Methods of 1. competitor research

There are several main methods of competitor research:

Market information collection method: by visiting competitors' official websites, social media platforms, news media, etc., collect their company information, product introduction, service content, market dynamics, customer evaluation and other information. More comprehensive information can also be obtained through channels such as industry associations, business databases and market research reports.

Product comparison method: compare your own products with those of your competitors, focusing on key features such as quality, design, function, performance, price, and after-sales. Analyze the strengths and weaknesses of competitors and explore the opportunities and challenges of the market.

Customer feedback method: through questionnaires, interviews, observation and other ways to understand the customer's cognition, attitude, preference, satisfaction and so on to competitors. Through customer feedback, discover the advantages and disadvantages of competitors, as well as customer needs and expectations.

Personal channel method: through their own or other people's connections, with competitors' employees, suppliers, partners, customers, etc. to establish contact, access to competitors' internal information and trends.

Steps to 2. competitor research

The main steps of competitor research are as follows:

Determine the research object and scope: according to the industry or market in which the enterprise is located, according to the criteria of popularity, market share, competition intensity, etc., select the main competitors and determine the research object and scope.

Break down the research object and divide the research dimension: analyze each competitor and conduct research from different angles and levels, such as enterprise overview, development process, competitive strategy, core competitiveness, corporate culture, brand performance, product strategy, channel strategy, price strategy, promotion strategy, etc.

Collect and analyze research information: according to the research dimension, use the above research methods to collect relevant information about competitors, organize, summarize, analyze and evaluate the information, and find out the characteristics and laws of competitors, as well as the impact and threats to the enterprise.

Formation of research reports and recommendations: the research results and analysis conclusions, in the form of text, charts, data, etc., to form a systematic research report, put forward strategies and suggestions for competitors, and provide reference and basis for enterprise decision-making.

3. the competitor research case of Champ Consulting.

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, IPO listing consulting, etc., with strong consulting innovation capabilities, first-class service quality, and strong market competitiveness. Highly recognized by all sectors of society.

Champ Consulting's competitors are mainly in the following categories:

Internationally renowned consulting companies, such as McKinsey, Boston Consulting, Bain Consulting, etc., these companies have a wide range of customer base and brand influence on a global scale, have strong consulting capabilities and resources, and are the strongest competitors of Champ Consulting.

Domestic well-known consulting companies, such as Washington Consulting, Booz Allen Consulting, Huaxia Consulting, etc., these companies have a high reputation and reputation in the domestic market, have a relatively complete consulting system and service network, and are direct competitors of Shangpu Consulting.

Domestic emerging consulting companies, such as Analysys Consulting, iResearch Consulting, CCID Consulting, etc. These companies mainly focus on the Internet, emerging technologies, new energy and other fields. They have strong innovation capabilities and keen market insight. Potential competitors of consulting.

Champ Consulting has adopted different research methods and strategies for different types of competitors, as follows:

For well-known consulting companies in China, Shangpu Consulting mainly compares its own consulting products with those of its competitors through the product comparison method, paying attention to their consulting field, consulting mode, consulting process, consulting quality, consulting effect, etc., and analyzing their strengths and weaknesses, as well as the challenges and pressures on Shangpu Consulting. Shangpu Consulting's coping strategies are: on the one hand, highlight and differentiate its own consulting characteristics and advantages, build its own consulting brand and image, and improve its own market awareness and influence; on the other hand, constantly improve and optimize its own consulting products, improve its consulting efficiency and satisfaction, and increase its customer loyalty and reputation.

For the emerging consulting companies in China, Shangpu Consulting mainly uses customer feedback method to understand customers' views and feelings towards competitors, pay attention to their needs and expectations, analyze their satisfaction and loyalty, and the attraction and influence of Shangpu Consulting. Shangpu Consulting's coping strategies are: on the one hand, to maintain and follow up their existing customers, maintain and strengthen their customer relationships, and enhance their customer value and returns; on the other hand, actively explore and expand their potential customers, innovate and improve their own consulting services, meet and exceed customer needs and expectations.

The following is a specific example of a competitor survey provided by Champ Consulting for an automaker:

Customer background: This customer is a well-known domestic automobile manufacturer, mainly producing and selling mid-to-high-end cars and SUVs. It has a high market share and brand reputation, but in recent years it has faced fierce competition from domestic and foreign competitors. Especially in the field of new energy vehicles, the competitiveness and market share of customers have declined.

Customer needs: The customer hopes to conduct in-depth research and analysis of its main competitors through the professional services of Shangpu Consulting, and understand their strategies, products, channels, prices, promotions, etc., as well as their strengths and weaknesses, So as to formulate a more effective competitive strategy to enhance their competitiveness and profitability.

The solution of Shangpu Consulting: According to the needs of customers, Shangpu Consulting adopts various research methods such as market information collection method, product comparison method, customer feedback method, etc., and conducts comprehensive research and analysis on the automobile industry and market where the customers are located. It determines the main competitors of customers, including internationally renowned automobile brands, such as Mercedes-Benz, BMW, Audi, etc., as well as domestic emerging automobile brands, for example, Weilai, Xiaopeng, Ideal, etc., conducted a detailed analysis of each competitor, compared their differences and advantages and disadvantages with customers from multiple dimensions such as strategy, products, channels, prices, and promotions, and evaluated them The impact and threat of customers have formed a detailed research report, and put forward targeted competitive strategies and suggestions, including:

In terms of strategy, it is recommended that customers increase investment and innovation in the field of new energy vehicles, seize market development trends and opportunities, improve their technical level and product quality, and compete differently with domestic and foreign competitors to build their own core Competitiveness and brand image.

In terms of products, it is recommended that customers optimize their product structure and combination, increase the proportion and types of new energy vehicles, meet the needs and preferences of different consumers, while maintaining their own product characteristics and advantages, and improve their product performance and value. Domestic and foreign competitors compare and compete products.

In terms of channels, it is recommended that customers expand their sales channels and networks, use online and offline methods to increase their market coverage and penetration, while optimizing their channel management and services, and improving their channel efficiency and effectiveness. Channel competition and cooperation with domestic and foreign competitors.

In terms of price, it is recommended that customers formulate reasonable price strategies and systems, make flexible price adjustments and changes according to different products, channels, markets and consumers, while considering their own costs and profits, and improve their price competitiveness and attractiveness, Price competition and coordination with domestic and foreign competitors.

In terms of promotion, it is recommended that customers implement effective promotion strategies and activities, use advertising, public relations, sponsorship, promotion and other means to enhance their brand awareness and reputation, increase their market share and sales, and at the same time enhance their customer relationship and loyalty, and promote competition and interaction with domestic and foreign competitors.

The service effect of Shangpu Consulting: Shangpu Consulting's competitor research service provides customers with professional consulting solutions, helps customers fully understand their competitive environment, find out their competitive advantages and disadvantages, and formulate effective The competitive strategy of the company has improved its competitiveness and profitability. The client expressed a high degree of satisfaction and appreciation for the services of Champ Consulting, which is considered to be a trustworthy and cooperative consulting company.

Conclusion

Competitor research is an important consulting service, which plays an important role and significance in the strategic decision-making and competitiveness of enterprises. As a professional consulting company, Shangpu Consulting has rich experience and ability in competitor research. It can provide customers with comprehensive, in-depth and professional competitor research services, help customers grasp market opportunities and challenges, formulate effective competitive strategies, and enhance their competitiveness and profitability.