Purpose of 1. Enterprise Research

What is the purpose of enterprise research? Simply put, it is to better understand one's own benchmarking enterprises, so as to formulate more effective competitive strategies. Specifically, corporate research can help enterprises achieve the following objectives:

Identify and evaluate the number, type, size, position, strengths and weaknesses of benchmarking enterprises, as well as their objectives, strategies, behaviors and trends;

Analyze the characteristics, price, quality, function, innovation, satisfaction and loyalty of the products or services of the benchmarking enterprises, as well as their market share, growth rate, profit margin and profitability;

Predict the future development trend, change possibility, threat level and opportunity space of benchmarking enterprises, as well as their possible response measures and reaction speed;

Compare the differences and similarities between yourself and benchmarking enterprises, find out your core competitiveness and competitive advantages, as well as the aspects that need to be improved and promoted;

According to the information of benchmarking enterprises, formulate their own competitive strategies, including product or service positioning, differentiation, innovation, promotion, channels, prices, etc., and how to deal with the attacks and defenses of benchmarking enterprises.

Steps to 2. Enterprise Research

What are the steps of enterprise research? Generally speaking, it can be divided into the following four stages:

Determine the scope and classification of benchmarking enterprises. First of all, we should make clear our market positioning and target customers, and then divide all potential competitors in the market into different groups according to different dimensions, such as the category, function, quality and price of products or services, such as direct competitors, indirect competitors, substitute competitors, potential competitors, etc., and then select the most important benchmark enterprises as the research objects.

Collect information of benchmarking enterprises. Secondly, use various channels and methods, such as the Internet, media, industry reports, market research, customer research, secret customers, exhibitions, patents, trademarks, etc., to collect as much information as possible about benchmarking companies, including their basic information, The characteristics of products or services, market performance, strategic intentions, behavior patterns, strengths and weaknesses, etc., and also pay attention to collecting your own information, for comparative analysis.

Analyze the information of benchmarking enterprises. Then, using various tools and technologies, such as SWOT analysis, Porter's five forces model, value chain analysis, core competitiveness analysis, competition map, strategic group analysis, benchmarking enterprise analysis, benchmarking enterprise prediction, etc., to systematically organize, summarize, compare, evaluate and explain the collected information of benchmarking enterprises, discover the characteristics, strengths, weaknesses, opportunities, threats, trends, trends, etc. of benchmarking companies, as well as their impact and challenges.

Develop strategies for benchmarking companies. Finally, based on the results of the analysis, determine your competitive objectives, competitive advantages, competitive strategies and competitive actions, as well as how to monitor and evaluate the changes and reactions of the benchmarking firms in order to achieve success and development in the competition.

Methods and Tools for 3. Enterprise Research

What are the methods and tools of enterprise research? Different methods and tools can be selected according to different stages and purposes. The following are some common examples:

Methods and tools for determining the scope and classification of benchmarking enterprises: market segmentation, benchmarking enterprise matrix, benchmarking enterprise identification table, benchmarking enterprise priority table, etc;

Methods and tools for analyzing the information of benchmarking enterprises: SWOT analysis, Porter's five forces model, value chain analysis, core competitiveness analysis, competition map, strategic group analysis, benchmarking enterprise analysis, benchmarking enterprise forecast, etc;

Methods and tools for formulating the strategies of benchmarking enterprises: competitive target table, competitive advantage table, competitive strategy table, competitive action table, competitive monitoring table, competitive evaluation table, etc.

Common Problems and Solutions for 4. Enterprise Research

In the process of enterprise research, we may encounter some common problems and difficulties. How to solve them? Here are some suggestions and references:

Problem 1: The information of benchmarking enterprises is difficult to obtain or inaccurate. Solution: A variety of channels and methods can be used to cross-verify and compare the information of benchmarking enterprises. At the same time, attention should be paid to distinguish between public information and private information of benchmarking enterprises, respect the legitimate rights and interests of benchmarking enterprises, and avoid using immoral or illegal means to obtain information of benchmarking enterprises.

Problem 2: Benchmarking companies have too much or too little information. Solution: You can filter and prioritize the most relevant and important benchmarking company information according to your own research purposes and priorities. At the same time, you should also pay attention to updating and supplementing the benchmarking company information to avoid using outdated or incomplete benchmarking company information.

Problem 3: The information of benchmarking enterprises is difficult to analyze or understand. Solution: You can use your own tools and technologies to visualize, quantify, classify, and sort the information of benchmarking companies, so as to facilitate the discovery of the rules and characteristics of benchmarking companies. At the same time, you must also pay attention to combining your own experience and judgment. Avoid blindly believing or misunderstanding the information of benchmarking companies.

Problem 4: Benchmarking enterprise information is difficult to apply or transform. Solution: According to their own competitive objectives and advantages, the information of benchmarking enterprises can be transformed into their own competitive strategies and actions. At the same time, we should also pay attention to monitoring and evaluating the response and effect of benchmarking enterprises, and avoid using the information of unsuitable or ineffective benchmarking enterprises.

Conclusion

Enterprise research is a challenging and valuable work. It can help enterprises to better understand themselves and benchmark enterprises, so as to formulate more targeted and advantageous competitive strategies. However, enterprise research is not a one-time activity, but a continuous process, which needs to continuously collect, analyze, apply and update the information of benchmarking enterprises to adapt to the changes of competitive environment. Therefore, enterprises should establish a perfect enterprise research system, allocate sufficient resources and personnel, adopt appropriate methods and tools, and conduct enterprise research regularly, so as to enhance their competitiveness and market position.

This article is an expert research article generated by Bing, which contains some specific cases of Champ Consulting Services customers, as follows:

Case 1: A home appliance company wants to enter the emerging market, but it is facing fierce competition from local competitors. Shangpu Consulting helped the company to conduct corporate research and found the product characteristics, price strategies, channel advantages and market share of local competitors, as well as their future development plans and possible countermeasures, thus helping the company to formulate a targeted market entry strategy, including product differentiation, price optimization, channel expansion and promotional activities, and finally achieved a successful foothold in emerging markets.

Case 2: A financial enterprise wants to launch a new financial product, but it is not sure whether there are similar competitive products in the market and whether its own products are competitive enough. Shangpu Consulting helped the enterprise to conduct enterprise research and found several main competitors in the market, as well as their product characteristics, functions, advantages and disadvantages, as well as their customer satisfaction and loyalty, so as to help the enterprise to optimize and innovate its own products, including product positioning, function increase, service promotion and brand building, and finally achieve the outstanding and leading in the market.

Case 3: A medical enterprise wants to develop a new medical equipment, but does not know whether there are potential competitors in the market, and whether its own equipment has enough innovation and advantages. Shangpu Consulting helped the enterprise to carry out enterprise research and found several potential competitors in the market, as well as their equipment characteristics, technical level, innovation ability and market prospects, as well as their patent and trademark situation, so as to help the enterprise to improve and protect its own equipment, including equipment design, technology upgrading, innovation application and market promotion, and finally achieve the monopoly and leading in the market.