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2024-07-18 15:51:13 Source: Champ Consulting Visits:0
So, how to find the competitor's blank spot? Generally speaking, there are several methods:
Market research: Through market research, we can understand the dissatisfaction of consumers with existing products or services and their expectations for the future.
Industry trend analysis: analyze the development trend, new technology and new policy of the industry, and find out the possible new demand.
Competitor analysis: Observe competitors' products or services, look for needs they fail to meet, and dig out market gaps.
After discovering a competitor's blank spot, how do you use your core competencies to fill the blank spot? Generally speaking, there are the following strategies:
Product innovation: through technological innovation or functional innovation, develop new products that can meet the blank spots or improve existing products, improve product performance, quality, safety, etc., and increase the added value and differentiation advantages of products.
Service innovation: through service innovation or model innovation, provide new services that can meet the blank points or improve existing services, improve service efficiency, convenience, personalization, etc., and increase service value and user satisfaction.
Brand innovation: through brand innovation or marketing innovation, create new brands that can meet the blank spots or enhance existing brands, improve brand awareness, reputation, loyalty, etc., and increase brand influence and loyal users.
The above strategies need to rely on their own core competitiveness, that is, their own unique advantages or professional capabilities in a certain area, in order to effectively implement. Therefore, to find and build their own core competitiveness is the key to find and seize the blank spots of competitors.
So, how to find and build your core competitiveness? Generally speaking, there are the following steps:
Self-analysis: analyze the characteristics of your own products or services, find out your own strengths and weaknesses, as well as your own resources and capabilities, and clarify your own positioning and goals.
Competitive analysis: Analyze the characteristics of competitors' products or services, find out their strengths and weaknesses, as well as their resources and capabilities, and clarify their positioning and goals.
Comparative analysis: Compare the characteristics of your own and competitors' products or services to find out your own differentiation and competitive advantages, as well as your own shortcomings and room for improvement.
Strategy formulation: According to their own differentiation advantages and competitive advantages, formulate corresponding product strategies, service strategies, brand strategies, etc., highlight their core competitiveness, and enhance their market competitiveness.
The above steps need to be combined with their own actual situation and market conditions, flexible adjustment and application, can not be generalized, can not be blindly imitated. Only by finding and building their own core competitiveness can they take the lead in the competition and win the market.
Below, we take Shangpu Consulting as an example to show how it can find and seize the gaps of competitors through competitive analysis, build its core competitiveness, and provide customers with high-quality solutions.
Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making.
Shangpu Consulting Co., Ltd. has rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, IPO listing consulting, etc., with strong consulting innovation ability, first-class service quality, and strong market competitiveness. Highly recognized by all walks of life, it has become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.
How does Champ Consulting find and seize the blank spots of competitors? There are mainly the following aspects:
Market research: through market research, Shangpu consulting company understands the needs and pain points of customers, as well as the development trend and opportunities of the market, and provides customized solutions for customers. For example, Shangpu Consulting once provided market research services for a new energy vehicle company, helping it analyze the current situation, competitive landscape, consumer preferences, policy environment, etc. of China's new energy vehicle market, as well as future development potential and challenges. It has formulated reasonable market entry strategies and marketing strategies to help it achieve good performance in the Chinese market.
Industry trend analysis: Shangpu Consulting Company grasps the development trends and changes of the industry through industry trend analysis, and provides forward-looking suggestions and guidance for customers. For example, Shangpu Consulting once provided industry trend analysis services for a medical device company, helping it analyze the development history, scale, structure, technical level, market demand, competitors, etc. of the global and Chinese medical device industry, as well as future development directions and opportunities, and formulated scientific product development strategies and innovation strategies to help it maintain a leading position in the industry.
Competitor analysis: Through competitor analysis, Shangpu Consulting finds out the strengths and weaknesses of competitors, as well as their gaps and weaknesses, and provides targeted solutions for customers. For example, Shangpu Consulting once provided competitor analysis services for an e-commerce platform to help it analyze the business models, operating data, user portraits, market share, profitability, development strategies, etc. of major e-commerce platforms at home and abroad, as well as their strengths and weaknesses, and formulated differentiated competitive strategies and growth strategies for them to help them gain a competitive advantage in the e-commerce market.
Through the above analysis, we can see that the core competitiveness of Shangpu Consulting Company is mainly reflected in the following aspects:
Professional team: Shangpu Consulting Company has a professional team composed of industry experts, market analysts, investment consultants, financial consultants, etc., with rich industry knowledge, market experience, investment and financing capabilities and financial capabilities, and can provide customers with a full range of Professional services.
Professional methods: Shangpu Consulting adopts advanced industry research, market research, investment and financing consulting, IPO listing consulting and other methods, combined with big data, cloud computing, artificial intelligence and other technologies to provide customers with efficient, accurate and reliable professional solutions Program.
Professional quality: Shangpu Consulting Company pays attention to service quality, customer-centered, result-oriented, and value-measured to provide customers with high-quality, high-efficiency, and high-satisfaction professional services.
By discovering and seizing the gaps of competitors, using its core competitiveness to provide customers with professional solutions, Shangpu Consulting has won the trust and praise of customers, as well as the recognition and respect of the market, and has become an industry leader and benchmark.
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immediate consultationOn July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
| Research Module | research content | ||||||
|---|---|---|---|---|---|---|---|
| Market research | Industry status | market capacity | Product Application | channel mode | Supply chain | market competition | Market Consulting |
| Competitor Research | Enterprise background | Enterprise Finance | Sales Data | Market Strategy | Production Equipment | Supply Procurement | Technology R & D |
| warehousing logistics | channel construction | Human Resources | Enterprise Strategy | ||||
| User Research | Consumer Survey | consumption behavior attitude | Publicity/Promotion | Product Service | Brand Research | consumer characteristics | |
| satisfaction survey | Employee satisfaction | user satisfaction | |||||
| Market Entry Advisory | Macro Industry Research | competitive enterprise research | Downstream User Research | Channel Research | Due Diligence | Return on Investment | |
| Floor module | Landing implementation recommendations | Long-term cooperation | |||||
| Business investment due diligence | Target industry market investment value due diligence | Industry Benchmarking Enterprise Research | Target Enterprise Credit Assessment Report | Project investment due diligence | |||
| industry planning | Market research | market access | development strategy | investment location | Acquisition and integration | IPO Fundraising | |
| Credit Report | Basic information | Major Events | Production/Operation Network | enterprise scale | Operating strength | Financial strength | Legal risk |
| Future business prediction | Overall credit rating | cooperative risk warning | |||||
| Brand/Sales Proof | Market Share Proof | Market Share Proof | Proof of brand strength | Industry Proof | Specialized new proof | Proof of sales strength | Proof of technological leadership |
| National/Global Status Certificate | |||||||
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