Competitor analysis is a method of assessing a company's strengths and weaknesses in the market, as well as finding opportunities for innovation and differentiation. Competitor analysis can help companies understand their market positioning, discover their strengths and weaknesses, as well as competitors' strategies and behaviors. Through competitor analysis, companies can develop effective competitive strategies to increase their market share and profitability, as well as identify potential partners and new market opportunities.

Steps and methods of competitor analysis

The steps and methods of competitor analysis can be divided into the following areas:

Collect competitor information. Collecting competitor information is the basis of competitor analysis and the most important step. The purpose of collecting competitor information is to understand the competitor's background, strategy, product, price, channel, promotion, finance, technology, innovation, customer, social responsibility, etc., so as to reveal the competitor's strengths and weaknesses, as well as the competitor's future trends and possible reactions. There are many ways to collect competitors' information, for example, through competitors' official websites, annual reports, prospectuses, news releases, social media, customer evaluations and other public channels to obtain first-hand information of competitors; through participating in industry exhibitions, Seminars, forums and other activities, communicate with competitors' employees, customers, suppliers, partners, etc., to obtain second-hand information of competitors; by hiring professional consulting agencies, investigation companies, spy companies, etc., conduct secret investigations and monitoring to obtain third-hand information about competitors. The principle of collecting competitors' information is to be as much as possible, complete, accurate and new, while abiding by business ethics and legal provisions to avoid infringing upon the legitimate rights and interests of competitors.

Analyze competitor information. Analyzing competitors' information is the core of competitor analysis and the most difficult step. The purpose of analyzing competitors' information is to extract valuable information from a large amount of data, so as to form a deep understanding and understanding of competitors. There are many ways to analyze competitors' information, for example, using SWOT analysis to analyze competitors' strengths, weaknesses, opportunities and threats; using Porter's five forces model to analyze competitors' competitiveness and profitability; using value chain analysis to analyze competitors' main activities and value creation process; using strategic group analysis to analyze competitors' strategic positioning and differentiation; use strategic map analysis to analyze competitors' strategic objectives and key performance indicators. The principle of analyzing competitors' information is to be purposeful, focused, logical and creative, and to compare and evaluate it in the light of your own situation.

Develop a competitive strategy. Developing a competitive strategy is the purpose of competitor analysis and the most practical step. The purpose of developing a competitive strategy is to develop a competitive strategy that suits you based on the results of your competitor analysis in order to improve your competitive advantage and market position. There are many ways to formulate competitive strategies. For example, use Porter's competitive strategy model to choose cost-leading, differentiated or centralized competitive strategies; use Ansoff's product-market matrix to choose penetration, development, diversification or Diversified competitive strategy; use blue ocean strategy to find or create a market space without competition; use game theory to predict the behavior and reaction of competitors and choose the best action plan. The principle of developing a competitive strategy is to be consistent with one's own resources, capabilities, goals and vision, while taking into account market needs, changes and trends, as well as the interests and expectations of stakeholders.

Competitor Analysis and Corporate Social Responsibility

Corporate social responsibility refers to the pursuit of profits while paying attention to social and environmental impacts, as well as the needs and expectations of stakeholders. Corporate social responsibility can be divided into four levels: economic responsibility, legal responsibility, moral responsibility and charitable responsibility. Corporate social responsibility is not only the obligation and responsibility of enterprises, but also the opportunity and competitiveness of enterprises. Corporate social responsibility can help companies improve brand image, increase customer loyalty, attract and retain outstanding talents, reduce operating costs, create new markets and products, reduce risks and crises, and promote innovation and learning.

Competitor analysis is closely related to corporate social responsibility. Competitor analysis can help companies improve their corporate social responsibility from the following aspects:

Identify the importance of social responsibility. Through competitor analysis, enterprises can understand the performance and level of social responsibility of competitors, as well as the impact and value of social responsibility on competitors. Through comparison and evaluation, enterprises can realize the importance of social responsibility in today's society and the significance of social responsibility to their own interests and development. Enterprises can learn and learn from the concepts and practices of social responsibility from the success and failure of competitors, so as to improve their awareness and motivation of social responsibility.

Increase the level of social responsibility. Through competitor analysis, companies can find their own strengths and weaknesses in social responsibility, as well as the strengths and weaknesses of competitors. By analyzing the strategy, objectives, actions, performance and evaluation of competitors' social responsibility, enterprises can find out the gaps and shortcomings of their own social responsibility, as well as the advantages and opportunities of competitors' social responsibility. Enterprises can formulate and implement their own social responsibility plans and measures according to their own situation, so as to improve the level and quality of their social responsibility.

Enhance the competitiveness of social responsibility. Through competitor analysis, companies can discover the differences and characteristics of themselves and their competitors in terms of social responsibility, as well as the impact and needs of social responsibility on the market and customers. By analyzing the innovation and optimization of competitors' social responsibility, enterprises can find out the potential and space of their own social responsibility, as well as the threats and challenges of competitors' social responsibility. According to the changes and trends of the market and customers, enterprises can formulate and implement targeted and characteristic social responsibility strategies and activities to enhance their competitiveness and influence of social responsibility.

The Case of Competitor Analysis and Social Responsibility in Champu Consulting

Shangpu Consulting Company is a professional consulting company, providing consulting services in strategy, operation, organization, human resources, technology, market, finance, etc. The clients of the service cover many industries and fields, such as energy, manufacturing, retail, Education, medical, government, etc. The cases of competitor analysis and social responsibility of Champ Consulting are as follows:

Identify the importance of social responsibility. Through competitor analysis, Champ Consulting finds out the performance and level of competitors in terms of social responsibility, as well as the impact and value of social responsibility on competitors. For example, Champ Consulting found that Deloitte has performed very well in social responsibility. Deloitte publishes a social responsibility report every year to openly and transparently demonstrate its social responsibility strategy, goals, actions, performance and evaluation. Deloitte has also won a number of social responsibility awards and certifications, such as the world's best employer, the world's most influential brand, the world's most socially responsible enterprise, and so on. Champ Consulting recognizes that Deloitte's social responsibility not only improves Deloitte's brand image and reputation, but also increases Deloitte's customer loyalty and employee satisfaction, and also creates new market and product opportunities for Deloitte. For example, Deloitte provides free or low-cost consulting services for some non-profit organizations and social enterprises, thereby expanding Deloitte's service scope and influence. From Deloitte's successful cases, Shangpu Consulting has learned and borrowed the concepts and practices of social responsibility, thereby improving its own awareness and motivation of social responsibility.

Increase the level of social responsibility. Through competitor analysis, Shangpu Consulting found its own strengths and weaknesses in social responsibility, as well as the strengths and weaknesses of competitors. For example, Shangpu Consulting Company found that its advantage in social responsibility is that Shangpu Consulting Company has rich consulting experience and professional knowledge, and can provide customers with high-quality and high-efficiency consulting services, thereby helping customers improve their own Economic benefits and social benefits. For example, Shangpu Consulting Company provided an energy company with a set of energy-saving and emission-reduction consulting solutions to help the company reduce operating costs and environmental pollution, at the same time, it also improves the company's market competitiveness and social responsibility. Shangpu Consulting found that its disadvantage in terms of social responsibility is that Shangpu Consulting did not formulate and implement clear and systematic social responsibility plans and measures, nor did it openly and transparently display its own social responsibility situation and results. As a result, the level and quality of Shangpu Consulting's social responsibility are not high, and it has not been recognized and supported by the market and customers. Shangpu Consulting found that the advantage of competitors in terms of social responsibility is that competitors have a complete and standardized social responsibility management system and process, as well as a professional and effective social responsibility evaluation and supervision mechanism, thereby ensuring competitors' The level and quality of social responsibility also increase the credibility and sustainability of competitors' social responsibility.

Enhance the competitiveness of social responsibility. Through competitor analysis, companies can discover the differences and characteristics of themselves and their competitors in terms of social responsibility, as well as the impact and needs of social responsibility on the market and customers. By analyzing the innovation and optimization of competitors' social responsibility, enterprises can find out the potential and space of their own social responsibility, as well as the threats and challenges of competitors' social responsibility. According to the changes and trends of the market and customers, enterprises can formulate and implement targeted and characteristic social responsibility strategies and activities to enhance their competitiveness and influence of social responsibility. For example, Shangpu Consulting found that the differences and characteristics between itself and its competitors in terms of social responsibility are that Shangpu Consulting pays more attention to providing customers with valuable consulting services, so as to help customers achieve a win-win situation of economic and social benefits, while competitors pay more attention to providing useful consulting services for the society, so as to help the society achieve fair and harmonious development. Shangpu Consulting found that the impact and demand of social responsibility on the market and customers is that the market and customers are paying more and more attention to the performance and level of corporate social responsibility, as well as the impact and value of corporate social responsibility. The market and customers are more inclined to choose those enterprises with a high sense of social responsibility as partners or service providers. Shangpu Consulting found that the innovation and optimization of competitors' social responsibility is that competitors constantly explore and try new social responsibility models and methods. For example, competitors use their consulting expertise and technology to provide solutions and suggestions for some social problems and challenges, such, competitors provide consulting support in education, medical care, employment and other aspects for some poor areas and vulnerable groups, thus improving the innovation and effectiveness of competitors' social responsibility. According to the differences and characteristics of itself and its competitors in social responsibility, as well as the impact and needs of social responsibility on the market and customers, Shangpu Consulting has formulated and implemented targeted and characteristic social responsibility strategies and activities. For example, while providing valuable consulting services to customers, Shangpu Consulting also provides beneficial consulting services to the society, such, shangpu Consulting Company provides a set of sustainable development consulting programs for some environmental protection organizations and social enterprises to help them achieve the coordination and balance of environmental protection and social responsibility, thus improving the competitiveness and influence of Shangpu Consulting Company's social responsibility.

Conclusion：

Competitor analysis is a method of assessing a company's strengths and weaknesses in the market, as well as finding opportunities for innovation and differentiation. Competitor analysis can help companies improve their sense of social responsibility, from identifying the importance of social responsibility, improving the level of social responsibility, to enhancing the competitiveness of social responsibility. Shangpu Consulting Company is a professional consulting company. Through the analysis of competitors, Shangpu Consulting Company has improved its sense of social responsibility, thus realizing its own sustainable development and contributing to the sustainable development of customers and society.