Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Competitor Research > Liu Fan >

The secret of competitor research: how to find the core competitiveness of competitors

2024-07-18 16:18:41 来源：尚普咨询浏览量：0

Purpose of 1. Competitor Research

竞争对手调研是指对企业所处的行业和市场中的现有或潜在的竞争对手进行系统的收集、分析和评估，以了解竞争对手的基本情况、战略意图、优势和劣势、行为模式和未来发展趋势等信息，从而为企业制定自身的战略和决策提供依据和参考。

The main objectives of competitor research are as follows:

了解市场环境。通过竞争对手调研，企业可以掌握市场的规模、结构、需求、变化和发展方向，以及竞争对手的数量、类型、分布和市场份额等，从而对市场的竞争态势和机会有清晰的认识。

发现竞争优势。通过竞争对手调研，企业可以比较自身和竞争对手在产品、服务、品牌、渠道、技术、成本、质量、创新、人才等方面的差异和优劣，从而找出自身的竞争优势和劣势，以及竞争对手的优势和劣势，从而制定有针对性的竞争策略。

制定有效的竞争策略。通过竞争对手调研，企业可以预测竞争对手的战略意图、行为模式和未来动向，以及竞争对手可能对自身的影响和威胁，从而制定适应市场变化和应对竞争对手的有效的竞争策略，如差异化、聚焦、联盟、收购、合作等。

二、竞争对手调研的方法

There are several main methods of competitor research:

文献分析法。文献分析法是指通过收集和分析竞争对手的公开或半公开的文献资料，如年报、财报、网站、新闻、广告、招聘、专利、论文等，来了解竞争对手的基本情况、战略方向、业绩状况、市场活动、技术创新等信息。文献分析法的优点是信息来源广泛、容易获取、成本低廉，缺点是信息可能不完整、不准确、不及时、有偏差。

访谈调查法。访谈调查法是指通过与竞争对手的相关人员或第三方人员进行面对面或电话的访谈，来了解竞争对手的内部情况、战略意图、行为模式、未来计划等信息。访谈调查法的优点是信息来源直接、真实、深入，缺点是信息获取困难、耗时、成本高昂，且可能遭到竞争对手的反制或误导。

观察研究法。观察研究法是指通过对竞争对手的产品、服务、渠道、价格、促销、客户、供应商等进行实地的观察、体验、比较，来了解竞争对手的市场表现、客户满意度、供应链效率、成本结构、质量水平等信息。观察研究法的优点是信息来源直观、客观、实时，缺点是信息范围有限、表面化、难以深入。

实验研究法。实验研究法是指通过设计和实施一些有针对性的实验，如模拟竞争、测试市场、神秘顾客、网络钓鱼等，来了解竞争对手的反应能力、灵敏度、弱点、漏洞等信息。实验研究法的优点是信息来源有效、有价值、有启发，缺点是信息获取复杂、风险高、道德存疑。

三、竞争对手调研的步骤

竞争对手调研的步骤主要有以下几个：

确定竞争对手范围。竞争对手范围是指企业需要关注的竞争对手的集合，它可以根据不同的标准进行划分，如行业分类、市场份额、产品相似度、地域覆盖、战略群等。确定竞争对手范围的目的是为了缩小竞争对手调研的对象，提高竞争对手调研的效率和效果。

收集竞争对手信息。竞争对手信息是指与竞争对手有关的各种数据、事实、观点、评价等，它可以从不同的渠道和方法进行收集，如文献分析、访谈调查、观察研究、实验研究等。收集竞争对手信息的目的是为了获取竞争对手调研的原始材料，为竞争对手分析和评估提供依据。

分析竞争对手信息。竞争对手信息分析是指对收集到的竞争对手信息进行整理、归纳、分类、比较、解释、推断等，以提炼出竞争对手的核心信息，如竞争对手的基本情况、战略意图、优势和劣势、行为模式和未来发展趋势等。分析竞争对手信息的目的是为了深入了解竞争对手的特点和规律，为竞争对手评估和策略制定提供支持。

评估竞争对手信息。竞争对手信息评估是指对分析出的竞争对手信息进行综合的评价和判断，以确定竞争对手的优劣势、威胁和机会、强弱和危机等，从而为竞争对手策略制定提供依据。评估竞争对手信息的目的是为了明确竞争对手的地位和影响，为竞争对手应对提供方向。

制定竞争对手策略。竞争对手策略是指根据竞争对手信息的分析和评估，制定针对竞争对手的具体的行动计划，以达到企业的战略目标。制定竞争对手策略的目的是为了利用竞争对手的劣势和机会，避免竞争对手的优势和威胁，提升自身的竞争力。

四、竞争对手调研的案例

尚普咨询是一家专业的战略咨询公司，为全球各行各业的客户提供战略规划、市场分析、组织变革、创新管理等方面的咨询服务。尚普咨询的竞争对手主要有以下几类：

国际知名的战略咨询公司，如麦肯锡、波士顿咨询、贝恩咨询等，它们在全球范围内拥有广泛的客户群、品牌影响力、行业经验和专业人才，是尚普咨询的最强劲的竞争对手。

本土优秀的战略咨询公司，如华盛顿咨询、纽约咨询、波特兰咨询等，它们在本地市场有较高的知名度、信誉度、客户忠诚度和市场份额，是尚普咨询的最直接的竞争对手。

其他类型的咨询公司，如管理咨询、财务咨询、技术咨询等，它们在各自的领域有较强的专业能力、技术优势、解决方案和合作伙伴，是尚普咨询的最潜在的竞争对手。

尚普咨询通过竞争对手调研，找到了竞争对手的核心竞争力，从而制定了相应的竞争策略，以下是一些具体的案例：

针对国际知名的战略咨询公司，尚普咨询发现它们的核心竞争力是全球化的视野、战略的思维、创新的方法和优秀的人才，因此，尚普咨询的竞争策略是聚焦于本地市场的需求、特点和机会，提供更加贴合、灵活和实用的咨询服务，同时，尚普咨询也不断提升自身的国际化水平、战略能力、创新能力和人才培养，以期与国际知名的战略咨询公司形成有力的竞争和合作。

针对本土优秀的战略咨询公司，尚普咨询发现它们的核心竞争力是本地化的认知、信任、关系和资源，因此，尚普咨询的竞争策略是差异化自身的咨询服务，突出自身的专业优势、技术优势、行业优势和客户优势，同时，尚普咨询也不断加强自身的本地化运营、品牌建设、市场拓展和客户维护，以期与本土优秀的战略咨询公司形成良性的竞争和合作。

针对其他类型的咨询公司，尚普咨询发现它们的核心竞争力是专业化的知识、技术、方案和伙伴，因此，尚普咨询的竞争策略是联盟化自身的咨询服务，与其他类型的咨询公司建立合作关系，提供更加全面、综合和高效的咨询服务，同时，尚普咨询也不断拓展自身的专业领域、技术水平、方案库和合作网络，以期与其他类型的咨询公司形成互补的竞争和合作。

Conclusion

竞争对手调研是一项重要的战略分析工作，它可以帮助企业了解市场环境，发现竞争优势，制定有效的竞争策略。本文介绍了竞争对手调研的目的、方法和步骤，并以尚普咨询为例，展示了如何通过竞争对手调研，找到竞争对手的核心竞争力，从而提升自身的竞争力。希望本文对你有所帮助和启发。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise