, which may hinder or deviate from the realization of benchmarking enterprises' strategies. The rationality between benchmarking enterprises' strategies and actions is low. Benchmarking enterprises' actions pay too much attention to market expansion, product innovation, price competition, promotional activities, partners, mergers and acquisitions and other measures, while quality control, cost control, efficiency improvement, service optimization and other measures are ignored, this may lead to difficulties or risks in the implementation of the strategy of the benchmarking enterprise; the effectiveness between the objectives and actions of the benchmarking enterprise is low. Although the actions of the benchmarking enterprise can help it achieve its objectives such as market share, income and profit, it may also damage its objectives such as quality, cost, efficiency and satisfaction, which may lead to offset or counteract the achievement of the objectives of the benchmarking enterprise; the low sustainability between the strategies, objectives and actions of benchmarking enterprises, and the imbalance and incoordination between the strategies, objectives and actions of benchmarking enterprises may weaken or threaten the long-term competitiveness and development of benchmarking enterprises.

Based on the results of the trigonometric analysis, Champ Consulting proposed the following strategy for the company:

针对标杆企业的战略，实施模仿战略，如：借鉴标杆企业的愿景、使命、价值观、核心竞争力、战略方向、战略重点等，以提升自己的战略水平和方向，同时避免与标杆企业的战略冲突和对抗；

According to the goal of benchmarking enterprises, implement the avoidance strategy, such as: avoid direct competition with benchmarking enterprises in market share, income, profit and other indicators, and focus on improving their own quality, cost, efficiency, satisfaction and other indicators, in order to enhance their competitive advantage and differentiation advantage;

Implement attack strategies against the actions of benchmarking enterprises, such as taking advantage of the weaknesses and risks of benchmarking enterprises' actions, such as quality problems, cost problems, efficiency problems, service problems, etc., to carry out targeted attacks and attacks to weaken the competitiveness and market position of benchmarking enterprises;

According to the triangular analysis chart of benchmarking enterprises, implement cooperation strategies, such as: looking for gaps and opportunities in the triangular analysis chart of benchmarking enterprises, such as quality, cost, efficiency, service, etc., and establish or strengthen cooperative relations with benchmarking enterprises to achieve complementarity and win-win results.

four-lattice matrix method

The four-grid matrix method is a simple strategic analysis tool that can help companies analyze the strengths and weaknesses of benchmarking companies in order to develop appropriate competitive strategies. The basic idea of the four-grid matrix method is that the strengths and weaknesses of benchmarking firms can be measured in two dimensions: importance and performance. Importance refers to the degree of influence of a certain factor on competition, such as resources, capabilities, technology, brand, quality, cost, service, etc. Performance refers to the actual level of benchmarking enterprises on a certain factor, such as high, medium and low. The basic steps of the four-grid matrix method are as follows:

Select the benchmarking enterprises and factors to be analyzed, such as a specific benchmarking enterprise and a specific factor, or multiple benchmarking enterprises and multiple factors;

Evaluate the importance and performance of benchmarking enterprises and factors, such as scoring or ranking benchmarking enterprises and factors according to market research, data analysis, expert evaluation, etc;

Draw a four-grid matrix diagram, taking importance and performance as the horizontal and vertical axes respectively to form a four-quadrant graph, and filling benchmark enterprises and factors into the corresponding quadrants to form a four-grid matrix graph;

Analyze the four-grid matrix chart and formulate corresponding competitive strategies according to different quadrants. For example, the benchmarking enterprises and factors in the first quadrant (high importance and high performance) need to adopt defensive or imitative strategies, such as maintaining or improving their own advantages, or borrowing or imitating the advantages of benchmarking enterprises. The benchmarking enterprises and factors in the second quadrant (high importance and low performance) need to adopt offensive or innovative strategies, such as using or expanding their own advantages, or creating or developing new advantages; The benchmarking enterprises and factors in the third quadrant (low importance and high performance) need to adopt abandonment or transfer strategies, such as reducing or giving up their own disadvantages, or transferring or transforming their own disadvantages; The benchmarking enterprises and factors in the fourth quadrant (low importance and low performance), it is necessary to adopt a strategy of ignoring or waiting, such as ignoring or avoiding one's own disadvantages, or waiting or observing one's own disadvantages.

The advantage of the four-grid matrix method is simple and intuitive, which can quickly understand the advantages and disadvantages of benchmarking enterprises and provide reference for the formulation of competitive strategies. The disadvantage of the four-grid matrix method is that it is too rough, may ignore some details and changes, and does not reflect the impact of the strategy, objectives and actions of the benchmarking firm on competition.

The Case of Four Lattice Matrix Method

Shangpu Consulting has provided corporate research services for a company specializing in catering services. The company's main benchmark enterprise is a well-known domestic fast food chain brand. Using the four-grid matrix tool, Shangpu Consulting analyzed the strengths and weaknesses of the benchmarking company and developed a competitive strategy for the company. The following are the results of the four-lattice matrix method:

选择需要分析的标杆企业和因素，如该公司的主要标杆企业是某快餐品牌，需要分析的因素是品牌、价格、质量、服务、创新、渠道等；

Analyzing the four-grid matrix diagram yields the followingConclusion：标杆企业的四格矩阵图呈现出一个左上角集中，右下角分散的分布，这表明标杆企业的优势和劣势之间的差距较大，如：标杆企业的品牌和价格是其最大的优势，其重要性和表现都很高，需要采取防御性或模仿性的策略，如保持或提升自己的品牌和价格的优势，或者借鉴或模仿标杆企业的品牌和价格的优势；标杆企业的创新是其最大的劣势，其重要性和表现都很低，需要采取进攻性或创新性的策略，如利用或扩大自己的创新的优势，或者创造或开发新的创新的优势；标杆企业的质量和服务是其次要的劣势，其重要性和表现都较低，需要采取放弃性或转移性的策略，如减少或放弃自己的质量和服务的劣势，或者转移或转化自己的质量和服务的劣势；标杆企业的渠道是其次要的优势，其重要性和表现都较高，需要采取忽略性或等待性的策略，如忽视或避免自己的渠道的劣势，或者等待或观察自己的渠道的劣势。

通过四格矩阵法，该公司可以清楚地了解标杆企业的优势和劣势，为自身的竞争策略制定提供参考和依据。尚普咨询的专业服务，帮助该公司提升了竞争力和市场份额，赢得了客户的信赖和赞誉。

blue ocean strategy

蓝海战略的优点是创新突破，可以从根本上改变竞争的规则和格局，为企业带来持续的竞争优势和发展动力。蓝海战略的缺点是风险挑战，可能遭遇用户的不理解和不接受，以及标杆企业的模仿和反击。

The Case of Blue Ocean Strategy

尚普咨询曾为一家专业从事旅游服务的公司提供企业研究服务，该公司的主要标杆企业是一家国内知名的旅游平台。尚普咨询运用蓝海战略工具，为该公司分析了标杆企业的价值创造和价值降低，为该公司制定了相应的创新战略。以下是蓝海战略的结果。

通过蓝海战略，该公司可以清楚地了解标杆企业的价值创造和价值降低，为自身的创新战略制定提供依据和发展力。尚普咨询的专业服务，帮助该公司提升了竞争力和市场份额，赢得了客户的信赖和赞誉。