The Importance of 1. Competitor Research

Competitor research refers to the process of collecting, analyzing and evaluating competitors' information to understand competitors' strategies, capabilities, strengths, weaknesses, behaviors, trends, etc., so as to provide a basis and reference for enterprises to formulate their own strategies and marketing strategies. The importance of competitor research is mainly reflected in the following aspects:

Competitor research can help companies understand the current situation and trends of the market, grasp the opportunities and challenges of the market, and set reasonable market goals and expectations.

Competitor research can help companies identify their own strengths and weaknesses, play their core competitiveness, and enhance their brand image and visibility.

Competitor research can help companies analyze competitors' strategies and behaviors, predict competitors' movements and reactions, and formulate effective competitive strategies and countermeasures.

Competitor research can help companies find strategic weaknesses of competitors, find differentiation and breakthrough points, and create their own competitive advantage and market space.

Methods and tools for 2. competitor research

There are many methods and tools for competitor research, and this article focuses on three commonly used tools, namely, Porter's Five Forces Analysis Model, SWOT Analysis and 4P Analysis.

1. Porter's Five Forces Analysis Model

Porter's five forces analysis model is a framework for competitive strategy analysis proposed by Michael Porter in the early 1980 s. It believes that the industry environment in which an enterprise is located is composed of five forces, namely, competitors, potential entrants, substitutes, suppliers and buyers in the industry. The interaction of these five forces determines the degree of competition and profitability of the industry.

The application steps of the Porter Five Forces analysis model are as follows:

Determine the scope and boundaries of the industry for analysis, and clarify its market positioning and target customers.

Analyze competitors in the industry, including the number, size, strength, strategy, products, prices, channels, promotion, etc. of competitors, and evaluate the competitiveness and threat level of competitors.

Analyze potential entrants, including their sources, motivations, capabilities, costs, risks, etc., and assess the ease of entry and the degree of threat to potential entrants.

Analysis of alternatives, including the type, performance, price, availability, etc., to assess the substitution capacity and threat level of alternatives.

Analysis of suppliers, including the number of suppliers, concentration, bargaining power, alternative costs, loyalty, etc., to assess the supply capacity and threat level of suppliers.

Analyze buyers, including the number of buyers, concentration, bargaining power, sensitivity, loyalty, etc., to assess the buyer's purchasing power and threat level.

Comprehensive analysis of the role of the five forces, judge the degree of competition and profitability of the industry, determine their own competitive advantages and disadvantages, and formulate corresponding competitive strategies and action plans.

2. SWOT Analysis

SWOT analysis is a tool used to analyze the strengths (Strengths), weaknesses (Weaknesses), opportunities (Opportunities) and threats (Threats) of enterprises and competitors. It can help enterprises conduct a comprehensive assessment from both internal and external dimensions to discover their own potential and problems, grasp the opportunities and challenges of the market, and formulate appropriate strategies and measures.

The application steps of SWOT analysis are as follows:

Analyze its own advantages, including its own advantages over competitors in terms of products, technology, brands, channels, services, talents, funds, patents, and honors, as well as its own advantages in markets, customers, policies, and society.

Analyze their own disadvantages, including their own products, technology, brands, channels, services, talent, capital, patents, honors and other aspects of the disadvantages relative to competitors, as well as their own in the market, customers, policies, social and other aspects of the disadvantage.

Analysis of external opportunities, including market demand, growth, change, innovation and other opportunities, as well as customer needs, preferences, loyalty and other opportunities, as well as policy support, subsidies, concessions and other opportunities, as well as social trends, culture, values and other opportunities.

Analyze external threats, including threats from competitors' competition, entry, substitution, and cooperation, as well as threats from market saturation, decline, change, and risk, as well as threats from customer needs, preferences, and loyalty, as well as threats from policy restrictions, supervision, punishment, and changes, as well as threats from social trends, culture, and values.

Comprehensive analysis of the four elements of SWOT, to determine their own strengths-opportunities (SO) strategy, weaknesses-opportunities (WO) strategy, strengths-threats (ST) strategy and weaknesses-threats (WT) strategy, to develop appropriate strategies and action plans.

3. 4P analysis

4P analysis is a tool used to analyze the products (Product), price (Price), channel (Place) and promotion (Promotion) of enterprises and competitors. It can help enterprises to conduct a comprehensive evaluation from the four elements of marketing, so as to find their own advantages and disadvantages, grasp the needs and preferences of the market, and formulate appropriate marketing strategies and measures.

The application steps of 4P analysis are as follows:

Analyze your own and competitors' products, including product type, function, quality, design, packaging, brand, service, etc., to assess product satisfaction and differentiation.

Analyze the price of itself and competitors, including the level, structure, strategy, elasticity, etc. of the price, and evaluate the rationality and competitiveness of the price.

Analyze your own and competitors' channels, including the type, quantity, coverage, efficiency, control, etc. of the channels, and assess the degree of accessibility and effectiveness of the channels.

Analyze the promotion of oneself and competitors, including the promotion method, content, frequency, input, effect, etc., and evaluate the attractiveness and influence of the promotion.

Comprehensive analysis of the four elements of 4P, determine their own product-price (PP) strategy, product-channel (PP) strategy, product-promotion (PP) strategy and price-channel-promotion (PPP) strategy, formulate the corresponding marketing strategy and action plan.

3. Competitor Research Cases

In order to better illustrate the application of methods and tools of competitor research, this paper takes Shangpu Consulting as an example to introduce the process and results of Shangpu Consulting in providing competitor research services for an automobile manufacturer.

1. Project background

Shangpu consulting is a professional consulting company, providing consulting services in strategy, marketing, operation, organization, technology and other aspects. It has rich industry experience and professional knowledge, and has served many well-known enterprises at home and abroad. One of Champ Consulting's clients is a certain automaker. The automaker is an emerging electric vehicle brand with advanced technology and innovative concepts, but it has not yet formed enough influence and competitiveness in the market. Facing fierce competition from traditional car brands and other electric vehicle brands. The automaker hopes to conduct in-depth research on its main competitors through the services of Champ Consulting to understand the strategies, capabilities, strengths, weaknesses, dynamics and expectations of its competitors, so as to provide a basis and reference for its own strategy and marketing strategy.

2. Project Process

In the process of providing competitor research services for the automaker, Shangpu Consulting mainly uses Porter's five-force analysis model, SWOT analysis and 4P analysis tools to conduct comprehensive and systematic research on competitors from multiple dimensions and perspectives. The specific process is as follows:

First, Champ Consulting determined the industry scope and boundaries of the analysis, and clarified the market positioning and target customers of the automaker, as well as its main competitors. After analysis, Shangpu Consulting believes that the industry in which the car manufacturer is located is the electric vehicle industry, and its market positioning is a high-end, intelligent and environmentally friendly electric vehicle brand. its target customers are consumers with high requirements on car quality, technology, design and service, and its main competitors are as follows: Tesla, Weilai, Xiaopeng, ideal and so on.

Secondly, Champ Consulting uses Porter's five-force analysis model to analyze the degree of competition and profitability of the electric vehicle industry from five aspects: competitors, potential entrants, substitutes, suppliers and buyers in the industry. After analysis, Champ Consulting believes that the degree of competition and profitability of the electric vehicle industry are as follows:

Competitors in the industry: there are many competitors in the electric vehicle industry, including traditional automobile brands and other electric vehicle brands. There are great differences in the scale, strength, strategy, products, price, channel and promotion of competitors, and the competitiveness and threat level of competitors are also different. Among them, Tesla is the leader of the electric vehicle industry, with strong technology, brand, innovation, loyalty and other advantages, and is the biggest competitor and challenger of the automobile manufacturer; Weilai, Xiaopeng and ideal are the rising stars of the electric vehicle industry, with high growth rate, market share, financial support and other advantages, and are the direct competitors and peers of the automobile manufacturer; traditional automobile brands such as Audi, BMW and Mercedes-Benz are also actively laying out the electric vehicle market, with mature technology, brand, channel, service and other advantages, which are the indirect competitors and references of the automobile manufacturer. On the whole, competitors in the electric vehicle industry pose a high degree of threat to the automaker. The automaker needs to differentiate and break through with competitors in terms of products, technologies, brands, channels, and services to enhance itself. Competitiveness and market share.

Potential entrants: There are few potential entrants in the electric vehicle industry, mainly from cross-border enterprises in other industries, such as the Internet, technology, energy, etc. The motivation of potential entrants is mainly to take a fancy to the development prospects and market potential of the electric vehicle industry. The ability of potential entrants mainly depends on their own advantages in technology, capital cost, channels, etc, the cost of potential entrants mainly comes from product development, production, certification, promotion, etc. The risk of potential entrants mainly comes from market uncertainty, fierce competition, and policy variability. On the whole, potential entrants in the electric vehicle industry pose a low degree of threat to the automaker. The automaker needs to pay attention to the movements and reactions of potential entrants to prevent being impacted and challenged by the innovation and breakthrough of potential entrants.

Alternatives: There are many alternatives in the electric vehicle industry, mainly from other types of vehicles, such as fuel vehicles, hybrid vehicles, hydrogen vehicles, etc., and there are large differences in the type, performance, price, and availability of alternatives. Among them, fuel vehicles are the biggest substitute in the electric vehicle industry. They have the advantages of mature technology, extensive channels, low price, and efficient battery life. They are the biggest competitive pressure and challenge for the car manufacturer; hybrid vehicles are The important substitute of the electric vehicle industry has the advantages of balanced technology, reasonable price, and energy-saving effects, it is the direct competitor and reference of the automobile manufacturer; hydrogen energy vehicle is a potential substitute for the electric vehicle industry, with advanced technology, environmental protection effect, unlimited battery life and other advantages, and is the indirect competitor and threat of the automobile manufacturer. On the whole, alternatives in the electric vehicle industry pose a high degree of threat to the automaker, which needs to differentiate and break through with alternatives in terms of products, technologies, brands and services in order to enhance its competitiveness and market share.

Suppliers: There are many suppliers in the electric vehicle industry, mainly from auto parts, batteries, charging piles and other fields. There are large differences in the number, concentration, bargaining power, alternative costs, loyalty, etc. The supply capacity and threat level of suppliers are also different. Among them, the supplier of auto parts is the basic supplier of the electric vehicle industry, with various products, stable quality, reasonable price and other advantages, and is an important partner and supporter of the automobile manufacturer; the supplier of battery is the core supplier of the electric vehicle industry, with key technologies, high costs, strong bargaining power and other advantages, it is an important competitive factor and influencer for the automaker, and the supplier of the charging pile is an auxiliary supplier to the electric vehicle industry, with the necessary facilities, extensive coverage, low price and other advantages, and is an important service factor and facilitator for the automaker. On the whole, suppliers in the electric vehicle industry pose a low degree of threat to the automaker, and the automaker needs to establish a good cooperative relationship with the supplier to ensure the stability and quality of supply, reduce the cost and risk of supply, and improve the efficiency and effectiveness of supply.

Buyers: There are more buyers in the electric vehicle industry, mainly from individual consumers, corporate customers, government agencies and other fields. There are large differences in the number, concentration, bargaining power, sensitivity, loyalty, etc. of buyers. The purchasing power and threat level are also different. Among them, individual consumers are the main buyers of the electric vehicle industry, with diversified needs, preferences, loyalty and other characteristics, which are the largest market and target of the automobile manufacturer; enterprise customers are important buyers of the electric vehicle industry, with the characteristics of large-scale demand, professional standards, long-term cooperation and so on, which are the important markets and targets of the automobile manufacturer; government agencies are the auxiliary buyers of the electric vehicle industry. They have the characteristics of policy demand, preferential conditions, and demonstration. They are the auxiliary market and target of the automaker. On the whole, buyers in the electric vehicle industry are less threatening to the automaker. The automaker needs to understand the buyer's needs and preferences, provide products and services that meet and exceed the buyer's expectations, and build and maintain the buyer's trust and Loyalty, expand and stabilize the size and share of the buyer.

Then, Champ Consulting used SWOT analysis to analyze the strengths, weaknesses, opportunities and threats of the automaker and its main competitors from both its own and external dimensions. After analysis, Champ Consulting believes that the SWOT of the automaker and its main competitors is as follows:

Advantages of the car manufacturer: The advantages of the car manufacturer are mainly reflected in the following aspects: First, it has advanced technology, and the car manufacturer's products adopt the latest electric vehicle technology, such as high-performance motors and high-efficiency The controller, high-capacity batteries, etc., make its products have a high level of performance, safety, and endurance; the second is to have innovative concepts, the car manufacturer's products are integrated with the concepts of intelligence, interconnection, and sharing, which makes its products highly differentiated in terms of functions, experience, and services; third, it has a high-end brand, and the car manufacturer's products are positioned in high-end, The intelligent and environmentally friendly electric vehicle brand makes its products have a high degree of recognition in terms of quality, design, and image.

Disadvantages of the car manufacturer: The disadvantages of the car manufacturer are mainly reflected in the following aspects: First, the lack of economies of scale. The car manufacturer's products are positioned in the high-end market, and its sales volume and market share are relatively low. Its high costs in production, procurement, channels, etc. affect its competitiveness in terms of price; the second is the lack of channel coverage, due to the adoption of the direct sales model, the number and distribution of the automobile manufacturer's products are relatively small, resulting in the lack of promotion in terms of market accessibility and effectiveness. Due to the adoption of the Internet, the automobile manufacturer's products have relatively few promotion methods and contents, resulting in low popularity and influence in the market.

Opportunities for the automaker: The opportunities for the automaker are mainly reflected in the following aspects: First, the market demand, the demand for the electric vehicle market is growing, especially in the high-end market, consumers are interested in the quality of electric vehicles. There are higher requirements in terms of technology, design, and service, which provide the automaker with a larger market space and potential; the second is customer preferences, the preferences of electric vehicle customers are constantly changing, especially among young customers. Consumers have higher expectations for the intelligence, interconnection, and sharing of electric vehicles, which provides the automaker with greater market opportunities and advantages; The third is the support of policies. The support of electric vehicle policies is constantly strengthened, especially in terms of subsidies, discounts, and tax exemptions, the government has given greater encouragement and promotion to the development of electric vehicles, which provides greater market conditions and guarantees for the automaker.

The threat of the automaker: The threat of the automaker is mainly reflected in the following aspects: First, the competition is fierce, and the competition in the electric vehicle industry is increasing, especially in the high-end market. Competitors are in products, technologies, and brands., Channels, services and other aspects continue to innovate and break through, which has formed greater competitive pressure and challenges for the automaker; the second is the uncertainty of the market, the uncertainty of the electric vehicle market is increasing, especially in terms of market demand, preference, price, channels, etc. The changes and risks of the market are difficult to predict and control, which has formed greater market risks and obstacles for the automaker. The third is the change of policy. The changes of electric vehicle policy are constantly occurring, especially in the aspects of subsidies, preferential treatment, tax exemption, etc, the government's policy on electric vehicles may be adjusted and modified with time and changes in circumstances, which creates greater market instability and disadvantage for the automaker.

Tesla's advantages: Tesla's advantages are mainly reflected in the following aspects: first, it has leading technology, and Tesla's products adopt the most advanced electric vehicle technology, such as automatic driving, wireless charging, super battery, etc., so that its products have a high level in performance, safety, endurance and other aspects; second, it has a strong brand, tesla's products are positioned as high-end, intelligent and environmentally friendly electric vehicle brands, which make their products have a high degree of recognition in terms of quality, design and image; third, they have innovative ideas. Tesla's products are integrated into the concepts of innovation, subversion and revolution, which make their products highly differentiated in terms of function, experience and service.

Tesla's disadvantages: Tesla's disadvantages are mainly reflected in the following aspects: First, the lack of economies of scale. Because Tesla's products are positioned in the high-end market, its sales volume and market share are relatively low, resulting in its production, The high cost of procurement, channels, etc. affects its price competitiveness; the second is the lack of channel coverage, Tesla's products adopt the direct sales model, the number and distribution of its channels is relatively small, resulting in its low accessibility and effectiveness in the market; third, the impact of the lack of promotion, Tesla's products due to the use of the Internet, the way and content of its promotion is relatively small, resulting in its low visibility and influence in the market.

