Competitor research refers to the collection, collation, analysis and evaluation of competitors' relevant information through various channels and means to understand competitors' strengths and weaknesses, strategies and actions, motivations and objectives, capabilities and resources, markets and customers, so as to provide a basis for enterprises to formulate strategies and marketing decisions and enhance competitiveness and market share. Competitor research is an important part of corporate strategic management and an important tool for corporate marketing.

Shangpu Consulting is a professional market research and consulting company, providing customers with market research, competitor research, consumer research, market entry consulting, business growth consulting, credit/credit reporting, brand/sales certification, industrial planning, external brain services, corporate training and other services. Shangpu Consulting has a professional research team and rich industry experience, serving customers in many industries and fields, including industrial industry, lithium battery industry, travel industry, legal industry, photovoltaic industry, wind power industry, single champion, artificial intelligence, industrial Internet, intercity rail transit, big data center, new energy vehicle charging pile, specialized special new/small giant, cultural tourism industry, etc. Champu Consulting has rich experience and results in competitor research, providing valuable insights and suggestions to customers.

When conducting competitor research, Champ Consulting follows the following principles and standards:

objectivity principle

The principle of objectivity requires that when conducting competitor research, it is necessary to maintain an objective and impartial attitude, not to be influenced by subjective bias or emotion, and to avoid one-sided exaggeration or belittling of competitors. At the same time, we should pay attention to distinguish between facts and opinions, data and inference, to ensure that the research results are true and reliable. When collecting and analyzing competitor information, Shangpu Consulting will use a variety of channels and methods, such as online search, industry reports, expert interviews, consumer surveys, mysterious customers, competitor interviews, etc., to obtain first-hand and second-hand Information, and cross-validation and logical reasoning to improve the accuracy and effectiveness of information.

Systematic principles

The systematic principle requires that when conducting competitor research, analysis should be carried out from multiple angles and dimensions, and not only focus on superficial phenomena or local problems. When conducting competitor research, Shangpu Consulting will use a variety of analysis tools and frameworks, such as Porter's Five Forces Model, SWOT analysis, value chain analysis, core competitiveness analysis, market share analysis, market growth rate analysis, product life cycle analysis, product portfolio analysis, market segmentation analysis, target market analysis, consumer behavior analysis, marketing portfolio analysis, etc, in order to fully understand the competitor's strategy, product, price, channel, promotion, customer, market, environment and other aspects, as well as the competitor's strengths and weaknesses, opportunities and threats, trends and trends.

dynamic principle

The principle of dynamism requires that when conducting competitor research, one should pay attention to the changes and developments of competitors, and not just stay in the past or present state. When conducting competitor research, Shangpu Consulting will regularly update and track competitor information, such as the release of new products, the entry of new markets, the impact of new policies, the application of new technologies, the establishment of new cooperation, the occurrence of new events, etc., as well as the reactions and strategies of competitors, as well as the impact of these changes on the enterprise and the market. Champ Consulting also conducts trend analysis and predictive analysis based on the historical and current data of competitors to predict the future behavior and likelihood of competitors, as well as the impact on the business and the market.

Targeted principle

The principle of pertinence requires that when conducting competitor research, the focus and scope of the research should be determined according to the objectives and needs of the enterprise, and not blindly conduct comprehensive and undifferentiated research. When conducting competitor research, Shangpu Consulting will select suitable competitors for research according to the specific situation and needs of customers, such as direct competitors, indirect competitors, potential competitors, etc., as well as key information and key issues of competitors, such as the core competitiveness of competitors, the main advantages and disadvantages of competitors, the main opportunities and threats of competitors, the main strategies and actions of competitors, etc., to improve the pertinence and efficiency of research.

Principle of feasibility

The feasibility principle requires that when conducting competitor research, consider the feasibility and cost-effectiveness of the research, and do not conduct unrealistic or unnecessary research. When conducting competitor research, Shangpu Consulting will formulate reasonable research programs and plans according to the customer's budget and time, select appropriate research methods and channels, and allocate appropriate researchers and resources to ensure the feasibility and cost-effectiveness of the research. Shangpu Consulting will also select the appropriate depth and breadth of research according to the difficulty and importance of the research to ensure the quality and value of the research.

Confidentiality principle

The principle of confidentiality requires that when conducting competitor research, the information and results of the research be protected from disclosure to competitors or other unrelated parties in order to prevent competitor countermeasures or other risks. When conducting competitor research, Champ Consulting will abide by business ethics and legal regulations, and will not use illegal or unethical means to obtain competitor information, such as theft, bribery, and deception. Shangpu consulting will also encrypt and keep the information and results of the research, share and use them only within the necessary scope, and will not be disclosed or leaked to the public, so as to ensure the confidentiality and security of the research.

On the basis of following the above principles and standards, Champ Consulting will follow the following four steps when conducting competitor research:

Step 1: Determine the research object and scope

In this step, Champu Consulting will determine the object and scope of research according to the customer's objectives and needs, that is, which competitors need to be investigated and what information needs to be investigated. Champ Consulting uses a variety of methods to identify and screen competitors, such as market share analysis, market segmentation analysis, target market analysis, consumer behavior analysis, competitive map analysis, etc., to determine the type and number of competitors, such as direct competitors, indirect competitors, potential competitors, etc. Shangpu Consulting will also use a variety of tools and frameworks to determine the content and scope of research, such as Porter's Five Forces Model, SWOT analysis, value chain analysis, core competitiveness analysis, market share analysis, market growth rate analysis, product life cycle analysis, product portfolio analysis, market segmentation analysis, target market analysis, consumer behavior analysis, marketing portfolio analysis, etc, to determine competitors' strategies, products, prices, channels, promotions, customers, markets, environment, etc., as well as competitors' strengths and weaknesses, opportunities and threats, trends and trends.

Step 2: Collect and Organize Information

In this step, Champ Consulting will collect and organize relevant information about competitors according to the object and scope of the research, that is, obtain data and information about competitors. Champ Consulting uses a variety of channels and methods to collect competitor information, such as web searches, industry reports, expert interviews, consumer surveys, mystery customers, competitor interviews, etc., to obtain first-hand and second-hand information. Shangpu Consulting will also organize and classify the collected information, such as summarizing and summarizing according to competitors, information sources, information types, information content, etc., so as to facilitate subsequent analysis and evaluation.

Step 3: Analyze and evaluate the information

In this step, Champ Consulting will analyze and evaluate the relevant situation of competitors based on the information collected and collated, that is, to understand and explain the behavior and significance of competitors. Champu Consulting will use a variety of analytical tools and frameworks to analyze and evaluate the information of competitors, such as Porter's Five Forces Model, SWOT analysis, value chain analysis, core competitiveness analysis, market share analysis, market growth rate analysis, product life cycle analysis, product mix analysis, market segmentation analysis, target market analysis, consumer behavior analysis, marketing mix analysis, etc, in order to fully understand the competitor's strategy, product, price, channel, promotion, customer, market, environment and other aspects, as well as the competitor's strengths and weaknesses, opportunities and threats, trends and trends. Champ Consulting also conducts trend analysis and predictive analysis based on the historical and current data of competitors to predict the future behavior and likelihood of competitors, as well as the impact on the business and the market.

Step 4: Develop and implement an action plan

In this step, according to the results of analysis and evaluation, the Shangpu consultation will formulate and implement the action plan, that is, put forward corresponding countermeasures and suggestions according to the situation of competitors. Champ Consulting will use a variety of methods and techniques to formulate and execute action plans, such as competitor analysis matrix, competitor reaction matrix, competitor strategy matrix, competitor advantage matrix, competitor attack and defense matrix, competitor strategy map, etc., to determine the strengths and weaknesses of competitors, as well as the opportunities and threats of the enterprise, so as to formulate appropriate competitive strategies, such as offensive strategy, defensive strategy, cooperative strategy, avoidance strategy, etc. Shangpu Consulting will also provide specific action suggestions according to the specific situation and needs of customers, such as product improvement, price adjustment, channel expansion, promotion and innovation, customer maintenance, market development, etc., to help customers improve their competitiveness and market share.

In order to better demonstrate the specific methods and techniques of competitor research, as well as the value and significance of competitor research, the following are some of the customer service cases of Shangpu Consulting:

Case 1: Industry

The customer is an enterprise engaged in the manufacture and sale of industrial equipment, and the main product is industrial robots. Customers want to know about their competitors in order to increase their competitiveness and market share.

Champ Consulting conducted a competitor survey for its clients, which included the following:

Determine the research object and scope: Shangpu Consulting has determined the research object and scope according to the customer's objectives and needs, that is, the competitors to be investigated include domestic and foreign industrial robot manufacturers, such as ABB, KUKA, FANUC, YASKAWA, SIASUN, ESTUN, etc., and the information to be investigated includes the competitors' strategy, products, prices, channels, promotion, customers, markets, environment, etc, as well as the strengths and weaknesses of competitors, opportunities and threats, trends and trends.

Collect and sort out information: according to the object and scope of the survey, Shangpu Consulting has collected and sorted out the relevant information of competitors, such as the historical evolution, organizational structure, financial status, R & D capability, production capability, sales capability, service capability, industrial robot type, function, performance, specification, price, channel, promotion, customer, market, environment and other aspects of data and information, as well as competitors' strategy, goals, vision, mission, values, culture and other information. Shangpu Consulting also collated and classified the collected information, summarized and summarized according to competitors, information sources, information types, information content, etc., so as to facilitate subsequent analysis and evaluation.

Analysis and evaluation information: according to the collected and collated information, champ consulting analyzes and evaluates the relevant situation of competitors, such as the strategic positioning, competitive advantages, competitive disadvantages, competitive opportunities, competitive threats, competitive trends, competitive trends, etc., as well as the market share, market growth rate, product life cycle, product mix, market segmentation, target market, consumer behavior, marketing mix, etc, as well as the core competitiveness of competitors, value chain, Porter's five forces, SWOT, etc. Champ Consulting also conducts trend analysis and predictive analysis based on the historical and current data of competitors to predict the future behavior and likelihood of competitors, as well as the impact on the business and the market.

Formulation and implementation of action plan: Based on the results of analysis and evaluation, Champ Consulting formulated and implemented an action plan, that is, based on the situation of competitors, put forward corresponding countermeasures and suggestions. Shangpu Consulting uses methods and techniques such as competitor analysis matrix, competitor reaction matrix, competitor strategy matrix, competitor advantage matrix, competitor attack and defense matrix, competitor strategy map, etc. to determine the strengths and weaknesses of competitors, as well as the opportunities and threats of enterprises, so as to formulate appropriate competition strategies, such as attack strategies, defense strategies, cooperation strategies, avoidance strategies, etc. Champ Consulting also provides specific action suggestions according to the specific situation and needs of customers, such as improving the quality, performance, innovation and differentiation of industrial robots, reducing the cost and price of industrial robots, improving the channel coverage, channel management and channel incentive of industrial robots, enhancing the promotion efforts, promotion methods and promotion effects of industrial robots, strengthening the customer relationship, customer satisfaction and customer loyalty of industrial robots, opening up new markets, new customers and new applications of industrial robots, etc, to help customers increase their competitiveness and market share.

Through Champ Consulting's competitor research, customers have gained the following value and significance:

The customer has a comprehensive and in-depth understanding of the competitor, including the competitor's strategy, product, price, channel, promotion, customer, market, environment, etc., as well as the competitor's strengths and weaknesses, opportunities and threats, trends and trends, etc., thus enhancing the customer's market insight and competitive awareness.

The customer identifies the strengths and weaknesses of competitors, as well as the opportunities and threats of the enterprise, so as to formulate appropriate competitive strategies, such as offensive strategies, defensive strategies, cooperative strategies, avoidance strategies, etc., thus improving the customer's strategic decision-making and execution capabilities.

The client obtained specific recommendations for action, such as improving the quality, performance, innovation and differentiation of industrial robots, reducing the cost and price of industrial robots, improving the channel coverage, channel management and channel incentive of industrial robots, enhancing the promotion efforts, promotion methods and promotion effects of industrial robots, strengthening the customer relationship, customer satisfaction and customer loyalty of industrial robots, opening up new markets, new customers and new applications of industrial robots, etc, so as to enhance the competitiveness and market share of customers.

Case two: lithium battery industry

The customer is an enterprise engaged in the research and development and production of lithium battery materials. The main product is lithium battery cathode materials. Customers want to know about their competitors in order to increase their competitiveness and market share.

Champ Consulting conducted a competitor survey for its clients, which included the following:

Determine the research object and scope: Shangpu Consulting has determined the research object and scope according to the customer's goal and demand, that is, the competitors that need to be investigated include domestic and foreign lithium battery cathode material manufacturers, such as Ningde Times, BYD, Panasonic, Samsung, LG, Tianqi Lithium Industry, Ganfeng Lithium Industry, Guoxuan High Tech, CITIC Lithium Industry, Yiwei Lithium Energy, etc, as well as the information that needs to be investigated include competitors' strategies, products, prices, channels, promotion, customers, markets, environment, etc., as well as competitors' strengths and weaknesses, opportunities and threats, trends and trends.

Collect and sort out information: according to the object and scope of the survey, Shangpu Consulting has collected and sorted out the relevant information of competitors, such as the historical evolution, organizational structure, financial status, R & D capability, production capability, sales capability, service capability, type, function, performance, specification, price, channel, promotion, customer, market, environment and other aspects of the competitor's data and information, as well as competitors' strategy, goals, vision, mission, values, culture and other information. Shangpu Consulting also collated and classified the collected information, summarized and summarized according to competitors, information sources, information types, information content, etc., so as to facilitate subsequent analysis and evaluation.

Analysis and evaluation information: according to the collected and collated information, champ consulting analyzes and evaluates the relevant situation of competitors, such as the strategic positioning, competitive advantages, competitive disadvantages, competitive opportunities, competitive threats, competitive trends, competitive trends, etc., as well as the market share, market growth rate, product life cycle, product mix, market segmentation, target market, consumer behavior, marketing mix, etc, as well as the core competitiveness of competitors, value chain, Porter's five forces, SWOT, etc. Champ Consulting also conducts trend analysis and predictive analysis based on the historical and current data of competitors to predict the future behavior and likelihood of competitors, as well as the impact on the business and the market.

Formulation and implementation of the action plan: Based on the results of the analysis and evaluation, Champ Consulting formulated and implemented the action plan, that is, based on the situation of competitors, put forward corresponding countermeasures and suggestions. Shangpu Consulting uses methods and techniques such as competitor analysis matrix, competitor reaction matrix, competitor strategy matrix, competitor advantage matrix, competitor attack and defense matrix, competitor strategy map, etc. to determine the strengths and weaknesses of competitors, as well as the opportunities and threats of enterprises, so as to formulate appropriate competition strategies, such as attack strategies, defense strategies, cooperation strategies, avoidance strategies, etc. Champ Consulting also provides specific action suggestions according to the specific situation and needs of customers, such as improving the quality, performance, innovation and differentiation of lithium battery cathode materials, reducing the cost and price of lithium battery cathode materials, improving the channel coverage, channel management and channel incentive of lithium battery cathode materials, enhancing the promotion efforts, promotion methods and promotion effects of lithium battery cathode materials, strengthening the customer relationship, customer satisfaction and customer loyalty of lithium battery cathode materials, developing new markets, new customers and new applications of lithium battery cathode materials, etc, to help customers increase their competitiveness and market share.

Through Champ Consulting's competitor research, customers have gained the following value and significance:

The customer has a comprehensive and in-depth understanding of the competitor, including the competitor's strategy, product, price, channel, promotion, customer, market, environment, etc., as well as the competitor's strengths and weaknesses, opportunities and threats, trends and trends, etc., thus enhancing the customer's market insight and competitive awareness.

The customer identifies the strengths and weaknesses of competitors, as well as the opportunities and threats of the enterprise, so as to formulate appropriate competitive strategies, such as offensive strategies, defensive strategies, cooperative strategies, avoidance strategies, etc., thus improving the customer's strategic decision-making and execution capabilities.

The client obtained specific recommendations for action, such as improving the quality, performance, innovation and differentiation of lithium battery cathode materials, reducing the cost and price of lithium battery cathode materials, improving the channel coverage, channel management and channel incentive of lithium battery cathode materials, enhancing the promotion efforts, promotion methods and promotion effects of lithium battery cathode materials, strengthening the customer relationship, customer satisfaction and customer loyalty of lithium battery cathode materials, developing new markets, new customers and new applications of lithium battery cathode materials, etc, so as to enhance the competitiveness and market share of customers.