Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Competitor Research > Hu Qingbang >

竞争对手调研的价值：如何用调研带来你的业绩增长和市场拓展

2024-07-18 15:51:19 来源：尚普咨询浏览量：0

一、竞争对手调研的基本概念

竞争对手调研是一种市场研究方法，指的是通过收集、整理、分析和利用竞争对手的信息，以了解他们的优势、劣势、战略、目标、行为和表现，从而为企业的决策和行动提供参考和支持。

竞争对手调研的对象是指与企业在同一市场或同一行业中，提供相同或相似的产品或服务，或满足相同或相似的客户需求的其他企业。竞争对手可以分为直接竞争对手和间接竞争对手。直接竞争对手是指与企业在同一细分市场中，提供完全相同或非常相似的产品或服务的企业，如尚普咨询公司的直接竞争对手有华盛顿咨询、易观咨询等。间接竞争对手是指与企业在不同的细分市场中，提供部分相同或部分相似的产品或服务的企业，如尚普咨询公司的间接竞争对手有德勤、麦肯锡等。

竞争对手调研的内容是指竞争对手的各种信息，包括但不限于以下几个方面：

竞争对手的基本情况，如企业名称、规模、地理位置、历史沿革、组织结构、管理团队、企业文化等；

竞争对手的产品情况，如产品种类、功能、特点、质量、价格、创新、差异化等；

竞争对手的市场情况，如市场份额、市场定位、市场目标、市场渗透、市场反馈等；

竞争对手的客户情况，如客户类型、客户需求、客户满意度、客户忠诚度、客户转移等；

竞争对手的渠道情况，如渠道类型、渠道数量、渠道覆盖、渠道效率、渠道合作等；

竞争对手的营销情况，如营销策略、营销手段、营销投入、营销效果、营销创新等；

竞争对手的财务情况，如营业收入、利润、成本、资产、负债、现金流等；

竞争对手的战略情况，如战略目标、战略方向、战略选择、战略实施、战略评估等；

竞争对手的动态情况，如新产品开发、新市场开拓、新渠道建立、新合作伙伴、新竞争事件等。

竞争对手调研的目的是指企业通过竞争对手调研所期望达到的效果，主要有以下几个方面：

识别和定位自身的竞争优势和劣势，提高自身的核心竞争力；

洞察和预测市场变化和竞争态势，把握市场机遇和挑战；

学习和借鉴竞争对手的成功经验和教训，创新和优化自身的产品、服务、渠道、营销等方面；

制定和实施有针对性的竞争策略和应对措施，提高市场份额和盈利能力。

二、竞争对手调研的基本流程

竞争对手调研的基本流程包括以下几个步骤：

确定调研目标和范围，明确调研的主要问题和关注点，选择调研的竞争对手和信息类型；

设计调研方案和方法，选择合适的数据来源和收集方式，制定调研的时间表和预算；

执行调研活动和收集数据，按照调研方案和方法，从各种渠道获取竞争对手的信息，记录和整理数据；

分析调研结果和提炼信息，运用各种分析工具和技巧，对收集到的数据进行处理和解读，得出有价值的信息；

撰写调研报告和提出建议，将调研的过程和结果以文字、图表、附件等形式呈现，给出有针对性的建议和意见；

应用调研成果和跟进反馈，将调研报告和建议提交给相关的决策者和执行者，根据调研成果指导和调整企业的决策和行动，收集和评估调研的效果和反馈。

三、竞争对手调研的常用方法和工具

竞争对手调研的常用方法和工具

竞争对手调研的常用方法可以分为两大类：主动调研和被动调研。

主动调研是指企业主动地向竞争对手或相关的人员、机构、渠道等寻求和收集信息的方法，如访谈、问卷、观察、试购、试用等。主动调研的优点是可以获得更直接、更深入、更细致的信息，但缺点是成本较高，时间较长，难度较大，可能引起竞争对手的警觉和反制。

被动调研是指企业利用已有的或公开的信息来源，通过分析和整合信息的方法，获取竞争对手的信息，如网络、报刊、报告、展会、广告、招聘、专利等。被动调研的优点是成本较低，时间较短，难度较小，不会引起竞争对手的注意和反应，但缺点是信息可能不够全面、准确、及时和独特。