Tesla's opportunities: Tesla's opportunities are mainly reflected in the following aspects: first, the market demand, the demand of the electric vehicle market is growing, especially in the high-end market, consumers have higher requirements for the quality, technology, design and service of electric vehicles, which provides Tesla with greater market space and potential; second, customer preferences, the preferences of electric vehicle customers are constantly changing, especially among young customers. Consumers have higher expectations for the intelligence, interconnection, and sharing of electric vehicles, which provides Tesla with greater market opportunities and advantages; third It is the support of policies. The support of electric vehicle policies is constantly strengthened, especially in terms of subsidies, discounts, and tax exemptions, the government has given greater encouragement and promotion to the development of electric vehicles, which has formed a strong reputation and influence for Tesla.

Weilai's disadvantages: Weilai's disadvantages are mainly reflected in the following aspects: first, the lack of independent technology, Weilai's products rely on external suppliers, such as batteries, motors, controllers, etc., resulting in its lack of autonomy and innovation in technology, affecting its competitiveness in products; second, the lack of stable profits, due to the high cost, high price and low sales volume of Weilai's products, it has been in a state of loss in terms of profit, which affects its stability and sustainability in terms of capital; third, it lacks a wide range of brands. Due to its positioning in the high-end market, its brand awareness and influence are relatively low, which leads to its great limitations in market recognition and loyalty.

Weilai's opportunities: Weilai's opportunities are mainly reflected in the following aspects: first, the market demand, the market demand of the electric vehicle industry is growing, especially in the high-end market, consumers have higher requirements for the quality, technology, design and service of electric vehicles, which provides Weilai with greater market space and potential; second, customer preferences, the customer preferences of the electric vehicle industry are constantly changing, especially among young customers. Consumers have higher expectations for the intelligence, interconnection and sharing of electric vehicles, which provides Weilai with greater market opportunities and advantages; third, policy support. The policy support of the electric vehicle industry is constantly strengthened, especially in the aspects of subsidies, concessions and promotion of new energy vehicles, the government has given greater encouragement and assistance to the development of electric vehicles, which has provided greater market protection and benefits for Weilai.

Weilai's threat: Weilai's threat is mainly reflected in the following aspects: First, the fierce competition, the fierce competition in the electric vehicle industry, especially in the high-end market, competitors in products, technology, brands, channels, services, etc. Continuous innovation and breakthroughs have created greater competitive pressure and challenges for Weilai; the second is the uncertainty of the market, the market uncertainty of the electric vehicle industry, especially in terms of technological changes, consumer changes, policy changes, etc., has formed greater market risks and challenges for Weilai; the third is the possibility of substitution, the substitution of the electric vehicle industry The possibility, especially in the development, innovation, and popularization of other types of vehicles, poses a greater market threat and challenge to Weilai.

Xiaopeng's advantages: Xiaopeng's advantages are mainly reflected in the following aspects: First, it has a unique design. Xiaopeng's products adopt unique designs, such as wing doors, panoramic skylights, smart screens, etc., which make its products in design and beauty., Personality and other aspects have a high level; second, with strong capital, Xiaopeng's products have strong financial support, such as Alibaba, Tencent, Xiaomi, etc., make its products have high investment and guarantee in R & D, production, promotion, etc.; third, it has rapid growth, and Xiaopeng's products have high growth rate, market share, Brand influence and other advantages make its products form a strong reputation and influence in the market.

Xiaopeng's disadvantages: Xiaopeng's disadvantages are mainly reflected in the following aspects: first, the lack of core technology. Xiaopeng's products rely on external suppliers, such as batteries, motors, controllers, etc., resulting in a lack of core and innovation in technology, which affects its competitiveness in products; second, the lack of stable profits, Xiaopeng's products due to higher costs, higher prices, lower sales, as a result, it has been in a state of loss in terms of profit, which affects its stability and sustainability in terms of funds; third, there is a lack of extensive channels. Xiaopeng's products have a relatively small number and distribution of channels due to the direct sales model. As a result, it has greater limitations in terms of market accessibility and effectiveness.

Xiaopeng's opportunities: Xiaopeng's opportunities are mainly reflected in the following aspects: first, the market demand, the market demand of the electric vehicle industry is growing, especially in the high-end market, consumers have higher requirements for the quality, technology, design and service of electric vehicles, which provides Xiaopeng with greater market space and potential; second, customer preferences, the customer preferences of the electric vehicle industry are constantly changing, especially among young customers. Consumers have higher expectations for the intelligence, interconnection, and sharing of electric vehicles, which provides Xiaopeng with greater market opportunities and advantages; third It is policy support. The policy support of the electric vehicle industry is constantly strengthening, especially in the subsidies, discounts, and promotion of new energy vehicles, the government has given greater encouragement and assistance to the development of electric vehicles, which has provided Xiaopeng with greater market protection and benefits.

Xiaopeng's threat: Xiaopeng's threat is mainly reflected in the following aspects: First, fierce competition, fierce competition in the electric vehicle industry, especially in the high-end market, competitors in products, technology, brands, channels, services, etc. Continuous innovation and breakthroughs have created greater competitive pressure and challenges for Xiaopeng; second, the market is uncertain, and the market of the electric vehicle industry is uncertain, especially in terms of technological changes, consumer changes, policy changes, etc., it has formed greater market risks and challenges for Xiaopeng; the third is the possibility of substitution, the possibility of substitution in the electric vehicle industry, especially in other types of The development, innovation, and popularization of automobiles pose a greater threat and challenge to Xiaopeng.

Ideal advantages: The ideal advantages are mainly reflected in the following aspects: First, it has practical products. The ideal product adopts a hybrid model, which makes its products have high practicality in terms of price, battery life, and charging. Convenience; Second, it has a wide range of channels. The ideal product adopts the traditional model, and the number and distribution of channels are relatively large, it makes its products have a high advantage in terms of market accessibility and effectiveness; the third is to have stable profits. The ideal product has been profitable in terms of profitability due to lower costs, lower prices, and higher sales. The state makes it have a high advantage in terms of financial stability and sustainability.

Ideal disadvantage: The ideal disadvantage is mainly reflected in the following aspects: First, the lack of innovative technology. The ideal product uses a hybrid model, which leads to its lack of innovation and leadership in technology, which affects its product competitiveness. The second is the lack of a unique brand. The ideal product has relatively low brand awareness and influence due to its positioning in the mid-market, lead to its recognition and loyalty in the market there are greater limitations; three is the lack of rich services, the ideal product due to the use of the traditional model, the way and content of its service is relatively small, resulting in its customer satisfaction and loyalty there are greater challenges.

Ideal opportunity: the ideal opportunity is mainly reflected in the following aspects: first, the market demand, the market demand of the electric vehicle industry is growing, especially in the middle end market, consumers have higher requirements for the price, battery life, charging and other aspects of electric vehicles, which provides a larger market space and potential for the ideal; second, customer preferences, the customer preferences of the electric vehicle industry are constantly changing, especially in the middle-aged and elderly customers. Consumers have higher expectations for the practicality, convenience, and safety of electric vehicles, which provides greater market opportunities and opportunities for ideals. Advantages; the third is policy support. The policy support of the electric vehicle industry is constantly strengthened, especially in the subsidies, discounts, and promotion of new energy vehicles, the government has given great encouragement and help to the development of electric vehicles, which provides greater market protection and benefits for the ideal.

Ideal threat: the ideal threat is mainly reflected in the following aspects: first, the competition is fierce, the competition in the electric vehicle industry is fierce, especially in the middle market, competitors continue to innovate and break through in products, technologies, brands, channels, services and other aspects, forming greater competitive pressure and challenges to the ideal; second, the market is uncertain, the market of the electric vehicle industry is uncertain, especially in the aspects of technological change, consumer change, policy change, etc., it has formed a greater market risk and challenge to the ideal; the third is the possibility of substitution, the possibility of substitution in the electric vehicle industry, especially in the development, innovation and popularization of other types of vehicles, which has formed a greater market threat and challenge to the ideal.

Finally, Champ Consulting uses 4P analysis to analyze the marketing strategies and measures of the automaker and its main competitors from four aspects: product, price, channel and promotion. After analysis, Champ Consulting believes that the 4P of the automaker and its main competitors is as follows:

The products of the automobile manufacturer: The products of the automobile manufacturer are mainly high-end, intelligent and environmentally friendly electric vehicles. The types, functions, quality, design, packaging, brand, service and other aspects of its products have a high level. The satisfaction and differentiation of its products are also high. The product-price (PP) strategy of its products is high price and high quality, the product-channel (PP) strategy of its products is the direct sales model, the product-promotion (PP) strategy of its products is the network marketing, and the price-channel-promotion (PPP) strategy of its products is the high efficiency and low cost.

The price of the automobile manufacturer: the price of the automobile manufacturer is mainly high-end price, and its price level, structure, strategy, flexibility and other aspects have high rationality and competitiveness. The price-product (PP) strategy of its price is high price and high quality, the price-channel (PP) strategy of its price is direct selling mode, and the price-promotion (PP) strategy of its price is network marketing, its price-channel-promotion (PPP) strategy is efficient and low-cost.

The channel of the automobile manufacturer: the channel of the automobile manufacturer is mainly the direct sales channel, and its channel type, quantity, coverage, efficiency, control and other aspects have high accessibility and effectiveness. The channel-product (PP) strategy of the automobile manufacturer is the direct sales model, the channel-price (PP) strategy of the automobile manufacturer is the direct sales model, and the channel-promotion (PP) strategy of the automobile manufacturer is the network marketing, its channel-price-promotion (PPP) strategy is efficient and low-cost.

The promotion of the automobile manufacturer: the promotion of the automobile manufacturer is mainly the promotion of the network, and its promotion mode, content, frequency, input, effect and other aspects have high attraction and influence. The promotion-product (PP) strategy of its promotion is network marketing, the promotion-price (PP) strategy of its promotion is network marketing, and the promotion-channel (PP) strategy of its promotion is network marketing, its promotion-price-channel (PPP) strategy is efficient and low-cost.

Tesla's products: Tesla's products are mainly high-end, luxurious and innovative electric vehicles, and their product types, functions, quality, design, packaging, brand, service and other aspects have a high level, and their product satisfaction The degree of differentiation is also high, and the product-price (PP) strategy of its products is high price and high quality, the product-channel (PP) strategy of its products is the direct sales model, the product-promotion (PP) strategy of its products is the network marketing, and the price-channel-promotion (PPP) strategy of its products is the high efficiency and low cost.

Tesla's price: Tesla's price is mainly high-end price, and its price level, structure, strategy, flexibility and other aspects have high rationality and competitiveness. Its price-product (PP) strategy is high price and high quality, its price-channel (PP) strategy is direct selling mode, and its price-promotion (PP) strategy is network marketing, its price-channel-promotion (PPP) strategy is efficient and low-cost.

Tesla's channel: Tesla's channel is mainly a direct sales channel, and its channel type, quantity, coverage, efficiency, control and other aspects have high accessibility and effectiveness. Its channel-product (PP) strategy is a direct sales model, its channel-price (PP) strategy is a direct sales model, and its channel-promotion (PP) strategy is a network marketing, its channel-price-promotion (PPP) strategy is efficient and low-cost.

Tesla's promotion: Tesla's promotion is mainly the promotion of the network. Its promotion method, content, frequency, input, effect and other aspects have high attraction and influence. Its promotion-product (PP) strategy is network marketing. Its promotion-price (PP) strategy is network marketing. Its promotion-channel (PP) strategy is network marketing, its promotion-price-channel (PPP) strategy is efficient and low-cost.

Weilai's products: Weilai's products are mainly high-end, intelligent and environmentally friendly electric vehicles. Its product types, functions, quality, design, packaging, brand, service and other aspects have a high level, and its product satisfaction and The degree of differentiation is also high. The product-price (PP) strategy of its products is high price and high quality, the product-channel (PP) strategy of its products is the traditional model, the product-promotion (PP) strategy of its products is network marketing, and the price-channel-promotion (PPP) strategy of its products is high efficiency and low cost.

Weilai's price: Weilai's price is mainly high-end price, and its price level, structure, strategy, flexibility and other aspects have high rationality and competitiveness. Its price-product (PP) strategy is high price and high quality, its price-channel (PP) strategy is traditional mode, and its price-promotion (PP) strategy is network marketing, its price-channel-promotion (PPP) strategy is efficient and low-cost.

Weilai's channel: Weilai's channel is mainly the traditional channel, and its channel type, quantity, coverage, efficiency, control and other aspects have high accessibility and effectiveness. Its channel-product (PP) strategy is the traditional model, its channel-price (PP) strategy is the traditional model, and its channel-promotion (PP) strategy is the network marketing, its channel-price-promotion (PPP) strategy is efficient and low-cost.

Weilai's promotion: Weilai's promotion is mainly the promotion of the network, and its promotion method, content, frequency, input, effect and other aspects have high attraction and influence. Its promotion-product (PP) strategy is network marketing, its promotion-price (PP) strategy is network marketing, and its promotion-channel (PP) strategy is network marketing, its promotion-price-channel (PPP) strategy is efficient and low-cost.

Xiaopeng's products: Xiaopeng's products are mainly high-end, personalized and innovative electric vehicles. Its product type, function, quality, design, packaging, brand, service and other aspects have a high level, and its product satisfaction and The degree of differentiation is also high. The product-price (PP) strategy of its products is high price and high quality, the product-channel (PP) strategy of its products is the direct sales model, the product-promotion (PP) strategy of its products is the network marketing, and the price-channel-promotion (PPP) strategy of its products is the high efficiency and low cost.

Xiaopeng's price: Xiaopeng's price is mainly high-end price, and its price level, structure, strategy, flexibility and other aspects have high rationality and competitiveness. Its price-product (PP) strategy is high price and high quality, its price-channel (PP) strategy is direct sales mode, and its price-promotion (PP) strategy is network marketing, its price-channel-promotion (PPP) strategy is efficient and low-cost.

Xiaopeng's channel: Xiaopeng's channel is mainly a direct sales channel, which has high accessibility and effectiveness in terms of type, quantity, coverage, efficiency and control. Its channel-product (PP) strategy is direct sales mode, its channel-price (PP) strategy is direct sales mode, and its channel-promotion (PP) strategy is network marketing, its channel-price-promotion (PPP) strategy is efficient and low-cost.

Xiaopeng's promotion: Xiaopeng's promotion is mainly the promotion of network, and its promotion mode, content, frequency, input, effect and other aspects have high attraction and influence. Its promotion-product (PP) strategy is network marketing, its promotion-price (PP) strategy is network marketing, and its promotion-channel (PP) strategy is network marketing, its promotion-price-channel (PPP) strategy is efficient and low-cost.

Ideal products: The ideal products are mainly mid-range, practical and environmentally friendly electric vehicles. Their product types, functions, quality, design, packaging, brands, services and other aspects have a high level, and their product satisfaction and differentiation The degree is also high, and the product-price (PP) strategy of its products is mid-price and mid-quality, the product-channel (PP) strategy of its products is the traditional model, the product-promotion (PP) strategy of its products is network marketing, and the price-channel-promotion (PPP) strategy of its products is high efficiency and low cost.

Ideal price: The ideal price is mainly the middle-end price, and its price level, structure, strategy, elasticity and other aspects have high rationality and competitiveness. The price-product (PP) strategy of its price is medium quality, the price-channel (PP) strategy of its price is the traditional mode, and the price-promotion (PP) strategy of its price is network marketing, its price-channel-promotion (PPP) strategy is efficient and low-cost.

Ideal channel: The ideal channel is mainly the traditional channel, and its channel type, quantity, coverage, efficiency, control and other aspects have high accessibility and effectiveness. The channel-product (PP) strategy of its channel is the traditional model, the channel-price (PP) strategy of its channel is the traditional model, and the channel-promotion (PP) strategy of its channel is the network marketing, its channel-price-promotion (PPP) strategy is efficient and low-cost.

Ideal promotion: The ideal promotion is mainly the promotion of the network, and its promotion mode, content, frequency, investment, effect and other aspects have high attraction and influence. The promotion-product (PP) strategy of its promotion is network marketing, the promotion-price (PP) strategy of its promotion is network marketing, and the promotion-channel (PP) strategy of its promotion is network marketing, its promotion-price-channel (PPP) strategy is efficient and low-cost.