The essence of competitor analysis is to understand the competition. The strengths and weaknesses of competitors, the competitive strategy of competitors, the brand performance of competitors, the product strategy of competitors, the channel strategy of competitors, etc., define competitors from the brand level, look for the strategic weaknesses of competitors, and lock their most suitable competitive strategy. The purpose of competitor analysis is to improve one's own products and increase competitiveness. By understanding the product characteristics and market performance of competitors, we can find the shortcomings of our own products and improve them accordingly. The steps of competitor analysis are: select the competition, determine the analysis dimension, collect the analysis information, and output the analysis report. Competitor analysis methods are: 4P analysis, SWOT analysis, Porter five forces analysis, value chain analysis and so on.

Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. The company has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, IPO listing consulting, etc., with strong consulting innovation capabilities, first-class service quality, and strong market competitiveness. Highly recognized by all walks of life, it has become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China. How does the company differentiate innovation through competitor analysis? The following is an analysis from six dimensions:

Understand the market situation

Understanding the market situation is one of the main objectives of competitor analysis, including market size, number of competitors, market share, etc. This can help companies determine the positioning and competitiveness of their products in the market. Shangpu Consulting collects market information through a variety of channels, including application markets, professional websites, social media, industry research reports, and participation in industry exhibitions and conferences. Through these channels, Champu Consulting can understand the market situation in various fields, such:

Industry research: According to the China Engineering Consulting Association, China's engineering consulting market reached 1.2 trillion billion yuan in 2023, up 8.6 percent year-on-year. Among them, the market size of industry research and consulting reached 300 billion yuan, accounting for 25%. The main competitors of Shangpu Consulting in the field of industry research are: China Business Intelligence Network, Analysys think tank, iResearch Consulting and so on. Champu Consulting has a market share of about 5% in the industry research field, ranking in the top five.

Market research field: According to the data of China Market Research Association, the scale of China's market research market reached 60 billion billion yuan in 2023, up 10% year on year. Among them, the market research and consulting market reached 20 billion yuan, accounting for 33.3.

Investment and financing consulting field: According to the China Investment Association, the scale of China's investment and financing consulting market reached 80 billion billion yuan in 2023, an increase of 15% year-on-year. Among them, the investment decision-making consulting market reached 40 billion yuan, accounting for 50%.

IPO listing consulting field: According to the data of China Securities Regulatory Commission, the size of China's IPO listing consulting market reached 10 billion billion yuan in 2023, up 20% year on year. Among them, the market size of the feasibility study report of the fund-raising project reached 5 billion yuan, accounting for 50%.

Identify product features

Identifying product characteristics is an important step in competitor analysis, which can help companies identify the strengths and weaknesses of their products, as well as points of differentiation from competitors. Through comparative analysis, Champu Consulting has identified the characteristics of its products, such:

Industry research field: the industry research report of Shangpu Consulting Company has the following characteristics: ① wide coverage, covering more than 100 industries, including emerging industries and traditional industries; ② high depth, it not only provides basic information such as industry overview, market size, market structure, market trend, competition pattern, but also provides in-depth analysis of industry development drivers, constraints, opportunity factors, risk factors, etc; ③High quality, the content of the report has undergone strict data verification, logical reasoning, expert review and other processes to ensure the objectivity, accuracy and reliability of the report; ④Strong innovation, the report not only summarizes the current situation and problems of the industry, but also Proposed forward-looking content such as industry development suggestions, strategic planning, and investment opportunities.

Market research field: The market research report of Shangpu Consulting Company has the following characteristics: ①The method is diverse, using a combination of quantitative and qualitative methods, using questionnaires, in-depth interviews, focus groups, field visits, neural marketing and other technical means to collect market information comprehensively; ②The angle is diverse, not only focusing on consumers' needs, preferences, behaviors, satisfaction, etc, it also pays attention to the competitors' products, strategies, performance, etc., as well as the government's policies, regulations, influence, etc., and analyzes the market situation from multiple angles; ③The results are specific, not only providing market overview, analysis, forecast, etc., but also Provide market segmentation, positioning, goals, strategies, etc., and provide customers with specific market solutions.

Investment and financing consulting field: The investment and financing consulting report of Shangpu Consulting Company has the following characteristics: ①Strong professionalism, with a team composed of experts in the fields of finance, accounting, law, management, etc., to provide customers with professional investment and financing consulting Services; ②High effectiveness, tailored investment and financing plans for customers according to the actual situation and needs of customers, including fund raising, asset evaluation, financial analysis, risk assessment, transaction structure, agreement negotiation, etc., to help customers achieve investment and financing goals; ③ high value, not only to help customers complete investment and financing projects, but also to help customers enhance corporate value, including improving profitability, Optimize asset structure, enhance market competitiveness, etc., to create long-term value for customers.

IPO listing consulting field: The IPO listing consulting report of Shangpu Consulting Company has the following characteristics: ①Experienced, with a team composed of senior experts in the fields of securities, accounting, law, management, etc., to provide customers with experienced IPO Listing consulting services; ②Comprehensive services, providing customers with a full range of IPO listing services, including market analysis, project evaluation, financial restructuring, internal control, information disclosure, listing guidance, listing declaration, etc., to help customers successfully complete the IPO listing process; ③ the effect is remarkable, not only to help customers successfully go public, but also to help customers achieve sustainable development after listing, including improving market attention, increasing market trust, expanding market influence, etc., to create sustainable results for customers.

Analyze the marketing strategies of competitors

Analyzing competitors' marketing strategies is an important part of competitor analysis, which can help companies understand competitors' market positioning, target customers, product pricing, promotion methods, channel selection, etc., so as to develop more appropriate marketing strategies for their products. Through 4P analysis, Champ Consulting analyzed the marketing strategies of competitors, such:

Industry research field: the marketing strategies of competitors of Shangpu Consulting Company are as follows: ① Product strategy: most of the competitors' industry research reports are standardized, that is, for the same industry, the same report content is provided, regardless of the personalized needs of customers; ② Price strategy: the prices of competitors' industry research reports are mostly fixed, that is, the same report price is provided for the same industry, regardless of the customer's ability to pay; ③Promotion strategy: Most of the competitors' industry research reports are promoted in traditional ways, that is, through advertising, publicity, recommend, etc., to improve the visibility and credibility of the report; ④Channel strategy: The channel selection of industry research reports of competitors is mostly single, that is, through websites, emails, telephones, etc., to provide customers with report purchase and download services.

Market research field: the marketing strategies of competitors of Shangpu Consulting Company are as follows: ① Product strategy: most of the competitors' market research reports are universal, that is, for the same market, they provide the same report content without considering the special needs of customers; ② Price strategy: the prices of competitors' market research reports are mostly high, that is, they provide the same report price for the same market, regardless of the cost-effectiveness of customers; ③ Promotion strategy: the promotion methods of competitors' market research reports are mostly modern, that is, through the Internet, social media, word-of-mouth and other methods, to improve the influence and word-of-mouth of the report; ④ Channel strategy: the channel choices of competitors' market research reports are mostly diverse, that is, through websites, emails, telephones, video conferences and other methods, consulting and delivery of reports to customers.

Investment and financing consulting field: The marketing strategies of competitors of Shangpu Consulting Company are as follows: ① Product strategy: Most of the investment and financing consulting reports of competitors are standardized, that is, for the same project, the same report content is provided without considering the differentiated needs of customers; ② Price strategy: Most of the prices of investment and financing consulting reports of competitors are expensive, that is, for the same project, the same report price is provided, regardless of the customer's budget limit; ③ Promotion strategy: the promotion methods of competitors' investment and financing consulting reports are mostly professional, that is, through cases, certificates, evaluations, etc., to improve the professionalism and trust of the reports; ④ Channel strategy: The channel selection of competitors' investment and financing consulting reports is mostly direct, that is, through face-to-face, telephone, email, etc., to provide customers with report communication and contract signing services.

In the field of IPO listing consultation: the marketing strategies of competitors of Shangpu Consulting Company are as follows: ① Product strategy: most of the IPO listing consultation reports of competitors are customized, that is, different report contents are provided for different customers and the personalized needs of customers are considered; ② Price strategy: the prices of competitors' IPO listing consultation reports are mostly reasonable, that is, different report prices are provided for different customers, consider the value feelings of customers; ③ Promotion strategy: the promotion methods of competitors' IPO listing consulting reports are mostly cooperative, that is, through partners, intermediaries, media and other ways to improve the cooperation and exposure of the reports; ④ Channel strategy: the channel selection of competitors' IPO listing consulting reports is mostly indirect, that is, through partners, intermediaries, media and other ways, provide recommend and guidance of reports to customers.

Discover market opportunities

Identifying market opportunities is an important purpose of competitor analysis, which can help companies identify gaps, pain points, growth points, etc. in the market, thus creating more market opportunities for their products. Through SWOT analysis, Champu Consulting has identified market opportunities, such:

Industry research field: SWOT analysis of the industry research field of Shangpu Consulting Company is as follows: ① Advantages: The industry research report of Shangpu Consulting Company has the advantages of wide coverage, high depth, high quality, and strong innovation, and can provide customers with comprehensive, In-depth, accurate and forward-looking industry information and suggestions; ② Disadvantages: The price of the industry research report of Shangpu Consulting Company is relatively high, it may affect the purchase intention and purchasing ability of some customers; ③ opportunities: with the development and transformation of China's economy, various industries are facing new challenges and opportunities, customers' demand and expectation for industry research are increasing, and the market space is expanding; ④ threats: with the increase and progress of competitors, the competition in the field of industry research is becoming increasingly fierce, and customers' choices and judgments are more rational and diversified, the market share is more fragmented.

Market research field: SWOT analysis of market research field of Shangpu Consulting Company is as follows: ① Advantages: The market research report of Shangpu Consulting Company has the advantages of diversified methods, diversified angles and specific results, which can provide customers with comprehensive, multi-angle and specific market information and plans; ② Disadvantages: The market research report of Shangpu Consulting Company has a relatively long cycle, which may affect the decision-making speed and efficiency of some customers; ③Opportunities: With the consumption upgrade and diversification of Chinese consumers, each market is facing new demands and changes. Customers' demand and attention to market research continue to increase, and market potential continues to be released; ④Threat: With competitors The optimization and innovation of the company, the competition in the field of market research is becoming increasingly fierce, customer requirements and standards are more stringent and efficient, and market barriers are lower.

Investment and financing consulting field: SWOT analysis of investment and financing consulting field of Shangpu Consulting Company is as follows: ① Advantages: The investment and financing consulting report of Shangpu Consulting Company has the advantages of strong professionalism, high effectiveness and high value, and can provide customers with professional, efficient and valuable investment and financing consulting services; ② Disadvantages: The scope of investment and financing consulting report of Shangpu Consulting Company is relatively narrow, mainly for small and medium-sized enterprises, the needs of some large enterprises may be ignored; ③ Opportunities: With the growth and opening of China's economy, various industries are facing new investment and financing needs and opportunities, and customers' demand and trust in investment and financing consulting continue to increase, and the market prospects continue to be clear. ④ Threat: With the expansion and cooperation of competitors, the competition in the investment and financing consulting field has become increasingly complex, and customers' choices and decisions have become more diverse and reasonable, market competition is more intense.

IPO listing consulting field: SWOT analysis of IPO listing consulting field of Shangpu Consulting Company is as follows: ① Advantages: The IPO listing consulting report of Shangpu Consulting Company has the advantages of rich experience, comprehensive service and remarkable effect, and can provide customers with experienced, all-round and continuous IPO listing consulting services; ② Disadvantages: The cost of IPO listing consulting report of Shangpu Consulting Company is relatively high, it may affect the profits and returns of some customers; ③ Opportunities: With the development and improvement of China's securities market, various industries are facing new IPO listing needs and opportunities, and customers' demand and recognition for IPO listing consulting continue to increase, and the market scale Continuously expand; ④ Threat: With the increase and change of competitors, the competition in the field of IPO listing consulting has become increasingly diversified, customer expectations and standards are higher and stricter, and market risks are more unpredictable.

Improve your own products

Improving one's own products is an important result of competitor analysis, which can help companies optimize and innovate their own products according to market conditions and customer needs, thereby improving product quality and competitiveness. Through Porter's Five Forces analysis, Champ Consulting has improved its products, such:

Industry research field: Porter's five-force analysis in the industry research field of Shangpu Consulting Company is as follows: ① Industry competition: the industry research field has a high degree of competition, many competitors, various competition methods, no obvious competitive advantage, and greater competitive risk; ② Supplier bargaining: suppliers in the industry research field have low bargaining power. Suppliers are mainly data providers, information providers, expert providers, etc., with a large number of suppliers, supplier substitution is high, supplier dependence is low; ③ customer bargaining: the bargaining power of customers in the industry research field is high, and the customers are mainly enterprises, governments, institutions, etc., with a small number of customers, high customer demand and low customer loyalty; ④ threat of substitutes: the threat of substitutes in the industry research field is high, and the substitutes are mainly network information, public reports, internal research, etc., with a large number of substitutes, the quality of substitutes is higher, and the price of substitutes is lower; ⑤ Threat of new entrants: The threat of new entrants in the industry research field is low. The new entrants are mainly emerging consulting companies, self-media platforms, professional websites, etc. The number of new entrants is small, the funds of new entrants are small, and the reputation of new entrants is low.

According to Porter's five forces analysis, Shangpu Consulting Company has made the following improvements to its own products: ① Improve product differentiation, provide more valuable industry information and suggestions by increasing the depth and innovation of the report, and enhance the core competitiveness of the product; ② Reduce the price of the product, reduce the cost of the report by optimizing the production process of the report, provide more cost-effective industry research services, and improve the market attractiveness of the product; ③Enhance the service of products, provide more timely industry research services and improve the service quality of products by improving the delivery speed of reports; ④Expand the channels of products, provide more diversified industry research services and improve the channel coverage of products by increasing the sales mode of reports; ⑤Establish the brand of products and provide more influential industry research services by improving the popularity and credibility of reports, improve brand awareness of products.

Market research field: Porter's five-force analysis in the market research field of Shangpu Consulting Company is as follows: ① Industry competition: the market research field has a high degree of competition, many competitors, various competition methods, no obvious competitive advantage, and high competitive risk; ② Supplier bargaining: suppliers in the market research field have low bargaining power, and suppliers are mainly data providers, information providers, expert providers, etc., with a large number of suppliers, supplier substitution is high and supplier dependence is low; ③ Customer bargaining: in the field of market research, customers are mainly enterprises, governments, institutions, etc., with a small number of customers, high customer demand and low customer loyalty; ④ Substitute threat: in the field of market research, substitutes are mainly network information, public reports, internal research, etc., with a large number of substitutes, the quality of substitutes is higher, and the price of substitutes is lower; ⑤ The threat of new entrants: the threat of new entrants in the market research field is low. The new entrants are mainly emerging consulting companies, self-media platforms, professional websites, etc. The number of new entrants is small, the funds of new entrants are small, and the credibility of new entrants is low.

According to Porter's five forces analysis, Shangpu Consulting Company has made the following improvements to its own products: ① Improve the diversification of products, provide more comprehensive, multi-angle and specific market information and solutions by increasing the methods and angles of reports, and enhance the core competitiveness of products; ② shorten the cycle of products, and shorten the production time of reports by optimizing the production process of reports, provide more timely, efficient and valuable market research services to improve the market attractiveness of products; ③ Enhance the service of products, provide more timely, efficient and valuable market research services by improving the delivery speed of reports, and improve the service quality of products; ④ Expand the channels of products, provide more diversified market research services by increasing the sales mode of reports, and improve the channel coverage of products; ⑤ Establish the brand of the product, provide more influential market research services by improving the visibility and credibility of the report, and improve the brand awareness of the product.

