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Practical experience in benchmarking enterprise analysis: sharing some dry goods

2024-07-18 15:52:15 Source: Champ Consulting Visits:0

Purpose of Benchmarking Enterprise Analysis

The essence of benchmarking enterprise analysis is to understand the competition. The advantages and disadvantages of benchmarking enterprises, the competitive strategy of benchmarking enterprises, the brand performance of benchmarking enterprises, the product strategy of benchmarking enterprises, the channel strategy of benchmarking enterprises, etc., define benchmarking enterprises from the brand level, look for the strategic weaknesses of benchmarking enterprises, and lock in their most suitable competitive strategy.

The purpose of benchmarking enterprise analysis is as follows:

Find the opponent's way to success (the core factor behind success)

Analysis of the competitive strategies of benchmarking firms

Finding Strategic Weaknesses in Benchmarking Firms (Macroscopic Review)

Analyze the mental point of consumers occupied by benchmarking enterprises.

Looking for Differentiation Possibilities

Find your own breakthrough point in the industry

Methods of Benchmarking Enterprise Analysis

There are many methods of benchmarking enterprise analysis, and the appropriate method can be selected according to different analysis objectives and data sources. Here are some common methods:

4P analysis: from the product (Product), price (Price), channel (Place) and promotion (Promotion) four aspects, analyze the market combination strategy of benchmarking enterprises, compare their own and benchmarking enterprises differences and advantages and disadvantages.

SWOT analysis: Analyze the internal and external environment of benchmarking enterprises from four aspects: advantages (Strengths), disadvantages (Weaknesses), opportunities (Opportunities) and threats (Threats), and evaluate the competitiveness and development potential of benchmarking enterprises.

Michael Porter's Competitive Strategy Framework: Divide competition into five categories: industry benchmarking enterprises, buyers, suppliers, potential rivals and substitutes, and analyze the competitive situation and competitive advantage of benchmarking enterprises.

Benchmarking enterprise map: positioning and grouping benchmarking enterprises according to different dimensions (such as market share, product quality, price level, brand awareness, etc.) to form an intuitive benchmarking enterprise map, showing the relative position and relationship of benchmarking enterprises.

Steps of Benchmarking Enterprise Analysis

The steps of benchmarking enterprise analysis generally include the following:

Collect information about benchmarking enterprises: Collect relevant information about benchmarking enterprises through public channels (such as official websites, social media, news reports, financial reports, etc.) and private channels (such as customer feedback, employee turnover, secret purchases, etc.), and establish a benchmarking enterprise database.

Analyze the strategy of the benchmarking enterprise: through the information of the benchmarking enterprise, analyze the strategic intention, strategic goal, strategic choice, strategic implementation and strategic effect of the benchmarking enterprise, and understand the strategic thinking and strategic behavior of the benchmarking enterprise.

Identify the strengths and weaknesses of benchmarking enterprises: through the strategic analysis of benchmarking enterprises, identify the strengths and weaknesses of benchmarking enterprises, compare and evaluate from different angles (such as brand, product, channel, price, promotion, etc.) to find out the strengths and weaknesses of benchmarking enterprises.

Insight into the future trend of benchmarking enterprises: through the historical changes, current situation and market trends of benchmarking enterprises, insight into the strategies and competitive reactions that benchmarking enterprises may adopt in the future, and predict the future development direction and competitive situation of benchmarking enterprises.

Tools for Benchmarking Enterprise Analysis

There are many tools for benchmarking enterprise analysis, and depending on the purpose of the analysis and the type of data, you can choose the right tool.

Champ Consulting's Benchmarking Enterprise Analysis Case

Shangpu Consulting is a renowned independent third-party industry research and investment consulting firm in China, dedicated to providing professional solutions to support corporate strategic decision-making. One of the professional services provided by Shangpu Consulting to customers is benchmarking enterprise analysis, which helps customers understand the competitive environment and formulate effective competitive strategies. Here are some of the real-world examples of Champ Consulting's benchmarking business analysis:

Analysis of a well-known restaurant chain brand benchmarking enterprise:

Customer demand: this customer is a restaurant chain brand with high popularity and market share in the Chinese market, mainly engaged in Chinese fast food, facing fierce competitive pressure, hoping to find out their competitive advantages and disadvantages through benchmarking enterprise analysis, and formulate more effective competitive strategies.