竞争对手调研的常用工具可以分为两大类：定性分析工具和定量分析工具。

定性分析工具是指通过对竞争对手的信息进行描述、分类、比较、解释等方式，得出一些非数值的Conclusion和判断的工具，如SWOT分析、波特五力分析、价值链分析、战略群分析等。定性分析工具的优点是可以揭示竞争对手的内在逻辑和关系，提供一些有洞察力的观点和建议，但缺点是可能存在主观性、模糊性、偏见性等问题。

定量分析工具是指通过对竞争对手的信息进行计算、度量、评估、预测等方式，得出一些数值的结果和指标的工具，如市场份额分析、增长率分析、盈利能力分析、市场效率分析等。定量分析工具的优点是可以提供一些客观、清晰、可比的数据和证据，支持一些量化的决策和行动，但缺点是可能忽略一些难以量化的因素，如品牌、文化、创新等。

四、竞争对手调研的实际应用和效果

竞争对手调研的实际应用和效果可以从以下几个方面举例说明：

识别和定位自身的竞争优势和劣势，提高自身的核心竞争力。例如，尚普咨询公司通过竞争对手调研，发现自己在市场研究、数据分析、策略制定等方面有较强的专业能力和经验，但在市场推广、客户关系、项目执行等方面相对较弱。因此，尚普咨询公司决定加强自己的核心优势，同时改善自己的核心劣势，提高自己的整体竞争力。

洞察和预测市场变化和竞争态势，把握市场机遇和挑战。例如，尚普咨询公司通过竞争对手调研，发现市场上有一些新的需求和趋势，如智能化、个性化、社会化等，而竞争对手中有一些已经开始针对这些需求和趋势提供相应的产品和服务，取得了一定的市场反响和优势。因此，尚普咨询公司决定跟进这些市场变化和竞争态势，寻找和抓住这些市场机会和挑战。

学习和借鉴竞争对手的成功经验和教训，创新和优化自身的产品、服务、渠道、营销等方面。例如，尚普咨询公司通过竞争对手调研，发现竞争对手中有一些在产品、服务、渠道、营销等方面有一些创新和优化的做法，如提供多元化的产品和服务组合，建立多层次的渠道合作关系，采用多种形式的营销活动等，从而提高了客户的满意度和忠诚度，增加了市场的影响力和吸引力。因此，尚普咨询公司决定学习和借鉴竞争对手的成功经验和教训，创新和优化自身的产品、服务、渠道、营销等方面。

制定和实施有针对性的竞争策略和应对措施，提高市场份额和盈利能力。例如，尚普咨询公司通过竞争对手调研，发现竞争对手中有一些在某些细分市场或某些客户群体中有较强的竞争优势和影响力，而自己在这些领域中相对较弱。因此，尚普咨询公司决定制定和实施有针对性的竞争策略和应对措施，如专注于自己的优势领域和客户群体，或者寻求与竞争对手的合作和联盟，或者开发新的领域和客户群体等，从而提高自己的市场份额和盈利能力。

5. Conclusion

竞争对手调研是一种重要的市场研究方法，可以帮助企业了解竞争对手的信息，从而为企业的决策和行动提供参考和支持。竞争对手调研的价值主要体现在以下几个方面：

可以帮助企业识别和定位自身的竞争优势和劣势，提高自身的核心竞争力；

可以帮助企业洞察和预测市场变化和竞争态势，把握市场机遇和挑战；

可以帮助企业学习和借鉴竞争对手的成功经验和教训，创新和优化自身的产品、服务、渠道、营销等方面；

可以帮助企业制定和实施有针对性的竞争策略和应对措施，提高市场份额和盈利能力。

竞争对手调研的基本流程包括以下几个步骤：

确定调研目标和范围，明确调研的主要问题和关注点，选择调研的竞争对手和信息类型；

设计调研方案和方法，选择合适的数据来源和收集方式，制定调研的时间表和预算；

执行调研活动和收集数据，按照调研方案和方法，从各种渠道获取竞争对手的信息，记录和整理数据；

分析调研结果和提炼信息，运用各种分析工具和技巧，对收集到的数据进行处理和解读，得出有价值的信息；

撰写调研报告和提出建议，将调研的过程和结果以文字、图表、附件等形式呈现，给出有针对性的建议和意见；

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise