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Champ Consulting: The necessity and importance of competitor research

2024-07-18 16:18:11 来源：尚普咨询浏览量：0

竞争对手调研的方法

There are several main methods of competitor research:

一手信息收集：通过直接访问竞争对手的网站、社交媒体、宣传资料、产品样本、招聘信息、财务报告等，获取竞争对手的基本信息和最新动态。

二手信息收集：通过利用行业协会、商业数据库、市场调研报告、专业媒体、新闻报道、专利文献、法律文书等渠道，获取竞争对手的历史数据和行业情报。

三手信息收集：通过与竞争对手的客户、供应商、分销商、员工、合作伙伴、行业专家等进行沟通、访谈、问卷、观察等方式，获取竞争对手的内部情况和外部评价。

四手信息收集：通过参与竞争对手的活动、展会、论坛、研讨会、培训、招投标等，获取竞争对手的策略、能力、优势、劣势等。

竞争对手调研的内容

竞争对手调研的内容主要包括以下几个方面：

竞争对手的基本情况：包括竞争对手的名称、地址、联系方式、规模、成立时间、发展历程、组织结构、管理团队、股东结构、资本情况等。

竞争对手的战略情况：包括竞争对手的使命、愿景、价值观、目标、战略、核心竞争力、品牌形象、品牌定位、品牌主张、品牌组合等。

竞争对手的产品情况：包括竞争对手的产品种类、产品特点、产品质量、产品性能、产品设计、产品创新、产品生命周期、产品价格、产品促销等。

竞争对手的渠道情况：包括竞争对手的渠道模式、渠道类型、渠道数量、渠道分布、渠道管理、渠道合作、渠道效率、渠道服务等。

竞争对手的推广情况：包括竞争对手的推广目标、推广策略、推广内容、推广形式、推广渠道、推广投入、推广效果、推广评估等。

竞争对手的财务情况：包括竞争对手的营业收入、营业成本、营业利润、净利润、毛利率、净利率、资产负债率、流动比率、销售增长率、盈利能力、偿债能力、经营效率等。

竞争对手的动态情况：包括竞争对手的新产品开发、新市场开拓、新渠道建设、新合作伙伴、新活动举办、新政策变化、新问题出现、新机会把握等。

竞争对手调研的步骤

竞争对手调研的步骤主要有以下几个：

确定调研目的：明确调研的目标、范围、内容、方法、时间、预算等。

确定调研对象：根据行业特点、市场结构、竞争程度、客户需求等，选择最具代表性和威胁性的竞争对手作为调研对象。

收集调研信息：利用一手、二手、三手、四手等多种渠道，收集竞争对手的相关信息，注意信息的真实性、有效性、及时性和完整性。

分析调研信息：运用SWOT分析、波特五力分析、价值链分析、市场份额分析、成本效益分析等工具，分析竞争对手的信息，提炼出竞争对手的优势、劣势、机会、威胁等要点。

编制调研报告：根据分析结果，编制竞争对手调研报告，包括调研目的、调研对象、调研方法、调研内容、调研Conclusion、调研建议等，以文字、图表、数据等形式呈现。

应用调研成果：根据调研报告，制定或调整自身的战略和营销策略，提高自身的竞争力和盈利能力，实现企业的发展目标。

尚普咨询在竞争对手调研方面有着丰富的实践和经验，以下是尚普咨询的一些具体案例：

某新能源汽车公司IPO上市咨询项目：尚普咨询为该公司提供了全面的竞争对手调研服务，包括对国内外新能源汽车行业的发展趋势、市场规模、市场结构、市场需求、市场竞争、市场机会等进行了深入的分析，对该公司的主要竞争对手的战略、产品、渠道、推广、财务、动态等进行了详细的评估，为该公司制定了合理的上市定价、上市时间、上市地点、上市策略等，帮助该公司成功在纳斯达克上市，成为中国新能源汽车行业的领军企业。

某新材料公司投资决策咨询项目：尚普咨询为该公司提供了专业的竞争对手调研服务，包括对国内外新材料行业的技术水平、技术创新、技术壁垒、技术应用、技术前景等进行了系统的研究，对该公司的潜在竞争对手的技术能力、技术优势、技术劣势、技术保护、技术合作等进行了全面的比较，为该公司制定了科学的技术投入、技术开发、技术转化、技术授权等，帮助该公司实现了技术领先、市场占有、利润增长。

某新技术公司市场研究咨询项目：尚普咨询为该公司提供了精准的竞争对手调研服务，包括对国内外新技术行业的政策环境、法律环境、社会环境、经济环境、文化环境等进行了全方位的分析，对该公司的现有竞争对手的政策影响、法律风险、社会责任、经济效益、文化适应等进行了客观的评价，为该公司制定了合适的政策应对、法律遵守、社会参与、经济优化、文化融合等，帮助该公司顺利进入了国内外多个新技术市场。

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On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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Champ Consulting has been established for 15 years.

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80% of the information comes from first-hand research.
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Have a 300 team of professional consultants

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88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

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Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise