1. determination of research objectives

The first step in enterprise research is to determine the research objectives, that is, to clarify the theme, scope, depth and duration of the research. The research objectives should be consistent with the strategic objectives of the enterprise, targeted and operable. For example, Shangpu Consulting once provided enterprise research services for an automobile manufacturer. Its research objectives are: to analyze the technical level, market share, product line, price strategy, marketing channel, brand image and other aspects of benchmarking enterprises in the field of new energy vehicles, so as to provide reference for customers to formulate market entry and competition strategies for new energy vehicles.

2. selection of research objects

The second step in enterprise research is to select the research object, that is, to determine the scope and number of benchmarking enterprises that need attention. The research object should be selected according to the enterprise's market positioning, product characteristics, target customers and other factors to avoid too much or too little. Generally speaking, the research objects can be divided into three categories: direct benchmarking enterprises, that is, competitors competing with enterprises in the same market, the same product or service field; indirect benchmarking enterprises, that is, competitors competing with enterprises in relevant markets, related products or service fields; potential benchmarking enterprises, that is, competitors that may enter the market, product or service field where the enterprise is located. For example, Champu Consulting selected five direct benchmarking companies, three indirect benchmarking companies, and two potential benchmarking companies for the above-mentioned automakers.

3. collection of research information

The third step of enterprise research is to collect research information, that is, to obtain various data and information about benchmarking enterprises. The research information should cover the basic situation, strategic direction, business status, financial status, market performance, innovation ability, organizational structure, human resources, corporate culture and so on. The sources of research information can be divided into two categories: public sources and non-public sources. Public sources refer to information that can be obtained through formal channels, such as the official website of the benchmarking company, annual reports, press releases, patent applications, industry reports, etc.; non-public sources refer to information that needs to be obtained through special means, such as internal personnel of the benchmarking company, Suppliers, customers, partners, industry experts, etc. The methods of collecting research information can be divided into two categories: active methods and passive methods. Active methods refer to methods that require active communication with information sources, such as research, questionnaires, observations, field visits, etc.; passive methods refer to methods that only require information from information sources, such as web search, literature reading, data mining, etc. For example, Shangpu Consulting collected public and non-public information from benchmarking companies for the above-mentioned automakers, using both active and passive methods to form a detailed research information base.

4. analysis of survey data

The fourth step of enterprise research is to analyze the research data, that is, to organize, summarize, compare, evaluate and explain the collected research information. The purpose of analyzing research data is to extract the strengths and weaknesses of benchmarking enterprises, discover the strategic intentions and actions of benchmarking enterprises, predict the future trends of benchmarking enterprises, and identify the threats and opportunities of benchmarking enterprises. Methods for analyzing survey data can be divided into two categories: qualitative methods and quantitative methods. Qualitative methods refer to methods based on logical reasoning and empirical judgment, such as SWOT analysis, PEST analysis, Porter's five forces analysis, value chain analysis, etc., and quantitative methods refer to methods based on mathematical models and statistical techniques, such as financial analysis, market analysis, competitive maps, game theory, system dynamics, etc. For example, Champu Consulting applied qualitative and quantitative methods to the above-mentioned automakers and conducted an in-depth analysis of the research data of the benchmarking companies, resulting in a series of valuableConclusionand recommendations.

5. preparation of research report

The fifth step in corporate research is to prepare a research report, which presents the process and results of analyzing the research data to the client in writing. The research report should have a clear structure, complete content, accurate data, objective evaluation and feasible suggestions. The structure of the research report generally includes the following parts: cover, catalog,Abstract、Text、Conclusion, appendices and references. The content of the research report should be customized according to the customer's needs and expectations, and avoid being too long or too simple. The data of the research report should come from reliable information sources, be effectively verified and processed, and be displayed in the form of charts, tables, diagrams, etc. The evaluation of research reports should be based on facts and evidence, avoiding subjective assumptions and biases. The recommendations of the research report should provide specific solutions and implementation steps for the customer's problems and dilemmas. For example, Shangpu Consulting has compiled a professional research report for the above-mentioned automakers, detailing the situation of benchmarking companies in the field of new energy vehicles, and providing customers with guidance on market entry and competitive strategies.

6. Implementation Survey Results

The sixth step of enterprise research is to implement the research results, that is, to put the suggestions and plans in the research report into practice to achieve the strategic objectives of the enterprise. The key to the implementation of the research results is to transform the research report into an action plan, clarifying the responsible person, time node, resource demand, risk response and other elements. The process of implementing the findings should be continuously monitored and evaluated, adjusted and improved in a timely manner to ensure effectiveness and efficiency. The results of the implementation of the research results should be compared with the research objectives and feedback, sum up experience and lessons, improve the ability and level. For example, Shangpu Consulting provided support for the implementation of research results for the above-mentioned automakers, assisted customers in formulating and implementing market entry and competition strategies for new energy vehicles, and helped customers increase market share and competitiveness.

Conclusion

Enterprise research is a systematic and complex work, which needs to follow certain steps and methods in order to achieve the desired results. This paper introduces the six steps of enterprise research, namely: to determine the research objectives, select the research object, collect research information, analyze the research data, compile the research report, and implement the research results. This paper also shows the practical value and method of enterprise research in combination with the specific case of enterprise research services provided by Shangpu Consulting Company for customers. It is hoped that this paper can provide some reference and enlightenment for enterprises to carry out enterprise research.