The Importance of 1. Enterprise Research

In the market economy, competition is inevitable, enterprises want to survive and develop in the fierce competition, it is necessary to understand their own benchmarking enterprises, find out their own advantages and disadvantages, formulate appropriate competitive strategies, in order to strive for more customers and profits. Corporate research is an effective tool that can help enterprises achieve the following objectives:

Identify and define benchmarking enterprises: benchmarking enterprises include not only direct benchmarking enterprises, but also potential benchmarking enterprises, substitute benchmarking enterprises, supplier benchmarking enterprises and buyer benchmarking enterprises. Through enterprise research, you can determine the scope and type of benchmarking enterprises you face, as well as their size, status, goals and motivations.

Analyze and evaluate the advantages and disadvantages of benchmarking enterprises: through enterprise research, we can collect and analyze all kinds of information of benchmarking enterprises, such as enterprise overview, development history, competitive strategy, core competitiveness, enterprise culture, brand performance, product strategy, channel strategy, price strategy, promotion strategy, etc. Through comparison and evaluation, we can find out the advantages and disadvantages of benchmarking enterprises, as well as their own advantages and disadvantages relative to benchmarking enterprises, so as to determine their competitive position and differentiation advantages.

Predict and respond to the dynamics and behavior of benchmarking enterprises: Through enterprise research, you can monitor and track the dynamics and behavior of benchmarking enterprises, such as the launch of new products, market expansion, price changes, promotional activities, cooperative partners, investment projects, etc. By analyzing the dynamics and behavior of benchmarking enterprises, we can predict the intentions and goals of benchmarking enterprises, as well as their impact and threats, so as to make timely responses and adjustments to seize opportunities and opportunities.

Methods and Steps of 2. Enterprise Research

The methods and steps of enterprise research can be divided into the following four stages:

Phase 1: Define the objectives and scope of the corporate research. At this stage, it is necessary to clarify what the purpose of enterprise research is, whether it is to formulate an overall strategy or to solve a specific problem; to determine what the scope of enterprise research is, whether it is for the entire industry or for a certain market segment; To choose who is the object of enterprise research, is it all the benchmark enterprises, or the benchmark enterprises that focus on.

The second stage: collect information of benchmarking enterprises. At this stage, we should use various channels and means to collect information about benchmarking enterprises, including first-hand information and second-hand information. First-hand information refers to information obtained directly from benchmarking enterprises or relevant personnel, such as through research, questionnaires, observation, trial purchase, etc.; second-hand information refers to information obtained from open or indirect sources, such as through the Internet, media, databases, reports, exhibitions, associations, etc. The principle of collecting information is as much as possible, complete, accurate and new. At the same time, we should pay attention to the legitimacy and morality of information, and avoid infringing upon the legitimate rights and interests of benchmarking enterprises and trade secrets.

The third stage: analysis and evaluation of benchmarking enterprise information. At this stage, the information collected from benchmarking enterprises should be collated, summarized, classified, compared and evaluated in order to find out the advantages and disadvantages, strategies, capabilities, dynamics and expectations of benchmarking enterprises. There are many ways to analyze and evaluate the information of benchmarking enterprises, such as SWOT analysis, Porter's five forces analysis, value chain analysis, strategic group analysis, market community analysis and so on. The principle of analyzing and evaluating the information of benchmarking enterprises is objective, rational, systematic and in-depth. At the same time, we should pay attention to the validity and reliability of information and avoid one-sided, subjective, misleading and deviation.

The fourth stage: the development and implementation of competitive strategy. At this stage, according to the results of enterprise research, formulate and implement their own competitive strategy, in order to enhance their competitiveness and market share. There are many ways to develop and implement competitive strategies, such as cost leadership strategies, differentiation strategies, focused strategies, attack strategies, defense strategies, and alliance strategies. The principle of formulating and implementing a competitive strategy is to meet one's own goals, capabilities and resources, while paying attention to the flexibility and innovation of competitive strategies to avoid rigidity, imitation and follow suit.

3. the case of corporate research from Champ Consulting.

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. The main business of Shangpu Consulting includes market research, investment consulting and IPO consulting. The examples of corporate research by Champ Consulting are as follows:

Determine the purpose and scope of enterprise research: The purpose of enterprise research of Shangpu Consulting is to formulate strategic planning and business development in 2024. The scope of enterprise research is China's industry research and investment and financing consulting market. The object of enterprise research is the main benchmark enterprises of Shangpu Consulting, such as Analysys, Zero Point, McKinsey, Deloitte, etc.

Collect information of benchmarking enterprises: Shangpu Consulting has collected information of benchmarking enterprises through various channels and means, including enterprise profile, business scope, market share, customer group, income scale, profit level, cost structure, personnel scale, personnel training, technological innovation, brand image, partners, social responsibility and other information.

Analysis and evaluation of benchmarking enterprise information: Shangpu Consulting through SWOT analysis, Porter five-force analysis, value chain analysis, strategic group analysis and other methods, the collection of benchmarking enterprise information analysis and evaluation, to find out the advantages and disadvantages of benchmarking enterprises, strategy, capabilities, dynamics and expectations. For example, Shangpu Consulting found that the advantage of Analysys is that it has strong professionalism and influence in the Internet industry, and the disadvantage is that it has insufficient coverage and depth in other industries; the advantage of Zero is that it has a high level of data analysis and mining. Technical level and innovation ability, the disadvantage is that it is not active enough in market promotion and brand building; McKinsey's advantage is that it has extensive customer resources and visibility on a global scale, the disadvantage is that the localization and adaptability in the Chinese market are not strong; the advantage of Deloitte is that it has rich experience and authority in finance and auditing, and the disadvantage is that it is not professional and in-depth in market research and investment consulting.

Develop and implement competitive strategies: Based on the findings of the corporate study, Champ Consulting developed and implemented the following competitive strategies:

Cost leadership strategy: By optimizing the cost structure, improving operational efficiency, reducing service prices, attracting more small and medium-sized customers, and increasing market share and profit margins.

Differentiation strategy: By providing customized, professional and high-quality services, Shangpu Consulting can meet the individual needs of different customers, improve customer loyalty and satisfaction, and enhance brand influence and reputation.

Focus strategy: Shangpu Consulting builds its own core competitiveness, forms its own characteristics and advantages, and seizes the high-end and high-growth market segments by focusing on the areas it is good at, such as new energy, biomedicine, artificial intelligence, etc.

Alliance strategy: through cooperation or alliance with other institutions or individuals, such as universities, research institutes, industry associations, experts and scholars, Shangpu consulting expands its own information resources and knowledge reserves, improves its service level and innovation ability, and expands its market coverage and influence.