Brand is one of the core assets of an enterprise. It is a unique and differentiated logo and image formed by the enterprise in the market. It is the link between the enterprise and the consumer to establish trust and loyalty. Brand management refers to the systematic planning and implementation of brand positioning, design, communication and maintenance to enhance the core assets such as brand awareness, reputation, loyalty and association, so as to enhance the competitiveness and profitability of enterprises.

In today's market economy, brand management is facing more and more challenges and opportunities. On the one hand, the market competition is becoming increasingly fierce, the consumer demand is increasingly diversified, and the phenomenon of product homogeneity is widespread, which makes it difficult for enterprises to obtain sustainable competitive advantage through the product itself. On the other hand, technological progress, information explosion, social change and other factors have created more channels and platforms for brand innovation and dissemination for enterprises, and also provided consumers with more ways and means to obtain and evaluate brand information.

Therefore, how to effectively carry out brand management has become an indispensable part of the enterprise development strategy. However, in practice, enterprises often lack objective, accurate and timely understanding of their own brand status and market feedback, resulting in the inability to formulate brand strategies that meet market demand and consumer preferences, and to evaluate the effectiveness and efficiency of their own brand management. Therefore, it is necessary to have a scientific and reasonable, authoritative and fair, and easy-to-operate evaluation system to help companies conduct a comprehensive diagnosis and optimization of their own brands and effectively compare them with other competitors. This is the brand sales certification to solve the problem.

Brand sales certification is an evaluation system based on brand sales, which aims to objectively, fairly and scientifically reflect the performance of the brand in the market and the degree of consumer recognition of the brand. Through the statistical analysis of the sales of each brand in different industries, different regions and different time periods, and combined with relevant industry data and expert opinions, the share, ranking, growth rate and other indicators of each brand in each market segment are given, and the corresponding rating and honorary title are given according to these indicators, so as to provide a reliable brand reference for enterprises and consumers.

The significance of brand sales certification is mainly reflected in the following aspects:

(1) For enterprises, brand sales certification can help enterprises understand the market position and competitiveness of their own brands, evaluate the effects and problems of their own brand management, and provide basis and guidance for enterprises to formulate brand strategies and marketing strategies. At the same time, brand sales certification can also enhance the brand image and reputation of enterprises, enhance the market influence and voice of enterprises, and create favorable conditions for enterprises to expand the market and attract investment.

(2) For consumers, brand sales certification can help consumers understand the market performance and consumer reputation of each brand, and provide reference and suggestions for consumers to make purchase decisions. At the same time, brand sales certification can also protect the legitimate rights and interests of consumers, avoid consumers from being affected by false propaganda and bad competition, and enhance consumers' confidence and satisfaction.

(3) For the industry, brand sales certification can help the industry understand the market dynamics and development trends of each brand, and provide data support and professional advice for the industry to formulate plans and policies. At the same time, brand sales certification can also promote healthy competition and cooperation in the industry, promote the innovation, development, transformation and upgrading of the industry, and enhance the overall level and international competitiveness of the industry.

The principle of brand sales certification is based on the following assumptions:

(1) Brand sales are one of the most direct, objective and quantifiable indicators reflecting brand market performance and consumer recognition. The higher the brand sales, the more popular the brand is in the market, the more consumers have confidence in the brand.

(2) Brand sales are affected by a variety of factors, including internal factors such as product quality, price, function, service, channel, and publicity, as well as external factors such as market demand, competitive environment, policies and regulations, and social culture. Therefore, by comparing the changes in the sales of each brand in different time periods, different regions, and different market segments, the degree and direction of the impact of each factor on brand sales can be analyzed.

(3) Brand sales is a dynamically changing indicator that requires regular statistical analysis and updating. As the market environment and consumer demand change, the share, ranking, growth rate and other indicators of each brand in different market segments will also change. Therefore, it is necessary to determine a reasonable statistical cycle and evaluation criteria according to the actual situation, and release the latest evaluation results in a timely manner.

Based on the above principles, Champ Consulting uses the following methods for brand sales certification:

(1) Determine the evaluation object. According to customer needs or industry characteristics, determine the industry areas, regional scope, market segments and other evaluation objects that need to be evaluated, and clarify the definition and classification criteria of evaluation objects.

(2) Collection of data. Through a variety of channels and methods, collect the sales data of each brand in each evaluation object, including enterprise self-reporting, third-party monitoring, market research, web crawler, etc. The collected data are cleaned, verified and normalized to ensure the authenticity, accuracy, completeness and comparability of the data.

(3) Analyze the data. Using statistics, economics, management and other related theories and methods, the sales data of each brand in each evaluation object is analyzed, the share, ranking, growth rate and other indicators of each brand in each market segment are calculated, and the corresponding rating and honorary title are given according to these indicators. At the same time, combined with relevant industry data and expert opinions, analyze the market dynamics and development trends of each brand, as well as the degree and direction of the impact of various factors on brand sales.

(4) Release of results. The results of brand sales certification will be released in the form of reports, certificates, logos, lists, etc., and publicized and promoted through channels and platforms such as the Internet, media, conferences, exhibitions, etc., so that more enterprises and consumers can understand and recognize the value and significance of brand sales certification.

Shangpu consulting company is a professional brand management consulting company, has many years of brand sales certification experience and advantages. The brand sales certification services of Shangpu Consulting mainly include the following aspects:

(1) to provide customers with brand sales certification application and consulting. According to the needs and conditions of customers, Shangpu Consulting can help customers choose appropriate evaluation objects and evaluation criteria, guide customers to complete the application process of brand sales certification, and answer the problems and difficulties encountered by customers in the process of brand sales certification.

(2) Provide customers with data collection and analysis of brand sales certification. Shangpu Consulting can use its own data resources and analysis capabilities to collect and analyze the sales data of each brand in each evaluation object for customers, calculate the share, ranking, growth rate and other indicators of the customer's brand in each market segment, and give the corresponding rating and honorary title according to these indicators.

(3) to provide customers with brand sales certification results release and publicity. Shangpu Consulting can assist customers to publish the results of brand sales certification in the form of reports, certificates, logos, lists, etc., and promote and promote through channels and platforms such as the Internet, media, conferences, exhibitions, etc., to enhance the visibility and reputation of the customer's brand.

(4) Provide customers with follow-up services and improvement suggestions for brand sales certification. Based on customer feedback and evaluation, Shangpu Consulting can provide customers with follow-up services for brand sales certification, including maintaining and updating brand sales certification data and results, monitoring and evaluating the effectiveness and impact of brand sales certification, and providing brand management and improvement suggestions and solutions for brand sales certification.

The advantages of Shangpu Consulting in brand sales certification are mainly reflected in the following aspects:

(1) The data advantage. Shangpu Consulting has huge data resources and data channels, which can collect sales data of various brands from multiple angles and dimensions to ensure the authenticity, accuracy, completeness and comparability of the data.

(2) Analysis of advantages. Shangpu Consulting Company has a professional data analysis team and data analysis tools, which can use advanced statistics, economics, management and other related theories and methods to conduct in-depth analysis of the sales data of each brand, and give objective evaluation results and professional analysis reports.

(3) Consulting advantages. Shangpu Consulting Company has rich brand management consulting experience and brand management consulting cases. It can provide customers with customized brand management and brand sales certification consulting services according to customer needs and conditions, and help customers solve brand management and brand sales. Problems and difficulties encountered in the certification process.

(4) the advantages of publicity. Shangpu consulting company has a wide range of publicity resources and publicity channels, which can provide customers with diversified brand sales certification results release and publicity methods, so that more enterprises and consumers can understand and recognize the market performance and consumer reputation of customer brands.

The experience of Champu Consulting in brand sales certification is mainly reflected in the following aspects:

(1) Shangpu Consulting Company once provided brand sales certification services for a well-known home appliance brand. Through the analysis of the sales data of the brand in various regions and market segments across the country, it proved that the brand is a market leader in air conditioners, refrigerators, washing machines and other categories, and won the honorary title of "China's home appliance brand sales first", and carried out extensive publicity and promotion through various media and platforms, effectively enhance the brand's visibility and reputation.

(2) Shangpu Consulting Company once provided brand sales certification service for a well-known clothing brand. Through the analysis of the sales data of the brand in various regions and market segments across the country, it proved that the brand is the market leader in many categories such as men's clothing, women's clothing, children's clothing, etc. It has won the honorary title of "the first sales of Chinese clothing brand", and has carried out extensive publicity and promotion through various media and platforms, effectively enhance the brand's visibility and reputation.

(3) Shangpu Consulting Company once provided brand sales certification service for a well-known food brand. Through the analysis of the sales data of the brand in various regions and market segments in the country, it proved that the brand is the market leader in biscuits, candies, chocolates and other categories, and won the honorary title of "the first sales of Chinese food brands", and carried out extensive publicity and promotion through various media and platforms, effectively enhance the brand's visibility and reputation.