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The real-world experience of competitor analysis: sharing some dry goods.

2024-07-18 15:52:15 Source: Champ Consulting Visits:0

Purpose of Competitor Analysis

The essence of competitor analysis is to understand the competition. The strengths and weaknesses of competitors, the competitive strategy of competitors, the brand performance of competitors, the product strategy of competitors, the channel strategy of competitors, etc., define competitors from the brand level, look for the strategic weaknesses of competitors, and lock their most suitable competitive strategy.

The purpose of competitor analysis is the following:

Find the opponent's way to success (the core factor behind success)

Analyze the competitive strategies of competitors

Finding a competitor's strategic weakness (macro view)

Analyze the mental point of consumers occupied by competitors.

Looking for Differentiation Possibilities

Find your own breakthrough point in the industry

Methods of competitor analysis

There are a variety of methods of competitor analysis, depending on the analysis objectives and data sources, you can choose the appropriate method. Here are some common methods:

4P analysis: from the product (Product), price (Price), channel (Place) and promotion (Promotion) four aspects, analysis of competitors' market combination strategy, compare their own and competitors' differences and advantages and disadvantages.

SWOT analysis: Analyze the internal and external environment of competitors from four aspects: strengths (Strengths), weaknesses (Weaknesses), opportunities (Opportunities) and threats (Threats), and assess the competitiveness and development potential of competitors.

Michael Porter's Competitive Strategy Framework: Divide competition into five categories: industry competitors, buyers, suppliers, potential rivals and substitutes, and analyze the competitive situation and competitive advantage of competitors.

Competitor map: Position and group competitors according to different dimensions (e. g. market share, product quality, price level, brand awareness, etc.) to form an intuitive competitor map that shows the relative position and relationship of competitors.

Steps for competitor analysis

The steps of competitor analysis generally include the following:

Collect competitor information: Collect competitor information and establish a competitor database through public channels (e. g., official website, social media, news reports, financial reports, etc.) and private channels (e. g., customer feedback, employee turnover, secret purchases, etc.).

Analyze competitors' strategies: analyze competitors' strategic intentions, strategic objectives, strategic choices, strategic execution, and strategic effects through competitors' information to understand competitors' strategic thinking and strategic behavior.

Identify the strengths and weaknesses of competitors: Identify the strengths and weaknesses of competitors through strategic analysis of competitors, compare and evaluate them from different perspectives (e. g. brand, product, channel, price, promotion, etc.), and identify the strengths and weaknesses of competitors.

Insight into the future trends of competitors: through the historical changes, current conditions and market trends of competitors, insight into the strategies and possible competitive reactions that competitors may adopt in the future, and predict the future development direction and competitive situation of competitors.

Tools for competitor analysis

There are many tools for competitor analysis, and depending on the purpose of the analysis and the type of data, you can choose the right tool.

Champ Consulting's Competitor Analysis Case

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. One of the professional services provided by Champ Consulting to clients is competitor analysis, which helps clients understand the competitive environment and develop effective competitive strategies. Here are some of the actual cases analyzed by Champ Consulting's competitors:

A well-known restaurant chain brand competitor analysis:

Customer demand: the customer is a restaurant chain brand with high visibility and market share in the Chinese market, mainly engaged in Chinese fast food, facing fierce competitive pressure, hoping to find out their competitive advantages and disadvantages through competitor analysis, and formulate more effective competitive strategies.

Champ Consulting's services: Champ Consulting provides this client with a comprehensive competitor analysis service, including the following aspects:

Determine the scope of competitors: Through market research, it is determined that there are 10 direct competitors of the customer, including McDonald's, KFC, Pizza Hut, Burger King, Damien, Xiabu Xiabu Xiabu, Yonghe King, Zhen Kung Fu, Xibei Naked Noodles Village and Little Sheep, etc., as well as 5 potential competitors, including Starbucks, Lucky Coffee, Haidilao, Weiqian Ramen and Dingtai.

Collecting competitor information: Through public and private channels, we collected competitor information, including company profile, financial data, market share, product line, pricing strategy, channel layout, promotional activities, brand image, customer satisfaction, etc.

Analysis of competitor strategy: through the competitor's information, analysis of the competitor's strategic intent, strategic objectives, strategic choices, strategic implementation and strategic effects, to understand the competitor's strategic thinking and strategic behavior.

Identify the strengths and weaknesses of competitors: through the strategic analysis of competitors, the strengths and weaknesses of competitors are identified, compared and evaluated from different angles, and the strengths and weaknesses of competitors are identified.

Results of Champ Consulting: Champ Consulting provided the client with a detailed competitor analysis report, including the following sections:

Competitor overview: introduces the basic situation of competitors, including company name, brand positioning, market share, financial status, product features, price level, channel coverage, promotion methods, etc.

Competitor strategy analysis: analyzes the strategic intent, strategic objectives, strategic choices, strategic execution and strategic effects of competitors, and reveals the strategic logic and strategic path of competitors.

Competitor strengths and weaknesses assessment: Assess the strengths and weaknesses of competitors, compare and evaluate them from different perspectives, and identify the strengths and weaknesses of competitors, as well as their own strengths and weaknesses.

Competitor's future outlook: looks forward to the future trends of competitors, predicts the future strategies and competitive reactions of competitors, analyzes the future threats and opportunities of competitors, and their own coping strategies and suggestions.

Customer feedback: the customer is very satisfied with the competitor analysis service of Shangpu consulting. He thinks that the analysis of Shangpu consulting is in-depth, professional and valuable, which provides a lot of useful information and inspiration, helps it formulate more effective competitive strategies and enhances its competitiveness in the market.

A well-known car brand competitor analysis:

Customer demand: this customer is a car brand with high reputation and market share in the Chinese market, mainly engaged in medium and high-end cars and SUVs, facing the challenges of domestic and foreign competitors, hoping to find out their competitive advantages and disadvantages through competitor analysis, and formulate more effective competitive strategies.

Champ Consulting's services: Champ Consulting provides this client with a comprehensive competitor analysis service, including the following aspects:

Determine the scope of competitors: through market research, it is determined that there are 15 direct competitors of the customer, including Audi, BMW, Mercedes-Benz, Volkswagen, Honda, Toyota, Nissan, Ford, Chevrolet, Hyundai, Kia, Mazda, Volvo, Land Rover and Tesla, as well as 10 potential competitors, including BYD, Geely, Chang'an, Great Wall, Rongwei, Hongqi, Weilai, Xiaopeng, Ideal and Weima, etc.

Results of Champ Consulting: Champ Consulting provided the client with a detailed competitor analysis report, including the following sections:

Consulting Services

economic database

Brand Rankings

User evaluation

Shangpu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
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On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

15 years of Shangpu consulting

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise