The Importance of 1. Enterprise Research

企业研究是指通过收集、分析和评价标杆企业的信息，以了解标杆企业的战略、能力、优势、劣势、行为、动向等方面的情况，从而为企业制定自身的战略和营销策略提供依据和参考的过程。企业研究的重要性主要体现在以下几个方面：

企业研究可以帮助企业了解市场的现状和趋势，把握市场的机会和挑战，制定合理的市场目标和预期。

企业研究可以帮助企业识别自身的优势和劣势，发挥自身的核心竞争力，提升自身的品牌形象和知名度。

企业研究可以帮助企业分析标杆企业的战略和行为，预测标杆企业的动向和反应，制定有效的竞争策略和应对措施。

企业研究可以帮助企业发现标杆企业的战略弱点，寻找差异化和突破点，创造自身的竞争优势和市场空间。

Methods and Tools for 2. Enterprise Research

企业研究的方法和工具有很多，本文主要介绍三种常用的工具，分别是波特五力分析模型、SWOT分析和4P分析。

1. Porter's Five Forces Analysis Model

波特五力分析模型是迈克尔·波特于80年代初提出的一种用于竞争战略分析的框架，它认为企业所处的行业环境由五种力量构成，分别是产业内的标杆企业、潜在进入者、替代品、供应商和买方，这五种力量的相互作用决定了行业的竞争程度和盈利能力。

The application steps of the Porter Five Forces analysis model are as follows:

Determine the scope and boundaries of the industry for analysis, and clarify its market positioning and target customers.

分析行业内的标杆企业，包括标杆企业的数量、规模、实力、战略、产品、价格、渠道、推广等，评估标杆企业的竞争能力和威胁程度。

Analyze potential entrants, including their sources, motivations, capabilities, costs, risks, etc., and assess the ease of entry and the degree of threat to potential entrants.

Analysis of alternatives, including the type, performance, price, availability, etc., to assess the substitution capacity and threat level of alternatives.

Analysis of suppliers, including the number of suppliers, concentration, bargaining power, alternative costs, loyalty, etc., to assess the supply capacity and threat level of suppliers.

Analyze buyers, including the number of buyers, concentration, bargaining power, sensitivity, loyalty, etc., to assess the buyer's purchasing power and threat level.

Comprehensive analysis of the role of the five forces, judge the degree of competition and profitability of the industry, determine their own competitive advantages and disadvantages, and formulate corresponding competitive strategies and action plans.

2. SWOT Analysis

SWOT分析是一种用于分析企业和标杆企业的优势（Strengths）、劣势（Weaknesses）、机会（Opportunities）和威胁（Threats）的工具，它可以帮助企业从内部和外部两个维度进行全面的评估，以发现自身的潜力和问题，把握市场的机遇和挑战，制定合适的战略和措施。

The application steps of SWOT analysis are as follows:

分析自身的优势，包括自身在产品、技术、品牌、渠道、服务、人才、资金、专利、荣誉等方面相对于标杆企业的优势，以及自身在市场、客户、政策、社会等方面的优势。

分析自身的劣势，包括自身在产品、技术、品牌、渠道、服务、人才、资金、专利、荣誉等方面相对于标杆企业的劣势，以及自身在市场、客户、政策、社会等方面的劣势。

Analysis of external opportunities, including market demand, growth, change, innovation and other opportunities, as well as customer needs, preferences, loyalty and other opportunities, as well as policy support, subsidies, concessions and other opportunities, as well as social trends, culture, values and other opportunities.

分析外部的威胁，包括标杆企业的竞争、进入、替代、合作等方面的威胁，以及市场的饱和、衰退、变化、风险等方面的威胁，以及客户的需求、偏好、忠诚度等方面的威胁，以及政策的限制、监管、惩罚、变化等方面的威胁，以及社会的趋势、文化、价值等方面的威胁。

Comprehensive analysis of the four elements of SWOT, to determine their own strengths-opportunities (SO) strategy, weaknesses-opportunities (WO) strategy, strengths-threats (ST) strategy and weaknesses-threats (WT) strategy, to develop appropriate strategies and action plans.

3. 4P analysis

4P分析是一种用于分析企业和标杆企业的产品（Product）、价格（Price）、渠道（Place）和推广（Promotion）的工具，它可以帮助企业从营销的四个要素进行全面的评估，以发现自身的优势和劣势，把握市场的需求和偏好，制定合适的营销策略和措施。

The application steps of 4P analysis are as follows:

分析自身和标杆企业的产品，包括产品的种类、功能、质量、设计、包装、品牌、服务等，评估产品的满足度和差异化程度。

分析自身和标杆企业的价格，包括价格的水平、结构、策略、弹性等，评估价格的合理性和竞争力程度。

分析自身和标杆企业的渠道，包括渠道的类型、数量、覆盖、效率、控制等，评估渠道的可达性和有效性程度。

分析自身和标杆企业的推广，包括推广的方式、内容、频率、投入、效果等，评估推广的吸引力和影响力程度。

Comprehensive analysis of the four elements of 4P, determine their own product-price (PP) strategy, product-channel (PP) strategy, product-promotion (PP) strategy and price-channel-promotion (PPP) strategy, formulate the corresponding marketing strategy and action plan.

The Case for 3. Enterprise Research

为了更好地说明企业研究的方法和工具的应用，本文以尚普咨询为例，介绍了尚普咨询在为某家汽车制造商提供企业研究服务的过程和结果。

1. Project background

尚普咨询是一家专业的咨询公司，提供战略、营销、运营、组织、技术等方面的咨询服务，拥有丰富的行业经验和专业知识，服务过众多的国内外知名企业。尚普咨询的客户之一是某家汽车制造商，该汽车制造商是一家新兴的电动汽车品牌，拥有先进的技术和创新的理念，但在市场上还没有形成足够的影响力和竞争力，面临着来自传统汽车品牌和其他电动汽车品牌的激烈竞争。该汽车制造商希望通过尚普咨询的服务，对其主要的标杆企业进行深入的调研，以了解标杆企业的战略、能力、优势、劣势、动态和预期等方面的情况，从而为自身的战略和营销策略提供依据和参考。

2. Project Process

尚普咨询在为该汽车制造商提供企业研究服务的过程中，主要采用了波特五力分析模型、SWOT分析和4P分析等工具，从多个维度和角度对标杆企业进行全面和系统的调研。具体的过程如下：

首先，尚普咨询确定了分析的行业范围和界限，明确了该汽车制造商的市场定位和目标客户，以及其主要的标杆企业。经过分析，尚普咨询认为该汽车制造商所处的行业是电动汽车行业，其市场定位是高端、智能、环保的电动汽车品牌，其目标客户是对汽车品质、技术、设计、服务等有较高要求的消费者，其主要的标杆企业有以下几个：特斯拉、蔚来、小鹏、理想等。

其次，尚普咨询运用波特五力分析模型，从产业内的标杆企业、潜在进入者、替代品、供应商和买方五个方面，分析了电动汽车行业的竞争程度和盈利能力。经过分析，尚普咨询认为电动汽车行业的竞争程度和盈利能力如下：

产业内的标杆企业：电动汽车行业的标杆企业较多，包括传统汽车品牌和其他电动汽车品牌，标杆企业的规模、实力、战略、产品、价格、渠道、推广等方面存在较大的差异，标杆企业的竞争能力和威胁程度也不同。其中，特斯拉是电动汽车行业的领导者，拥有强大的技术、品牌、创新、忠诚度等优势，是该汽车制造商的最大的标杆企业和挑战者；蔚来、小鹏、理想等是电动汽车行业的后起之秀，拥有较高的增长速度、市场份额、资金支持等优势，是该汽车制造商的直接的标杆企业和同行者；传统汽车品牌如奥迪、宝马、奔驰等也在积极布局电动汽车市场，拥有成熟的技术、品牌、渠道、服务等优势，是该汽车制造商的间接的标杆企业和参照者。综合来看，电动汽车行业的标杆企业对该汽车制造商的威胁程度较高，该汽车制造商需要在产品、技术、品牌、渠道、服务等方面与标杆企业进行差异化和突破，以提升自身的竞争力和市场份额。

Potential entrants: There are few potential entrants in the electric vehicle industry, mainly from cross-border enterprises in other industries, such as the Internet, technology, energy, etc. The motivation of potential entrants is mainly to take a fancy to the development prospects and market potential of the electric vehicle industry. The ability of potential entrants mainly depends on their own advantages in technology, capital cost, channels, etc, the cost of potential entrants mainly comes from product development, production, certification, promotion, etc. The risk of potential entrants mainly comes from market uncertainty, fierce competition, and policy variability. On the whole, potential entrants in the electric vehicle industry pose a low degree of threat to the automaker. The automaker needs to pay attention to the movements and reactions of potential entrants to prevent being impacted and challenged by the innovation and breakthrough of potential entrants.

替代品：电动汽车行业的替代品较多，主要来自于其他类型的汽车，如燃油汽车、混合动力汽车、氢能汽车等，替代品的种类、性能、价格、可得性等方面存在较大的差异，替代品的替代能力和威胁程度也不同。其中，燃油汽车是电动汽车行业的最大的替代品，拥有成熟的技术、广泛的渠道、低廉的价格、高效的续航等优势，是该汽车制造商的最大的竞争压力和挑战；混合动力汽车是电动汽车行业的重要的替代品，拥有平衡的技术、合理的价格、节能的效果等优势，是该汽车制造商的直接的标杆企业和参照者；氢能汽车是电动汽车行业的潜在的替代品，拥有先进的技术、环保的效果、无限的续航等优势，是该汽车制造商的间接的标杆企业和威胁者。综合来看，电动汽车行业的替代品对该汽车制造商的威胁程度较高，该汽车制造商需要在产品、技术、品牌、服务等方面与替代品进行差异化和突破，以提升自身的竞争力和市场份额。

Suppliers: There are many suppliers in the electric vehicle industry, mainly from auto parts, batteries, charging piles and other fields. There are large differences in the number, concentration, bargaining power, alternative costs, loyalty, etc. The supply capacity and threat level of suppliers are also different. Among them, the supplier of auto parts is the basic supplier of the electric vehicle industry, with various products, stable quality, reasonable price and other advantages, and is an important partner and supporter of the automobile manufacturer; the supplier of battery is the core supplier of the electric vehicle industry, with key technologies, high costs, strong bargaining power and other advantages, it is an important competitive factor and influencer for the automaker, and the supplier of the charging pile is an auxiliary supplier to the electric vehicle industry, with the necessary facilities, extensive coverage, low price and other advantages, and is an important service factor and facilitator for the automaker. On the whole, suppliers in the electric vehicle industry pose a low degree of threat to the automaker, and the automaker needs to establish a good cooperative relationship with the supplier to ensure the stability and quality of supply, reduce the cost and risk of supply, and improve the efficiency and effectiveness of supply.

Buyers: There are more buyers in the electric vehicle industry, mainly from individual consumers, corporate customers, government agencies and other fields. There are large differences in the number, concentration, bargaining power, sensitivity, loyalty, etc. of buyers. The purchasing power and threat level are also different. Among them, individual consumers are the main buyers of the electric vehicle industry, with diversified needs, preferences, loyalty and other characteristics, which are the largest market and target of the automobile manufacturer; enterprise customers are important buyers of the electric vehicle industry, with the characteristics of large-scale demand, professional standards, long-term cooperation and so on, which are the important markets and targets of the automobile manufacturer; government agencies are the auxiliary buyers of the electric vehicle industry. They have the characteristics of policy demand, preferential conditions, and demonstration. They are the auxiliary market and target of the automaker. On the whole, buyers in the electric vehicle industry are less threatening to the automaker. The automaker needs to understand the buyer's needs and preferences, provide products and services that meet and exceed the buyer's expectations, and build and maintain the buyer's trust and Loyalty, expand and stabilize the size and share of the buyer.

然后，尚普咨询运用SWOT分析，从自身和外部两个维度，分析了该汽车制造商和其主要标杆企业的优势、劣势、机会和威胁。经过分析，尚普咨询认为该汽车制造商和其主要标杆企业的SWOT如下：

Advantages of the car manufacturer: The advantages of the car manufacturer are mainly reflected in the following aspects: First, it has advanced technology, and the car manufacturer's products adopt the latest electric vehicle technology, such as high-performance motors and high-efficiency The controller, high-capacity batteries, etc., make its products have a high level of performance, safety, and endurance; the second is to have innovative concepts, the car manufacturer's products are integrated with the concepts of intelligence, interconnection, and sharing, which makes its products highly differentiated in terms of functions, experience, and services; third, it has a high-end brand, and the car manufacturer's products are positioned in high-end, The intelligent and environmentally friendly electric vehicle brand makes its products have a high degree of recognition in terms of quality, design, and image.

Disadvantages of the car manufacturer: The disadvantages of the car manufacturer are mainly reflected in the following aspects: First, the lack of economies of scale. The car manufacturer's products are positioned in the high-end market, and its sales volume and market share are relatively low. Its high costs in production, procurement, channels, etc. affect its competitiveness in terms of price; the second is the lack of channel coverage, due to the adoption of the direct sales model, the number and distribution of the automobile manufacturer's products are relatively small, resulting in the lack of promotion in terms of market accessibility and effectiveness. Due to the adoption of the Internet, the automobile manufacturer's products have relatively few promotion methods and contents, resulting in low popularity and influence in the market.

Opportunities for the automaker: The opportunities for the automaker are mainly reflected in the following aspects: First, the market demand, the demand for the electric vehicle market is growing, especially in the high-end market, consumers are interested in the quality of electric vehicles. There are higher requirements in terms of technology, design, and service, which provide the automaker with a larger market space and potential; the second is customer preferences, the preferences of electric vehicle customers are constantly changing, especially among young customers. Consumers have higher expectations for the intelligence, interconnection, and sharing of electric vehicles, which provides the automaker with greater market opportunities and advantages; The third is the support of policies. The support of electric vehicle policies is constantly strengthened, especially in terms of subsidies, discounts, and tax exemptions, the government has given greater encouragement and promotion to the development of electric vehicles, which provides greater market conditions and guarantees for the automaker.

该汽车制造商的威胁：该汽车制造商的威胁主要体现在以下几个方面：一是竞争的激烈，电动汽车行业的竞争在不断加剧，尤其是在高端市场，标杆企业在产品、技术、品牌、渠道、服务等方面不断进行创新和突破，这对该汽车制造商形成了较大的竞争压力和挑战；二是市场的不确定，电动汽车市场的不确定在不断增加，尤其是在市场的需求、偏好、价格、渠道等方面，市场的变化和风险难以预测和控制，这对该汽车制造商形成了较大的市场风险和障碍；三是政策的变化，电动汽车政策的变化在不断发生，尤其是在补贴、优惠、免税等方面，政府对电动汽车的政策可能随着时间和情况的变化而调整和修改，这对该汽车制造商形成了较大的市场不稳定和不利。

Tesla's advantages: Tesla's advantages are mainly reflected in the following aspects: first, it has leading technology, and Tesla's products adopt the most advanced electric vehicle technology, such as automatic driving, wireless charging, super battery, etc., so that its products have a high level in performance, safety, endurance and other aspects; second, it has a strong brand, tesla's products are positioned as high-end, intelligent and environmentally friendly electric vehicle brands, which make their products have a high degree of recognition in terms of quality, design and image; third, they have innovative ideas. Tesla's products are integrated into the concepts of innovation, subversion and revolution, which make their products highly differentiated in terms of function, experience and service.

Tesla's disadvantages: Tesla's disadvantages are mainly reflected in the following aspects: First, the lack of economies of scale. Because Tesla's products are positioned in the high-end market, its sales volume and market share are relatively low, resulting in its production, The high cost of procurement, channels, etc. affects its price competitiveness; the second is the lack of channel coverage, Tesla's products adopt the direct sales model, the number and distribution of its channels is relatively small, resulting in its low accessibility and effectiveness in the market; third, the impact of the lack of promotion, Tesla's products due to the use of the Internet, the way and content of its promotion is relatively small, resulting in its low visibility and influence in the market.

Tesla's opportunities: Tesla's opportunities are mainly reflected in the following aspects: first, the market demand, the demand of the electric vehicle market is growing, especially in the high-end market, consumers have higher requirements for the quality, technology, design and service of electric vehicles, which provides Tesla with greater market space and potential; second, customer preferences, the preferences of electric vehicle customers are constantly changing, especially among young customers. Consumers have higher expectations for the intelligence, interconnection, and sharing of electric vehicles, which provides Tesla with greater market opportunities and advantages; third It is the support of policies. The support of electric vehicle policies is constantly strengthened, especially in terms of subsidies, discounts, and tax exemptions, the government has given greater encouragement and promotion to the development of electric vehicles, which has formed a strong reputation and influence for Tesla.

Weilai's disadvantages: Weilai's disadvantages are mainly reflected in the following aspects: first, the lack of independent technology, Weilai's products rely on external suppliers, such as batteries, motors, controllers, etc., resulting in its lack of autonomy and innovation in technology, affecting its competitiveness in products; second, the lack of stable profits, due to the high cost, high price and low sales volume of Weilai's products, it has been in a state of loss in terms of profit, which affects its stability and sustainability in terms of capital; third, it lacks a wide range of brands. Due to its positioning in the high-end market, its brand awareness and influence are relatively low, which leads to its great limitations in market recognition and loyalty.

Weilai's opportunities: Weilai's opportunities are mainly reflected in the following aspects: first, the market demand, the market demand of the electric vehicle industry is growing, especially in the high-end market, consumers have higher requirements for the quality, technology, design and service of electric vehicles, which provides Weilai with greater market space and potential; second, customer preferences, the customer preferences of the electric vehicle industry are constantly changing, especially among young customers. Consumers have higher expectations for the intelligence, interconnection and sharing of electric vehicles, which provides Weilai with greater market opportunities and advantages; third, policy support. The policy support of the electric vehicle industry is constantly strengthened, especially in the aspects of subsidies, concessions and promotion of new energy vehicles, the government has given greater encouragement and assistance to the development of electric vehicles, which has provided greater market protection and benefits for Weilai.

蔚来的威胁：蔚来的威胁主要体现在以下几个方面：一是竞争的激烈，电动汽车行业的竞争激烈，尤其是在高端市场，标杆企业在产品、技术、品牌、渠道、服务等方面不断进行创新和突破，对蔚来形成了较大的竞争压力和挑战；二是市场的不确定，电动汽车行业的市场不确定，尤其是在技术的变革、消费者的变化、政策的变化等方面，对蔚来形成了较大的市场风险和挑战；三是替代的可能，电动汽车行业的替代可能，尤其是在其他类型的汽车的发展、创新、普及等方面，对蔚来形成了较大的市场威胁和挑战。

Xiaopeng's advantages: Xiaopeng's advantages are mainly reflected in the following aspects: First, it has a unique design. Xiaopeng's products adopt unique designs, such as wing doors, panoramic skylights, smart screens, etc., which make its products in design and beauty., Personality and other aspects have a high level; second, with strong capital, Xiaopeng's products have strong financial support, such as Alibaba, Tencent, Xiaomi, etc., make its products have high investment and guarantee in R & D, production, promotion, etc.; third, it has rapid growth, and Xiaopeng's products have high growth rate, market share, Brand influence and other advantages make its products form a strong reputation and influence in the market.

Xiaopeng's disadvantages: Xiaopeng's disadvantages are mainly reflected in the following aspects: first, the lack of core technology. Xiaopeng's products rely on external suppliers, such as batteries, motors, controllers, etc., resulting in a lack of core and innovation in technology, which affects its competitiveness in products; second, the lack of stable profits, Xiaopeng's products due to higher costs, higher prices, lower sales, as a result, it has been in a state of loss in terms of profit, which affects its stability and sustainability in terms of funds; third, there is a lack of extensive channels. Xiaopeng's products have a relatively small number and distribution of channels due to the direct sales model. As a result, it has greater limitations in terms of market accessibility and effectiveness.

Xiaopeng's opportunities: Xiaopeng's opportunities are mainly reflected in the following aspects: first, the market demand, the market demand of the electric vehicle industry is growing, especially in the high-end market, consumers have higher requirements for the quality, technology, design and service of electric vehicles, which provides Xiaopeng with greater market space and potential; second, customer preferences, the customer preferences of the electric vehicle industry are constantly changing, especially among young customers. Consumers have higher expectations for the intelligence, interconnection, and sharing of electric vehicles, which provides Xiaopeng with greater market opportunities and advantages; third It is policy support. The policy support of the electric vehicle industry is constantly strengthening, especially in the subsidies, discounts, and promotion of new energy vehicles, the government has given greater encouragement and assistance to the development of electric vehicles, which has provided Xiaopeng with greater market protection and benefits.

小鹏的威胁：小鹏的威胁主要体现在以下几个方面：一是竞争的激烈，电动汽车行业的竞争激烈，尤其是在高端市场，标杆企业在产品、技术、品牌、渠道、服务等方面不断进行创新和突破，对小鹏形成了较大的竞争压力和挑战；二是市场的不确定，电动汽车行业的市场不确定，尤其是在技术的变革、消费者的变化、政策的变化等方面，对小鹏形成了较大的市场风险和挑战；三是替代的可能，电动汽车行业的替代可能，尤其是在其他类型的汽车的发展、创新、普及等方面，对小鹏形成了较大的威胁和挑战。

Ideal advantages: The ideal advantages are mainly reflected in the following aspects: First, it has practical products. The ideal product adopts a hybrid model, which makes its products have high practicality in terms of price, battery life, and charging. Convenience; Second, it has a wide range of channels. The ideal product adopts the traditional model, and the number and distribution of channels are relatively large, it makes its products have a high advantage in terms of market accessibility and effectiveness; the third is to have stable profits. The ideal product has been profitable in terms of profitability due to lower costs, lower prices, and higher sales. The state makes it have a high advantage in terms of financial stability and sustainability.

Ideal disadvantage: The ideal disadvantage is mainly reflected in the following aspects: First, the lack of innovative technology. The ideal product uses a hybrid model, which leads to its lack of innovation and leadership in technology, which affects its product competitiveness. The second is the lack of a unique brand. The ideal product has relatively low brand awareness and influence due to its positioning in the mid-market, lead to its recognition and loyalty in the market there are greater limitations; three is the lack of rich services, the ideal product due to the use of the traditional model, the way and content of its service is relatively small, resulting in its customer satisfaction and loyalty there are greater challenges.

Ideal opportunity: the ideal opportunity is mainly reflected in the following aspects: first, the market demand, the market demand of the electric vehicle industry is growing, especially in the middle end market, consumers have higher requirements for the price, battery life, charging and other aspects of electric vehicles, which provides a larger market space and potential for the ideal; second, customer preferences, the customer preferences of the electric vehicle industry are constantly changing, especially in the middle-aged and elderly customers. Consumers have higher expectations for the practicality, convenience, and safety of electric vehicles, which provides greater market opportunities and opportunities for ideals. Advantages; the third is policy support. The policy support of the electric vehicle industry is constantly strengthened, especially in the subsidies, discounts, and promotion of new energy vehicles, the government has given great encouragement and help to the development of electric vehicles, which provides greater market protection and benefits for the ideal.

理想的威胁：理想的威胁主要体现在以下几个方面：一是竞争的激烈，电动汽车行业的竞争激烈，尤其是在中端市场，标杆企业在产品、技术、品牌、渠道、服务等方面不断进行创新和突破，对理想形成了较大的竞争压力和挑战；二是市场的不确定，电动汽车行业的市场不确定，尤其是在技术的变革、消费者的变化、政策的变化等方面，对理想形成了较大的市场风险和挑战；三是替代的可能，电动汽车行业的替代可能，尤其是在其他类型的汽车的发展、创新、普及等方面，对理想形成了较大的市场威胁和挑战。

最后，尚普咨询运用4P分析，从产品、价格、渠道和推广四个方面，分析了该汽车制造商和其主要标杆企业的营销策略和措施。经过分析，尚普咨询认为该汽车制造商和其主要标杆企业的4P如下：

The products of the automobile manufacturer: The products of the automobile manufacturer are mainly high-end, intelligent and environmentally friendly electric vehicles. The types, functions, quality, design, packaging, brand, service and other aspects of its products have a high level. The satisfaction and differentiation of its products are also high. The product-price (PP) strategy of its products is high price and high quality, the product-channel (PP) strategy of its products is the direct sales model, the product-promotion (PP) strategy of its products is the network marketing, and the price-channel-promotion (PPP) strategy of its products is the high efficiency and low cost.

The price of the automobile manufacturer: the price of the automobile manufacturer is mainly high-end price, and its price level, structure, strategy, flexibility and other aspects have high rationality and competitiveness. The price-product (PP) strategy of its price is high price and high quality, the price-channel (PP) strategy of its price is direct selling mode, and the price-promotion (PP) strategy of its price is network marketing, its price-channel-promotion (PPP) strategy is efficient and low-cost.

The channel of the automobile manufacturer: the channel of the automobile manufacturer is mainly the direct sales channel, and its channel type, quantity, coverage, efficiency, control and other aspects have high accessibility and effectiveness. The channel-product (PP) strategy of the automobile manufacturer is the direct sales model, the channel-price (PP) strategy of the automobile manufacturer is the direct sales model, and the channel-promotion (PP) strategy of the automobile manufacturer is the network marketing, its channel-price-promotion (PPP) strategy is efficient and low-cost.

The promotion of the automobile manufacturer: the promotion of the automobile manufacturer is mainly the promotion of the network, and its promotion mode, content, frequency, input, effect and other aspects have high attraction and influence. The promotion-product (PP) strategy of its promotion is network marketing, the promotion-price (PP) strategy of its promotion is network marketing, and the promotion-channel (PP) strategy of its promotion is network marketing, its promotion-price-channel (PPP) strategy is efficient and low-cost.

Tesla's products: Tesla's products are mainly high-end, luxurious and innovative electric vehicles, and their product types, functions, quality, design, packaging, brand, service and other aspects have a high level, and their product satisfaction The degree of differentiation is also high, and the product-price (PP) strategy of its products is high price and high quality, the product-channel (PP) strategy of its products is the direct sales model, the product-promotion (PP) strategy of its products is the network marketing, and the price-channel-promotion (PPP) strategy of its products is the high efficiency and low cost.

Tesla's price: Tesla's price is mainly high-end price, and its price level, structure, strategy, flexibility and other aspects have high rationality and competitiveness. Its price-product (PP) strategy is high price and high quality, its price-channel (PP) strategy is direct selling mode, and its price-promotion (PP) strategy is network marketing, its price-channel-promotion (PPP) strategy is efficient and low-cost.

Tesla's channel: Tesla's channel is mainly a direct sales channel, and its channel type, quantity, coverage, efficiency, control and other aspects have high accessibility and effectiveness. Its channel-product (PP) strategy is a direct sales model, its channel-price (PP) strategy is a direct sales model, and its channel-promotion (PP) strategy is a network marketing, its channel-price-promotion (PPP) strategy is efficient and low-cost.

Tesla's promotion: Tesla's promotion is mainly the promotion of the network. Its promotion method, content, frequency, input, effect and other aspects have high attraction and influence. Its promotion-product (PP) strategy is network marketing. Its promotion-price (PP) strategy is network marketing. Its promotion-channel (PP) strategy is network marketing, its promotion-price-channel (PPP) strategy is efficient and low-cost.

Weilai's products: Weilai's products are mainly high-end, intelligent and environmentally friendly electric vehicles. Its product types, functions, quality, design, packaging, brand, service and other aspects have a high level, and its product satisfaction and The degree of differentiation is also high. The product-price (PP) strategy of its products is high price and high quality, the product-channel (PP) strategy of its products is the traditional model, the product-promotion (PP) strategy of its products is network marketing, and the price-channel-promotion (PPP) strategy of its products is high efficiency and low cost.

Weilai's price: Weilai's price is mainly high-end price, and its price level, structure, strategy, flexibility and other aspects have high rationality and competitiveness. Its price-product (PP) strategy is high price and high quality, its price-channel (PP) strategy is traditional mode, and its price-promotion (PP) strategy is network marketing, its price-channel-promotion (PPP) strategy is efficient and low-cost.

Weilai's channel: Weilai's channel is mainly the traditional channel, and its channel type, quantity, coverage, efficiency, control and other aspects have high accessibility and effectiveness. Its channel-product (PP) strategy is the traditional model, its channel-price (PP) strategy is the traditional model, and its channel-promotion (PP) strategy is the network marketing, its channel-price-promotion (PPP) strategy is efficient and low-cost.

Weilai's promotion: Weilai's promotion is mainly the promotion of the network, and its promotion method, content, frequency, input, effect and other aspects have high attraction and influence. Its promotion-product (PP) strategy is network marketing, its promotion-price (PP) strategy is network marketing, and its promotion-channel (PP) strategy is network marketing, its promotion-price-channel (PPP) strategy is efficient and low-cost.

Xiaopeng's products: Xiaopeng's products are mainly high-end, personalized and innovative electric vehicles. Its product type, function, quality, design, packaging, brand, service and other aspects have a high level, and its product satisfaction and The degree of differentiation is also high. The product-price (PP) strategy of its products is high price and high quality, the product-channel (PP) strategy of its products is the direct sales model, the product-promotion (PP) strategy of its products is the network marketing, and the price-channel-promotion (PPP) strategy of its products is the high efficiency and low cost.

Xiaopeng's price: Xiaopeng's price is mainly high-end price, and its price level, structure, strategy, flexibility and other aspects have high rationality and competitiveness. Its price-product (PP) strategy is high price and high quality, its price-channel (PP) strategy is direct sales mode, and its price-promotion (PP) strategy is network marketing, its price-channel-promotion (PPP) strategy is efficient and low-cost.

Xiaopeng's channel: Xiaopeng's channel is mainly a direct sales channel, which has high accessibility and effectiveness in terms of type, quantity, coverage, efficiency and control. Its channel-product (PP) strategy is direct sales mode, its channel-price (PP) strategy is direct sales mode, and its channel-promotion (PP) strategy is network marketing, its channel-price-promotion (PPP) strategy is efficient and low-cost.

Xiaopeng's promotion: Xiaopeng's promotion is mainly the promotion of network, and its promotion mode, content, frequency, input, effect and other aspects have high attraction and influence. Its promotion-product (PP) strategy is network marketing, its promotion-price (PP) strategy is network marketing, and its promotion-channel (PP) strategy is network marketing, its promotion-price-channel (PPP) strategy is efficient and low-cost.

Ideal products: The ideal products are mainly mid-range, practical and environmentally friendly electric vehicles. Their product types, functions, quality, design, packaging, brands, services and other aspects have a high level, and their product satisfaction and differentiation The degree is also high, and the product-price (PP) strategy of its products is mid-price and mid-quality, the product-channel (PP) strategy of its products is the traditional model, the product-promotion (PP) strategy of its products is network marketing, and the price-channel-promotion (PPP) strategy of its products is high efficiency and low cost.

Ideal price: The ideal price is mainly the middle-end price, and its price level, structure, strategy, elasticity and other aspects have high rationality and competitiveness. The price-product (PP) strategy of its price is medium quality, the price-channel (PP) strategy of its price is the traditional mode, and the price-promotion (PP) strategy of its price is network marketing, its price-channel-promotion (PPP) strategy is efficient and low-cost.

Ideal channel: The ideal channel is mainly the traditional channel, and its channel type, quantity, coverage, efficiency, control and other aspects have high accessibility and effectiveness. The channel-product (PP) strategy of its channel is the traditional model, the channel-price (PP) strategy of its channel is the traditional model, and the channel-promotion (PP) strategy of its channel is the network marketing, its channel-price-promotion (PPP) strategy is efficient and low-cost.

Ideal promotion: The ideal promotion is mainly the promotion of the network, and its promotion mode, content, frequency, investment, effect and other aspects have high attraction and influence. The promotion-product (PP) strategy of its promotion is network marketing, the promotion-price (PP) strategy of its promotion is network marketing, and the promotion-channel (PP) strategy of its promotion is network marketing, its promotion-price-channel (PPP) strategy is efficient and low-cost.