For detailed cases, please contact the consultant.
400-969-2866

2024-07-18 16:04:28 来源:尚普咨询 浏览量:0
竞争对手调研是企业战略决策中的重要环节,它可以帮助企业了解市场、竞争对手和消费者,寻找市场潜在机会,发现市场威胁和潜在风险,制定市场营销策略,测试不同的市场营销策略,识别和监控市场的变化和趋势,了解消费者的态度和行为,监测消费者和投资者的满意度。竞争对手调研的方法和技巧如下:
确定调研对象和调研周期 一般可按照知名度、市场份额等标准,把所在行业的主要竞争对手列出来,从强到弱排列,依次调研。预估一下调研单个竞争对手需要花费的时间,并做好调研排期。
分解调研对象,划分调研维度 竞争对手调研是一个庞大的系统工程,为了能够更细致地了解竞争对手和行业发展状况,需要对调研对象进行剖析并划分多个维度。可使用“多维度划分法”,并遵循“三大原则”。
调动一切资源,多渠道调研 竞对调研有时候是个孤独的工作,尤其是当你手中并没有足够的调研渠道的时候更是如此。不过笔者一直坚信一句话——“山高自有客行路,水深自有渡船人”,没有调研渠道,也要自己去寻找,去创造。
忌蜻蜓点水式调研 竞对调研不是一件简单的事情,需要我们投入大量的时间和精力,才能够得到有价值的信息。因此,我们在进行竞对调研的时候,一定要避免蜻蜓点水式的调研,而应该采用全面、系统的调研方法,以便更好地了解竞争对手和行业发展状况。
深入分析竞争对手 竞争对手调研的目的是为了更好地了解竞争对手和行业发展状况,因此,在调研过程中,我们需要对竞争对手进行深入分析。具体来说,我们可以从以下几个方面入手:
竞争对手的产品和服务
竞争对手的市场份额和市场定位
竞争对手的营销策略和广告宣传
竞争对手的销售渠道和销售策略
竞争对手的财务状况和经营状况
竞争对手的人才队伍和企业文化
通过对竞争对手的深入分析,我们可以更好地了解竞争对手的优势和劣势,从而制定更加有效的市场营销策略。
结合具体案例进行分析 在竞争对手调研的过程中,我们可以结合具体案例进行分析,以便更好地了解竞争对手和行业发展状况。具体来说,我们可以选择一些尚普咨询服务客户的案例,进行简单的分析,以便更好地了解竞争对手和行业发展状况。
综上所述,竞争对手调研是企业战略决策中的重要环节,它可以帮助企业了解市场、竞争对手和消费者,寻找市场潜在机会,发现市场威胁和潜在风险,制定市场营销策略,测试不同的市场营销策略,识别和监控市场的变化和趋势,了解消费者的态度和行为,监测消费者和投资者的满意度。在竞争对手调研的过程中,我们需要采用全面、系统的调研方法,深入分析竞争对手,结合具体案例进行分析,以便更好地了解竞争对手和行业发展状况。
Consulting Services
economic database
See more>Brand Rankings
See more>Shangpu Consulting Group: Market Survey of Top Ten Brands of imported Fruits in January 2023
Shangpu Consulting Group: Market Research on Top Ten New Products of Electrical Appliances in December 2022
Shangpu Consulting Group: Market Survey of Top Ten Popular Brands in January 2023
Shangpu Consulting Group: Market Research on Top Ten Brands of Home Administration Cleaning in January 2023
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
Research Module | research content | ||||||
---|---|---|---|---|---|---|---|
Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
satisfaction survey | Employee satisfaction | user satisfaction | |||||
Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
Floor module | Landing implementation recommendations | Long-term cooperation | |||||
Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
Future business prediction | Overall credit rating | cooperative risk warning | |||||
Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
National/Global Status Certificate |
15 Year
Champ Consulting has been established for 15 years.
48 Intellectual Property Rights
Independent methodology
80% of the information comes from first-hand research.
118 Billionth
Self-built database 11.8 billion
Covering 1978 industries in China
0.1 billion new data per year
Industry Big Data Platform
118 +
Have a 300 team of professional consultants
Practical operation and management experience of top enterprises
88% of members have international PMP certificates
48 Item
Independent methodology
48 independent intellectual property rights
high-tech enterprise
Industry Big Data Platform
400-969-2866