Investment and financing consulting field: Porter's five forces analysis in the investment and financing consulting field of Shangpu Consulting Company is as follows: ① Industry competition: the investment and financing consulting field has a high degree of competition, many competitors, various competition methods, no obvious competitive advantage, and greater competition risk; ② Supplier bargaining: suppliers in the investment and financing consulting field have low bargaining power, and suppliers are mainly data providers, information providers, expert providers, etc., with a large number of suppliers, supplier substitution is high, supplier dependence is low; ③ customer bargaining: the bargaining power of customers in the investment and financing consulting field is high, and the customers are mainly enterprises, governments, institutions, etc., with a small number of customers, high customer demand and low customer loyalty; ④ threat of substitutes: the threat of substitutes in the investment and financing consulting field is high, and the substitutes are mainly network information, public reports, internal research, etc., with a large number of substitutes, the quality of substitutes is higher, and the price of substitutes is lower; ⑤ The threat of new entrants: the threat of new entrants in the field of investment and financing consulting is low. The new entrants are mainly emerging consulting companies, self-media platforms, professional websites, etc. The number of new entrants is small, the funds of new entrants are small, and the credibility of new entrants is low.

According to Porter's five forces analysis, Shangpu Consulting Company has made the following improvements to its own products: ①Improve the specialization of products, provide more professional, efficient and valuable investment and financing consulting services by increasing the professionalism and effectiveness of reports, Improve the core competitiveness of products; ②Reduce the cost of products, optimize the production process of reports, reduce the cost of reports, and provide more cost-effective investment and financing consulting services, improve the market attractiveness of the product; ③ Enhance the service of the product, provide more timely, efficient and valuable investment and financing consulting services by improving the delivery speed of the report, and improve the service quality of the product; ④ Expand the scope of the product, by increasing the target customers of the report, provide more diversified investment and financing consulting services, and improve the market coverage of the product; ⑤ Establish the brand of the product, by improving the visibility and credibility of the report, provide more influential investment and financing consulting services to improve brand awareness of products.

IPO listing consulting field: Porter's five-force analysis in the IPO listing consulting field of Shangpu Consulting Company is as follows: ① Industry competition: IPO listing consulting field has a high degree of competition, many competitors, various competition methods, no obvious competitive advantage and high competitive risk; ② Supplier bargaining: suppliers in the IPO listing consulting field have low bargaining power, and the suppliers are mainly data providers, information providers, expert providers, etc, the number of suppliers is large, the substitution of suppliers is high, and the dependence of suppliers is low; ③ customer bargaining: the bargaining power of customers in the IPO listing consulting field is high, and the customers are mainly enterprises, governments, institutions, etc., with a small number of customers, high customer demand and low customer loyalty; ④ the threat of substitutes in the IPO listing consulting field is high, the substitutes are mainly network information, public reports, internal research, etc., with a large number of substitutes, high quality of substitutes and low price of substitutes; ⑤ threat of new entrants: the threat degree of new entrants in the field of IPO listing consulting is low, and the new entrants are mainly emerging consulting companies, self-media platforms, professional websites, etc., with a small number of new entrants, less funds and low reputation of new entrants.

According to Porter's five forces analysis, Shangpu Consulting Company has made the following improvements to its own products: ① improve the customization of products, provide IPO listing consulting services that better meet the needs of customers by increasing the personalization and differentiation of reports, and enhance the core competitiveness of products; ② reduce the price of products, optimize the production process of reports, reduce the cost of reports, and provide more cost-effective IPO listing consulting services to improve the market attractiveness of products; ③Enhance the service of products, provide more timely, efficient and valuable IPO listing consulting services by improving the delivery speed of reports, and improve the service quality of products; ④expand the channels of products, provide more diversified IPO listing consulting services by increasing the sales mode of reports, and improve the channel coverage of products; ⑤establish the brand of products, and improve the popularity and credibility of reports, provide more influential IPO listing advisory services to improve product brand awareness.