Market status certification is a third-party organization to evaluate and prove the competitive advantage and influence of enterprises or products in the market. It aims to help enterprises improve their brand image, enhance consumer trust, expand market channels and increase market share. Taking Shangpu Consulting as an example, this paper introduces the significance, process and standards of market status certification, and analyzes the enlightenment of market status certification for building high-quality brands, including: in-depth understanding of consumer needs and preferences, creating differentiated products and services; establishing long-term and stable partnerships to form a good reputation effect; continuous innovation and improvement to adapt to market changes and challenges; pay attention to social responsibility and public welfare undertakings, and establish a good corporate image.

What is Market Position Certification?

Market status certification is a third-party organization to evaluate and prove the competitive advantage and influence of an enterprise or product in the market. Market status certification can help enterprises to enhance brand image, enhance consumer trust, expand market channels and increase market share. Market status certification usually involves the following aspects:

Market share: Refers to the proportion of sales or sales held by an enterprise or product in the target market. Market share can reflect the competitiveness and popularity of an enterprise or product in the market.

Market ranking: refers to the position of an enterprise or product in the target market after sorting by sales volume or sales. Market ranking can reflect the position and influence of a company or product in the market.

Market share: refers to the proportion of potential consumers or users that an enterprise or product can cover in the target market. Market share can reflect the penetration and expansion of enterprises or products in the market.

Market growth rate: refers to the growth rate of sales or sales of an enterprise or product in the target market over a certain period of time. The market growth rate can reflect the development speed and potential of the enterprise or product in the market.

How does Champ Consulting conduct market position certification?

Shangpu Consulting is a professional industry research, market research, investment and financing consulting,IPOThe company has a wealth of data resources, research models, industry experience and customer resources for more5000Customers have provided professional consulting services. When conducting market position certification, Champ Consulting usually follows the following process:

Determine the target market: according to customer needs, determine the industry, segment, geographical scope, etc. of the enterprise or product that needs to be certified, and clarify the definition and boundaries of the target market.

Collect market data: collect relevant data of the target market through various channels and methods, including market size, market structure, market dynamics, market competition, market forecast, etc., to ensure the comprehensiveness, accuracy, timeliness and continuity of the data.

Analysis of market data: the use of professional data mining and analysis technology, the collected market data cleaning, sorting, induction, calculation, comparison, attribution and other processing, to extract valuable information and insight.

Evaluation of market position: According to the analysis results, evaluate the market share, market ranking, market share, market growth rate and other indicators of the customer's enterprise or product in the target market, and judge its competitive advantage and influence in the market.

Issue certification report: according to the evaluation results, issue a professional certification report, including certification purpose, certification scope, certification method, certification basis, certification conclusion, etc., to provide customers with authoritative certificates and suggestions.

In conducting market status certification, Champ Consulting generally follows the following criteria:

Objectivity: Respect the facts, avoid subjective assumptions, maintain a neutral position, not affected by any interests or pressure.

Professionalism: Use scientific theories and methods, adopt standardized processes and procedures, ensure the depth and breadth of analysis, and improve the quality and efficiency of analysis.

Systematic: Consider the complexity and dynamics of the market, comprehensively analyze the role and influence of various factors and conditions, and form a complete and consistent logical system.

Practicality: Focusing on the needs and expectations of customers, providing valuable and meaningful information and advice to help customers solve problems and achieve goals.

Case Analysis of Champ Consulting Service Customers

In order to better demonstrate the professional competence and service level of Shangpu Consulting in the field of market status certification, the following will introduce the specific cases of market status certification services provided by Shangpu Consulting for some customers:

Case 1: Status certification of a well-known home appliance brand in China's air conditioning market

A well-known home appliance brand is one of the world's leading air-conditioning manufacturers, and has a high reputation and reputation in the Chinese air-conditioning market. The brand commissioned Shangpu Consulting to certify its position in the Chinese air conditioning market in order to better formulate marketing strategies and development plans. According to the product types (including household air conditioners and commercial air conditioners), product grades (including high-end, mid-range and low-end), product functions (including inverter air conditioners and fixed-frequency air conditioners) and other dimensions involved in the brand's air-conditioning market in China, Shangpu Consulting determined the scope of the target market and collected relevant data. After analysis and calculation, Champ Consulting reached the following conclusions:

The brand's share of the total air conditioning market in China is12.5%ranked third;

The brand's share of the Chinese home air conditioner market is14.2%ranked second;

The brand's share of the commercial air conditioning market in China is8.7%ranked fourth;

The brand's share of the high-end air conditioning market in China is18.3%ranked first;

The brand's share of the mid-range air conditioning market in China is13.5%ranked second;

The brand's share of the low-end air conditioner market in China is9.2%ranked fourth;

The brand's share in the Chinese inverter air conditioner market is16.7%ranked first;

The brand's share of the fixed frequency air conditioner market in China is7.8%, ranked fifth.

Based on the above conclusions, Champ Consulting issued a certification report and provided the following recommendations for the brand:

The brand should continue to consolidate and enhance its leading position in the high-end air conditioner and inverter air conditioner market, and meet consumers' needs and expectations for high quality air conditioners through continuous innovation and optimization of product performance, function, design, and energy saving.

The brand should strengthen its competitiveness in the mid-range air-conditioning market, and attract more consumers to choose its products by improving product cost performance, expanding product categories, and increasing product features.

The brand should increase its share in the low-end air-conditioning and fixed-frequency air-conditioning market, and increase the market coverage and penetration rate of products by reducing product costs, optimizing product structure, and expanding sales channels.

The brand should strengthen its development in the commercial air-conditioning market, and expand its presence in the commercial air-conditioning market by developing commercial air-conditioning products suitable for different industries and scenarios, providing professional installation and after-sales services, and establishing stable partnerships. Influence and revenue.

The certification report of Shangpu Consulting provides strong proof and guidance for the brand, helping it to better formulate marketing strategies and development plans, and enhance its position and competitiveness in the Chinese air-conditioning market.

Case 2: Status certification of a well-known e-commerce platform in China's online shopping market

A well-known e-commerce platform is one of the world's largest online retailers, with a large user base and transaction scale in China's online shopping market. The platform commissioned Champu Consulting to certify its position in China's online shopping market in order to better evaluate its performance and advantages. According to the types of goods (including clothing, home appliances, books, food, etc.), commodity prices (including high, medium and low prices), commodity quality (including genuine goods, imitation and fake goods) and other dimensions involved in the platform's online shopping market in China, Shangpu has determined the scope of the target market and collected relevant data. After analysis and calculation, Champ Consulting reached the following conclusions:

The platform's share of the overall Chinese online shopping market is28.6%ranked first;

The platform's share in the Chinese apparel online shopping market is32.4%ranked first;

The platform's share in China's home appliance online shopping market is26.8%ranked first;

The platform's share of the Chinese book online shopping market is29.7%ranked first;

The platform's share in the Chinese food online shopping market is24.5%ranked second;

The platform's share of China's high-priced goods online shopping market is21.3%ranked second;

The platform's share in China's mid-priced goods online shopping market is30.2%ranked first;

The platform's share in China's low-cost goods online shopping market is31.7%ranked first;

The platform's share of China's genuine goods goods online shopping market is27.9%ranked first;

The platform's share of the Chinese imitation goods online shopping market is18.4%ranked third;

The platform's share in China's fake goods online shopping market is12.3%, ranked fourth.

Based on the above conclusions, Champ Consulting issued a certification report and provided the following recommendations for the platform:

The platform should continue to maintain and expand its leading position in the overall online shopping market and various market segments, and meet consumers' needs and expectations for online shopping by continuously enriching and optimizing product types, prices, quality, and services.

The platform should strengthen its competitiveness in the food online shopping market and high-priced goods online shopping market, and attract more consumers to choose its platform by improving the safety, quality, packaging, and distribution of goods.

The platform should reduce its share in the online shopping market of imitation goods and fake goods, and protect the rights and trust of consumers by strengthening the examination, supervision and crackdown of goods.

The platform should strengthen its innovation ability in the online shopping market, and enhance its influence and income in the online shopping market by developing online shopping products and services that adapt to new technologies, new trends and new demands.

The certification report of Shangpu Consulting provides strong proof and guidance for the platform to better evaluate its performance and advantages, and enhance its position and competitiveness in China's online shopping market.

Inspiration from Market Status Certification: How to Build a Quality Brand

Through the above two cases, we can see that market status certification is an effective way to help companies or products understand their performance and advantages in the market, so as to formulate reasonable marketing strategies and development plans. At the same time, the market status certification can also provide us with some inspiration to help us build a high-quality brand. Here are some of the main revelations:

In-depth understanding of consumer needs and preferences to create differentiated products and services. Consumers are the core of the brand, only to meet the needs and preferences of consumers, in order to win consumer recognition and support. Therefore, we need to have an in-depth understanding of consumers' psychology, behavior, preferences and other characteristics through a variety of ways, such as research, interviews, observation, etc., and create differentiated and distinctive products and services based on these characteristics to distinguish them from competitors and form their own core competitiveness.

Establish a long-term and stable partnership to form a good reputation effect. Partners are supporters of the brand and can help the brand expand its influence and revenue. Therefore, we need to establish long-term and stable partnerships through a variety of methods, such as communication, collaboration, and win-win, including suppliers, distributors, agents, media, etc., and through these partners, spread the value of the brand And ideas, form a good reputation effect, increase brand awareness and reputation.

Continuous innovation and improvement to adapt to market changes and challenges. The market is the stage of the brand. Only by continuous innovation and improvement can we adapt to the changes and challenges of the market and maintain the vitality and competitiveness of the brand. Therefore, we need to continuously innovate and improve our products and services through various methods, such as research and development, experimentation, feedback, optimization, etc., to meet the new needs and standards of the market, and to respond to new opportunities and threats in the market in a timely manner.

Pay attention to social responsibility and public welfare undertakings, and establish a good corporate image. Society is the environment of brand. Only by paying attention to social responsibility and public welfare can we establish a good corporate image and win the respect and support of the society. Therefore, we need to pay attention to social responsibility and public welfare undertakings, pay attention to social development and problems, and contribute to social well-being and progress through a variety of ways, such as donation, volunteering, cooperation, advocacy, etc.

Summary

Market status certification is a valuable service that can help enterprises or products understand their performance and advantages in the market, and formulate reasonable marketing strategies and development plans. At the same time, the market status certification can also provide us with some inspiration to help us build a high-quality brand. These enlightenments include: in-depth understanding of consumer needs and preferences, creating differentiated products and services; establishing long-term and stable partnerships to form a good reputation effect; continuous innovation and improvement to adapt to market changes and challenges; focusing on social responsibility and public welfare Undertaking, establish a good corporate image. Hope this article is helpful to you.