1. Apple: Innovating products and services through competitor research

Apple is a technology company known for innovation, and its products and services have many loyal users and fans around the world. How does Apple maintain its innovation edge and market leadership? Competitor research is one of its important tools. Apple constantly monitors and analyzes the products and services of its competitors, discovers their advantages and disadvantages, and then combines its core competitiveness and user needs to create better products and services. For example, before Apple launched the iPhone, it conducted in-depth research on the smartphone market at that time, and found the problems of competitors' products such as Nokia and Motorola, such as complex operating systems, inefficient touch screens, and inconvenient keyboards. So it designed a revolutionary smartphone with a simple interface, a highly sensitive touch screen, and no keyboard, thus ushering in a new era of smartphones. Similarly, before the launch of the iPad, Apple also conducted research on the tablet computer market at that time, and found problems with competitors' products such as Microsoft and Dell, such as excessive weight, short battery life, single function, etc., so it designed A lightweight, long-lasting, multi-functional tablet computer has been created, thus creating a new market for tablet computers. Apple maintains its leading position in the technology industry by continuously innovating products and services through competitor research.

2.StarbucksCompany: Expanding markets and channels through competitor research

Starbucks is a world-renowned coffee chain whose mission is to "Inspire and nourish the human spirit, one cup, one person, one community at a time". How does Starbucks achieve its mission and vision? Competitor research is one of its important means. Starbucks constantly monitors and analyzes the markets and channels of its competitors, finds its opportunities and threats, and then expands its markets and channels with its own brand and culture. For example, before entering the Chinese market, Starbucks conducted a survey of the coffee market at that time and found the advantages and disadvantages of its competitors, such as McDonald's, KFC and other fast food restaurants with low prices and convenience, but lack of coffee culture and atmosphere; such as Shangdao Coffee, Bean Bean and other local coffee shops have close culture and good atmosphere, but lack of brand influence and scale effect. As a result, Starbucks has designed a coffee shop model suitable for the Chinese market in combination with its own brand and culture, which not only retains its high quality coffee and services, but also integrates Chinese elements and characteristics, such as Chinese decoration, tea supply, local cooperation, etc., thus winning the love and recognition of Chinese consumers. Similarly, before expanding its channels, Starbucks also investigated the coffee channels at that time, and found the opportunities and threats of its competitors, such as the convenience and popularity of instant coffee such as Nestle and Maxwell, but the lack of quality and experience; such as blue bottle coffee, the sense of quality and experience of Starbucks' own specialty stores, but the lack of convenience and popularity. As a result, Starbucks has launched a series of coffee channels in combination with its own brand and culture, which not only ensures the quality and experience of its coffee, but also improves the convenience and popularity of its coffee, such as ready-to-drink coffee, cold extract coffee, coffee capsules, coffee machines, etc., thus expanding the coverage and influence of its coffee. Starbucks has achieved its global leadership in the coffee industry by continuously expanding its market and channels through competitor research.

3. IKEA: Reduce costs and improve efficiency through competitor research

IKEA is a world-renowned household goods retailer with a vision of "creating a better everyday life for more people". How does IKEA achieve its vision and goals? Competitor research is one of its important tools. IKEA constantly monitors and analyzes the cost and efficiency of its competitors, discovers their potential and risks, and then combines their own ideas and models to reduce their costs and improve their efficiency. For example, before designing its products, IKEA investigated the household goods market at that time and found the cost and efficiency problems of its competitors, such as the high production cost, high logistics cost, high inventory cost and high sales cost of traditional furniture manufacturers, which led to the high price, low profit and limited market of their products. Therefore, IKEA combined its own ideas and models to design a low-cost, high-efficiency product and service, which not only meets the needs and tastes of consumers, but also saves resources.

Walmart 4.: Optimizing prices and services through competitor research

Wal-Mart is a world-renowned retail giant whose slogan is "low prices every day". How does Wal-Mart achieve its slogan and goals? Competitor research is one of its important means. Wal-Mart constantly monitors and analyzes the prices and services of its competitors, discovers their differences and advantages, and then optimizes their prices and services by combining their own size and technology. For example, before formulating its price strategy, Wal-Mart conducted a survey of the retail market at that time and found problems with the prices and services of its competitors, such as high prices, low discounts, and average services in traditional department stores, such as Amazon. E-commerce platforms such as low prices, many discounts, and good services, but lack the experience and trust of physical stores. As a result, Wal-Mart has combined its own scale and technology to optimize its own prices and services, which not only maintains its low-price advantage in physical stores, but also enhances its competitiveness on the e-commerce platform, such as the introduction of price matching, Free delivery, contactless pick-up and other services to meet the needs and preferences of different types of consumers. Wal-Mart has achieved its global leadership in the retail industry by continuously optimizing prices and services through competitor research.

5. The Coca-Cola Company: Creating Brand and Culture Through Competitor Research

The Coca-Cola Company is a world-renowned beverage manufacturer whose vision is to "refresh the world, inspire optimism and create value". How does Coca-Cola achieve its vision and goals? Competitor research is one of its important means. The Coca-Cola Company constantly monitors and analyzes the brand and culture of its competitors to discover their characteristics and differences, and then combines their own history and stories to create their own brand and culture. For example, before shaping its brand image, Coca-Cola conducted research on the beverage market at that time and found problems with the brand and culture of its competitors. For example, the brand image of carbonated drinks such as Pepsi is young, energetic and trendy, but lacks emotion and temperature; the brand image of functional drinks such as Red Bull is strong, exciting and challenging, but lacks affinity and resonance. As a result, the Coca-Cola Company combined its own history and story to create its own brand and culture, which not only maintained its essence and characteristics as a carbonated beverage, but also gave it more emotions and temperature, such as the launch of "Open Happiness", Brand images and cultural symbols such as "Share Coke" and "Coca-Cola Santa Claus" have moved the hearts and emotions of consumers around the world. The Coca-Cola Company has achieved its global leadership in the beverage industry by continuously creating brands and cultures through competitor research.

6. Shangpu Consulting Company: provides customized and professional consulting services through competitor research.

Champ Consulting is a professional management consulting firm whose mission is "to help clients achieve outstanding performance and sustainable development". How does Champ Consulting achieve its mission and goals? Competitor research is one of its important means. Shangpu Consulting constantly monitors and analyzes the consulting services of its competitors, discovers its models and methods, and then combines its own expertise and experience to provide customized and specialized consulting services. For example, before providing consulting services for a certain automobile manufacturer, Shangpu Consulting Company conducted a survey on the consulting market at that time and found problems with the consulting services of its competitors. For example, the consulting services of international consulting companies such as McKinsey and Boston are standardized, generalized and theoretical, but lack pertinence, effectiveness and innovation. For example, the consulting services of local consulting companies are targeted, effective and innovative, but the lack of standardization, generalization, theoretical. Therefore, Shangpu Consulting Company provides a customized and professional consulting service by combining its own expertise and experience. It not only follows the standards and methods of international consulting, but also considers the characteristics and needs of the local market. For example, it designs a set of consulting solutions for customers in terms of organizational structure, process optimization, human resource management, marketing and other aspects that are suitable for their development stage and strategic objectives, this helps customers increase their competitiveness and market share in the automotive industry. Shangpu Consulting has achieved its professional position in the consulting industry by continuously providing customized and professional consulting services through competitor research.

7. Disney Company: Enriching Content and Form through Competitor Research

Disney is a world-renowned entertainment and media company whose vision is "to be the most creative company in the world". How does Disney achieve its vision and goals? Competitor research is one of its important means. Disney constantly monitors and analyzes the content and form of its competitors, discovers its trends and changes, and then combines its own resources and capabilities to enrich its own content and form. For example, before making its animated films, Disney Company conducted research on the animation market at that time and found problems with the content and form of its competitors, such as the diversification, innovation and modernization of the content and form of animation companies such as DreamWorks and Pixar, but the lack of classics, traditions and emotions; for example, the content and form of Japanese animation companies are classic, traditional and emotional, but there is a lack of diversification, innovation and modernization. As a result, Disney has combined its own resources and capabilities to enrich its content and form, not only retaining its classic, traditional, and emotional nature as a pioneer and leader of animated films, but also introducing a diverse culture.

8. Nike: Building Image and Word of Mouth through Competitor Research

Nike is a world-renowned sports brand, its slogan is "Just Do It". How does Nike achieve its slogan and goals? Competitor research is one of its important means. Nike constantly monitors and analyzes the image and reputation of its competitors, finds its advantages and disadvantages, and then combines its own products and ideas to shape its own image and reputation. For example, before choosing its spokesperson, Nike conducted research on the sports market at that time, and found the image and reputation of its competitors. For example, the image and reputation of sports brands such as Adidas and Puma are traditional, conservative and stable, but lack of innovation, passion and personality. For example, the image and reputation of sports brands such as Andemar and Li Ning are innovative, passionate and personalized, but the lack of tradition, conservative, robust. Therefore, Nike has combined its own products and ideas to shape its own image and reputation. It not only inherits its tradition, conservatism and stability as a sports brand, but also shows its innovation, passion and personality as a sports brand. For example, it has chosen athletes with legendary color and personal charm such as Michael Jordan, Teague Woods and Kobe Bryant as its spokesmen, so as to enhance its image and reputation in the sports market.

9. Amazon: Expand your business and domain through competitor research

Amazon is a world-renowned e-commerce and technology company whose vision is "to be the most customer-centric company on the planet". How does Amazon achieve its vision and goals? Competitor research is one of its important tools. Amazon constantly monitors and analyzes the businesses and fields of its competitors, finds its opportunities and threats, and then combines its own technology and resources to expand its business and fields. For example, before Amazon entered the cloud computing market, it conducted research on the cloud computing market at that time and found problems in the business and field of its competitors. For example, the cloud computing business and field of technology companies such as Microsoft and Google are professional, powerful and advanced, but lack flexibility, convenience and economy; for example, the cloud computing business and field of local cloud computing companies are flexible, convenient and economical, but the lack of professional, strong, advanced. Therefore, Amazon has combined its own technology and resources to expand its cloud computing business and field, which not only ensures its professionalism, strength and advancement in the cloud computing market, but also provides its flexibility, convenience and economy in the cloud computing market. For example, it launched Amazon Web Services (AWS), thus becoming the leader in the cloud computing market.

10. Oreo cookies: adapting to market and culture through competitor research

Oreo cookies are a globally renowned sandwich cookie with the slogan "Oreo, make the world fun". How does Oreo cookie achieve its slogan and goals? Competitor research is one of its important means. Oreo cookies constantly monitor and analyze the market and culture of its competitors, discover their needs and preferences, and then combine their products and ideas to adapt to their own market and culture. For example, before Oreo biscuits entered the Chinese market, they investigated the biscuit market at that time and found the problems of the market and culture of their competitors, such as the market and culture of domestic biscuit brands are close to, adapted to and in line with, but lack of innovation, change and interest. For example, the market and culture of foreign biscuit brands are innovative, changed and interesting, but lack of closeness, adaptation and conformity. Therefore, Oreo cookies combined with their own products and ideas, adapted to their own market and culture, not only maintained its innovation, change and interest as sandwich biscuits, but also considered the closeness, adaptation and conformity of the Chinese market. for example, Oreo cookies with different flavors, such as green tea, cheese, ice cream and so on, have won the favor and love of Chinese consumers.

Conclusion

Competitor research is an effective method of analyzing and evaluating the competitive environment, which can help companies understand their strengths and weaknesses, identify potential opportunities and threats, and develop effective strategies and action plans. Through ten cases, this paper shows how enterprises in different industries and fields can use competitor research to improve their competitiveness and market position, as well as the experience and enlightenment they can learn from. These cases include Apple, Starbucks, Ikea, Wal-Mart, Coca-Cola, Champ Consulting, Disney, Nike, Amazon and Oreo. These companies have achieved the following objectives through competitor research:

Research innovative products and services through competitors, such as Apple;

Expand markets and channels through competitor research, such as Starbucks;

Reduce costs and improve efficiency through competitor research, such as IKEA;

Optimize prices and services through competitor research, such as Wal-Mart;

Create brand and culture through competitor research, such as the Coca-Cola Company;

Provide customized and professional consulting services through competitor research, such as Champ Consulting;

Enriching content and format through competitor research, such as the Disney Company;

Building image and reputation through competitor research, such as Nike;

Expand your business and domain through competitor research, such as Amazon;

Adapt to the market and culture through competitor research, such as Oreo cookies.