Purpose of 1. Enterprise Research

The essence of enterprise research is to understand the competition, which is an important means for enterprises to understand their own advantages and disadvantages, find market opportunities, formulate competitive strategies and enhance competitiveness. The purpose of enterprise research can be summarized as follows:

Identify and define benchmark enterprises. Benchmarking enterprises include not only direct benchmarking enterprises, but also potential benchmarking enterprises, substitute benchmarking enterprises, cross-industry benchmarking enterprises, etc. Through Porter's five forces analysis model, we can effectively analyze the competitive environment and competitive pressure, and determine the scope and type of benchmark enterprises.

Analyze and evaluate the advantages and disadvantages of benchmarking enterprises. The advantages and disadvantages of benchmarking enterprises can be analyzed from multiple dimensions, such as brand, product, price, channel, promotion, service, finance, technology, talent, innovation, culture, etc. Through SWOT analysis, we can systematically sort out the strengths, weaknesses, opportunities and threats of benchmarking enterprises, so as to find out their own competitive advantages and differentiation points.

Analyze and forecast strategies and trends of benchmarking companies. The strategy and trend of benchmarking enterprises reflect the objectives, intentions, actions and effects of benchmarking enterprises, and are the focus and difficulty of enterprise research. Through PESTEL analysis, we can analyze the macro environment and influencing factors of benchmarking enterprises from six aspects: politics, economy, society, technology, environment and law. Through the strategic map, you can analyze the strategic objectives, key indicators, strategic measures and causality of the benchmarking enterprise from four aspects: finance, customers, internal processes and learning and growth. Through competitive intelligence, we can collect, analyze and disseminate the relevant information of benchmarking enterprises, and predict the future behavior and market changes of benchmarking enterprises.

Deliver and apply corporate research results. The ultimate goal of enterprise research is to provide the basis and guidance for the strategic decision-making of enterprises. Therefore, the results of enterprise research must be effectively transmitted to decision makers and can be transformed into concrete action plans. Through reports, presentations, training, etc., the main findings of enterprise research can be,Conclusionand recommendations, presented to the relevant personnel in a clear, concise and persuasive manner. By formulating competitive strategies, optimizing competitive combinations and adjusting competitive resources, the theoretical knowledge and practical experience of enterprise research can be applied to the actual operation and management of enterprises.

Content of 2. Enterprise Research

The content of enterprise research is the core of enterprise research, but also the difficulty of enterprise research. The content of enterprise research should be based on the purpose and needs of enterprise research, flexible selection and combination, not one size fits all, can not be comprehensive. Generally speaking, the content of enterprise research can be divided into the following aspects:

Basic information. Including the name, address, contact information, scale, establishment time, ownership structure, organizational structure, key personnel, development process, mission vision, values and other information of the benchmarking enterprise, which can be obtained from the official website, annual report, announcement, news and other channels of the benchmarking enterprise, and can also be supplemented through market research, online search, industry reports and other means. The basic situation is the basis of enterprise research and the starting point of enterprise research, which can help us to have a preliminary understanding and understanding of benchmarking enterprises.

Market conditions. Including benchmarking enterprises market positioning, market share, market growth, market coverage, market segmentation, market opportunities, market threats and other information, this information can be obtained from industry associations, consulting agencies, third-party data platforms, professional media and other channels, but also through market research, user research, competitive intelligence and other ways to supplement. Market situation is the focus of enterprise research, but also the difficulty of enterprise research, which can help us to have a comprehensive evaluation and judgment on the market performance and market potential of benchmarking enterprises.

Product status. Including the benchmarking enterprise's product types, product characteristics, product quality, product innovation, product life cycle, product advantages and disadvantages, product reputation, product satisfaction and other information, this information can be obtained from the benchmarking enterprise's official website, product manual, product evaluation, product experience and other channels, can also be supplemented through market research, user research, mysterious customers and other ways. Product situation is the core of enterprise research and the key to enterprise research, which can help us to have an in-depth analysis and comparison of the product strength and product attractiveness of benchmark enterprises.

Marketing situation. Including benchmarking enterprise's marketing objectives, marketing strategy, marketing mix, marketing effect, marketing advantages and disadvantages, marketing innovation, marketing trends and other information, this information can be obtained from the benchmarking enterprise's official website, advertising, social media, activities, word of mouth and other channels, can also be supplemented by market research, user research, competitive intelligence and other ways. Marketing situation is an important aspect of enterprise research, but also the elusive aspect of enterprise research, which can help us to have an objective understanding and evaluation of the marketing ability and marketing influence of benchmarking enterprises.

Financial situation. Including the benchmark enterprise's financial situation, financial indicators, financial analysis, financial risk, financial forecast and other information, this information can be obtained from the benchmark enterprise's annual report, financial report, announcement, news and other channels, can also be supplemented by market research, industry reports, expert evaluation and other ways. Financial situation is an objective aspect of enterprise research, but also a sensitive aspect of enterprise research, which can help us to have an accurate understanding and comparison of the financial strength and financial stability of benchmarking enterprises.

Technical situation. Including the technical level, technical characteristics, technological innovation, technological protection, technical cooperation, technological trends and other information of benchmarking enterprises, which can be obtained from the official website of benchmarking enterprises, patents, papers, awards, exhibitions and other channels, or through market research, user research, technical evaluation and other ways to supplement. The technical situation is the core aspect of enterprise research, and it is also a challenging aspect of enterprise research, which can help us to have a deep understanding and prediction of the technological advantages and technological potential of benchmarking enterprises.

Talent situation. Including the benchmark enterprise's talent scale, talent structure, talent quality, talent training, talent incentive, talent flow, talent demand and other information, this information can be obtained from the benchmark enterprise's official website, recruitment, training, evaluation, turnover and other channels, can also be supplemented through market research, employee research, talent evaluation and other ways. Talent situation is not only the soft aspect of enterprise research, but also an important aspect of enterprise research, which can help us to have a comprehensive understanding and evaluation of the talent resources and talent competitiveness of benchmarking enterprises.

Methods and Tools for 3. Enterprise Research

The methods and tools of enterprise research are the means of enterprise research and the key of enterprise research. The methods and tools of enterprise research should be reasonably selected and applied according to the purpose and content of enterprise research, and should not blindly follow the trend or remain unchanged. Generally speaking, the methods and tools of enterprise research can be divided into the following categories:

Desktop research. Refers to the collection, collation and analysis of public information of benchmarking enterprises, such as official website, annual reports, financial reports, announcements, news, patents, papers, awards, exhibitions, advertisements, social media, word of mouth, etc., to understand the basic situation, market situation, product situation, marketing situation, financial situation, technical situation, etc. Desktop research is a common method of enterprise research, and it is also the basic method of enterprise research. It can help us obtain the first-hand information and second-hand information of benchmarking enterprises, but we should also pay attention to the timeliness, accuracy and completeness of the information.

Market research. Refers to the design, implementation and analysis of the market research projects of benchmarking enterprises, such as questionnaires, research, observation, experiments, tests, etc., to understand the market situation, product situation, marketing situation, user situation, etc. of benchmarking enterprises. Market research is an important and effective method of enterprise research, which can help us obtain quantitative and qualitative data of benchmarking enterprises, but also pay attention to the representativeness, reliability and comparability of the data.

Competitive intelligence. It refers to understanding and predicting the strategic situation, dynamic situation and future situation of benchmarking enterprises by collecting, analyzing and disseminating relevant information of benchmarking enterprises, such as strategies, trends, plans, changes, risks, opportunities, etc. Competitive intelligence is an advanced method of enterprise research and a difficult method of enterprise research. It can help us obtain the tacit knowledge and forward-looking knowledge of benchmark enterprises, but we should also pay attention to the legality, compliance and confidentiality of knowledge.

Data analysis. Refers to the use of data analysis theories, methods, techniques and tools, such as statistical analysis, data mining, data visualization, data modeling, data forecasting, etc., to process, analyze and present relevant data of benchmarking enterprises, such as market data, product data, marketing data, financial data, technical data, talent data, etc. Data analysis is an auxiliary method of enterprise research and an innovative method of enterprise research. It can help us improve the efficiency, quality and value of enterprise research, but we must also pay attention to the source, cleaning and interpretation of data.

The Current Situation and Problems of 4. Enterprise Research

Enterprise research is a science as well as an art, which requires continuous learning, practice, improvement and innovation. The current situation and problems of enterprise research reflect the level and development of enterprise research, and also put forward the challenges and opportunities of enterprise research. According to our experience and observation, the current situation and problems of enterprise research can be summarized as follows:

The importance of corporate research has not been fully recognized and valued. Many enterprises' understanding of enterprise research is still superficial and formal, and they do not regard enterprise research as an important basis and guidance for strategic decision-making, nor do they regard enterprise research as the promotion and guarantee of core competitiveness. This has led to problems such as insufficient investment, insufficient frequency, insufficient scope, insufficient depth, and unclear effects in corporate research, which have affected the quality and value of corporate research.

The content of corporate research has not been sufficiently expanded or innovated. Many enterprise-to-enterprise research content is still stuck in the traditional and conventional aspects, not according to the changes in the market environment and the characteristics of benchmarking enterprises, flexible selection and combination of enterprise research content, also did not according to their own strategic objectives and needs, customize and optimize the content of enterprise research. This has resulted in corporate research being overly narrow in scope, generalized, outdated, and ineffective, thereby undermining its relevance and practical value.

The methods and tools of enterprise research have not been fully used and updated. Many business-to-business research methods and tools are still at the simple and basic level, not according to the purpose and content of enterprise research, reasonable selection and application of enterprise research methods and tools, nor according to the progress of technology and the growth of data, timely update and upgrade the methods and tools of enterprise research. This has led to problems such as too rough, inefficient, backward, and incompatible with the methods and tools of enterprise research, which affects the efficiency and quality of enterprise research.

The results of enterprise research have not been fully transmitted and applied. Many business-to-business research results are still in the form of reports and presentations, which are not effectively transmitted to relevant decision makers and implementers, nor are they effectively translated into specific action plans and improvement measures. This leads to problems such as too dusty, isolated, wasteful and useless results of enterprise research, which affects the significance and value of enterprise research.

Trends and Directions of 5. Enterprise Research

Enterprise research is a constantly developing and changing discipline, which needs to keep pace with the times and adapt to the needs and changes of the market. The trend and direction of enterprise research reflects the frontier and future of enterprise research, and also puts forward the opportunities and challenges of enterprise research. Based on our observations and forecasts, the trends and directions of corporate research can be summarized as follows:

The importance of corporate research will be more widely recognized and given greater attention. As market competition intensifies and becomes increasingly complex, corporate research will become an essential and routine component of strategic decision-making, while also serving as a key driver for enhancing and safeguarding a company’s core competitiveness. More enterprises will invest more resources, time and energy to carry out more frequent, extensive, in-depth and effective enterprise research, so as to obtain more accurate, comprehensive, timely and valuable benchmark enterprise information and knowledge.

The scope of corporate research will be further expanded and innovated. With the change of market environment and the diversification of benchmarking enterprises, the content of enterprise research will no longer be limited to the traditional and conventional aspects, but according to the needs and changes of the market, flexible selection and combination of enterprise research content, but also according to their own strategic objectives and needs, customize and optimize the content of enterprise research. More enterprises will carry out more diversified, personalized, innovative and effective enterprise research to meet more accurate, practical, forward-looking and meaningful benchmarking enterprise analysis and evaluation.

The methods and tools of enterprise research will be more applied and updated. With the progress of technology and the growth of data, the methods and tools of enterprise research will no longer stay at the simple and basic level, but according to the purpose and content of enterprise research, reasonable selection and application of enterprise research methods and tools, but also according to the development of technology and data changes, timely update and upgrade the methods and tools of enterprise research. More enterprises will use more sophisticated, efficient, advanced and compatible enterprise research methods and tools to improve the efficiency and quality of more efficient, high-quality and high-value enterprise research.

The results of enterprise research will be more transmitted and applied. As the results of corporate research increase and their value increases, the results of corporate research will no longer remain in the form of reports and presentations, but will be effectively passed on to relevant decision makers and implementers, as well as effectively translated into concrete action plans and improvement measures. More enterprises will achieve more smooth, interactive, intelligent, real-time enterprise research results of the delivery and application, in order to achieve more obvious, continuous, creative, useful enterprise research significance and value.

6. the case of corporate research from Champ Consulting.

Shangpu Consulting is a consulting company specializing in corporate research. It has many years of experience in corporate research and a professional corporate research team to provide high-quality corporate research services to customers in all walks of life. The following are some examples of business research from Champ Consulting, demonstrating the capabilities and effectiveness of Champ Consulting's business research:

Case 1: For an internationally renowned automobile manufacturer, a survey of its major benchmark companies in the Chinese market was carried out, including the market conditions, product conditions, marketing conditions, and technical conditions of the benchmark companies. Through desktop research, market research, competitive intelligence and data analysis, Shangpu Consulting provides customers with detailed analysis reports of benchmarking enterprises and suggestions on competitive strategies for different benchmarking enterprises. Through Shangpu Consulting’s corporate research, the client has effectively enhanced its competitive edge and market share in the Chinese market.

Case 2: For a leading domestic e-commerce platform, a survey of potential benchmarking enterprises in overseas markets was carried out, including the basic situation, market situation, product situation and financial situation of benchmarking enterprises. Using methods such as desk research, market research, competitive intelligence, and data analytics, Shangpu Consulting has provided clients with comprehensive benchmarking reports on leading companies, as well as tailored market-entry strategy recommendations for different markets. Through Shangpu Consulting’s corporate research, the client effectively mitigated competitive risks and market barriers in overseas markets.

Case 3: For a domestic emerging education technology company, the research on its innovation benchmarking enterprises in the domestic market was carried out, including the technical situation, innovation situation, user situation and trend situation of benchmarking enterprises. Using methods such as desk research, market research, competitive intelligence, and data analytics, Shangpu Consulting has provided clients with innovation analysis reports on benchmark companies, as well as tailored innovation strategy recommendations for each of those benchmarks. Through the enterprise research of Shangpu Consulting, customers have effectively improved their innovation ability and market competitiveness.