1. identify the scope and type of competitors

The first step in competitor analysis is to determine the scope and type of competitors. The scope of competitors refers to all potential or actual competitors that an enterprise faces in the market, including direct and indirect competitors. A direct competitor is an enterprise that provides the same or similar products or services, and an indirect competitor is an enterprise that provides an alternative product or service. The type of competitor refers to the characteristics and attributes of competitors, including scale, region, product, technology, quality, price, channel, brand, culture, goal, strategy, etc. In determining the scope and type of competitors, Champ Consulting uses a variety of tools and methods, such as market segmentation, industry analysis, Porter's five-force model, competition map, competition matrix, etc., in order to classify and stratify competitors, so as to determine the object and direction of key analysis.

For example, Champu Consulting once provided competitor analysis services for an internationally renowned automobile manufacturer. The customer faced multi-party competition from both domestic and foreign sources in the Chinese market. Through market segmentation, Shangpu Consulting divides the Chinese automobile market into two categories: passenger cars and commercial vehicles, and then divides the passenger car market into high-end and mid-end according to the dimensions of price, displacement, performance, function, and style., Low-end, micro, compact, medium, large, SUV,MPV and other market segments. Then, through industry analysis, Shangpu Consulting identifies the main competitors in each market segment, including domestic independent brands, joint venture brands, imported brands, and foreign multinational brands. Then, through the Porter Five Forces model, Champ Consulting analyzes the degree of competition in each market segment, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitutes, the threat of new entrants and other factors. Finally, Champ Consulting used a competitive map to position competitors in each market segment according to market share and growth rate, thus identifying the customer's direct and indirect competitors, as well as their types and characteristics.

2. collection and analysis of competitor information

The second step in competitor analysis is to collect and analyze competitor information. Competitor information refers to all kinds of data and information of competitors, including finance, market, products, technology, manpower, organization, culture, strategy, etc. When collecting and analyzing competitor information, Champu Consulting will use a variety of channels and sources, such as public reports, websites, media, exhibitions, patents, trademarks, recruitment, surveys, interviews, observations, trial purchases, etc., in order to obtain as comprehensive, accurate and timely competitor information as possible. When analyzing competitors' information, Shangpu Consulting will use a variety of techniques and methods, such as comparative analysis, trend analysis, causal analysis, correlation analysis, cluster analysis, factor analysis, principal component analysis, discriminant analysis, regression analysis, decision tree, neural network, support vector machine, etc., in order to extract valuable insights and enlightenment from competitors' information.

For example, Champu Consulting once provided competitor analysis services for a leading domestic e-commerce platform. The customer faced fierce competition from both domestic and foreign countries in the e-commerce market. Through public reports, websites, media, exhibitions and other channels, Shangpu Consulting collects the financial, market, product, technology, human, organizational, cultural, strategic and other information of the customer's main competitors. Then, through comparative analysis, Shangpu Consulting compared the income, profit, cost, market share, number of users, order volume, customer unit price, conversion rate, retention rate, loyalty, satisfaction, brand awareness, brand image, brand loyalty, product type, product quality, product innovation, technical level, technological innovation, talent structure, talent drain, organizational structure, organizational efficiency, organizational atmosphere, strengths and weaknesses in terms of cultural values, cultural differences, strategic objectives, strategic paths, and strategic execution. Then, through trend analysis, Champ Consulting predicts the future trends and direction of change for customers and competitors. Finally, Champ Consulting reveals the causal relationship, correlation, similarity and difference between customers and competitors through causal analysis, association analysis, cluster analysis and other techniques.

3. evaluate competitors' strategies and capabilities

The third step in competitor analysis is to evaluate the competitor's strategy and capabilities. A competitor's strategy is the action plan that a competitor takes to achieve its objectives, and a competitor's capability is the resources and conditions that the competitor has to implement its strategy. When evaluating competitors' strategies and capabilities, Shangpu Consulting will use multiple frameworks and models, such as SWOT analysis, VRIO analysis, value chain analysis, core competitiveness analysis, balanced scorecard, strategy map, Porter's four-corner analysis, competitive advantage analysis, resource-based theory, dynamic capability theory, etc., in order to make a systematic, comprehensive and in-depth evaluation of competitors' strategies and capabilities.

For example, Shangpu Consulting once provided competitor analysis services for a well-known domestic fast-consumer product company. The customer faced diversified competition from home and abroad in the fast-consumer product market. Through SWOT analysis, Champ Consulting assessed the strengths, weaknesses, opportunities, threats and other aspects of the client's main competitors. Then, through VRIO analysis, Champ Consulting evaluates whether the resources and capabilities of the client's main competitors have characteristics such as value, scarcity, non-replicability, and organization. Then, through value chain analysis, Champ Consulting assessed the value creation and value capture capabilities of the client's main competitors in the main and auxiliary activities. Finally, through the analysis of core competitiveness, Shangpu Consulting evaluates whether the core competitiveness of the main competitors of the customer has the characteristics of continuity, relevance, superiority, uniqueness and so on.

4. predict competitor behavior and reaction

The fourth step in competitor analysis is to predict the behavior and reaction of competitors. Competitor behavior refers to the specific actions taken by competitors in the market, and the reaction of competitors refers to the response of competitors to the actions of enterprises or other competitors. When predicting the behavior and reaction of competitors, champ will use a variety of methods and techniques, such as scenario analysis, game theory, behavioral economics, psychology, sociology, historical analogy, simulation exercises, war games, etc., in order to analyze and reason on the motivation, intention, preference, belief, emotion, logic, norm, habit, experience and other factors of competitors, in order to predict the possible behavior and reaction of competitors.

For example, Champu Consulting provided competitor analysis services to a leading international software developer, which faced innovative competition from both domestic and foreign sources in the software market. Through scenario analysis, Champ Consulting constructs different market environments and competitive situations, such as changes in market demand, technological advances, policy adjustments, competitors' entry, exit, cooperation, competition, etc., and then analyzes the possible behavior and reaction of the customer's main competitors in different scenarios. Then, through game theory, Champ Consulting establishes the game model between customers and competitors, such as Nash equilibrium, Starkberg equilibrium, game tree, game matrix, etc., and then analyzes the optimal strategy and best response between customers and competitors. Then, through behavioral economics, psychology, sociology and other methods, Champ Consulting analyzes the cognitive bias, emotional influence, social influence and other factors between customers and competitors, and then analyzes the irrational behavior and reaction between customers and competitors. Finally, Champ Consulting simulated historical cases, actual operations, virtual confrontations, etc. between customers and competitors through historical analogies, simulation exercises, war games and other techniques, and then analyzed the actual behavior and reactions between customers and competitors.

5. development of coping strategies and action plans

The fifth step in competitor analysis is to develop a coping strategy and action plan. Coping strategy refers to the strategic plan formulated by an enterprise in order to deal with the threats and opportunities of competitors, and the action plan refers to the specific measures formulated by the enterprise in order to implement the coping strategy. When formulating coping strategies and action plans, Shangpu Consulting will use a variety of principles and methods, such as competitive advantage, competitive positioning, competitive differentiation, competitive coordination, competitive alliance, competitive innovation, competitive learning, competitive evaluation, competitive adjustment, etc. In order to provide customers with targeted, effective, creative, and flexible coping strategies and action plans.

For example, Champ Consulting once provided competitor analysis services for a well-known domestic education and training institution. The client faced diverse competition from home and abroad in the education and training market. Through competitive advantage analysis, Shangpu Consulting helps customers identify their core competitive advantages in the education and training market, such as teaching quality, teachers, curriculum system, learning platform, brand influence, user reputation, etc., and then formulates competitive advantages. Based on the coping strategies, such as strengthening competitive advantage, expanding competitive advantage, transforming competitive advantage, and protecting competitive advantage. Then, through competitive positioning analysis, Shangpu Consulting helped customers determine their target market, target users, target needs, target value, target image, etc. in the education and training market, and then formulated competitive positioning-oriented coping strategies, such as focusing on competitive positioning, highlighting competitive positioning, spreading competitive positioning, optimizing competitive positioning, etc. Then, through competitive differentiation analysis, Shangpu Consulting helped customers find their own unique features in the education and training market, such as teaching methods, teaching contents, teaching effects, teaching experience, teaching services, teaching communities, etc., and then formulated coping strategies with competitive differentiation as the core, such as creating competitive differences, enhancing competitive differences, maintaining competitive differences, and expanding competitive differences. Finally, through the analysis of competition and coordination, Shangpu Consulting helps customers find their partners in the education and training market, such as other education and training institutions, educational institutions, media institutions, social organizations, government departments, etc., and then formulates response strategies aimed at competition and coordination, such as establishing competition and coordination, strengthening competition and coordination, expanding competition and coordination, and optimizing competition and coordination. According to the specific situation and needs of customers, Shangpu Consulting has formulated corresponding action plans for customers, such as resource allocation, organizational adjustment, personnel training, market promotion, product development, technology upgrading, service improvement, supervision and evaluation, etc., in order to provide customers with operable, executable and measurable response measures.

Conclusion

This paper introduces the methods and paths adopted by Champ Consulting in providing customers with competitor analysis services, including determining the scope and type of competitors, collecting and analyzing competitors' information, evaluating competitors' strategies and capabilities, predicting competitors' behaviors and reactions, and formulating coping strategies and action plans. This paper also shows the practical application and value of competitor analysis by combining the specific cases of Champ Consulting in different industries and fields. Competitor analysis is a complex and important task that requires the use of a variety of tools, techniques, frameworks, models, principles, methods, etc., in order to provide customers with in-depth, professional, targeted, and creative competitor analysis services. As a professional consulting company, Shangpu Consulting has rich experience and ability in competitor analysis. It can provide customers with high-quality, high-efficiency and high-satisfaction competitor analysis services to help customers gain advantages and advantages in a highly competitive market. success.