Purpose of 1. Enterprise Research

The purpose of enterprise research is to help enterprises make the right decisions in the competitive environment and improve their competitiveness. Specifically, enterprise research can achieve the following purposes:

Identify benchmarking companies: through the analysis of markets and industries, identify competitors that compete directly or indirectly with the company, as well as potential entrants and substitutes.

Analysis of benchmarking enterprises: Through in-depth research on the background, resources, capabilities, strategies, objectives, advantages, disadvantages, performance and dynamics of benchmarking enterprises, the characteristics and laws of benchmarking enterprises are revealed.

Predict the benchmarking enterprise: through the comprehensive judgment of the history, current situation and trend of the benchmarking enterprise, the future behavior and change of the benchmarking enterprise, as well as the impact on the enterprise.

Dealing with benchmarking enterprises: according to the analysis and prediction of benchmarking enterprises, formulate corresponding competitive strategies, including attack, defense, cooperation, avoidance, etc., as well as corresponding action plans, so as to realize the competitive advantages and objectives of enterprises.

Object of 2. Enterprise Research

The object of enterprise research refers to other enterprises that have a competitive relationship with the enterprise, which can be divided into the following categories:

Direct benchmarking enterprises: refers to enterprises that provide the same or similar products or services in the same market or market segment. For example, Apple and Samsung are direct benchmarking companies in the smartphone market.

Potential benchmarking enterprise: refers to an enterprise that has the ability and willingness to enter the market or market segment where the enterprise is located and provide the same or similar products or services. The competition between them and the enterprise has not yet formed, but it may occur. For example, Amazon and Wal-Mart are potential benchmarks in the e-commerce and retail markets.

Alternative benchmarking firms: firms that provide different products or services that meet the same or similar needs, competing with the firm not for a specific market or segment, but for the industry or sector as a whole. For example, movie theaters and video sites are alternative benchmarking companies in the entertainment market.

Content of 3. Enterprise Research

The content of enterprise research refers to the various information of benchmarking enterprises, which can be divided into the following categories:

Basic information: refers to the name, location, scale, history, organizational structure, equity structure, management, culture, vision, mission and other information of the benchmarking enterprise, which can reflect the identity and characteristics of the benchmarking enterprise.

Resource information: refers to the benchmarking enterprise's financial, human, material, technology, brand, channel, supply chain, partners and other aspects of information, they can reflect the strength and advantages of benchmarking enterprises.

Capability information: refers to the benchmarking enterprise's research and development, production, sales, service, innovation, marketing, operation, risk management and other aspects of information, they can reflect the efficiency and effectiveness of the benchmarking enterprise.

Strategic information: refers to the benchmarking enterprise's objectives, strategies, tactics, policies, measures, projects, activities and other aspects of information, they can reflect the benchmarking enterprise's intentions and actions.

Performance information: refers to the benchmarking enterprise's market share, sales, profit margin, cost structure, customer satisfaction, employee satisfaction, brand awareness, product quality, service level and other information, they can reflect the benchmarking enterprise's achievements and disadvantages.

Dynamic information: refers to the benchmarking enterprise changes, trends, opportunities, threats, problems, challenges, risks and other aspects of information, they can reflect the future and impact of benchmarking enterprises.

Methods of 4. Enterprise Research

The methods of enterprise research refer to the tools and techniques for collecting, analyzing and presenting benchmarking enterprise information, which can be divided into the following categories:

Collection method: refers to the method of obtaining benchmark enterprise information from various sources, including public sources (such as official websites, reports, news, social media, etc.), private sources (such as insiders, customers, suppliers, partners, etc.), indirect sources (such as industry associations, government agencies, professional organizations, third-party consulting, etc.).

Analysis method: refers to the method of processing, sorting, summarizing, reasoning and evaluating the information of benchmarking enterprises, including qualitative analysis (such as SWOT analysis, Porter's five forces analysis, value chain analysis, etc.), quantitative analysis (such as financial analysis, market analysis, cost analysis, etc.), comprehensive analysis (such as competition map, competition matrix, competition radar, etc.).

Presentation method: refers to the method of presenting benchmarking enterprise information to decision makers in a clear, concise and powerful way, including text reports, graphic reports, presentation reports, oral reports, etc.

Steps to 5. Enterprise Research

The steps of enterprise research refer to the process of completing enterprise research according to a certain logic and sequence, which can be divided into the following steps:

Determine the objectives of the research: identify the specific purpose, scope, requirements and duration of the enterprise research, as well as the main issues and assumptions of the research.

Select research objects: according to the research objectives and market segmentation, select the most important and relevant benchmark enterprises, and determine the objects and quantity of research.

Collect research information: according to the research object and content, adopt appropriate collection methods, obtain as much and accurate benchmarking enterprise information as possible from various sources, pay attention to distinguish facts and opinions, and one-time and continuous information.

