Competitor research is a consulting service that collects, analyzes and evaluates competitors' information to understand competitors' strategies, capabilities, strengths, weaknesses, behaviors, trends, etc., so as to provide customers with targeted suggestions and solutions. Competitor research is an important basis for enterprises to formulate strategies and marketing strategies, and it is also an effective way to enhance the competitiveness and innovation ability of enterprises. In an increasingly competitive market environment, the importance and necessity of competitor research is self-evident.

Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting"), with a registered capital of 50 million, was founded in early 2008, formerly known as "Beijing Shangpu Information Consulting Co., Ltd". After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market competitiveness is highly recognized by all sectors of society, and has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

When conducting competitor research, Shangpu Consulting not only focuses on collecting and analyzing competitor information, but also focuses on drawing on and applying research experience and methods from other industries and fields to improve the efficiency and quality of research. Shangpu Consulting believes that competitor research is not an isolated activity, but a cross-border learning. It needs to constantly draw knowledge and inspiration from other industries and fields to enrich and innovate its own research ideas and methods. Shangpu Consulting has a wealth of cross-border learning cases in market research, investment and financing consulting, IPO listing consulting and other business fields, which will be introduced separately below.

Market research

Market research is one of the core businesses of Shangpu Consulting and an important part of competitor research. The purpose of market research is to provide customers with comprehensive, accurate, timely and continuous industry in-depth reports to help customers understand the size, structure, trends, opportunities and challenges of the market, and to provide basis and reference for customers' market decisions. When conducting market research, Shangpu Consulting not only pays attention to the industries it serves, but also pays attention to the development trends and research practices of other industries, and learns and learns from the research models, tools, technologies, data, cases, etc. of other industries to improve itself. Market research ability and level.

For example, when conducting market research for a new energy vehicle company, Shangpu Consulting referred to the research methods of the FMC industry and used the concept of "Purchase Path" (Purchase Path) to analyze consumers' purchase of new energy vehicles. The behavior and psychological process of the company provide customers with more in-depth market insights and suggestions. The purchase path refers to a series of steps from perception to purchase, including triggering, search, evaluation, selection, purchase, use, feedback and so on. Shangpu Consulting collects and analyzes consumer information and data in various links through multiple channels, such as consumer needs, preferences, motivations, obstacles, sources, standards, decision-making, satisfaction, loyalty, etc., so as to depict The consumer's purchase route map provides customers with valuable market information and strategic suggestions.

Another example is that when Shangpu Consulting conducted market research for a medical device company, it drew on the research technology of the education industry and used the "Teaching Case Method" (Case Method) to collect and analyze some typical medical device usage scenarios and Cases provide customers with more dynamic and specific market analysis and suggestions. Teaching case method refers to a teaching method that develops students' ability of analysis, judgment, decision-making and communication by describing and discussing some real or fictitious teaching situations and problems. Shangpu consulting has obtained some cases of medical device use through various ways, such as hospitals, doctors, patients, distributors, peers, etc., and extracted some key market information and problems, such as the demand, effect, advantages, disadvantages, difficulties and risks of medical devices, so as to provide customers with more convincing and operational market analysis and suggestions.

Investment and financing consulting is another core business of Champ Consulting and an important part of competitor research. The purpose of investment and financing consulting is to provide customers with professional, comprehensive and efficient investment and financing solutions, to help customers maximize their capital and provide strong support for their development. When conducting investment and financing consulting, Shangpu Consulting not only pays attention to the industries it serves, but also pays attention to the investment and financing dynamics and practices of other industries and fields, and learns and learns from the investment and financing experience and methods of other industries and fields to improve its own Investment and financing consulting capabilities and levels.

For example, when conducting investment and financing consultation for an Internet financial enterprise, Shangpu Consulting referred to the investment and financing mode of e-commerce industry and applied the idea of "platformization" (Platformization) to analyze how Internet financial enterprises attract and integrate the resources, capabilities, demands and values of all parties by constructing an open, shared and collaborative platform, so as to provide customers with more yuan, better quality and more efficient investment and financing services and opportunities. Platform refers to the use of Internet technology and business models to connect the original scattered supply and demand sides to form a multilateral market, so as to achieve scale effect, network effect, data effect and so on. By collecting and analyzing some platform cases of e-commerce industry, such as Alibaba, Jingdong, pinduoduo, etc., Shangpu consulting extracts some key investment and financing elements and logic, such as the positioning, function, structure, operation, profit of the platform, so as to provide customers with more forward-looking and innovative investment and financing analysis and suggestions.

Another example is that when Shangpu Consulting conducted investment and financing consultation for a biomedical company, it drew lessons from the investment and financing methods of the entertainment industry and used the strategy of "IP" (IPization). This paper analyzes how biomedical enterprises can enhance their brand influence, market competitiveness and capital attractiveness by creating and operating their own intellectual property rights (IP), so as to provide customers with more investment and financing channels and choices. IPization refers to a business strategy that realizes brand differentiation, extension, and diversification by transforming one's own products, services, content, etc. into intellectual property rights with unique value and characteristics. By collecting and analyzing some IP cases in the entertainment industry, such as Marvel, Disney, Star Wars, etc., Champ Consulting extracts some key investment and financing factors and logic, such as the creation, protection, development, and realization of IP, so as to provide customers with more strategic and sustainable investment and financing analysis and recommendations.

IPO Listing Advisory

IPO listing consulting is another core business of Shangpu Consulting, and it is also an important part of competitor research. The purpose of IPO listing consulting is to provide customers with professional, full and one-stop IPO listing consulting services, help customers successfully complete all aspects of IPO listing, and provide a broader platform and more opportunities for the development of customers. When conducting IPO listing consulting, Shangpu Consulting not only pays attention to the industries it serves, but also pays attention to the IPO listing dynamics and practices of other industries and fields, and learns and learns from the IPO listing experience and methods of other industries and fields to improve itself The ability and level of IPO listing consulting.

For example, when conducting IPO listing consultation for an artificial intelligence enterprise, Shangpu Consulting referred to the IPO listing mode of social media industry and applied the idea of "socialization" (Socialization) to analyze how artificial intelligence enterprises can display and spread their own technologies, products, services and values by constructing and operating their own social networks, so as to provide customers with more IPO listing support and protection. Socialization refers to a business model that connects originally closed enterprises and users to form an interactive community through the use of social media platforms, so as to realize the spread of word of mouth, the establishment of trust, and the promotion of influence. By collecting and analyzing some IPO listing cases in the social media industry, such as Facebook, Twitter, LinkedIn, etc., Shangpu Consulting extracts some key IPO listing elements and logic, such as the scale, activity, quality and income of social networks, so as to provide customers with more credible and attractive IPO listing analysis and suggestions.

Another example is that when conducting IPO consultation for a cultural and creative enterprise, Shangpu Consulting drew lessons from the IPO listing method of the game industry and applied the strategy of "gamification" (Gamification). This paper analyzes how cultural and creative enterprises can improve their user experience, user stickiness and user value by designing their products, services and contents into game elements, so as to provide customers with more IPO listing advantages and opportunities. Gamification refers to a business strategy to achieve user motivation, participation, loyalty, etc. by applying the mechanism, design, and elements of the game to non-game areas. By collecting and analyzing some IPO listing cases in the game industry, such as Tencent, NetEase, King Glory, etc., Shangpu Consulting extracts some key IPO listing factors and logic, such as game type, quality, users, revenue, etc., so as to provide customers with more competitive and growing IPO listing analysis and suggestions.

Conclusion

Competitor research is one of the main businesses of Shangpu Consulting and one of the core competencies of Shangpu Consulting. When conducting competitor research, Shangpu Consulting constantly learns and draws on research experience and methods from other industries and fields to improve the efficiency and quality of research and provide customers with more professional, comprehensive and efficient consulting services. Shangpu Consulting has a wealth of cross-border learning cases in market research, investment and financing consulting, IPO listing consulting and other business fields, which demonstrates the professional level and innovation ability of Shangpu Consulting. The purpose of this paper is to provide some useful reference and enlightenment for enterprises in the same industry or cross-industry, to help them better conduct research on competitors, and to enhance their competitiveness and innovation.