Definition of 1. brand sales certification consulting

Brand sales certification consulting refers to the service of verifying and certifying product sales through a third-party organization, aiming to improve the market reputation and competitiveness of products. Brand sales certification consulting can not only provide consumers with authentic product sales information, help consumers make more informed purchase choices, but also provide manufacturers with more powerful marketing tools to enhance product differentiation and brand influence.

Brand sales certification consulting is a marketing consulting service based on consumer psychology and behavior. It provides enterprises with professional advice and guidance on brand positioning, brand image, brand communication, product design, price strategy, channel management, promotion activities and so on through investigation, analysis, evaluation and prediction of existing or potential consumers in the market, so as to help enterprises to enhance brand awareness, reputation, loyalty and market share, increase product sales and profits.

2. brand sales certification consulting process

Brand sales certification consulting process generally includes the following steps:

(1) Select the appropriate certification body. The certification body should have professional qualifications and experience, and be able to provide high-quality services and data. Certification bodies should have the following characteristics:

-There are strict data collection standards and procedures to ensure the authenticity and reliability of data;

-Advanced data analysis technology to detect and eliminate any possible deviations and errors;

-There are fair certification principles and methods to ensure the fairness and legitimacy of the certification results;

-Have a good reputation and reputation, can win the trust of customers and the market.

(2) Provide relevant data. Enterprises need to provide certification bodies with data related to product sales in order to facilitate verification and analysis by certification bodies. These data include:

-Sales records: including orders, invoices, receipts, etc;

-Customer feedback: including comments, complaints, suggestions, etc;

-Sales report: including sales, market share, growth rate, etc;

-Market research: including consumer needs, preferences, satisfaction, etc.

These data should be true and reliable, and can reflect the actual performance of the product in the market. If the data is false or incomplete, it will affect the accuracy of the certification results.

(3) Accept on-site verification. In order to ensure the authenticity of the data, the certification body will conduct on-site verification of the enterprise to verify whether the data provided by the enterprise is consistent with the actual situation. On-site verification includes:

-Check sales channels: including online and offline sales channels, whether they are legal, standardized and effective;

-Check the supply chain: including production, transportation, warehousing, distribution and other links, whether it is normal, safe and efficient;

-Check product quality: including product appearance, function, performance, safety, etc., whether it meets standards, requirements, and expectations;

-Check customer satisfaction: including a random sample of customers to understand the customer's product evaluation, feelings, suggestions, etc.

On-site verification is an important link, which can directly reflect the sales management level and product quality level of the enterprise, thus affecting the credibility of the certification results.

(4) Obtain the authentication result. After completing the data provision and on-site verification, the certification body will analyze and evaluate the data to determine the brand sales level of the enterprise. Validation results include:

-Brand sales level: according to the sales data of the enterprise, give the enterprise the corresponding level, such as A, B, C, etc;

-Brand sales certificate: according to the brand sales level of the enterprise, the corresponding certificate is issued as the authoritative certificate of the enterprise brand sales;

-Brand sales report: according to the brand sales data of the enterprise, provide detailed reports, including data sources, data analysis, data evaluation and so on.

The certification result is the final result of the enterprise brand sales certification, which can help the enterprise to improve its influence and value in the market.

(5) Regularly update the certification. In order to ensure the sustainability of certification results, companies need to regularly update the certification to reflect their latest brand sales. Regularly updated certifications include:

-Provide the latest data: according to the requirements of the certification body, regularly provide the certification body with the latest data related to product sales;

-Accept re-verification: According to the arrangement of the certification body, accept re-on-site verification to verify whether the latest data is true and reliable;

-Get updated results: Get updated brand sales levels, certificates and reports based on the latest data and verification.

Regularly updating certification is a necessary link, which can help enterprises maintain the authenticity and competitiveness of their brand sales.

3. brand sales certification consulting matters needing attention

Brand sales certification consulting is a professional service that requires good communication and cooperation between enterprises and certification bodies. In the brand sales certification consulting, enterprises should pay attention to the following aspects:

-Choose the right certification body, do not blindly pursue low price or fast, consider the qualification, experience, reputation and other factors of the certification body;

-Provide true and reliable data, do not falsify or conceal, to ensure the integrity, accuracy and timeliness of the data;

-Cooperate with on-site verification, do not resist or refuse, be proactive and honest in cooperation, and demonstrate the integrity and professionalism of the enterprise;

-Obtain certification results, do not be satisfied or proud, to objective analysis, continuous improvement, enhance the brand and product level of enterprises;

-Regularly update the certification, do not ignore or delay, to provide timely, actively accept, to maintain the vitality and competitiveness of the enterprise's brand sales.

Advantages of 4. brand sales certification consulting

Brand sales certification consulting is an effective marketing consulting service, which can bring the following advantages to enterprises:

-Improve the market reputation of the product. Through brand sales certification consulting, companies can obtain authoritative certification from third-party organizations to prove the sales level and market position of their products, thereby increasing the market reputation and attractiveness of their products and attracting more consumers to buy and recommend.

-Enhance the competitiveness of products. Through brand sales certification consulting, companies can understand the psychology and behavior of consumers, as well as market needs and changes, so as to adjust and optimize their brand and product strategies, enhance product differentiation advantages and competitiveness, and seize market opportunities.

-Increase product sales and profits. Through brand sales certification consulting, companies can improve their brand awareness, reputation, loyalty and market share, thereby increasing product sales and profits, and achieving corporate development and growth.

The Case of 5. Brand Sales Certification Consultation

In order to better illustrate the significance and role of brand sales certification consulting, the following are some successful cases of brand sales certification consulting:

-Case 1: A home appliance company. The air-conditioning products produced by the company have high sales and reputation in the market, but due to the lack of authoritative certification, its brand influence and market share still have room for improvement. The enterprise commissioned Shangpu Consulting Company to carry out brand sales certification consulting, Shangpu Consulting Company through the enterprise's sales data verification and analysis, to give the enterprise A- level brand sales level, and issued a brand sales certificate and report. The company used these certification results to vigorously promote and promote in the market, which improved the market reputation and competitiveness of its air-conditioning products, increased the sales and profits of its air-conditioning products, and also enhanced the influence and influence of its brand. value.

-Case 2: A clothing company. The clothing products produced by this enterprise have low sales volume and popularity in the market, but due to the design and quality of its products have certain characteristics and advantages, its brand potential and market space are still large. The enterprise commissioned Shangpu Consulting Company to carry out brand sales certification consulting, Shangpu Consulting Company through the enterprise's sales data investigation and evaluation, to give the enterprise B- level brand sales rating, and issued a brand sales certificate and report. The enterprise uses these certification results to carry out targeted positioning and dissemination in the market, improve the market awareness and attractiveness of its clothing products, increase the sales and profits of its clothing products, and also enhance the potential and space of its brand.

-Case 3: A food company. The food products produced by the company have high sales volume and loyalty in the market, but due to market competition and changes, its brand image and product innovation need to be improved. The enterprise commissioned Shangpu Consulting Company to carry out brand sales certification consulting, Shangpu Consulting Company through the enterprise's sales data analysis and prediction, to give the enterprise C- level brand sales rating, and issued a brand sales certificate and report. The company uses these certification results to carry out creative image and product improvement and innovation in the market, improve the market differentiation and competitiveness of its food products, increase the sales and profits of its food products, and also enhance the innovation and vitality of its brand.

6. epilogue

Brand sales certification consulting is a marketing consulting service based on consumer psychology and behavior. It provides professional advice and guidance on brands and products by verifying and proving the brand sales of enterprises, so as to help enterprises enhance brand awareness, reputation, loyalty and market share, and increase product sales and profits. The significance and role of brand sales certification consulting is obvious. It can bring many advantages to enterprises and provide strong support for the development and growth of enterprises. Therefore, enterprises should attach importance to and use brand sales certification consulting, select the appropriate certification body, provide true and reliable data, cooperate with on-site verification, obtain certification results, and regularly update certification, so as to realize the maximum value of brand sales certification consulting.