Analysis of research information: according to the research problems and assumptions, the use of appropriate analysis methods, the benchmark enterprise information processing, sorting, induction, reasoning, evaluation, the formation of valuable research.Conclusionand insights, taking care to distinguish between important and minor, and certain and uncertain information.

Presentation of research results: According to the research objectives and audiences, using appropriate presentation methods, benchmarking enterprise information and analysis in a clear, concise and powerful way to present to decision makers, pay attention to highlight the key points and suggestions, and provide the basis and source of information.

Application of research results: according to the research results and suggestions, formulate corresponding competition strategies and action plans, implement and monitor the response measures of benchmarking enterprises, evaluate and feedback the response effects of benchmarking enterprises, and constantly adjust and improve the response plans of benchmarking enterprises.

The Case for 6. Enterprise Research

In order to better explain the logic and thinking of enterprise research, this paper will combine the specific cases of Shangpu consulting service customers to show the practical application and value of enterprise research.

Case 1: Enterprise Research of an Automobile Manufacturer

An automobile manufacturer is an enterprise focusing on the high-end automobile market. It is facing fierce competition from international brands such as Audi, BMW and Mercedes-Benz, as well as the impact of new energy automobile brands such as Tesla and Weilai. Through corporate research, the company hopes to understand its relative strengths and weaknesses in the market, discover the strategic intentions and actions of benchmarking companies, and predict the future trends of benchmarking companies, so as to formulate effective competitive strategies.

The company commissioned Shangpu Consulting to conduct corporate research, and Shangpu Consulting conducted the research according to the following steps:

Determine the research target: the purpose of the research is to help the enterprise improve its competitiveness in the high-end automobile market. The scope of the research is the global high-end automobile market. The requirement of the research is to provide valuable information and analysis of benchmarking enterprises. The research period is three months. The main problem of the research is what are the competitive advantages and disadvantages of the enterprise in the high-end automobile market, and what are the strategic intentions and actions of the benchmarking enterprises, what is the future trend and influence of the benchmarking enterprise? The main assumption of the research is that the competitive advantage of the enterprise is brand image and product quality, and the competitive disadvantage is innovation ability and market penetration. The strategic intention of the benchmarking enterprise is to expand market share and improve brand awareness. The action of the benchmarking enterprise is to launch new products and develop new markets. The future trend of the benchmarking enterprise is to strengthen the R & D and production of new energy vehicles, the impact of benchmarking firms is to increase market competition and diversification of customer needs.

Select research objects: according to the research objectives and market segmentation, select the most important and relevant benchmark enterprises, and determine the objects and quantity of research. After analysis, Shangpu Consulting selected the following six benchmark enterprises as the research object: Audi, BMW, Mercedes-Benz, Tesla, Weilai, Lincoln.

Collect research information: according to the research object and content, adopt appropriate collection methods, obtain as much and accurate benchmarking enterprise information as possible from various sources, pay attention to distinguish facts and opinions, and one-time and continuous information. Champ Consulting uses the following collection methods: public sources (such as official websites, reports, news, social media, etc.), private sources (such as insiders, customers, suppliers, partners, etc.), and indirect sources (such as industry associations, government agencies, professional organizations, third-party consulting, etc.). Shangpu Consulting has collected the following types of benchmarking enterprise information: basic information, resource information, capability information, strategic information, performance information, and dynamic information.

Analysis of research information: according to the research problems and assumptions, the use of appropriate analysis methods, the benchmark enterprise information processing, sorting, induction, reasoning, evaluation, the formation of valuable research.Conclusionand insights, taking care to distinguish between important and minor, and certain and uncertain information. Champ Consulting uses the following analytical methods: qualitative analysis (e. g. SWOT analysis, Porter five-force analysis, value chain analysis, etc.), quantitative analysis (e. g. financial analysis, market analysis, cost analysis, etc.), and comprehensive analysis (e. g. competitive map, competitive matrix, competitive radar, etc.). Shangpu Consulting analyzes the following types of benchmarking enterprise information: the characteristics and laws of benchmarking enterprises, the advantages and disadvantages of benchmarking enterprises, the intentions and actions of benchmarking enterprises, and the future and influence of benchmarking enterprises.

Presentation of research results: According to the research objectives and audiences, using appropriate presentation methods, benchmarking enterprise information and analysis in a clear, concise and powerful way to present to decision makers, pay attention to highlight the key points and suggestions, and provide the basis and source of information. Champ Consulting uses the following presentation methods: text reports, graphic reports, presentation reports, and oral reports.

The Case for 6. Enterprise Research

In order to better explain the logic and thinking of enterprise research, this paper will combine the specific cases of Shangpu consulting service customers to show the practical application and value of enterprise research.

