Proof of market position is an important link in the practice of anti-monopoly law. It involves how to define the relevant market, how to evaluate the position of the operator involved in the case in the relevant market, and how to judge whether there is abuse of market dominance. The purpose of market position certification is to protect fair competition and prevent monopolistic practices from adversely affecting consumers and society.

The data source and analysis tools of the market position certificate are two key factors, which determine the quality and effect of the market position certificate. Data sources refer to the information and materials on which the market position certification is based, including official statistics, industry association data, third-party consulting agency data, internal enterprise data, etc. Analytical tools refer to the methods and techniques used in the demonstration of market position, including relevant market definition, market share calculation, market concentration analysis, entry barrier assessment, etc.

Shangpu Consulting Company is an institution specializing in industry research, market research, investment and financing consulting, IPO listing consulting and other services. It has rich data resources and analytical capabilities, and has many years of experience and successful cases in market position certification. When conducting market position certification, Champ Consulting usually follows the following steps:

The first step is to identify the relevant product and the relevant geography. Relevant products refer to products or services that have the same or similar purposes as the products or services provided by the operators involved, and the relevant regions refer to the areas where the operators involved provide products or services or where consumers purchase products or services. Shangpu Consulting Company determines the operation and market share of the relevant products by investigating the relevant documents of the operators involved in the case, so as to obtain relevant evidence of the relevant products and relevant regions.

The second step is to find out if there is a substitute. Substitutes refer to other products or services that can meet the same or similar needs of consumers, and they have a certain restrictive effect on the products or services provided by the operators involved. Through questionnaires, interviews, observations, etc. on consumers, suppliers, competitors, etc., in the process of finding substitutes, we can make parallel comparisons with the quality, performance, price, brand and other aspects of the relevant products to determine whether they are substitutable.Conclusion。

The third step is to conduct a price test. Price testing is the assumption that the operator in question raises the price of the product or service it provides by a certain margin and observes the consumer's reaction to determine whether the operator in question has the pricing power. Shangpu Consulting conducts price tests by analyzing consumers' purchase behavior, purchase intention, purchase frequency, etc., as well as tracking the price changes of the operators and competitors involved.

The fourth step is to calculate the market share. Market share refers to the proportion of sales or sales held by the operator in the relevant market, which is an important indicator of market position. Shangpu Consulting calculates the market share of the operators and competitors involved in the relevant market by collecting and collating official statistics, industry association data, third-party consulting agency data, internal enterprise data, etc.

The fifth step is to analyze market concentration. Market concentration is an indicator of the degree of competition in the relevant market, which can be measured by the Herfindahl-Hirschman Index (HHI) or other methods. Champu Consulting analyzes market concentration by calculating the market share of each operator in the relevant market and adding its square to obtain the HHI value.

Step 6: Assess barriers to entry. Barriers to entry are factors that prevent or restrict new entrants from entering the relevant market, which can be legal, technical, financial, scale, brand and other barriers. Shangpu Consulting evaluates barriers to entry by analyzing the historical development, current situation and trends of the relevant market, as well as evaluating the possibility and ease of new entrants.

The following are some of the many success stories of Champu Consulting's proven market position:

An international chemical giant has been investigated by the National Development and Reform Commission for allegedly abusing its dominant market position in China. Shangpu Consulting Company provides professional market position certification services for the chemical giant. By defining the relevant markets of multiple chemical products and regions involved, and calculating its market share and concentration in each relevant market, and evaluating The competitive pressure and entry barriers it faces finally prove that the chemical giant does not have a dominant market position, thus helping it get rid of the risk of punishment.

A well-known domestic e-commerce platform was required by the Anti-Monopoly Bureau of the Ministry of Commerce to submit a market position certificate report when acquiring another e-commerce platform. Shangpu Consulting Company provides professional market position certification services for the e-commerce platform. By defining the relevant market of multiple e-commerce segments involved, and calculating its market share and concentration in each relevant market, and evaluating the competitive pressure and entry barriers it faces, it finally proves that the e-commerce platform does not have a dominant market position, thus helping it to successfully complete the acquisition transaction.

A leading online education platform in China requires the investee to provide a market position certificate report when financing. Shangpu consulting company provides professional market position certification service for the online education platform. By defining the relevant market of multiple online education segments involved, and calculating its market share and concentration in each relevant market, and evaluating the competitive pressure and entry barriers it faces, it finally proves that the online education platform does not have a dominant market position, So as to help it gain the trust and support of investors.