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Competitor research methods and techniques, experts teach you how to do

2024-07-18 16:04:28 Source: Champu Consulting Visits:0

Competitor research is an important part of corporate strategic decision-making. It can help companies understand the market, competitors and consumers, find potential market opportunities, discover market threats and potential risks, formulate marketing strategies, test different marketing strategies, Identify and monitor market changes and trends, understand consumer attitudes and behaviors, and monitor consumer and investor satisfaction. The methods and techniques for competitor research are as follows:

Determine the research object and research cycle can generally be in accordance with the popularity, market share and other criteria, the main competitors in the industry listed, from strong to weak, in turn research. Estimate the time it takes to research a single competitor and schedule the research.

Decomposing the research object and dividing the research dimension Competitor research is a huge systematic project, in order to be able to understand the development of competitors and the industry in more detail, it is necessary to analyze the research object and divide it into multiple dimensions. You can use the "multi-dimensional division method" and follow the "three principles".

Mobilizing all resources, multi-channel research competition is sometimes a lonely job, especially when you don't have enough research channels in your hands. However, the author has always believed in a word-"the mountain has its own passenger road, and the water depth has its own ferry people". There is no research channel, so we have to find and create it ourselves.

Avoid skimming the water-style research competition is not a simple thing for research. We need to invest a lot of time and energy to get valuable information. Therefore, when we conduct competitive research, we must avoid superficial research, but should adopt a comprehensive and systematic research method in order to better understand the competitors and the development of the industry.

In-depth analysis of competitors The purpose of competitor research is to better understand the development of competitors and the industry. Therefore, in the research process, we need to conduct in-depth analysis of competitors. Specifically, we can start from the following aspects:

Competitor products and services

Competitor's market share and market positioning

Competitor marketing strategies and advertising

Competitor's sales channels and sales strategies

Competitor's financial and operating conditions

Competitor's talent team and corporate culture

Through the in-depth analysis of competitors, we can better understand the advantages and disadvantages of competitors, so as to formulate more effective marketing strategies.

In the process of competitor research, we can analyze specific cases in order to better understand competitors and industry development. Specifically, we can select some cases of Shangpu consulting service customers and conduct a simple analysis to better understand the competitors and the development of the industry.

To sum up, competitor research is an important part of corporate strategic decision-making. It can help companies understand the market, competitors and consumers, find potential market opportunities, discover market threats and potential risks, formulate marketing strategies, and test different Marketing strategy, identify and monitor market changes and trends, understand consumer attitudes and behaviors, and monitor consumer and investor satisfaction. In the process of competitor research, we need to adopt a comprehensive and systematic research method, in-depth analysis of competitors, combined with specific case analysis, in order to better understand the competitors and industry development.

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