Competitor research is the process by which a consulting firm collects, analyzes, and evaluates information and dynamics of key competitors in its industry or market, as well as their impact and threats to customers. The purpose of competitor research is to help customers understand the competitive environment, identify the strengths and weaknesses of competitors, develop effective competitive strategies, and increase customers' market share and profitability.

Competitor research is one of the core businesses of consulting firms and an important way for consulting firms to demonstrate their professional capabilities and value. Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has rich experience and mature methods in competitor research. It has provided professional market research and related consulting services to more than 5000 customers, covering multiple industry sectors.

Champ Consulting follows the following principles in its competitor research:

objective and fair. When collecting and analyzing competitors' information, Shangpu Consulting is not affected by the subjective bias and expectations of customers, maintains an objective and fair attitude, does not favor or belittle any party, and provides truthful and reliable research results based on facts and supported by data.

The system is comprehensive. When conducting competitor research, Shangpu Consulting Company not only pays attention to the performance and dynamics of competitors, but also pays attention to the background and strategy of competitors, as well as the development trends and changes of the industry and market in which competitors are located, from multiple angles and dimensions Conduct a systematic and comprehensive analysis of competitors to reveal the essence and laws of competitors.

Targeted. When providing competitor research services for different customers, Shangpu Consulting Co., Ltd. designs customized research programs according to the characteristics and needs of customers, selects appropriate research methods and tools, collects and analyzes the most relevant competitor information of customers, and provides targeted research reports and suggestions.

Innovative thinking. In the competitor research, Shangpu Consulting Company not only pays attention to the current situation and problems of competitors, but also pays attention to the potential and opportunities of competitors, uses innovative thinking to discover the innovation points and advantages of competitors, and provides customers with valuable reference and enlightenment, Help customers find differentiated advantages and enhance their competitiveness.

Champ Consulting avoids the following common pitfalls and challenges in its competitor research:

Blind imitation. In its competitor research, Shangpu Consulting will not simply copy or imitate the practices of competitors, but will analyze the applicability and feasibility of competitors, assess the risks and benefits of competitors, and provide reasonable suggestions and choices for customers based on their actual situation.

Ignoring themselves. In the research of competitors, Shangpu Consulting will not ignore the advantages and disadvantages of customers, but combine the core competitiveness of customers, analyze the gaps and differences between customers and competitors, and provide customers with targeted improvement and optimization solutions.

Lack of innovation. In its competitor research, Champ Consulting will not be satisfied with existing information and methods, but will continue to explore and try new sources of information and methods, using the latest technologies and tools to provide customers with deeper and broader competitor analysis and more creative and valuable competitive strategies.

In order to specify the method and effect of Shangpu Consulting in competitor research, the following is a specific case:

A well-known domestic e-commerce platform (hereinafter referred to as Company A) is a customer of Shangpu Consulting Company. The company mainly deals in fashion goods such as clothing, shoes, hats, bags, etc. It has a large user base and loyal members and is one of the leading e-commerce platforms in China. However, with the rapid development of the e-commerce industry and the intensification of competition, Company A is facing competitive pressures from many aspects, especially from an internationally renowned e-commerce platform (hereinafter referred to as Company B). Company B's expansion in the domestic market is very fast, its product types and quality have a high level, and has a strong logistics and distribution capabilities, as well as preferential prices and promotional activities, attracting a large number of consumers, the company's market share and profitability poses a serious threat.

In order to help Company A meet the challenges of its competitors, Champ Consulting provided it with professional competitor research services, with the following processes and results:

Collect competitor information. Shangpu Consulting Company uses its rich information resources and channels to collect all aspects of B Company's information, including its historical evolution, organizational structure, business model, product line, market positioning, target customers, marketing strategy, logistics and distribution, financial status, development planning, etc., forming a detailed competitor file.

Analyze the strengths and weaknesses of competitors. Using its professional analysis methods and tools, such as SWOT analysis, Porter's five forces analysis, value chain analysis, etc., Shangpu Consulting conducted an in-depth analysis of Company B's information, identified Company B's strengths and weaknesses, as well as its impact and threat to Company A.

Evaluate competitor strategies. According to the advantages and disadvantages and development goals of Company B, Shangpu Consulting Company speculated on the possible strategic intentions and action plans of Company B, such as expanding market share, improving brand awareness, increasing user stickiness, reducing operating costs, and expanding new business areas, and evaluated the strategic feasibility and effectiveness of Company B.

Provide competitive strategy recommendations. Based on the analysis and evaluation of competitors, Shangpu Consulting has provided company A with targeted competitive strategy recommendations, including the following points:

Adhere to their own core competitiveness, that is, the quality and diversity of fashion products, do not blindly imitate the types and prices of B companies, but to highlight their own differentiation advantages, improve user awareness and loyalty.

Strengthen their own logistics and distribution capabilities, improve the user's shopping experience and satisfaction, reduce the user's turnover rate and complaint rate, increase the user's re-purchase rate and recommendation rate.

Innovate your own marketing strategy, use social media, online celebrities, live broadcast and other emerging marketing channels to expand your brand influence and user coverage, and increase user participation and conversion rate.

Explore their own new business areas, such as cross-border e-commerce, second-hand e-commerce, community e-commerce, etc., use their own user base and reputation, open up new markets and sources of income, and increase their competitiveness and anti-risk ability.

The competitor research service of Shangpu Consulting Company provides valuable information and suggestions for Company A, helps Company A understand the situation and strategy of competitors, avoids blindly imitating the practice of competitors, finds its own differentiation advantage, and improves its market competitiveness.