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Difficulties in brand sales certification: how consulting firms solve and avoid

2024-07-23 22:48:08 Source: Champ Consulting Visits:0

Brand sales certification refers to a service that a third-party organization conducts objective, fair and scientific evaluation and certification of the sales, market share, and user satisfaction of an enterprise or product to enhance brand reputation and influence. Brand sales certification has important value and significance in the market competition, which can help the brand to improve the popularity and reputation, enhance the trust and loyalty of consumers, enhance the core competitiveness and market share of the brand, and promote the sustainable development and growth of the brand.

However, brand sales certification also faces some difficulties and challenges, such as data authenticity, legitimacy, comparability, timeliness and so on. How to ensure that the source, type, index, collection method, analysis model and verification method of data conform to scientific standards and norms is the core issue of brand sales certification. In addition, how to design and develop appropriate certification programs and reports according to different brand needs is also a key link in brand sales certification. Therefore, brand sales certification requires professional knowledge, skills, experience and methods to effectively solve and avoid these difficulties and challenges.

Shangpu Consulting Company is a well-known independent third-party research and investment and financing consulting organization in China, dedicated to providing professional solutions for corporate strategic decision-making. Shangpu Consulting Co., Ltd. has rich professional experience and methods in brand sales certification. It has provided professional market research and related consulting services to more than 5000 customers. Its service customers cover many industries. It has become the most influential domestic leading brand in China's market research, and has won the "China Market Survey Customer Satisfaction Best Brand Award", and has the "the People's Republic of China Foreign Survey License" issued by the National Bureau of Statistics of China ".

尚普咨询公司在品牌销量认证方面的专业经验和方法，主要包括以下几个方面：

Sources of data

In terms of data sources, Shangpu Consulting adopts diversified channels and methods to ensure the authenticity and comprehensiveness of the data. The main sources of data from Champ Consulting include the following:

Official data: including official data released by government departments such as the National Bureau of Statistics, the Ministry of Industry and Information Technology, the Ministry of Commerce, the General Administration of Customs, and the National Development and Reform Commission, as well as industry data released by industry associations, chambers of commerce, and professional institutions. These data are authoritative, credible and normative, and are an important basis for brand sales certification.

实地数据：包括尚普咨询公司通过电话访问、网络访问、邮件访问、面对面访问等方式，对目标市场、目标客户、目标竞争对手等进行的定量调研和定性调研所收集的数据。这些数据具有针对性、深入性和细致性，是品牌销量认证的重要支撑。

数据的类型

尚普咨询公司在数据的类型方面，根据不同的品牌需求和目标，选择合适的数据类型，以保证数据的合法性和可比性。尚普咨询公司的数据类型主要包括以下几种：

销售额数据：指品牌或产品在一定时期内的销售收入，是衡量品牌或产品在市场上的表现和影响力的重要指标。销售额数据可以分为总销售额、单品销售额、区域销售额、渠道销售额等，可以反映品牌或产品的市场规模、市场份额、市场结构、市场分布等情况。

Market share data: refers to the percentage of sales of a brand or product in the target market to the total sales of that market, and is an important indicator of the competitiveness and advantages of a brand or product in the market. Market share data can be divided into total market share, single product market share, regional market share, channel market share, etc., which can reflect the market position, market potential, market opportunities, market risks, etc. of the brand or product.

用户满意度数据：指品牌或产品在满足用户需求和期望方面的表现，是衡量品牌或产品在用户心目中的价值和口碑的重要指标。用户满意度数据可以分为总体满意度、单项满意度、区域满意度、渠道满意度等，可以反映品牌或产品的用户认知、用户忠诚、用户推荐、用户投诉等情况。

Indicators of data

尚普咨询公司在数据的指标方面，根据不同的数据类型，选择合适的数据指标，以保证数据的科学性和有效性。

Case of Brand Sales Certification

In terms of brand sales certification, Shangpu Consulting has provided professional services and solutions for brands in many industries and fields. The following are some specific cases:

案例一：某知名家电品牌的销量认证

客户需求：该品牌是中国家电行业的领导者，拥有多个产品线和品类，希望通过品牌销量认证，提升品牌的市场影响力和竞争优势，同时为品牌的战略规划和营销决策提供数据支持。

服务内容：尚普咨询公司为该品牌提供了全面的销量认证服务，包括销售额、市场占有率、用户满意度等数据的采集、分析、验证和报告，涵盖了该品牌的所有产品线和品类，以及全国各个区域和渠道的情况，同时对该品牌的竞争对手和目标市场进行了深入的研究和比较，为该品牌提供了全方位的数据洞察和建议。

服务效果：该品牌通过尚普咨询公司的销量认证服务，获得了权威的认证证书和报告，有效地提升了品牌的信誉和影响力，同时也为品牌的战略规划和营销决策提供了有力的数据支持，帮助该品牌在市场上取得了更好的业绩和口碑。

Case 2: Sales certification of a new car brand

Customer demand: the brand is a rookie in China's automobile industry, focusing on the R & D and production of new energy vehicles. It hopes to enhance the brand's popularity and reputation through brand sales certification, and provide data support for brand product development and market expansion.

Service content: Shangpu Consulting Company provides professional sales certification services for the brand, including the collection, analysis, verification and report of sales, market share, user satisfaction and other data, covering the main products and models of the brand, as well as the situation of various regions and channels in the country. At the same time, it conducts detailed research and analysis on the potential users and target markets of the brand, provides customized data insights and recommendations for the brand.

服务效果：该品牌通过尚普咨询公司的销量认证服务，获得了专业的认证证书和报告，有效地增强了品牌的知名度和美誉度，同时也为品牌的产品开发和市场拓展提供了有价值的数据支持，帮助该品牌在市场上赢得了更多的用户和认可。

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immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

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Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

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Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise