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Champ Consulting: Five Elements of Competitor Research

2024-07-18 15:51:04  来源:尚普咨询  浏览量:0

竞争对手调研是指对企业所处的市场中的现有或潜在的竞争者进行系统的收集、整理、分析和评价的过程,它是企业战略分析的重要组成部分,也是企业制定有效的竞争策略的基础。竞争对手调研可以帮助企业了解市场环境,发现竞争优势,制定竞争目标,选择竞争策略,评估竞争效果,调整竞争行动等。

尚普咨询是一家专业的战略咨询公司,拥有丰富的竞争对手调研经验,为不同行业和领域的客户提供了高质量的竞争对手调研服务。尚普咨询认为,竞争对手调研应该遵循以下五大要素:

一、确定调研目标

调研目标是指企业进行竞争对手调研的目的和期望,它决定了调研的方向和范围,也是评价调研效果的标准。调研目标应该具有明确性、可量化性、可实现性和相关性,以便于制定调研计划和执行调研活动。例如,某汽车制造商的调研目标是:了解竞争对手的产品特性、价格策略、市场占有率、客户满意度、品牌形象等,以便于提升自身的产品竞争力和市场份额。

二、选择调研对象

调研对象是指企业进行竞争对手调研的主要目标群体,它决定了调研的重点和深度,也是调研信息的来源。调研对象应该根据企业的调研目标和市场环境进行筛选和分级,以便于优化调研资源和提高调研效率。例如,某电商平台的调研对象是:与其在同一市场或细分市场中的直接竞争者,以及可能对其构成威胁或机会的替代品提供者、新进入者、上下游合作伙伴等。

三、收集调研信息

调研信息是指企业进行竞争对手调研的主要数据和材料,它决定了调研的质量和有效性,也是调研分析的基础。调研信息应该根据企业的调研目标和调研对象进行收集和整理,以便于获取全面、准确、及时和有价值的信息。调研信息的来源可以分为两类:一是内部信息,即企业自身拥有或可以获取的信息,如财务报表、市场调查、客户反馈等;二是外部信息,即企业需要通过其他渠道或途径获取的信息,如竞争对手的官方网站、社交媒体、新闻报道、行业报告、专家观点等。

四、分析调研结果

调研结果是指企业对竞争对手调研信息进行加工、处理、归纳和总结的过程,它决定了调研的意义和价值,也是制定调研行动的依据。调研结果应该根据企业的调研目标和调研信息进行分析和评价,以便于发现竞争对手的优势和劣势,识别竞争对手的战略意图和行为模式,预测竞争对手的未来动向和发展趋势。调研结果的分析方法可以有多种,如SWOT分析、波特五力分析、价值链分析、战略群分析等。

五、制定调研行动

调研行动是指企业根据竞争对手调研结果制定的具体的竞争策略和措施,它决定了调研的实效和影响,也是检验调研效果的手段。调研行动应该根据企业的调研目标和调研结果进行制定和执行,以便于实现企业的竞争目标,提升企业的竞争优势,增强企业的竞争力。调研行动的制定方法可以有多种,如攻击策略、防御策略、合作策略、适应策略等。

本文通过尚普咨询的经验,总结了竞争对手调研的五大要素,分别是:确定调研目标,选择调研对象,收集调研信息,分析调研结果,制定调研行动。本文还通过尚普咨询为某汽车制造商和某电商平台提供的竞争对手调研案例,展示了这五大要素在实践中的应用和价值。竞争对手调研是一项复杂而重要的工作,需要企业投入足够的时间、精力和资源,也需要借助专业的咨询机构和工具,以提高调研的质量和效果。尚普咨询作为一家专业的战略咨询公司,拥有丰富的竞争对手调研经验和能力,可以为不同行业和领域的客户提供高质量的竞争对手调研服务,帮助客户制定有效的竞争策略,实现竞争优势。




User evaluation

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  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
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Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

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    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

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    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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