Sources of information for corporate research

The information sources of enterprise research can be divided into two categories: public information and non-public information.

Public information refers to the information published by the benchmarking enterprise itself or publicly released through third-party channels, such as the official website of the benchmarking enterprise, annual reports, news, social media, industry reports, market research, patents, legal documents, etc. The advantages of public information are easy access, sufficient quantity, high credibility and wide coverage. The disadvantage of public information is that there may be lag, incompleteness, inaccuracy, inrelevance and other problems, which need to be verified and screened.

Non-public information refers to information that the benchmarking enterprise does not disclose or does not want to disclose, such as internal personnel, suppliers, customers, partners, former employees, industry experts, government agencies, competitive intelligence companies, etc. The advantages of non-public information are timeliness, completeness, accuracy and high relevance, which can reflect the real situation and dynamics of benchmark enterprises. The disadvantages of non-public information are that it is difficult to obtain, limited in quantity, low in credibility and high in cost. The acquisition of non-public information requires compliance with relevant laws and ethics, and must not use illegal or unethical means, such as wiretapping, theft, bribery, threats, etc.

In corporate research, Shangpu Consulting will comprehensively use public information and non-public information based on customer needs, characteristics of benchmarking companies, and available data to obtain the most comprehensive, in-depth, and most valuable benchmarking company information.

Information Gathering Methods for Enterprise Research

The information collection methods of enterprise research can be divided into three types: telephone interview, network questionnaire and face-to-face investigation.

Telephone access refers to the method of communicating with relevant personnel of benchmarking enterprises or third-party personnel through telephone to obtain information about benchmarking enterprises. The advantages of telephone access are fast, convenient, low cost, wide coverage, and suitable for collecting general, quantitative, and structured information. The disadvantage of telephone access is that it is difficult to establish trust, difficult to go deep, and difficult to obtain sensitive, qualitative, unstructured information.

Network questionnaire refers to the method of sending questionnaires to relevant personnel of benchmarking enterprises or third-party personnel through network platforms, such as e-mail, WeChat, websites, etc., to obtain information of benchmarking enterprises. The advantages of the network questionnaire are simple, convenient, low cost, wide coverage, and suitable for collecting general, quantitative, and structured information. The disadvantages of the network questionnaire are low recovery rate, difficult to control the quality, and difficult to obtain sensitive, qualitative and unstructured information.

Face-to-face research refers to the method of obtaining information about benchmarking enterprises through face-to-face communication with relevant personnel of benchmarking enterprises or third-party personnel. The advantage of face-to-face research is that it is easy to build trust, easy to go deep, and easy to obtain sensitive, qualitative, and unstructured information. The disadvantages of face-to-face research are time-consuming, laborious, costly, and narrow coverage. It is suitable for collecting special, qualitative, and unstructured information.

In corporate research, Shangpu Consulting will select the appropriate information collection method based on the type, importance, and accessibility of the information, or use a combination of methods to obtain the most effective, reliable, and meaningful benchmark corporate information.

Application and Value of Enterprise Research

The application and value of enterprise research is reflected in the following aspects:

The first is to help customers understand the business status, strategic intent, capability level, strengths and weaknesses of the benchmarking company, as well as the impact and threats to customers, thereby improving customers' market sensitivity and competitive awareness.

The second is to help customers formulate effective strategies, optimize resource allocation, and improve competitiveness, such as choosing suitable market positioning, product differentiation, price strategy, channel construction, marketing promotion, technological innovation, and partners.

The third is to help customers find and seize market opportunities, such as finding and exploring new markets, products, customers, channels, technologies, cooperation, etc.

The fourth is to help customers identify and prevent market risks, such as responding to and avoiding the attacks, challenges, imitations, and preemptions of benchmarking companies.

The fifth is to help customers evaluate and monitor the dynamics and changes of benchmarking enterprises, such as tracking and analyzing the performance, market share, customer satisfaction, product quality, technological progress, strategic adjustment, organizational change, etc.

In corporate research, Shangpu Consulting will not only provide customers with detailed benchmarking corporate information, but also provide customers with targeted suggestions and solutions to help customers achieve their goals, solve problems, and improve competitiveness.

The Case for Enterprise Research

The following are some cases of enterprise research provided by Champ Consulting for customers for reference:

Case 1: Research on an auto parts enterprise

Customer needs: The customer is a professional manufacturer of auto parts. The main products are auto engines, gearbox, brake systems, etc. Customers want to understand the business status, strategic direction, product characteristics, market share, technical level, customer satisfaction, etc. of the main benchmark enterprises in the domestic and foreign markets, so as to formulate their own development strategies and competitive advantages.

