Champ Consulting: Competitor Research Data and Information

Significance and purpose of 1. competitor research

Competitor research is the process by which a consulting firm collects, analyzes, and evaluates information and dynamics of key competitors in its industry or market, as well as their impact and threats to customers. The significance and purpose of competitor research are as follows:

-Understand the strengths and weaknesses of competitors, find out their own differentiation and competitiveness.

-Identify competitors' strategies and actions, predict their future trends and possible initiatives.

-Identify opportunities and threats in the market and develop appropriate strategies and measures to deal with them.

-Increase their market share and profit margins, enhance their brand influence and loyalty.

Competitor research is one of the important services provided by consulting firms to their clients, and it is also one of the important ways for consulting firms to demonstrate their professional capabilities and value. As a well-known independent third-party research and investment and financing consulting institution in China, Shangpu Consulting is committed to providing professional solutions for corporate strategic decision-making. In terms of competitor research, Champ Consulting has a wealth of experience and methods, as well as some successful cases, which will be described below.

2. the competitor research method of Champ Consulting.

In terms of competitor research, Shangpu Consulting adopts multi-dimensional division method and correlation method to conduct a comprehensive analysis and division of competitors, from the enterprise profile, development process, competitive strategy, core competitiveness, corporate culture, brand performance, product strategy, channel strategy, price strategy, promotion strategy and other aspects of in-depth analysis and evaluation. Specific methods are as follows:

2.1 multi-dimensional division method

The multi-dimensional division method refers to the multi-dimensional division method applicable to several research directions, following the principle of "greed for perfection, de-coarse and refined, and focus on", that is, first ask as many questions as possible, and then select the key issues that are valuable to customers, and focus on and dig deep in the process of research practice. According to different industry and market characteristics, Shangpu Consulting divides the following dimensions:

-Time dimension: pay attention to the establishment time, development stage, time to market, scale change, performance change, major events, etc.

-Commodity dimension: focus on competitors' product type, brand name, quality, design, function, performance, innovation, differentiation, etc.

-Price dimension: focus on competitors' pricing strategies, price levels, price elasticity, price changes, price competition, etc.

-Channel dimension: focus on the competitor's channel type, channel number, channel coverage, channel management, channel cooperation, channel competition, etc.

-Promotion dimension: focus on competitors' promotion methods, promotion frequency, promotion intensity, promotion effect, promotion competition, etc.

-Brand dimension: focus on competitors' brand positioning, brand image, brand reputation, brand loyalty, brand influence, brand competition, etc.

2.2 correlation method

The correlation method refers to finding out all the roles associated with the research object and conducting the research in turn. Shangpu Consulting can analyze the research object into four interrelated directions around competitor enterprises: upstream suppliers, midstream enterprises themselves, downstream cooperative merchants and end consumers. Specific methods are as follows:

-Upstream suppliers: pay attention to the supply of raw materials, equipment and technology of competitors, including the quantity, quality, price, stability and cooperation relationship of suppliers.

-Midstream enterprises themselves: pay attention to the competitor's corporate profile, development history, competitive strategy, core competitiveness, corporate culture, etc., as well as their strategies and performance in terms of commodities, prices, channels, promotions, brands, etc.

-Downstream cooperative merchants: pay attention to the situation of competitors' distributors, agents, distributors, retailers and other partners, including the quantity, quality, distribution, management, satisfaction, loyalty, etc. of cooperative merchants.

-End consumers: focus on competitors' target markets, target customers, consumer demand, consumer preferences, consumer behavior, consumer satisfaction, consumer loyalty, etc.

3. Competitor Research Cases and Experience

Shangpu Consulting has rich cases and experience in competitor research, providing professional competitor research services for customers in many industries, helping customers understand the situation of competitors, formulate effective competitive strategies, and improve their market position and performance. The following are some of the competitor research cases of Champ Consulting:

-A certain automobile manufacturer: The customer is a well-known domestic automobile manufacturer, facing fierce competition from domestic and foreign competitors, especially in the field of new energy vehicles. Shangpu Consulting conducted a comprehensive competitor research for the customer, including the basic situation, product characteristics, market share, technical level, innovation ability, price strategy, channel strategy, marketing strategy, etc. of the main competitors at home and abroad, and used SWOT analysis, Porter's five-force model, value chain analysis and other tools to conduct in-depth analysis and evaluation of competitors, and find out the strengths and weaknesses of competitors, the strategic intention and behavior logic of competitors are revealed, and the future development trend and possible competitive measures of competitors are predicted. Based on the analysis results, Shangpu Consulting put forward targeted competitive strategies and suggestions for the customer, including strengthening its own technological innovation and product research and development, improving product quality and performance, reducing product costs and prices, and expanding product categories and series, Expand product markets and channels, enhance product brand image and reputation, increase product differentiation and personalization, and cooperate and form alliances with competitors. The customer adopted the recommendations of Shangpu Consulting, implemented the corresponding competitive strategy, and achieved remarkable results, increased its market share and performance, and enhanced its competitiveness.

-An e-commerce platform: This customer is a leading e-commerce platform in China, facing challenges from competitors in the same industry, especially in terms of user experience, service quality, and operational efficiency. Shangpu Consulting conducted a professional competitor survey for the customer, including the basic situation of major competitors at home and abroad, user scale, user profile, user satisfaction, service characteristics, service process, service quality, operation mode, operation cost, operation efficiency, etc., using strategic group analysis, user experience map, service blueprint, operation analysis and other tools to conduct a comprehensive analysis and evaluation of competitors, the advantages and disadvantages of competitors are found out, the user needs and service value of competitors are revealed, and the future development direction and possible service innovation of competitors are predicted. Based on the analysis results, Shangpu Consulting put forward specific competitive strategies and suggestions for the customer, including optimizing its own user experience and service quality, improving its own operational efficiency and cost control, increasing its own service innovation and diversity, and competing with competitors. Differentiated and personalized competition, cooperation and win-win competition with competitors, etc. The customer adopted the recommendations of Shangpu Consulting, implemented the corresponding competitive strategy, and achieved good results, improved its own user scale and user satisfaction, and enhanced its own service level and operational capabilities.

-An educational institution: The customer is a well-known educational institution in China, facing the impact of competitors in the same industry, especially in the field of online education. Shangpu Consulting conducted professional competitor research for the client, including the basic situation of main competitors at home and abroad, course content, course form, course quality, teachers, teaching methods, teaching effect, student scale, student feedback, price strategy, marketing strategy, etc., using SWOT analysis, Porter's five-force model, value chain analysis and other tools to conduct in-depth analysis and evaluation of competitors, the advantages and disadvantages of competitors are found out, the teaching ideas and teaching models of competitors are revealed, and the future development trend and possible teaching innovation of competitors are predicted. According to the analysis results, Shangpu Consulting puts forward targeted competition strategies and suggestions for the customer, including strengthening its own course content and course form, improving the quality and effect of the course, optimizing the allocation and training of teachers, innovating teaching methods and means, expanding the scale and scope of students, improving the satisfaction and loyalty of students, reducing the price and cost of the course, and increasing the innovation and diversity of the course, cooperation and alliance with competitors, etc. The client adopted the recommendations of Shangpu Consulting, implemented the corresponding competitive strategy, and achieved significant results, increased its own market share and performance, and enhanced its own education level and competitiveness.