Champ Consulting's services: Champ Consulting provides this client with comprehensive benchmarking enterprise analysis services, including the following aspects:

Determine the scope of benchmarking enterprises: through market research, 10 direct benchmarking enterprises have been determined for this customer, including McDonald's, KFC, Pizza Hut, Burger King, Dumerie, Xiabu Xiabu Xiabu, Yonghe King, Zhenkung, Xibei Naked Oats Village and Little Sheep, etc., as well as 5 potential benchmarking enterprises, including Starbucks, Lucky Coffee, Haidilao, Weiqian Ramen and Dingtai.

Collection of benchmarking enterprise information: through public and private channels, the relevant information of benchmarking enterprises was collected, including company profile, financial data, market share, product line, price strategy, channel layout, promotional activities, brand image, customer satisfaction, etc.

Analysis of benchmarking enterprise strategy: through the information of benchmarking enterprises, the strategic intention, strategic goal, strategic choice, strategic implementation and strategic effect of benchmarking enterprises are analyzed, and the strategic thinking and strategic behavior of benchmarking enterprises are understood.

Identifying the strengths and weaknesses of benchmarking enterprises: through the strategic analysis of benchmarking enterprises, the strengths and weaknesses of benchmarking enterprises are identified, and the strengths and weaknesses of benchmarking enterprises are compared and evaluated from different angles.

Insight into the future trend of benchmarking enterprises: through the historical changes, current situation and market trends of benchmarking enterprises, the future development direction and competitive situation of benchmarking enterprises are predicted.

The results of Shangpu Consulting: Shangpu Consulting provides a detailed benchmark enterprise analysis report for the client, including the following parts:

Benchmarking enterprise overview: introduces the basic situation of benchmarking enterprises, including company name, brand positioning, market share, financial status, product characteristics, price level, channel coverage, promotion methods, etc.

Strategic analysis of benchmarking enterprises: the strategic intention, strategic goal, strategic choice, strategic implementation and strategic effect of benchmarking enterprises are analyzed, and the strategic logic and strategic path of benchmarking enterprises are revealed.

Evaluation of the strengths and weaknesses of benchmarking enterprises: Evaluated the strengths and weaknesses of benchmarking enterprises, compared and evaluated from different angles, and identified the strengths and weaknesses of benchmarking enterprises, as well as their own strengths and weaknesses.

The future outlook of benchmarking enterprises: looking forward to the future trend of benchmarking enterprises, predicting the future strategy and competitive response of benchmarking enterprises, analyzing the future threats and opportunities of benchmarking enterprises, as well as their own coping strategies and suggestions.

Customer feedback: the customer is very satisfied with the benchmark enterprise analysis service of Shangpu consulting. He thinks that the analysis of Shangpu consulting is in-depth, professional and valuable, which provides a lot of useful information and inspiration, helps it to formulate more effective competitive strategies and enhance its competitiveness in the market.

Analysis of a well-known automobile brand benchmarking enterprise:

Customer demand: this customer is a car brand with high reputation and market share in the Chinese market, mainly engaged in medium and high-end cars and SUVs, facing the challenges of domestic and foreign benchmarking enterprises, hoping to find out their own competitive advantages and disadvantages through the analysis of benchmarking enterprises, and formulate more effective competitive strategies.

Champ Consulting's services: Champ Consulting provides this client with comprehensive benchmarking enterprise analysis services, including the following aspects:

Determine the scope of benchmarking enterprises: through market research, 15 direct benchmarking enterprises of this customer are determined, including Audi, BMW, Mercedes-Benz, Volkswagen, Honda, Toyota, Nissan, Ford, Chevrolet, Hyundai, Kia, Mazda, Volvo, Land Rover and Tesla, as well as 10 potential benchmarking enterprises, including BYD, Geely, Chang'an, Great Wall, Rongwei, Hongqi, Weilai, Xiaopeng, Ideal and Weima, etc.

The results of Shangpu Consulting: Shangpu Consulting provides a detailed benchmark enterprise analysis report for the client, including the following parts:

Consulting Services

economic database

Brand Rankings

User evaluation

Shangpu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
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On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Rental Market of Mounter. The customer said: I am very satisfied with the consulting service provided by Shangpu Consulting. Shangpu Consulting can think of the customer, solve the problem for the customer in time, and do not hesitate to work overtime to meet the customer's needs. Our company is very grateful for this. I wish users a prosperous career, evergreen foundation!

Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Enterprise Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Enterprise Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

15 years of Shangpu consulting

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise