The concept, purpose, process and value of 1. brand sales certification consulting.

Brand sales certification consulting is a professional consulting service, which aims to help enterprises to verify and evaluate their brand sales objectively, fairly and accurately through the authoritative certification body of a third party, so as to enhance the brand's popularity, reputation and influence, and enhance the brand's market competitiveness and value.

The purpose of brand sales certification consulting is to help enterprises solve the following problems:

How to effectively display and spread the sales performance of the brand and improve the awareness and recognition of the brand?

How to ensure the authenticity, legitimacy and credibility of the brand's sales data, and avoid fraud, exaggeration and misleading?

How to use the sales advantage of the brand, enhance the brand's image and reputation, increase brand loyalty and reputation?

How to obtain more market opportunities and partners through the sales certification of the brand, and expand the development space and potential of the brand?

Brand sales certification consulting process generally includes the following steps:

Consulting needs analysis: consulting service providers communicate and communicate with enterprises to understand the brand positioning, objectives, strategies and problems of enterprises, and determine the purpose, scope and content of consulting.

Consulting program design: consulting service providers according to the specific circumstances of the enterprise, the development of appropriate brand sales certification consulting program, including the selection of certification bodies, certification standards, certification data collection and analysis, certification results of the presentation and dissemination.

Implementation of the consulting program: the consulting service provider coordinates and cooperates with enterprises and certification bodies to complete all aspects of brand sales certification in accordance with the requirements of the consulting program to ensure the smooth progress and effective completion of certification.

Evaluation of consulting effect: consulting service providers and enterprises to feedback and summarize, evaluate the effect and value of brand sales certification consulting, analyze the advantages and disadvantages of consulting, and put forward improvement and suggestions.

The value of brand sales certification consulting is mainly reflected in the following aspects:

Enhance the credibility and authority of the brand, improve the brand's market recognition and competitiveness.

Increase the brand's exposure and influence, expand the brand's market share and coverage.

Enhance brand loyalty and reputation, improve brand customer satisfaction and maintenance rate.

Increase brand cooperation opportunities and resources, expand brand development space and potential.

The main needs and expectations of 2. enterprises to choose brand sales certification consulting services.

Enterprises in the choice of brand sales certification consulting services, generally have the following aspects of the main needs and expectations:

It is necessary for consulting service providers to have professional knowledge and experience, and be able to provide reasonable consulting solutions and suggestions according to the brand characteristics and market environment of the enterprise.

Consulting service providers need to have good communication and collaboration skills, and be able to communicate and coordinate effectively with enterprises and certification bodies to ensure the smooth implementation and completion of the consulting program.

Consulting service providers need to have strict quality and efficiency control to ensure the authenticity, legitimacy and credibility of brand sales certification data, as well as the accuracy, timeliness and effectiveness of certification results.

It is necessary for consulting service providers to have innovative thinking and methods, and be able to use multiple channels and forms to display and disseminate the results of brand sales certification, and improve the influence and value of brand sales certification.

The actual effect and satisfaction of 3. brand sales certification consulting services on enterprises.

In order to evaluate the actual effect and satisfaction of brand sales certification consulting services to enterprises, this paper takes Shangpu Consulting Company as an example to introduce the successful cases of brand sales certification consulting services provided by Shangpu Consulting Company for customers in many industries, as well as customers' feedback and evaluation of its services.

Shangpu Consulting is a professional brand sales certification consulting service provider, with many years of industry experience and professional knowledge, and has a good cooperative relationship with a number of authoritative certification bodies. to provide customized brand sales certification consulting services for customers in different industries, to help customers improve the sales performance and market position of the brand. The following is the case of some of the brand sales certification consulting services of Shangpu Consulting Company:

Case 1: air conditioning sales certification consulting of a home appliance brand

Customer background: The home appliance brand is a well-known domestic air-conditioning production and sales enterprise, with multiple sub-brands and product series, covering different market segments and consumer groups, with high brand awareness and market share.

