Purpose of 1. Enterprise Research

The purpose of enterprise research is to obtain the relevant information of benchmarking enterprises, analyze the competitive situation of benchmarking enterprises, evaluate the advantages and disadvantages of benchmarking enterprises, and predict the future trend of benchmarking enterprises, so as to formulate their own competitive strategies and action plans. Specifically, the purpose of enterprise research includes the following aspects:

Understand the basic situation of benchmarking enterprises, such as scale, history, organizational structure, culture, vision, mission, values, etc;

Understand the strategic direction of benchmarking enterprises, such as objectives, positioning, core competitiveness, development planning, strategic focus, strategic cooperation, etc;

Understand the products or services of benchmarking enterprises, such as characteristics, advantages, disadvantages, innovation, brand, quality, price, channels, promotion, after-sales, etc;

Understand the market performance of benchmarking enterprises, such as market share, market growth, market share, market satisfaction, market loyalty, market influence, etc;

Understand the financial situation of benchmarking enterprises, such as revenue, profit, cost, investment, assets, liabilities, cash flow, etc;

Understand the human resources of benchmarking enterprises, such as personnel size, personnel structure, personnel quality, personnel flow, personnel motivation, personnel training, etc;

Understand the technical capabilities of benchmarking enterprises, such as technical level, technical innovation, technical protection, technical transfer, technical cooperation, etc;

Understand the risk factors of benchmarking enterprises, such as policy, law, economy, society, environment, competition, crisis, etc.

Through enterprise research, we can fully understand the situation of benchmarking enterprises from many angles, so as to provide valuable reference and basis for their own strategic decision-making.

Methods of 2. Enterprise Research

The main methods of enterprise research are as follows:

Literature analysis method: by collecting, sorting and analyzing the public literature of benchmarking enterprises, such as official website, annual reports, news, announcements, reports, papers, patents, trademarks, etc., to obtain first-hand information of benchmarking enterprises;

Field visit method: by personally or entrusting a third party to the location or market of the benchmarking enterprise, such as observation, experience, interview, photo, video, etc., to obtain the on-site information of the benchmarking enterprise;

Questionnaire survey method: by designing, issuing, recycling and analyzing questionnaires for benchmarking enterprises, such as customer satisfaction questionnaire, market survey questionnaire, competition analysis questionnaire, etc., to obtain objective information of benchmarking enterprises;

Research visit method: through research or interview with relevant personnel of benchmarking enterprises, such as senior managers, middle managers, front-line employees, partners, suppliers, customers, etc., to obtain the internal information of benchmarking enterprises;

Web search method: by using web search engines, such as Bing, Google, Baidu, etc., enter the relevant benchmarking enterprises.Keywordsto obtain network information of benchmarking enterprises;

Intelligence Analysis: Through the use of intelligence analysis theory and methods, such as SWOT analysis, PEST analysis, Porter five-force analysis, competitive intelligence analysis, etc., the information of the benchmark enterprise is systematically, deeply and intelligently analyzed, and the strategic information of the benchmark enterprise is obtained.

The methods of enterprise research can be selected and combined according to different research purposes, objects, content, time, cost and other factors to achieve the research results.

Steps to 3. Enterprise Research

The steps of enterprise research generally include the following stages:

Determine the research objectives: clarify the purpose, scope, content, standards, duration, etc. of the research;

Select research objects: according to the type, scale, influence and relationship of benchmark enterprises, select the main benchmark enterprises;

Design research plan: according to the research objectives and objects, select the appropriate research methods, channels, tools, indicators, etc., to develop a detailed research plan;

Implementation of research activities: according to the research plan, collect, collate and analyze the relevant information of benchmarking enterprises, record, archive and store research data;

Output research report: according to the research results, write research report, including research background, process, results,Conclusion, recommendations, etc., to form a visual research report;

Formulate a response plan: according to the research report, analyze the advantages and disadvantages, opportunities and threats of oneself and benchmarking enterprises, and formulate targeted benchmarking enterprise response plans, including strategies, strategies, actions, etc.

The steps of enterprise research can be adjusted and optimized according to different research projects to improve the efficiency and quality of research.

Considerations for 4. Enterprise Research

Enterprise research is a professional work, need to pay attention to the following aspects:

Abide by law and ethics: enterprise research should be conducted within a legal and reasonable scope, and should not infringe upon the legitimate rights and interests of benchmarking enterprises, should not use improper means or channels to obtain information of benchmarking enterprises, and should not disclose confidential or sensitive information of benchmarking enterprises;

Maintain objectivity and impartiality: enterprise research should be based on facts, not subjective assumptions or biased interpretation of the information of benchmarking enterprises, not to exaggerate or belittle the advantages and disadvantages of benchmarking enterprises, not to maliciously attack or slander the image or reputation of benchmarking enterprises;

Pay attention to timeliness and update: enterprise research should follow up the latest developments of benchmarking enterprises in a timely manner, not use outdated or invalid information, not ignore or omit important changes of benchmarking enterprises, not stagnate or be satisfied with the current situation information of benchmarking enterprises;

Focus on value and application: Enterprise research should aim at improving its own competitiveness, not just collect or accumulate information about benchmarking enterprises, not just focus on or imitate the superficial phenomena of benchmarking enterprises, and not ignore or give up its own advantages or characteristics.

Enterprise research is an ongoing work that requires regular evaluation and improvement to improve the quality and effectiveness of research.

Formulation of 5. Benchmarking Enterprise Response Plan

The formulation of benchmarking enterprise response plan is the ultimate goal of enterprise research, which is the process of transforming the research results into practical actions. The formulation of the response plan of the benchmarking enterprise should be based on its own strategic objectives, competitive advantages, market demand, resource conditions and other factors, combined with the advantages and disadvantages, opportunities and threats of the benchmarking enterprise, to develop a competitive strategy and action plan in line with its own characteristics and market environment. Specifically, the development of benchmarking enterprise response plans can follow the following principles:

Take yourself as the main factor and the enemy as the auxiliary: the formulation of the benchmarking enterprise's response plan should take its own development as the center, take the situation of the benchmarking enterprise as the reference, do not blindly follow or fight against the benchmarking enterprise, but according to its own advantages and characteristics, formulate distinctive and differentiated competitive strategies and action plans;

To attack the weak with the strong, to avoid the strong with the weak: benchmarking enterprises should be based on their own strengths in the formulation of the response plan, to benchmark the disadvantages of enterprises as a breakthrough, do not head-to-head with benchmarking enterprises in its strengths, but to find the weaknesses and loopholes of benchmarking enterprises, to develop targeted and effective competitive strategies and action plans;

To change the strain, to static braking: benchmarking enterprises to deal with the development of the plan should be market-oriented, with the trend of benchmarking enterprises as a warning, do not stick to the static competition strategy and action plan, but according to the market demand and trend, to develop a flexible and innovative competition strategy and action plan;

The formulation of the response plan of benchmarking enterprises should be based on cooperative thinking and assisted by competitive means. Instead of blindly opposing or conflicting with benchmarking enterprises, it is necessary to seek win-win or coexistence with benchmarking enterprises and formulate cooperative and shared competitive strategies and action plans.

The formulation of the benchmarking enterprise response plan is a practical work, which needs to be continuously implemented and tested to improve the feasibility and effectiveness of the plan.

6. Shangpu Consulting's Corporate Research Case

Shangpu Consulting Company is a professional consulting service organization, mainly providing customers with industry research, market research, investment and financing consulting, IPO listing consulting and other services. The benchmark enterprises of Shangpu Consulting primarily fall into the following categories:

Internationally renowned consulting companies, such as McKinsey, Bain, Boston, etc., have deep accumulation and extensive influence in the field of consulting, and are the direct benchmark enterprises of Shangpu Consulting;

Leading domestic consulting companies, such as Huasheng, Yikai, Huaxing, etc., have strong competitiveness and brand awareness in the domestic market, and are important benchmark enterprises of Shangpu Consulting Company;

Industry professional consulting companies, such as CICC, CITIC, Zhongshang, etc., which have professional advantages and resources in certain industries or fields, are potential benchmark enterprises of Shangpu Consulting Company;

Emerging start-up consulting companies, such as Xiaomi, Didi, Meituan, etc., these companies use the Internet as a platform, innovation-driven, and low-price strategies. They are the future benchmark companies of Shangpu Consulting.

In order to improve its competitiveness and market share, Shangpu Consulting Company has conducted systematic research and analysis on the above four types of benchmark enterprises, and formulated corresponding response plans. The following are examples of some of the corporate research and response programmes of Champ Consulting:

In response to internationally renowned consulting firms, Champ Consulting has adopted the following strategies and actions:

Through the literature analysis method and the network search method, the strategic direction, products or services, market performance, financial situation, technical ability and other information of international well-known consulting companies are collected and analyzed, and their advantages and disadvantages in the domestic market are evaluated;

Through the method of on-the-spot investigation and research visit, I went to the location or market of international well-known consulting company to conduct on-the-spot investigation, observed and experienced the quality and effect of its products or services, investigated and visited its relevant personnel, and understood its internal situation and customer feedback;

Through the literature analysis method and the network search method, the strategic direction, products or services, market performance, financial situation, technical ability and other information of international well-known consulting companies are collected and analyzed, and their advantages and disadvantages in the domestic market are evaluated;

Through the method of on-the-spot investigation and research visit, I went to the location or market of international well-known consulting company to conduct on-the-spot investigation, observed and experienced the quality and effect of its products or services, investigated and visited its relevant personnel, and understood its internal situation and customer feedback;

Through intelligence analysis, SWOT analysis and Porter's five forces analysis, the information of international well-known consulting companies is systematically, deeply and intelligently analyzed, and its future development trend and possible measures are predicted;

According to the analysis results, the following response plans are formulated:

At the strategic level, Shangpu Consulting Company chooses the differentiation strategy, that is, to provide consulting services with characteristics and advantages in the fields or market segments that international well-known consulting companies are not good at or do not attach importance to, such as small and medium-sized enterprises, emerging industries, local markets, etc., to provide consulting solutions that are more suitable for customer needs and actual conditions;

At the product level, Shangpu Consulting Company has chosen innovative products, that is, to improve or innovate on the basis of the products or services of internationally renowned consulting companies, and provide more efficient and high-quality consulting services, such as using big data, cloud computing, Artificial intelligence and other technologies to provide more accurate and intelligent consulting solutions;

At the market level, Shangpu Consulting Company has chosen a penetrating market, that is, to penetrate or seize the market that has been developed or occupied by internationally renowned consulting companies, and provide more low-cost and cost-effective consulting services, such as through the Internet, social media, Word of mouth and other ways to improve its own brand awareness and market influence;

At the human level, Shangpu Consulting Company has chosen to cultivate human resources, that is, to excavate or train the talent pool of internationally renowned consulting companies to provide more professional and loyal consultants, such as through campus recruitment, internal training, incentive mechanism, etc., to improve its own talent level and talent retention rate.

For the leading domestic consulting firms, Champ Consulting has adopted the following strategies and actions:

Through questionnaire survey and research interview, the information of leading domestic consulting companies such as customer satisfaction, market survey and competition analysis were collected and analyzed, and their competition status and customer demand in the domestic market were evaluated;

Through the network search method and intelligence analysis method, the network information, intelligence information, strategic information and other information of leading domestic consulting companies are obtained and analyzed, and their opportunities and threats in the domestic market are predicted;

According to the analysis results, the following response plans are formulated:

At the strategic level, Shangpu Consulting Company has chosen a centralized strategy, that is, to concentrate or break through the core areas or major markets of leading domestic consulting companies and provide more professional and in-depth consulting services, such as providing more comprehensive and systematic consulting solutions for finance, energy, medical and other industries;

At the product level, Shangpu Consulting Company chose customized products, that is, customized or personalized according to the different needs and characteristics of the customers of the leading domestic consulting companies, and provided more suitable and satisfactory consulting services, such as according to the customer's scale, History, goals, problems, etc., to provide more customized and problem-solving consulting solutions;

At the market level, Shangpu Consulting Company chose the expansion market, that is, in the market that the leading domestic consulting companies failed to cover or ignore, to expand or develop, and to provide more diversified and comprehensive consulting services, such as for the western, northeast, central and other regions, to provide consulting solutions that are more in line with local characteristics and development needs;

At the human level, Shangpu Consulting has chosen cooperative manpower, that is, to cooperate or exchange with talents from leading domestic consulting companies, and provide more abundant and diverse consultants, such as through project cooperation, talent exchange, learning and sharing, etc., to improve Own human resources and talent network.

