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Champ Consulting: Competitor Research Data and Information

2024-07-18 16:18:09 来源：尚普咨询浏览量：0

Champ Consulting: Competitor Research Data and Information

Significance and purpose of 1. competitor research

竞争对手调研是指咨询公司为客户收集、分析和评估其所处行业或市场中的主要竞争者的信息和动态，以及其对客户的影响和威胁的过程。竞争对手调研的意义和目的主要有以下几点：

- 了解竞争对手的优势和劣势，找出自身的差异化和竞争力。

- 识别竞争对手的战略和行动，预测其未来的发展趋势和可能的举措。

- 发现市场的机会和威胁，制定相应的应对策略和措施。

- 提升自身的市场份额和利润率，增强自身的品牌影响力和忠诚度。

竞争对手调研是咨询公司为客户提供的重要服务之一，也是咨询公司展示自身专业能力和价值的重要途径之一。尚普咨询作为中国知名的独立第三方行研与投融资咨询机构，致力于为企业战略决策提供专业解决方案。在竞争对手调研方面，尚普咨询拥有丰富的经验和方法，以及一些成功的案例，下面将分别介绍。

二、尚普咨询的竞争对手调研方法

尚普咨询在竞争对手调研方面，采用多维度划分法和关联法，对竞争对手进行全面的剖析和划分，从企业概况、发展历程、竞争战略、核心竞争力、企业文化、品牌表现、产品策略、渠道策略、价格策略、促销策略等方面进行深入的分析和评估。具体方法如下：

2.1多维度划分法

多维度划分法是指适用于若干个调研方向的多维度划分方法，遵循“贪大求全、去粗取精、重点关注”的原则，即先尽可能地多提问，然后从中挑选出对客户有价值的重点问题，在调研实践过程中重点关注和深挖。尚普咨询根据不同的行业和市场特点，划分出以下几个维度：

- 时间维度：关注竞争对手的成立时间、发展阶段、上市时间、规模变化、业绩变化、重大事件等。

- 商品维度：关注竞争对手的产品种类、品牌名称、品质、设计、功能、性能、创新、差异化等。

- 价格维度：关注竞争对手的定价策略、价格水平、价格弹性、价格变动、价格竞争等。

- 渠道维度：关注竞争对手的渠道类型、渠道数量、渠道覆盖、渠道管理、渠道合作、渠道竞争等。

- 促销维度：关注竞争对手的促销方式、促销频率、促销力度、促销效果、促销竞争等。

- 品牌维度：关注竞争对手的品牌定位、品牌形象、品牌口碑、品牌忠诚度、品牌影响力、品牌竞争等。

2.2关联法

关联法是指把与调研对象相关联的所有角色都找出来，并依次进行调研。尚普咨询围绕竞争对手企业，可以将调研对象剖析为四个相互关联的方向：上游供应商、中游企业自身、下游合作商家、终端消费者。具体方法如下：

- 上游供应商：关注竞争对手的原材料、设备、技术等供应情况，包括供应商的数量、质量、价格、稳定性、合作关系等。

- 中游企业自身：关注竞争对手的企业概况、发展历程、竞争战略、核心竞争力、企业文化等，以及其在商品、价格、渠道、促销、品牌等方面的策略和表现。

- 下游合作商家：关注竞争对手的分销商、代理商、经销商、零售商等合作伙伴的情况，包括合作商家的数量、质量、分布、管理、满意度、忠诚度等。

- 终端消费者：关注竞争对手的目标市场、目标客户、消费需求、消费偏好、消费行为、消费满意度、消费忠诚度等。

三、竞争对手调研的案例和经验

尚普咨询在竞争对手调研方面有着丰富的案例和经验，为多个行业的客户提供了专业的竞争对手调研服务，帮助客户了解竞争对手的情况，制定有效的竞争策略，提升自身的市场地位和业绩。以下是尚普咨询的部分竞争对手调研案例：

- 某汽车制造商：该客户是一家国内知名的汽车制造商，面临着国内外竞争对手的激烈竞争，尤其是新能源汽车领域的竞争。尚普咨询为该客户进行了全面的竞争对手调研，包括国内外主要竞争对手的基本情况、产品特点、市场占有率、技术水平、创新能力、价格策略、渠道策略、营销策略等，运用SWOT分析、波特五力模型、价值链分析等工具，对竞争对手进行了深入的分析和评价，找出了竞争对手的优势和劣势，揭示了竞争对手的战略意图和行为逻辑，预测了竞争对手的未来发展趋势和可能的竞争举措。尚普咨询根据分析结果，为该客户提出了针对性的竞争策略和建议，包括加强自身的技术创新和产品研发，提高产品的质量和性能，降低产品的成本和价格，扩大产品的品类和系列，拓展产品的市场和渠道，提升产品的品牌形象和口碑，增加产品的差异化和个性化，与竞争对手进行合作和联盟等。该客户采纳了尚普咨询的建议，实施了相应的竞争策略，取得了显著的效果，提升了自身的市场份额和业绩，增强了自身的竞争力。

- 某电商平台：该客户是一家国内领先的电商平台，面临着同行业的竞争对手的挑战，尤其是在用户体验、服务质量、运营效率等方面的竞争。尚普咨询为该客户进行了专业的竞争对手调研，包括国内外主要竞争对手的基本情况、用户规模、用户画像、用户满意度、服务特点、服务流程、服务质量、运营模式、运营成本、运营效率等，运用战略群分析、用户体验地图、服务蓝图、运营分析等工具，对竞争对手进行了全面的分析和评价，找出了竞争对手的优势和劣势，揭示了竞争对手的用户需求和服务价值，预测了竞争对手的未来发展方向和可能的服务创新。尚普咨询根据分析结果，为该客户提出了具体的竞争策略和建议，包括优化自身的用户体验和服务质量，提升自身的运营效率和成本控制，增加自身的服务创新和多样性，与竞争对手进行差异化和个性化的竞争，与竞争对手进行合作和共赢的竞争等。该客户采纳了尚普咨询的建议，实施了相应的竞争策略，取得了良好的效果，提升了自身的用户规模和用户满意度，增强了自身的服务水平和运营能力。

- 某教育机构：该客户是一家国内知名的教育机构，面临着同行业的竞争对手的冲击，尤其是在在线教育领域的竞争。尚普咨询为该客户进行了专业的竞争对手调研，包括国内外主要竞争对手的基本情况、课程内容、课程形式、课程质量、师资力量、教学方法、教学效果、学员规模、学员反馈、价格策略、营销策略等，运用SWOT分析、波特五力模型、价值链分析等工具，对竞争对手进行了深入的分析和评价，找出了竞争对手的优势和劣势，揭示了竞争对手的教学理念和教学模式，预测了竞争对手的未来发展趋势和可能的教学创新。尚普咨询根据分析结果，为该客户提出了针对性的竞争策略和建议，包括加强自身的课程内容和课程形式，提高课程的质量和效果，优化师资的配置和培训，创新教学的方法和手段，扩大学员的规模和范围，提升学员的满意度和忠诚度，降低课程的价格和成本，增加课程的创新和多样性，与竞争对手进行合作和联盟等。该客户采纳了尚普咨询的建议，实施了相应的竞争策略，取得了显著的效果，提升了自身的市场份额和业绩，增强了自身的教育水平和竞争力。

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise