Concept and significance of competitor research

Competitor research refers to the process of systematic collection, collation, analysis and evaluation of the industry environment, market conditions, competitive landscape, basic situation of competitors, strategic intentions, strengths and weaknesses, behaviors and trends. The purpose of competitor research is to understand the current situation and future development trend of competitors, find the strengths and weaknesses of competitors, find the strategic loopholes of competitors, formulate effective competitive strategies, and improve the competitive advantage of enterprises.

Competitor research is of great significance to the strategic decision-making of enterprises, mainly in the following aspects:

Help companies determine their own market positioning and goals, clarify their own strengths and weaknesses, find their own differences and characteristics, and shape their own brand image and core competitiveness.

Help enterprises to understand the needs and changes of the market, grasp the opportunities and risks of the market, predict the development trend and potential of the market, and formulate reasonable market strategies and plans.

Help enterprises analyze the strategic intentions and behavior patterns of competitors, predict the possible actions and reactions of competitors, formulate effective countermeasures and countermeasures, and avoid or reduce competitive conflicts and losses.

Help enterprises learn from the successful experience and lessons of competitors, learn from the excellent practices and innovative ideas of competitors, improve their own management and operation, and improve their own efficiency and quality.

Champ Consulting's competitor research services

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has rich experience and professional team in competitor research, which can provide customers with comprehensive, in-depth, accurate and timely competitor research services, help customers gain insight into the strategic trends of competitors, grasp competitive advantages, and formulate effective Competitive strategy.

Champ Consulting's competitor research services cover a number of areas, including the following:

Market entry research: to provide customers with the target market overview, competitive landscape, consumer demand, laws and regulations, market risk and other information, to help customers assess the attractiveness and feasibility of the market, the development of market entry strategies and programs.

Investment acquisition research: to provide customers with the basic situation, financial situation, business status, competitive advantage, development prospects and other information of potential acquisition targets, to help customers assess the value and risk of acquisition targets, and to formulate acquisition strategies and plans.

Market dynamic research: to provide customers with the latest developments of competitors, market changes, industry trends, policy impact and other information, to help customers understand market changes and opportunities in a timely manner, to develop appropriate adjustments and response measures.

Benchmarking learning research: to provide customers with competitors' successful experience, excellent practices, innovative ideas, management models, core competitiveness and other information, to help customers learn and learn from the advantages and characteristics of competitors, improve and enhance their own level and ability.

Human resources research: to provide customers with competitors' human resources status, organizational structure, talent incentives, talent training, talent flow and other information, to help customers analyze competitors' human resources advantages and disadvantages, to develop their own human resources strategies and plans.

Marketing system research: to provide customers with competitors' marketing system status, marketing strategies, marketing channels, marketing activities, marketing effects and other information, to help customers analyze competitors' marketing advantages and disadvantages, to develop their own marketing strategies and plans.

Production research and development research: to provide customers with competitors' production research and development status, product quality, product innovation, technical level, patent information and other information, to help customers analyze competitors' production research and development advantages and disadvantages, to develop their own production research and development strategies and plans.

Patent intelligence research: to provide customers with competitors' patent intelligence status, patent number, patent type, patent layout, patent value and other information, to help customers analyze competitors' technological innovation capabilities and competitive advantages, and to develop their own patent strategies and plans.

Warehouse logistics research: to provide customers with competitors' warehouse logistics status, logistics costs, logistics efficiency, logistics quality, logistics innovation and other information, to help customers analyze competitors' logistics advantages and disadvantages, to develop their own logistics strategies and plans.

The competitor research service of Shangpu Consulting not only covers all aspects of competitors, but also provides more in-depth, more detailed and more professional competitor research services customized according to the specific needs of customers and industry characteristics, so as to provide customers with more valuable information and suggestions.

General steps and common methods of competitor research

Competitor research is a systematic process that requires certain steps and methods to be followed to ensure the quality and effectiveness of the research. In general, the steps of competitor research include the following:

Determine the research object and cycle: according to the strategic objectives and market conditions of the enterprise, determine the scope and number of competitors to be investigated, as well as the frequency and duration of the research, in order to ensure the pertinence and timeliness of the research.

Break down research objects and dimensions: according to the characteristics and importance of competitors, divide competitors into different levels and categories, such as direct competitors, indirect competitors, potential competitors, etc., and according to the purpose and content of research, divide competitors into different dimensions and aspects, such as strategic dimension, business dimension, financial dimension, organizational dimension, technical dimension, etc, to ensure the comprehensiveness and meticulousness of the research.

In-depth excavation and analysis of information: according to the collected information of competitors, various analysis tools and techniques are used to deeply excavate and analyze the strategic intention, behavior mode, advantages and disadvantages, behavior and trend of competitors, such as SWOT analysis, five forces analysis, value chain analysis, strategic map analysis, scenario analysis, etc., to ensure the depth and accuracy of research.

Remove false information and form reports: according to the relevant information of competitors obtained from the analysis, remove irrelevant and wrong information, retain useful and correct information, and according to the purpose and content of the research, form a systematic and standardized competitor research report, including the background, purpose, method, process, results of the research,Conclusion, recommendations, etc., to ensure the authenticity and availability of the research.

Case Study of Competitor Research

In order to better demonstrate the process and results of Shangpu Consulting's competitor research service, the following is a brief case study of a competitor research conducted by Shangpu Consulting for an e-commerce company.

An e-commerce company is a leading comprehensive e-commerce platform in China, with a large number of products and users, but it is also facing fierce competition and challenges. The company hopes to understand the strategic trends and market performance of its main competitors through competitor research, find its own competitive advantages and improvement directions, and formulate effective competitive strategies.

Champu Consulting provides the company with professional competitor research services, including the following:

Determine the research object and cycle: According to the market positioning and objectives of the enterprise, Shangpu Consulting has identified its three main direct competitors, namely, A, B and C e-commerce platforms, and an important indirect competitor, namely D social e-commerce platform. Champ Consulting has also determined a quarterly competitor research cycle based on the company's strategic needs and market changes.

Break down the research objects and dimensions: according to the characteristics and importance of the competitors of the enterprise, Shangpu Consulting divides the competitors into different levels and categories. For example, the three e-commerce platforms A, B and C are the first-level competitors, and the social e-commerce platform D is the second-level competitors. According to the purpose and content of the competitor research of the enterprise, the competitors are divided into different dimensions and aspects, such as strategic dimension, business dimension, financial dimension, organizational dimension, technical dimension, etc.

User behavior analysis, user demand analysis, user satisfaction analysis, user loyalty analysis, user value analysis, etc., as well as competitors' marketing strategies, marketing channels, marketing activities, marketing effectiveness, marketing innovation, marketing costs, marketing revenue, marketing input-output ratio, etc, and the competitor's production and R & D status, product quality, product innovation, technical level, patent information, production cost, production efficiency, production quality, production innovation, etc., as well as the competitor's organizational structure, organizational culture, organizational atmosphere, organizational change, organizational innovation, organizational efficiency, etc., as well as the competitor's financial status, financial indicators, financial analysis, financial risks, financial innovation, financial benefits, etc, as well as the competitor's strategic objectives, strategic direction, strategic choice, strategic implementation, strategic evaluation, strategic innovation, strategic advantage, etc.

In-depth excavation and analysis of information: According to the relevant information collected from competitors, Shangpu Consulting has used various analysis tools and techniques to deeply excavate and analyze the strategic intentions, behavior patterns, advantages and disadvantages, behaviors and trends of competitors, such as SWOT analysis, five forces analysis, value chain analysis, strategic map analysis, scenario analysis, etc. Shangpu Consulting has obtained the advantages and disadvantages and characteristics of competitors in all aspects. For example, the advantage of A e-commerce platform is that it has a strong brand influence and user base, the disadvantage is that it lacks innovation ability and flexibility, and it is characterized by focusing on user experience and service quality. The advantage of B e-commerce platform is that it has a wide range of commodity types and supply chains, the disadvantage is that it lacks user loyalty and reputation, and is characterized by paying attention to price competition and promotion activities; the advantage of C e-commerce platform is that it has an efficient logistics system and technical support. The disadvantage is that it lacks market share and popularity, and it is characterized by focusing on product quality and technological innovation. D the advantage of social e-commerce platform is that it has unique social attributes and user stickiness, the disadvantage is that it lacks scale effect and security, and is characterized by paying attention to user participation and content marketing.

To remove the false and keep the true and form a report: According to the relevant information of the competitors obtained from the analysis, Shangpu Consulting removes irrelevant and wrong information, retains useful and correct information, and forms a systematic and standardized competitor research report, including the background, purpose, method, process, result of the research,Conclusionrecommendations, etc. The competitor research report of Shangpu Consulting provides the company with clear and comprehensive competitor information and analysis, as well as targeted and practical suggestions and strategies.

Champ Consulting's competitor research services bring value to the business in the following areas:

Help the enterprise to understand the strategic trends and market performance of competitors, find the strengths and weaknesses of competitors, find the strategic loopholes of competitors, formulate effective competitive strategies, and improve their competitive advantages.

Help the enterprise to understand the needs and changes in the market, grasp the opportunities and risks of the market, predict the development trend and potential of the market, formulate a reasonable market strategy and plan, and improve its market share and income.

Help the enterprise to learn the successful experience and lessons of competitors, learn from the excellent practices and innovative ideas of competitors, improve their own management and operation, improve their own efficiency and quality.

Help the company to enhance its own brand image and core competitiveness, enhance its own user satisfaction and loyalty, expand its own user scale and activity, and improve its own user value and income.

In short, the competitor research service of Shangpu Consulting provides professional, comprehensive, in-depth, accurate and timely competitor information and analysis for the enterprise, provides strong support and guidance for the enterprise's strategic decision-making, and provides a strong guarantee and improvement for the enterprise's competitive advantage and market performance.