For professional consulting firms in the industry, Champ Consulting has adopted the following strategies and actions:

Through on-the-spot investigation and questionnaire survey, the quality and effect of products or services, customer feedback and evaluation of professional consulting companies in the industry are collected and analyzed, and their advantages and disadvantages in certain industries or fields are evaluated;

Through literature analysis and intelligence analysis, the professional information, patent information, professional intelligence and other information of professional consulting companies in the industry are obtained and analyzed, and their development trends and possible changes in certain industries or fields are predicted;

According to the analysis results, the following response plans are formulated:

At the strategic level, Shangpu Consulting Company has chosen a diversified strategy, that is, to diversify or expand the advantageous areas or market segments of professional consulting companies in the industry, and to provide more extensive and comprehensive consulting services, such as for electronics, automobiles, education, etc. Industry, provide consulting solutions covering more aspects and levels;

At the product level, Shangpu Consulting Company chooses optimized products, that is, on the basis of the products or services of professional consulting companies in the industry, it optimizes or improves to provide more high-quality and efficient consulting services, such as using the latest theories, methods, technologies, etc., to provide more advanced and scientific consulting solutions;

At the market level, Shangpu Consulting Company has chosen a segmented market, that is, in the market that has been developed or occupied by professional consulting companies in the industry, it is subdivided or divided to provide more accurate and targeted consulting services, such as for different customer groups, regions, needs, etc., to provide more in line with customer characteristics.

For professional consulting firms in the industry, Champ Consulting has adopted the following strategies and actions:

Through on-the-spot investigation and questionnaire survey, the quality and effect of products or services, customer feedback and evaluation of professional consulting companies in the industry are collected and analyzed, and their advantages and disadvantages in certain industries or fields are evaluated;

Through literature analysis and intelligence analysis, the professional information, patent information, professional intelligence and other information of professional consulting companies in the industry are obtained and analyzed, and their development trends and possible changes in certain industries or fields are predicted;

According to the analysis results, the following response plans are formulated:

At the strategic level, Shangpu Consulting Company has chosen a diversified strategy, that is, to diversify or expand the advantageous areas or market segments of professional consulting companies in the industry, and to provide more extensive and comprehensive consulting services, such as for electronics, automobiles, education, etc. Industry, provide consulting solutions covering more aspects and levels;

At the product level, Shangpu Consulting Company chooses optimized products, that is, on the basis of the products or services of professional consulting companies in the industry, it optimizes or improves to provide more high-quality and efficient consulting services, such as using the latest theories, methods, technologies, etc., to provide more advanced and scientific consulting solutions;

At the market level, Shangpu Consulting Company chooses a segmented market, that is, the market that has been developed or occupied by professional consulting companies in the industry is subdivided or divided to provide more accurate and targeted consulting services, such as providing consulting solutions that are more in line with customer characteristics and expectations for different customer groups, regions, needs, etc;

At the human level, Shangpu Consulting Company has chosen learning manpower, that is, to learn or learn from the talents of professional consulting companies in the industry, and provide more professional and experienced consultants, such as participating in industry forums, seminars, and training courses. Ways to improve their own professional knowledge and skills.

For emerging start-up consulting firms, Champ Consulting has adopted the following strategies and actions:

Through the Internet search method and questionnaire survey method, the network information, customer satisfaction, market research and other information of emerging start-up consulting companies are collected and analyzed, and their advantages and disadvantages on the Internet platform are evaluated;

Through literature analysis and intelligence analysis, we obtain and analyze the innovation information, patent information, intelligence information and other information of emerging start-up consulting companies, and predict their opportunities and threats in the Internet field;

According to the analysis results, the following response plans are formulated:

At the strategic level, Shangpu Consulting Company has chosen the integration strategy, that is, to integrate or integrate on the Internet platform of emerging start-up consulting companies to provide more convenient and efficient consulting services, such as providing faster and more convenient consulting solutions by establishing its own website, APP, WeChat official account, etc;

At the product level, Shangpu Consulting Company has chosen a variety of products, that is, according to the diversity and variability of the products or services of emerging start-up consulting companies, to provide more abundant and flexible consulting services, such as according to different industries, Fields, themes, etc., to provide more diversified and innovative consulting solutions;

At the market level, Shangpu Consulting Company chooses the interactive market, that is, in the Internet market of emerging start-up consulting companies, to interact or communicate, and provide more cordial and friendly consulting services, such as through online consulting, online evaluation, online feedback, etc. Ways to improve their own customer relationship and customer satisfaction;

At the human level, Shangpu Consulting has chosen competitive manpower, that is, to compete or seize talents from emerging entrepreneurial consulting companies, and provide younger and more dynamic consultants, such as through high salaries, high benefits, and high incentives. Own talent attractiveness and talent competitiveness.

The above are some cases of corporate research and response plans of Shangpu Consulting Company for reference only. In the actual consulting services, Shangpu Consulting will conduct more detailed and professional corporate research and the formulation and implementation of response plans based on different customers and projects to help customers gain an advantage in the fierce market competition.