The Purpose and Significance of 1. Enterprise Research

Enterprise research refers to the process of systematically collecting, sorting, analyzing and evaluating the existing or potential competitors in the market environment in which the enterprise is located, aiming at understanding the basic situation, competitive advantage, competitive strategy, competitive trend, competitive reaction, etc. of the benchmarking enterprise, so as to provide the basis and guidance for the enterprise to formulate or adjust its own strategy and action.

The purpose and significance of enterprise research are as follows:

Help enterprises to identify and monitor the competitive situation and competitive trends in the market, discover competitive opportunities and threats in a timely manner, and grasp the pulse of market changes.

Help enterprises to understand the strength and weakness of benchmarking enterprises, find out their own advantages and disadvantages, clear competitive positioning and differentiation.

Help enterprises to predict the strategic intention and action plan of benchmarking enterprises, formulate effective competitive response and defense measures, enhance competitive advantage and the ability to resist risks.

Help enterprises learn from the successful experience and innovative practices of benchmarking enterprises, enhance their competitiveness and market performance, and achieve sustainable development and beyond.

The Logic and Thinking of 2. Enterprise Research

Enterprise research is a complex and systematic project, which needs to follow certain logic and ideas to ensure the effectiveness and scientificity of the research. In corporate research, Champ Consulting generally uses the following four steps:

Define the scope of benchmarking enterprises. This step is the basis of enterprise research, according to the needs and objectives of customers, as well as the actual situation of the market, to determine the type, number and level of benchmarking enterprises need to be investigated, to avoid the scope is too large or too small, resulting in the efficiency and effectiveness of the research affected. Champs Consulting generally uses Porter's Five Forces model, strategic group analysis, market share analysis and other tools to help clients select representative and threatening benchmark companies as the focus of research.

Collect and analyze benchmarking enterprise information. This step is the core of enterprise research. It needs to collect all kinds of information of benchmarking enterprises from multiple channels and angles, including basic information, financial situation, market performance, product strategy, price strategy, channel strategy, promotion strategy, organizational structure, enterprise culture, innovation ability, etc., and then use SWOT analysis, value chain analysis, core competitiveness analysis and other tools, integrate, summarize, compare and evaluate the information of benchmarking enterprises, and reveal the characteristics and laws of benchmarking enterprises.

Evaluate the strengths and weaknesses and strategic intentions of benchmarking companies. This step is the key of enterprise research. On the basis of the previous step, we need to further analyze the advantages and disadvantages of benchmarking enterprises, find out the strengths and weaknesses of benchmarking enterprises, as well as the strategic intention and action direction of benchmarking enterprises, predict the future development trend and possible measures of benchmarking enterprises, and provide reference and basis for customers to formulate competitive strategies. Shangpu Consulting generally uses VRIO analysis, strategic map analysis, competitive situation analysis and other tools to help customers understand the strategic logic and competitive dynamics of benchmarking enterprises.

Provide competitive strategy recommendations. This step is the purpose of enterprise research. According to the previous analysis results, it is necessary to provide customers with targeted competitive strategy suggestions, including how to use their own advantages and disadvantages of benchmarking enterprises, how to deal with the advantages and threats of benchmarking enterprises, how to find and create opportunities and space for competition, and how to realize the differentiation and leading of competition, so as to help customers improve their competitiveness and market position. Shangpu Consulting typically employs tools such as Porter’s Five Forces model, the Blue Ocean Strategy framework, and the STP model to help clients develop appropriate competitive strategies.

Case Presentation of 3. Enterprise Research

Champu Consulting has rich experience and cases in enterprise research in different industries and fields. The following is a brief introduction of some cases:

A study of a well-known home appliance brand. The brand is a leading domestic home appliance manufacturer, with a product portfolio that includes air conditioners, refrigerators, washing machines, and more. It faces intense competition both domestically and internationally. Shangpu Consulting has conducted enterprise research for this brand. The main research objects include Midea, Gree, Haier, Siemens, Samsung and other brands. The main research contents include the market share, product line, price strategy, channel layout, brand image and innovation ability of benchmarking enterprises. Through comparative analysis, it provides the advantages and disadvantages and strategic intention of benchmarking enterprises for this brand, and how to enhance their own product innovation, price competition, channel expansion, brand building and other aspects of the competitive strategy.

Research on a well-known FMCG brand enterprise. The brand is a leading FMCG manufacturer in China. Its main products include shampoo, shower gel, toothpaste, etc., facing fierce competition from home and abroad. Shangpu Consulting has conducted enterprise research for this brand. The main research objects include Piao Rou, Dove, Colgate and other brands. The main research contents include the market share, product line, price strategy, channel layout, brand image, innovation ability and so on of benchmarking enterprises. Through comparative analysis, it provides the advantages and disadvantages and strategic intention of benchmarking enterprises for this brand, and how to enhance their own product innovation, price competition, channel expansion, brand building and other aspects of the competitive strategy.

A study of a well-known internet brand company. The brand is a leading domestic internet platform whose core businesses include search engines, social networking, and e-commerce. It faces intense competition both domestically and internationally. Shangpu Consulting conducted enterprise research for the brand. The main research objects include Baidu, WeChat, Taobao and other brands. The main research contents include the market share, product line, business model, user experience, technological innovation, partners and so on of the benchmarking enterprise. Through comparative analysis, it provides the brand with the advantages and disadvantages and strategic intention of the benchmarking enterprise, and how to improve their product innovation, user stickiness, business realization, technology leadership and other aspects of the competitive strategy.

Conclusion

Corporate research is one of Shangpu Consulting’s core services and serves as an important basis for corporate strategic decision-making. In the enterprise research, Shangpu Consulting follows a set of scientific logic and ideas, and provides customers with comprehensive, in-depth and accurate benchmarking enterprise information and analysis, as well as targeted competitive strategy suggestions. to help customers achieve advantages and success in the fierce market competition.