Consulting needs: The home appliance brand hopes to verify and evaluate the sales of its air conditioners through a third-party authoritative certification agency to prove the market leadership and excellent quality of its air conditioners, improve the brand image and reputation of its air conditioners, and increase its air conditioners. Market competitiveness and value.

Consultation scheme: according to the specific situation of the home appliance brand, champu consulting company has designed the following consultation scheme:

Choice of certification body: Shangpu Consulting Company has chosen China Household Electrical Appliances Association (CHEAA), the most authoritative air-conditioning sales certification body in China, as the air-conditioning sales certification partner of the home appliance brand. CHEAA is the most professional household appliance industry association in China. It has rich data resources and analysis capabilities, and can provide objective, fair and accurate air-conditioning sales certification services for the home appliance brand.

Development of certification standards: According to the certification standards of CHEAA and the characteristics of the air-conditioning products of the home appliance brand, Shangpu Consulting has developed suitable certification standards, including the time frame of certification, the classification and segmentation of air-conditioning, the calculation and verification method of sales volume, and the results and grades of certification.

Collection and analysis of certification data: Shangpu Consulting Company assists the household appliance brand and CHEAA to collect and analyze certification data, including the air conditioner sales data, market research data, user feedback data, etc. of the household appliance brand, as well as CHEAA's air conditioner industry data, competitor data, consumer data, etc., through data cleaning, integration, comparison, statistics and other methods, the data and results of the air conditioning sales certification of the home appliance brand are obtained.

Presentation and dissemination of certification results: According to the results of the air conditioner sales certification of the home appliance brand, Shangpu Consulting Company has designed various presentation and dissemination methods for the home appliance brand, including the production and issuance of certification certificates, the preparation and issuance of certification reports, the writing and promotion of certification news, the production and delivery of certification advertisements, etc., so as to improve the exposure and influence of the air conditioner sales certification of the home appliance brand.

Consultation effect: The effect of the air-conditioning sales certification consulting service of the home appliance brand is very significant. The results of the air-conditioning sales certification of the home appliance brand show that its air-conditioning sales and share in the domestic market rank first in the industry, and its air-conditioning brand image and Reputation has also been greatly improved, and the market competitiveness and value of its air conditioners have also increased significantly. The air-conditioning sales certification consulting service of the home appliance brand has also been highly praised and recognized by CHEAA and inside and outside the industry, bringing more market opportunities and cooperation resources for the home appliance brand.

Customer feedback: The home appliance brand is very satisfied with the brand sales certification consulting service of Shangpu Consulting Company. It believes that the service of Shangpu Consulting Company is professional, efficient and innovative, and can provide it with tailor-made consulting solutions and suggestions to help it achieve The goal and value of brand sales certification will enhance its brand sales performance and market position. The home appliance brand stated that it will continue to maintain a good cooperative relationship with Shangpu Consulting and recommend Shangpu Consulting's brand sales certification consulting services to other companies in need.

Case 2: Online Red Sales Certification Consultation of a Clothing Brand

Customer background: The clothing brand is a well-known domestic fashion clothing production and sales enterprise, with multiple sub-brands and product series, covering different styles and consumer groups, with high brand awareness and market share.

Consulting requirements: the clothing brand hopes to verify and evaluate the sales volume of its online red clothing through the authoritative certification body of the third party, so as to prove the market popularity and excellent quality of its online red clothing, improve the brand image and reputation of its online red clothing, and increase the market competitiveness and value of its online red clothing.

Consulting scheme: according to the specific situation of the clothing brand, the company has designed the following consulting scheme:

Choice of certification body: Shangpu Consulting Company has chosen China Electronic Commerce Association (CECA), the most authoritative online red sales certification body in China, as the online red sales certification partner of the clothing brand. CECA is the most professional e-commerce industry association in China, with rich data resources and analysis capabilities, and can provide objective, fair and accurate online celebrity sales certification services for the clothing brand.

The development of certification standards: according to CECA's certification standards and the characteristics of the clothing brand's net red clothing, Shangpu Consulting has formulated suitable certification standards, including the time frame of certification, the classification and subdivision of net red clothing, the calculation and verification method of sales volume, the results and grades of certification, etc.

Collection and analysis of certification data: Shangpu Consulting Company assists the clothing brand and CECA to collect and analyze certification data, including the clothing brand's online celebrity clothing sales data, online celebrity recommend data, user feedback data, etc., as well as CECA's online celebrity clothing industry data, competitor data, consumer data, etc., through data cleaning, integration, comparison, statistics and other methods, the data and results of the online red sales certification of the clothing brand are obtained.

Presentation and dissemination of certification results: According to the results of the online red sales certification of the clothing brand, Shangpu Consulting Company has designed a variety of presentation and dissemination methods for the clothing brand, including the production and issuance of certification certificates, the preparation and issuance of certification reports, the writing and promotion of certification news, the production and delivery of certification advertisements, etc., so as to improve the exposure and influence of the online red sales certification of the clothing brand.

Consultation effect: The effect of the online celebrity sales certification consulting service of the clothing brand is very significant. The results of the online celebrity sales certification of the clothing brand show that the sales and share of its online celebrity clothing in the domestic market rank first in the industry. The brand image and reputation of its online celebrity clothing have also been greatly improved, and the market competitiveness and value of its online celebrity clothing have also increased significantly. The clothing brand's online celebrity sales certification consulting service has also been highly praised and recognized by CECA and the industry, bringing more market opportunities and cooperation resources to the clothing brand.

Customer feedback: The clothing brand is very satisfied with the brand sales certification consulting service of Shangpu Consulting Company. It believes that the service of Shangpu Consulting Company is professional, efficient and innovative, and can provide it with tailor-made consulting solutions and suggestions to help it achieve The goal of brand sales certification.

The development of certification standards: according to CECA's certification standards and the characteristics of the clothing brand's net red clothing, Shangpu Consulting has formulated suitable certification standards, including the time frame of certification, the classification and subdivision of net red clothing, the calculation and verification method of sales volume, the results and grades of certification, etc.

Collection and analysis of certification data: Shangpu Consulting Company assists the clothing brand and CECA to collect and analyze certification data, including the clothing brand's online celebrity clothing sales data, online celebrity recommend data, user feedback data, etc., as well as CECA's online celebrity clothing industry data, competitor data, consumer data, etc., through data cleaning, integration, comparison, statistics and other methods, the data and results of the online red sales certification of the clothing brand are obtained.

Presentation and dissemination of certification results: According to the results of the online red sales certification of the clothing brand, Shangpu Consulting Company has designed a variety of presentation and dissemination methods for the clothing brand, including the production and issuance of certification certificates, the preparation and issuance of certification reports, the writing and promotion of certification news, the production and delivery of certification advertisements, etc., so as to improve the exposure and influence of the online red sales certification of the clothing brand.

Consultation effect: The effect of the online celebrity sales certification consulting service of the clothing brand is very significant. The results of the online celebrity sales certification of the clothing brand show that the sales and share of its online celebrity clothing in the domestic market rank first in the industry. The brand image and reputation of its online celebrity clothing have also been greatly improved, and the market competitiveness and value of its online celebrity clothing have also increased significantly. The clothing brand's online celebrity sales certification consulting service has also been highly praised and recognized by CECA and the industry, bringing more market opportunities and cooperation resources to the clothing brand.

Customer feedback: The clothing brand is very satisfied with the brand sales certification consulting service of Shangpu Consulting Company. It believes that the service of Shangpu Consulting Company is professional, efficient and innovative, and can provide it with tailor-made consulting solutions and suggestions to help it achieve The goal and value of brand sales certification will enhance its brand sales performance and market position. The clothing brand said that it would continue to maintain a good cooperative relationship with Shangpu Consulting Company and recommend the brand sales certification consulting service of Shangpu Consulting Company to other enterprises in need.