Case 1: Enterprise Research of an Automobile Manufacturer

An automobile manufacturer is an enterprise focusing on the high-end automobile market. It is facing fierce competition from international brands such as Audi, BMW and Mercedes-Benz, as well as the impact of new energy automobile brands such as Tesla and Weilai. Through corporate research, the company hopes to understand its relative strengths and weaknesses in the market, discover the strategic intentions and actions of benchmarking companies, and predict the future trends of benchmarking companies, so as to formulate effective competitive strategies.

The company commissioned Shangpu Consulting to conduct corporate research, and Shangpu Consulting conducted the research according to the following steps:

Determine the research target: the purpose of the research is to help the enterprise improve its competitiveness in the high-end automobile market. The scope of the research is the global high-end automobile market. The requirement of the research is to provide valuable information and analysis of benchmarking enterprises. The research period is three months. The main problem of the research is what are the competitive advantages and disadvantages of the enterprise in the high-end automobile market, and what are the strategic intentions and actions of the benchmarking enterprises, what is the future trend and influence of the benchmarking enterprise? The main assumption of the research is that the competitive advantage of the enterprise is brand image and product quality, and the competitive disadvantage is innovation ability and market penetration. The strategic intention of the benchmarking enterprise is to expand market share and improve brand awareness. The action of the benchmarking enterprise is to launch new products and develop new markets. The future trend of the benchmarking enterprise is to strengthen the R & D and production of new energy vehicles, the impact of benchmarking firms is to increase market competition and diversification of customer needs.

Select research objects: according to the research objectives and market segmentation, select the most important and relevant benchmark enterprises, and determine the objects and quantity of research. After analysis, Shangpu Consulting selected the following six benchmark enterprises as the research object: Audi, BMW, Mercedes-Benz, Tesla, Weilai, Lincoln.

Collect research information: according to the research object and content, adopt appropriate collection methods, obtain as much and accurate benchmarking enterprise information as possible from various sources, pay attention to distinguish facts and opinions, and one-time and continuous information. Champ Consulting uses the following collection methods: public sources (such as official websites, reports, news, social media, etc.), private sources (such as insiders, customers, suppliers, partners, etc.), and indirect sources (such as industry associations, government agencies, professional organizations, third-party consulting, etc.). Shangpu Consulting has collected the following types of benchmarking enterprise information: basic information, resource information, capability information, strategic information, performance information, and dynamic information.

Analysis of research information: according to the research problems and assumptions, the use of appropriate analysis methods, the benchmark enterprise information processing, sorting, induction, reasoning, evaluation, the formation of valuable research.Conclusionand insights, taking care to distinguish between important and minor, and certain and uncertain information. Champ Consulting uses the following analytical methods: qualitative analysis (e. g. SWOT analysis, Porter five-force analysis, value chain analysis, etc.), quantitative analysis (e. g. financial analysis, market analysis, cost analysis, etc.), and comprehensive analysis (e. g. competitive map, competitive matrix, competitive radar, etc.). Shangpu Consulting analyzes the following types of benchmarking enterprise information: the characteristics and laws of benchmarking enterprises, the advantages and disadvantages of benchmarking enterprises, the intentions and actions of benchmarking enterprises, and the future and influence of benchmarking enterprises.

Presentation of research results: According to the research objectives and audiences, using appropriate presentation methods, benchmarking enterprise information and analysis in a clear, concise and powerful way to present to decision makers, pay attention to highlight the key points and suggestions, and provide the basis and source of information. Champ Consulting uses the following presentation methods: text reports, graphic reports, presentation reports, and oral reports. Shangpu Consulting presents the following types of benchmarking enterprise information: the overview of benchmarking enterprises, the comparison of benchmarking enterprises, the prediction of benchmarking enterprises, and the response of benchmarking enterprises.

Application of research results: according to the research results and suggestions, formulate corresponding competition strategies and action plans, implement and monitor the response measures of benchmarking enterprises, evaluate and feedback the response effects of benchmarking enterprises, and constantly adjust and improve the response plans of benchmarking enterprises.

Champ Consulting's corporate research provides value to the business in the following areas:

Help the company clearly understand its competitive position and advantages and disadvantages in the high-end automobile market, and improve its self-confidence and vigilance.

It helps the enterprise to deeply understand the strategic intention and action of the benchmarking enterprise, reveals the advantages and disadvantages of the benchmarking enterprise, and improves the competitive awareness and sensitivity.

It helps the enterprise to accurately predict the future trend and impact of benchmarking enterprises, discover the opportunities and threats of benchmarking enterprises, and improve the foresight and adaptability.

Help the company to effectively develop competitive strategies and action plans, implement and monitor the response of benchmarking companies, and improve competitiveness and market share.

Case 2: Enterprise Research of a Catering Chain Enterprise

A catering chain enterprise is an enterprise focusing on the Chinese fast food market. It is facing competition from international brands such as McDonald's and KFC, as well as challenges from local brands such as Zhen Kung Fu and Da Niang Dumplings. The company hopes to understand its competitive advantages and disadvantages in the market through corporate research, discover the strategic intentions and actions of benchmarking companies, and predict the future trends of benchmarking companies, so as to formulate effective competitive strategies.

The company commissioned Shangpu Consulting to conduct corporate research, and Shangpu Consulting conducted the research according to the following steps:

Determine the research objectives: the purpose of the research is to help the enterprise improve its competitiveness in the Chinese fast food market. The scope of the research is the Chinese fast food market. The requirement of the research is to provide valuable information and analysis of benchmark enterprises. The research period is two months. The main problem of the research is what are the competitive advantages and disadvantages of the enterprise in the Chinese fast food market, and what are the strategic intentions and actions of the benchmark enterprises, what is the future trend and influence of the benchmarking enterprise? The main assumption of the research is that the competitive advantage of the enterprise is the quality of dishes and the speed of service, and the competitive disadvantage is the brand awareness and market coverage. The strategic intention of the benchmarking enterprise is to improve product differentiation and customer loyalty. The action of the benchmarking enterprise is to launch new dishes and preferential activities. The future trend of the benchmarking enterprise is to expand takeout and online channels, the impact of benchmarking firms is to increase market competition and diversification of customer needs.

Select research objects: according to the research objectives and market segmentation, select the most important and relevant benchmark enterprises, and determine the objects and quantity of research. After analysis, Champ Consulting selected the following four benchmark enterprises as the research objects: McDonald's, KFC, True Kung Fu, and Danniang Dumplings.

Collect research information: according to the research object and content, adopt appropriate collection methods, obtain as much and accurate benchmarking enterprise information as possible from various sources, pay attention to distinguish facts and opinions, and one-time and continuous information. Champ Consulting uses the following collection methods: public sources (such as official websites, reports, news, social media, etc.), private sources (such as insiders, customers, suppliers, partners, etc.), and indirect sources (such as industry associations, government agencies, professional organizations, third-party consulting, etc.). Shangpu Consulting has collected the following types of benchmarking enterprise information: basic information, resource information, capability information, strategic information, performance information, and dynamic information.

Analysis of research information: according to the research problems and assumptions, the use of appropriate analysis methods, the benchmark enterprise information processing, sorting, induction, reasoning, evaluation, the formation of valuable research.Conclusionand insights, taking care to distinguish between important and minor, and certain and uncertain information. Champ Consulting uses the following analytical methods: qualitative analysis (e. g. SWOT analysis, Porter five-force analysis, value chain analysis, etc.), quantitative analysis (e. g. financial analysis, market analysis, cost analysis, etc.), and comprehensive analysis (e. g. competitive map, competitive matrix, competitive radar, etc.). Shangpu Consulting analyzes the following types of benchmarking enterprise information: the characteristics and laws of benchmarking enterprises, the advantages and disadvantages of benchmarking enterprises, the intentions and actions of benchmarking enterprises, and the future and influence of benchmarking enterprises.

Presentation of research results: According to the research objectives and audiences, using appropriate presentation methods, benchmarking enterprise information and analysis in a clear, concise and powerful way to present to decision makers, pay attention to highlight the key points and suggestions, and provide the basis and source of information. Champ Consulting uses the following presentation methods: text reports, graphic reports, presentation reports, and oral reports. Shangpu Consulting presents the following types of benchmarking enterprise information: the overview of benchmarking enterprises, the comparison of benchmarking enterprises, the prediction of benchmarking enterprises, and the response of benchmarking enterprises.

Application of research results: according to the research results and suggestions, formulate corresponding competition strategies and action plans, implement and monitor the response measures of benchmarking enterprises, evaluate and feedback the response effects of benchmarking enterprises, and constantly adjust and improve the response plans of benchmarking enterprises.

Champ Consulting's corporate research provides value to the business in the following areas:

It helps the company clearly understand its competitive position and advantages and disadvantages in the Chinese fast food market, and improves its self-confidence and vigilance.

It helps the enterprise to deeply understand the strategic intention and action of the benchmarking enterprise, reveals the advantages and disadvantages of the benchmarking enterprise, and improves the competitive awareness and sensitivity.

It helps the enterprise to accurately predict the future trend and impact of benchmarking enterprises, discover the opportunities and threats of benchmarking enterprises, and improve the foresight and adaptability.

Help the company to effectively develop competitive strategies and action plans, implement and monitor the response of benchmarking companies, and improve competitiveness and market share.