General approach to 1. competitor analysis

Generally speaking, enterprises do competitor analysis, which generally includes the following aspects:

(1) Identify the company's competitors. Broadly speaking, a company can consider companies that manufacture the same product or products of the same level as competitors. However, not all similar businesses are direct competitors, which is a common mistake people make. Therefore, it is necessary to determine the most direct and important competitors based on factors such as product substitution, market overlap, and customer perception.

(2) Identify the objectives of the competitor. Competitors' goals are the business outcomes they want to achieve, such as market share, revenue, profits, brand awareness, etc. Understanding the goals of competitors can help companies judge their motivations, intentions and behavior, as well as their likely strategies and initiatives.

(3) Analyze the strategy of competitors. A competitor's strategy is a series of action plans they take to achieve their goals, including product strategy, pricing strategy, channel strategy, promotion strategy, and innovation strategy. Analyzing competitors' strategies can help companies understand their strengths and weaknesses, as well as their core competencies and differentiators.

(4) Assess the strength of competitors. The strength of competitors refers to their performance and influence in the market, including market share, customer satisfaction, brand loyalty, financial status, innovation ability, organizational structure, human resources, etc. Assessing the strength of competitors can help companies determine their relative position, as well as the threats and opportunities of competitors.

(5) Predict the future movement of competitors. The future trend of competitors refers to the new strategies and actions they may take in the market, such as the introduction of new products, the development of new markets, the establishment of new cooperation, the application of new technologies, etc. Predicting the future trends of competitors can help companies respond and prepare in advance, as well as find new breakthrough points and growth points.

2. the competitor analysis practice of Champ Consulting.

Shangpu Consulting is a well-known independent third-party research and investment and financing consulting agency in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, IPO listing consulting, etc., with strong consulting innovation capabilities, first-class service quality, and strong market competitiveness. Highly recognized by all walks of life, it has become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China. The following is an example of the three main business areas of Champ Consulting to describe the methodology and key points of its competitor analysis.

1. Market research

Market research is one of the core businesses of Champu Consulting, and it is also the first business area to set foot in. Shangpu Consulting provides industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research and other segmentation consulting services. The market research business of Shangpu Consulting faces a number of domestic and international competitors, including:

Nielsen (Nielsen): One of the world's largest market research companies, providing consumer and market information, media measurement, business analysis and other services, covering more than 100 countries and regions around the world, and serving customers covering fast-moving consumer goods, retail, finance, and automobiles., Medicine and other industries.

iResearch Consulting (iResearch): China's leading Internet market research and consulting agency, providing data, analysis, consulting, training and other services in the Internet industry, serving customers including Alibaba, Tencent, Baidu, Jingdong, Meituan and other well-known Internet companies.

Amy Wei Research (Aimviva Research): China's local market research and consulting agency, providing qualitative and quantitative market research, user research, competitive intelligence, business strategy and other services, service customers include Lenovo, Huawei, Xiaomi, Didi, Pinduoduo and other well-known enterprises.

In its competitor analysis of market research, Champu Consulting summed up the following tips for success:

Customer-centric, in-depth understanding of customer pain points and needs, provide customized market research solutions, and continuously improve customer satisfaction and loyalty.

Based on data, using diversified data sources, using scientific data collection and processing methods to ensure the authenticity and validity of data, and improve the value and significance of data.

With analysis as the core, the use of advanced analysis models and tools, in-depth market analysis and user analysis, mining data insight and enlightenment, put forward targeted suggestions and strategies.

With innovation as the driving force, we should pay attention to the changes and trends of the market, open up new research fields and methods, constantly optimize the process and effect of market research, and enhance the competitiveness and influence of market research.

2. Investment and financing consulting

Investment and financing consulting is one of the important businesses of Shangpu Consulting, and it is also a business field that has developed rapidly in recent years. Shangpu Consulting provides investment opportunity assessment, investment plan design, investment risk analysis, financing needs assessment, financing plan design, financing risk analysis and other segmented consulting services. The investment and financing consulting business of Shangpu Consulting faces a number of domestic and foreign competitors, including:

McKinsey (McKinsey): One of the world's largest management consulting companies, providing consulting services in strategy, organization, operation, finance, risk, etc., covering more than 60 countries and regions around the world, and serving clients covering various industries and fields.

Deloitte (Deloitte): One of the world's largest professional services companies, providing audit, tax, consulting, corporate risk, financial consulting and other services, covering more than 150 countries and regions around the world, serving more than 80% of the world's top 500 companies.

Goldman Sachs (Goldman Sachs): One of the world's largest investment banks, providing investment management, securities, asset management, mergers and acquisitions, financial consulting and other services, covering more than 30 countries and regions around the world, serving clients including governments, institutions, enterprises and individuals.

In its competitor analysis of investment and financing consulting, Champu Consulting summed up the following tips for success:

Based on professionalism, we have a high-quality investment and financing consulting team with rich industry knowledge, market experience and financial skills to provide customers with professional investment and financing consulting services.

Customer-oriented, closely follow the customer's investment and financing needs and goals, provide tailor-made investment and financing solutions, and continuously improve the customer's investment and financing efficiency and income.

With value as the core, we use multi-dimensional data analysis and evaluation methods to provide customers with comprehensive investment and financing risk and return analysis, and put forward valuable investment and financing suggestions and strategies.

Driven by innovation, we should pay attention to the new development and new trends in the field of investment and financing, develop new investment and financing products and services, and constantly enhance the competitiveness and influence of investment and financing consulting.

3. IPO Listing Consultation

IPO listing consulting is one of the emerging businesses of Shangpu Consulting, and it is also a key business area for future development. Shangpu Consulting provides pre-listing strategic planning, listing conditions assessment, listing program design, listing risk analysis, post-listing continuous supervision and other segmented consulting services. The IPO advisory business faces a number of domestic and international competitors, including:

PricewaterhouseCoopers (PwC): One of the world's largest professional services companies, providing audit, tax, consulting, corporate risk, financial consulting and other services, covering 157 countries and regions around the world, serving customers including 84% of the world's top 500 companies.

Roland Berger (Roland Berger): one of the largest management consulting companies in Europe, providing strategic, organizational, operational, financial, risk and other consulting services, covering 35 countries and regions around the world, serving clients covering various industries and fields.

Goldman Sachs (Goldman Sachs): One of the world's largest investment banks, providing investment management, securities, asset management, mergers and acquisitions, financial consulting and other services, covering more than 30 countries and regions around the world, serving clients including governments, institutions, enterprises and individuals.

In its competitor analysis of IPO listing consulting, Champ Consulting summed up the following key points for success:

Based on professionalism, we have a high-quality IPO listing consulting team with rich industry knowledge, market experience, and financial skills to provide customers with professional IPO listing consulting services.

Customer-oriented, closely follow the customer's listing needs and goals, provide tailor-made listing solutions, and continuously improve the customer's listing efficiency and revenue.

With value as the core, we use multi-dimensional data analysis and evaluation methods to provide customers with comprehensive listing risk and return analysis, and put forward valuable listing suggestions and strategies.

Driven by innovation, we will pay attention to the new development and new trends in the IPO listing field, develop new listing products and services, and continuously improve the competitiveness and influence of IPO listing consulting.