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Champ Consulting: The Logic and Ideas of Competitor Research

2024-07-18 15:51:44  来源:尚普咨询  浏览量:0

一、竞争对手调研的目的和意义

竞争对手调研是指对企业所处的市场环境中的现有或潜在的竞争者进行系统的收集、整理、分析和评价的过程,旨在了解竞争对手的基本情况、竞争优势、竞争策略、竞争动向、竞争反应等,从而为企业制定或调整自身的战略和行动提供依据和指导。

竞争对手调研的目的和意义主要有以下几点:

帮助企业识别和监测市场中的竞争态势和竞争趋势,及时发现竞争机会和威胁,把握市场变化的脉搏。

帮助企业深入了解竞争对手的实力和弱点,找出自身的优势和劣势,明确竞争定位和差异化。

帮助企业预测竞争对手的战略意图和行动计划,制定有效的竞争应对和防御措施,增强竞争优势和抵御风险的能力。

帮助企业借鉴和学习竞争对手的成功经验和创新做法,提升自身的竞争能力和市场表现,实现持续发展和超越。

二、竞争对手调研的逻辑和思路

竞争对手调研是一个复杂而系统的工程,需要遵循一定的逻辑和思路,才能保证调研的有效性和科学性。尚普咨询在竞争对手调研中,一般采用以下四个步骤:

界定竞争对手范围。这一步是竞争对手调研的基础,需要根据客户的需求和目标,以及市场的实际情况,确定需要调研的竞争对手的类型、数量和层次,避免范围过大或过小,导致调研的效率和效果受到影响。尚普咨询一般会运用波特五力模型、战略群分析、市场份额分析等工具,帮助客户筛选出最具代表性和威胁性的竞争对手,作为调研的重点对象。

收集和分析竞争对手信息。这一步是竞争对手调研的核心,需要从多个渠道和角度,收集竞争对手的各类信息,包括基本资料、财务状况、市场表现、产品策略、价格策略、渠道策略、推广策略、组织结构、企业文化、创新能力等,然后运用SWOT分析、价值链分析、核心竞争力分析等工具,对竞争对手的信息进行整合、归纳、比较和评价,揭示竞争对手的特点和规律。

评估竞争对手的优劣势和战略意图。这一步是竞争对手调研的关键,需要在前一步的基础上,进一步分析竞争对手的优劣势,找出竞争对手的强项和弱点,以及竞争对手的战略意图和行动方向,预测竞争对手的未来发展趋势和可能的举措,为客户制定竞争策略提供参考和依据。尚普咨询一般会运用VRIO分析、战略地图分析、竞争态势分析等工具,帮助客户深入理解竞争对手的战略逻辑和竞争动力。

提供竞争策略建议。这一步是竞争对手调研的目的,需要根据前面的分析结果,为客户提供有针对性的竞争策略建议,包括如何利用自身的优势和竞争对手的劣势,如何应对竞争对手的优势和威胁,如何寻找和创造竞争的机会和空间,如何实现竞争的差异化和领先化等,帮助客户提升竞争力和市场地位。尚普咨询一般会运用波特竞争策略模型、蓝海战略模型、STP模型等工具,帮助客户制定合适的竞争策略。

三、竞争对手调研的案例展示

尚普咨询在不同的行业和领域,都有丰富的竞争对手调研的经验和案例,以下是部分案例的简要介绍:

某知名家电品牌竞争对手调研。该品牌是国内领先的家电制造商,主要产品包括空调、冰箱、洗衣机等,面临着来自国内外的激烈竞争。尚普咨询为该品牌进行了竞争对手调研,主要调研对象包括美的、格力、海尔、西门子、三星等品牌,主要调研内容包括竞争对手的市场份额、产品线、价格策略、渠道布局、品牌形象、创新能力等,通过对比分析,为该品牌提供了竞争对手的优劣势和战略意图,以及如何提升自身的产品创新、价格竞争、渠道拓展、品牌建设等方面的竞争策略。

某知名快消品牌竞争对手调研。该品牌是国内领先的快消品制造商,主要产品包括洗发水、沐浴露、牙膏等,面临着来自国内外的激烈竞争。尚普咨询为该品牌进行了竞争对手调研,主要调研对象包括飘柔、多芬、高露洁等品牌,主要调研内容包括竞争对手的市场份额、产品线、价格策略、渠道布局、品牌形象、创新能力等,通过对比分析,为该品牌提供了竞争对手的优劣势和战略意图,以及如何提升自身的产品创新、价格竞争、渠道拓展、品牌建设等方面的竞争策略。

某知名互联网品牌竞争对手调研。该品牌是国内领先的互联网平台,主要业务包括搜索引擎、社交网络、电子商务等,面临着来自国内外的激烈竞争。尚普咨询为该品牌进行了竞争对手调研,主要调研对象包括百度、微信、淘宝等品牌,主要调研内容包括竞争对手的市场份额、产品线、商业模式、用户体验、技术创新、合作伙伴等,通过对比分析,为该品牌提供了竞争对手的优劣势和战略意图,以及如何提升自身的产品创新、用户粘性、商业变现、技术领先等方面的竞争策略。

Conclusion

竞争对手调研是尚普咨询的核心服务之一,也是企业战略决策的重要依据。尚普咨询在竞争对手调研中,遵循了一套科学的逻辑和思路,为客户提供了全面、深入、准确的竞争对手信息和分析,以及有针对性的竞争策略建议,帮助客户在激烈的市场竞争中取得优势和成功。




User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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