Champ Consulting: Data and Information for Corporate Research

The Significance and Purpose of 1. Enterprise Research

Enterprise research refers to the process by which consulting firms collect, analyze and evaluate information and dynamics of key competitors in their industry or market, as well as their impact and threats to customers. The significance and objectives of corporate research can be summarized as follows:

-Understand the advantages and disadvantages of benchmarking enterprises, and find out their own differentiation and competitiveness.

-Identify the strategies and actions of benchmarking enterprises, and predict their future development trends and possible initiatives.

-Identify opportunities and threats in the market and develop appropriate strategies and measures to deal with them.

-Increase their market share and profit margins, enhance their brand influence and loyalty.

Enterprise research is one of the important services provided by consulting firms to their clients, and it is also one of the important ways for consulting firms to demonstrate their professional capabilities and values. As a well-known independent third-party research and investment and financing consulting institution in China, Shangpu Consulting is committed to providing professional solutions for corporate strategic decision-making. In terms of enterprise research, Champ Consulting has a wealth of experience and methods, as well as some successful cases, which will be described below.

2. the Enterprise Research Method of Champ Consulting

In terms of enterprise research, Shangpu Consulting adopts multi-dimensional division method and correlation method to conduct a comprehensive analysis and division of benchmarking enterprises, from the aspects of enterprise overview, development process, competitive strategy, core competitiveness, corporate culture, brand performance, product strategy, channel strategy, price strategy, promotion strategy and so on. The specific method is as follows:

2.1 multi-dimensional division method

The multi-dimensional division method refers to the multi-dimensional division method applicable to several research directions, following the principle of "greed for perfection, de-coarse and refined, and focus on", that is, first ask as many questions as possible, and then select the key issues that are valuable to customers, and focus on and dig deep in the process of research practice. According to different industry and market characteristics, Shangpu Consulting divides the following dimensions:

-Time dimension: pay attention to the establishment time, development stage, listing time, scale change, performance change, major events, etc.

-Commodity dimension: focus on the product type, brand name, quality, design, function, performance, innovation, differentiation, etc. of the benchmarking enterprise.

-Price dimension: focus on the pricing strategy, price level, price elasticity, price change, price competition, etc.

-Channel dimension: focus on the benchmarking enterprise's channel type, channel number, channel coverage, channel management, channel cooperation, channel competition, etc.

-Promotion dimension: pay attention to the promotion mode, promotion frequency, promotion intensity, promotion effect and promotion competition of benchmarking enterprises.

-Brand dimension: focus on the brand positioning, brand image, brand reputation, brand loyalty, brand influence, brand competition, etc.

2.2 correlation method

The correlation method refers to finding out all the roles associated with the research object and conducting the research in turn. Around benchmarking enterprises, Shangpu Consulting can analyze the research objects into four interrelated directions: upstream suppliers, midstream enterprises themselves, downstream cooperative merchants and end consumers. The specific method is as follows:

-Upstream suppliers: pay attention to the supply of raw materials, equipment and technology of benchmarking enterprises, including the quantity, quality, price, stability and cooperative relationship of suppliers.

-Midstream enterprises themselves: pay attention to the corporate profile, development history, competitive strategy, core competitiveness, corporate culture, etc. of benchmarking enterprises, as well as their strategies and performance in terms of commodities, prices, channels, promotions, brands, etc.

-Downstream cooperative merchants: pay attention to the situation of distributors, agents, distributors, retailers and other partners of benchmarking enterprises, including the quantity, quality, distribution, management, satisfaction, loyalty, etc.

-End consumers: focus on the target market, target customers, consumer demand, consumer preferences, consumer behavior, consumer satisfaction, consumer loyalty, etc.

Cases and Experiences of 3. Enterprise Research

Shangpu Consulting has rich cases and experience in enterprise research, providing professional enterprise research services for customers in many industries, helping customers understand the situation of benchmarking enterprises, formulate effective competitive strategies, and enhance their market position and performance. Here are some of the corporate research examples from Champ Consulting:

-A certain automobile manufacturer: The customer is a well-known domestic automobile manufacturer, facing fierce competition from domestic and foreign benchmark companies, especially in the field of new energy vehicles. Shangpu Consulting has conducted a comprehensive enterprise research for the customer, including the basic situation, product characteristics, market share, technical level, innovation ability, price strategy, channel strategy, marketing strategy, etc. of the main benchmark enterprises at home and abroad. Using SWOT analysis, Porter's five forces model, value chain analysis and other tools, it has carried out in-depth analysis and evaluation of the benchmark enterprises, and found out the advantages and disadvantages of the benchmark enterprises, the strategic intention and behavior logic of benchmarking enterprises are revealed, and the future development trend and possible competitive measures of benchmarking enterprises are predicted. Based on the analysis results, Shangpu Consulting put forward targeted competitive strategies and suggestions for the customer, including strengthening its own technological innovation and product research and development, improving product quality and performance, reducing product costs and prices, and expanding product categories and series, Expand product markets and channels, enhance product brand image and reputation, increase product differentiation and personalization, and cooperate and form alliances with benchmarking companies. The customer adopted the recommendations of Shangpu Consulting, implemented the corresponding competitive strategy, and achieved remarkable results, increased its market share and performance, and enhanced its competitiveness.

-An e-commerce platform: This customer is a leading e-commerce platform in China, facing challenges from benchmarking companies in the same industry, especially in terms of user experience, service quality, and operational efficiency. Shangpu Consulting has conducted professional enterprise research for the client, including the basic situation, user scale, user profile, user satisfaction, service characteristics, service process, service quality, operation mode, operation cost, operation efficiency, etc. of the main benchmarking enterprises at home and abroad. It has conducted a comprehensive analysis and evaluation of benchmarking enterprises by using strategic group analysis, user experience map, service blueprint, operation analysis and other tools, the advantages and disadvantages of benchmarking enterprises are found out, the user needs and service value of benchmarking enterprises are revealed, and the future development direction and possible service innovation of benchmarking enterprises are predicted. According to the analysis results, Shangpu Consulting put forward specific competitive strategies and suggestions for the customer, including optimizing its own user experience and service quality, improving its own operational efficiency and cost control, and increasing its own service innovation and diversity. Differentiated and personalized competition, cooperation and win-win competition with benchmarking enterprises, etc. The customer adopted the recommendations of Shangpu Consulting, implemented the corresponding competitive strategy, and achieved good results, improved its own user scale and user satisfaction, and enhanced its own service level and operational capabilities.

-An educational institution: the customer is a well-known educational institution in China, facing the impact of benchmarking enterprises in the same industry, especially in the field of online education. Shangpu Consulting has conducted professional enterprise research for the client, including the basic situation, course content, course form, course quality, teachers, teaching methods, teaching effect, student scale, student feedback, price strategy, marketing strategy, etc. of the main benchmarking enterprises at home and abroad, and has conducted in-depth analysis and evaluation of benchmarking enterprises by using SWOT analysis, Porter's Five Forces Model, value chain analysis and other tools, the advantages and disadvantages of benchmarking enterprises are found out, the teaching concept and teaching mode of benchmarking enterprises are revealed, and the future development trend and possible teaching innovation of benchmarking enterprises are predicted. According to the analysis results, Shangpu Consulting puts forward targeted competition strategies and suggestions for the customer, including strengthening its own course content and course form, improving the quality and effect of the course, optimizing the allocation and training of teachers, innovating teaching methods and means, expanding the scale and scope of students, improving the satisfaction and loyalty of students, reducing the price and cost of the course, and increasing the innovation and diversity of the course, cooperation and alliance with benchmarking enterprises. The client adopted the recommendations of Shangpu Consulting, implemented the corresponding competitive strategy, and achieved significant results, increased its own market share and performance, and enhanced its own education level and competitiveness.