Competitive intelligence involves consulting firms collecting, analyzing, and evaluating information on key competitors in a client’s industry or market, as well as the implications and threats these dynamics pose to the client. The purpose of enterprise research is to help customers understand the competitive environment, identify the advantages and disadvantages of benchmarking enterprises, formulate effective competitive strategies, and enhance the market share and profitability of customers.

Corporate research is one of the core businesses of consulting firms and an important way for them to demonstrate their professional competence and value. Shangpu Consulting is a renowned independent third-party industry research and investment consulting firm in China, dedicated to providing professional solutions to support corporate strategic decision-making. Shangpu Consulting Company has rich experience and mature methods in enterprise research. It has provided professional market research and related consulting services to more than 5000 customers, covering many industries.

In its corporate research, Champ Consulting follows the following principles:

objective and fair. When collecting and analyzing the information of benchmarking enterprises, Shangpu consulting company is not affected by the subjective bias and expectation of customers, maintains an objective and fair attitude, does not favor or belittle any party, and provides real and reliable research results based on facts and supported by data.

The system is comprehensive. When conducting corporate research, Shangpu Consulting Company not only pays attention to the performance and dynamics of benchmarking companies, but also pays attention to the background and strategy of benchmarking companies, as well as the development trends and changes of the industry and market in which benchmarking companies are located. Benchmarking companies are systematically and comprehensively analyzed from multiple angles and dimensions to reveal the essence and laws of benchmarking companies.

Targeted. When providing enterprise research services for different customers, Shangpu Consulting Co., Ltd. designs customized research programs according to the characteristics and needs of customers, selects appropriate research methods and tools, collects and analyzes the benchmark enterprise information most relevant to customers, and provides targeted research reports and suggestions.

Innovative thinking. In enterprise research, Shangpu Consulting Company not only pays attention to the current situation and problems of benchmarking enterprises, but also pays attention to the potential and opportunities of benchmarking enterprises, uses innovative thinking to discover the innovation points and advantages of benchmarking enterprises, and provides customers with valuable reference and enlightenment. Help customers find differentiated advantages and enhance their competitiveness.

Champ Consulting avoids the following common pitfalls and challenges in corporate research:

Blind imitation. In enterprise research, Shangpu Consulting will not simply copy or imitate the practices of benchmarking enterprises, but analyze the applicability and feasibility of benchmarking enterprises according to the actual situation of customers, evaluate the risks and benefits of benchmarking enterprises, and provide customers with reasonable suggestions and choices.

Ignoring themselves. In corporate research, Shangpu Consulting will not ignore the advantages and disadvantages of customers themselves, but combine the core competitiveness of customers, analyze the gaps and differences between customers and benchmarking companies, and provide customers with targeted improvement and optimization solutions.

Lack of innovation. In corporate research, Shangpu Consulting will not be satisfied with existing information and methods, but will continue to explore and try new information sources and methods, using the latest technologies and tools to provide customers with deeper and broader Benchmarking business analysis, to provide customers with more creative and valuable competitive strategies.

In order to specify the methods and effects of Shangpu Consulting in enterprise research, the following is a specific case:

A well-known domestic e-commerce platform (hereinafter referred to as Company A) is a customer of Shangpu Consulting Company. The company mainly deals in fashion goods such as clothing, shoes, hats, bags, etc. It has a large user base and loyal members and is one of the leading e-commerce platforms in China. However, with the rapid development of the e-commerce industry and the intensification of competition, Company A is facing competitive pressures from many aspects, especially from an internationally renowned e-commerce platform (hereinafter referred to as Company B). Company B's expansion in the domestic market is very fast, its product types and quality have a high level, and has a strong logistics and distribution capabilities, as well as preferential prices and promotional activities, attracting a large number of consumers, the company's market share and profitability poses a serious threat.

In order to help Company A meet the challenges of benchmarking enterprises, Shangpu Consulting Company provides professional enterprise research services, the specific process and results are as follows:

Collect benchmarking enterprise information. Shangpu Consulting Company uses its rich information resources and channels to collect all aspects of B Company's information, including its historical evolution, organizational structure, business model, product line, market positioning, target customers, marketing strategy, logistics and distribution, financial status, development planning, etc., forming a detailed benchmark enterprise file.

Analyze the advantages and disadvantages of benchmarking enterprises. Using its professional analysis methods and tools, such as SWOT analysis, Porter's five forces analysis, value chain analysis, etc., Shangpu Consulting conducted an in-depth analysis of Company B's information, identified Company B's strengths and weaknesses, as well as its impact and threat to Company A.

Evaluate benchmarking corporate strategy. According to the advantages and disadvantages and development goals of Company B, Shangpu Consulting Company speculated on the possible strategic intentions and action plans of Company B, such as expanding market share, improving brand awareness, increasing user stickiness, reducing operating costs, and expanding new business areas, and evaluated the strategic feasibility and effectiveness of Company B.

Provide competitive strategy recommendations. Based on the analysis and evaluation of benchmarking enterprises, Shangpu Consulting provides targeted competitive strategy suggestions for Company A, including the following points:

Adhere to their own core competitiveness, that is, the quality and diversity of fashion products, do not blindly imitate the types and prices of B companies, but to highlight their own differentiation advantages, improve user awareness and loyalty.

Strengthen their own logistics and distribution capabilities, improve the user's shopping experience and satisfaction, reduce the user's turnover rate and complaint rate, increase the user's re-purchase rate and recommendation rate.

Innovate your own marketing strategy, use social media, online celebrities, live broadcast and other emerging marketing channels to expand your brand influence and user coverage, and increase user participation and conversion rate.

Explore their own new business areas, such as cross-border e-commerce, second-hand e-commerce, community e-commerce, etc., use their own user base and reputation, open up new markets and sources of income, and increase their competitiveness and anti-risk ability.

The enterprise research service of Shangpu Consulting Company provides valuable information and suggestions for Company A, helps Company A understand the situation and strategy of benchmarking enterprises, avoids blindly imitating the practice of benchmarking enterprises, finds its own differentiation advantages, and enhances its own market competitiveness.