Champ Consulting Services: Champ Consulting provides clients with a detailed corporate research report, including the following:

Basic information of benchmarking enterprises, such as name, location, size, history, organizational structure, financial status, etc.

The business scope of the benchmarking enterprise, such as product type, brand, function, price, quality, service, etc.

The market situation of benchmarking enterprises, such as market share, market growth rate, market distribution, market demand, market trend, etc.

The strategic direction of benchmarking enterprises, such as goals, vision, mission, values, core competitiveness, strategic objectives, strategic measures, etc.

The technical status of benchmarking enterprises, such as technical level, technical innovation, technical input, technical cooperation, technical protection, etc.

The customer status of the benchmarking enterprise, such as customer type, customer number, customer demand, customer satisfaction, customer loyalty, customer feedback, etc.

The advantages and disadvantages of benchmarking enterprises, such as product advantages, market advantages, technical advantages, brand advantages, cost advantages, service advantages, as well as product disadvantages, market disadvantages, technical disadvantages, brand disadvantages, cost disadvantages, service disadvantages, etc.

The impact and threats of benchmarking enterprises, such as the impact on customers, the impact on the market, the impact on the industry, and the threat to customers, the threat to the market, the threat to the industry, etc.

The value of Champ Consulting: Champ Consulting's corporate research provides clients with the following value:

Help customers to fully understand the situation of their main benchmark enterprises in domestic and foreign markets, so as to improve their market sensitivity and competitive awareness.

Help customers find the advantages and disadvantages of benchmarking enterprises, so as to formulate their own competitive strategies and competitive advantages, such as product differentiation, price strategy, channel construction, marketing promotion, technological innovation, partners, etc.

Help customers identify and seize market opportunities, such as finding and developing new markets, products, customers, channels, technologies, collaborations, etc.

Help customers evaluate and monitor the dynamics and changes of benchmarking enterprises, such as tracking and analyzing the performance, market share, customer satisfaction, product quality, technological progress, strategic adjustment, organizational change, etc.

Case 2: Research on an E-commerce Enterprise

Customer needs: the customer is a professional e-commerce enterprises, the main business is through the network platform, to provide consumers with a variety of goods and services transactions and payment. Customers want to know the business model, operation status, user experience, market share, technical level, innovation ability, etc. of the main benchmark enterprises in the domestic and foreign markets, so as to enhance their competitiveness and market share.

Champ Consulting Services: Champ Consulting provides clients with a detailed corporate research report, including the following:

Basic information of benchmarking enterprises, such as name, location, size, history, organizational structure, financial status, etc.

The business model of the benchmarking enterprise, such as platform type, revenue source, profit margin, cost structure, risk factors, etc.

The operation status of benchmarking enterprises, such as commodity type, commodity quality, commodity price, commodity inventory, commodity logistics, commodity after-sales, etc.

The user experience of benchmarking enterprises, such as the number of users, user needs, user satisfaction, user loyalty, user feedback, etc.

The market situation of benchmarking enterprises, such as market share, market growth rate, market distribution, market demand, market trend, etc.

The technical status of benchmarking enterprises, such as technical level, technical innovation, technical input, technical cooperation, technical protection, etc.

The innovation ability of benchmarking enterprises, such as product innovation, service innovation, mode innovation, channel innovation, marketing innovation, cultural innovation, etc.

The advantages and disadvantages of benchmarking enterprises, such as platform advantage, commodity advantage, user advantage, market advantage, technology advantage, innovation advantage, and platform disadvantage, commodity disadvantage, user disadvantage, market disadvantage, technology disadvantage, innovation disadvantage, etc.

The impact and threats of benchmarking enterprises, such as the impact on customers, the impact on the market, the impact on the industry, and the threat to customers, the threat to the market, the threat to the industry, etc.

The value of Champ Consulting: Champ Consulting's corporate research provides clients with the following value:

Help customers to fully understand the situation of their main benchmark enterprises in domestic and foreign markets, so as to improve their market sensitivity and competitive awareness.

Help customers find the advantages and disadvantages of benchmarking enterprises, so as to enhance their competitiveness and market share, such as optimizing their own platform, commodities, users, markets, technology, innovation, etc.

Help customers identify and seize market opportunities, such as finding and exploring new products, services, users, channels, technologies, collaborations, etc.

Help customers evaluate and monitor the dynamics and changes of benchmarking enterprises, such as tracking and analyzing the performance, market share, user satisfaction, commodity quality, technological progress, innovation ability, etc.