Market status certification is a service that evaluates and proves the competitive advantage, market share and brand influence of a company or product in the market through a third-party organization. It aims to help companies improve their brand image, enhance consumer trust, and expand Market share. This paper introduces the concept, significance, process and standard of market status certification, and analyzes the role of market status certification in promoting the sales of enterprise brands in the light of the actual case of Shangpu Consulting.

In today's fierce market competition, how to enhance their brand image, enhance consumer trust and loyalty, expand market share, is an important issue facing every enterprise. Some companies may already have high-quality products and services, but due to the lack of effective publicity and promotion, or the influence of competitors, the brand awareness and reputation are not high, and the sales volume is not ideal. At this time, enterprises need to seek a way to show their own advantages and values objectively, fairly and authoritatively, so as to enhance their position and influence in the market. Market status certification is such a way.

What is Market Position Certification?

Market status certification is a service that evaluates and proves the competitive advantage, market share and brand influence of an enterprise or product in the market through a third-party organization. Market status certification institutions are usually consulting institutions or research institutions with professional qualifications and credibility. By collecting and analyzing a large number of industry data, consumer data, competitor data, etc., they use scientific methods and models to conduct comprehensive, In-depth and systematic research and evaluation, and give corresponding certification certificates or statements based on the evaluation results. Market status certification can be customized for different industries, fields, market segments, product categories, etc.

Why market position certification?

Market status certification for enterprises has the following significance:

Enhance brand image. Market status certification can help enterprises show their leading position or dominant position in the industry or field, highlight their core competitiveness and differentiation characteristics, and increase their popularity and reputation.

Increase consumer trust. Market status certification can help enterprises provide objective, true and reliable data and information support, and increase consumers' trust and satisfaction with enterprises or products. For example, an electric car brand has obtained an authority's"Electric vehicles have the longest cruising range" and "electric vehicles have the highest safety" two market status certifications, so that consumers can have more confidence and recognition of the brand's product performance and quality.

Expand market share. Market status certification can help enterprises to enhance their competitive advantage, resist the challenge of competitors, attract more potential consumers, expand their market share and profit space. For example, a smartphone brand has acquiredThe two market status certifications of "the strongest camera function of smart phones" and "the best battery life of smart phones" can occupy a greater advantage in the smart phone market and attract more photo enthusiasts and long-term users.

How to carry out the market position certification?

The general process of market status certification is as follows:

Select the appropriate market position certification body. Enterprises should select market status certification bodies with relevant professional qualifications, experience, resources, reputation, etc. according to their own industry, field, target market and other characteristics, sign contracts with them, and determine the scope, standards, costs, and duration of certification.

Provide relevant data and information. Enterprises should provide their own basic information, main products or services, market strategies, sales data, financial data and other relevant information and information according to the requirements of the market status certification body, so that the market status certification body can analyze and evaluate.

Accept the investigation and evaluation of the market status certification body. Market status certification agencies will use scientific methods and models to conduct comprehensive, in-depth and systematic research and evaluation on the competitive advantage, market share and brand influence of enterprises or products in the market according to the data and information provided by enterprises, as well as the industry data, consumer data and competitor data collected and sorted out by themselves, and form corresponding evaluation reports.

Obtain a certificate or statement of market standing. If the enterprise or product has passed the investigation and evaluation of the market status certification body and reached the predetermined standard or level, it can obtain the corresponding market status certification certificate or statement, and carry out publicity and use within a certain range.

What are the market status certification standards?

The specific criteria for market status certification will be customized according to different industries, fields, market segments, product categories, etc., but in general, the following aspects will be involved:

Market share. Refers to the sales volume or proportion of sales of an enterprise or product in the target market. Generally speaking, the higher the market share, the more popular and competitive the enterprise or product is in the target market.

Brand awareness. Refers to the extent to which consumers recognize the name or logo of a business or product. Generally speaking, the higher the brand awareness, the more influential the enterprise or product in the target market, the easier it is to attract consumers.

Brand reputation. Refers to the degree to which consumers evaluate the quality, performance and service of an enterprise or product. Generally speaking, the higher the brand reputation, the more advantages the enterprise or product has in the target market, and the more it can meet the needs and expectations of consumers.

Brand loyalty. Refers to the consumer's willingness to repeatedly buy or recommend a business or product. Generally speaking, the higher the brand loyalty, the more stable the enterprise or product is in the target market, and the more it can form the stickiness and reputation of consumers.

Brand influence. Refers to the degree to which a firm or product influences or guides other firms or products in the target market. Generally speaking, the higher the brand influence, the more leadership the company or product has in the target market, and the more it can shape the development direction and standards of the industry or field.

Market status certification bodies will be based on different certification projects, the development of the corresponding evaluation indicators and weights, as well as the corresponding evaluation methods and models, the enterprise or product quantitative or qualitative evaluation, and give the corresponding evaluation level or level.

Shangpu Consulting is a consulting agency specializing in market status certification services. It has many years of industry experience and professional team, providing customized market status certification services for many companies and helping them increase brand sales. The following are some of the cases of Champ Consulting:

A milk tea brand: Champ Consulting provides the brandThe two market status certification services of "milk tea industry leader" and "milk tea industry innovator", through the market share, brand awareness, brand reputation, brand loyalty, brand influence and other aspects of the brand in the milk tea industry Evaluation and certification help the brand to enhance its leading and dominant position in the milk tea industry, increasing consumers' trust and love for the brand, it expands the market share of the brand in the milk tea industry.

An e-cigarette brand: Champ Consulting provides the brandThe two market status certification services of "Rookie in Electronic Cigarette Industry" and "Most Potential in Electronic Cigarette Industry" help the brand demonstrate its emerging and dominant position in the electronic cigarette industry by evaluating and proving the market share, brand awareness, brand reputation, brand loyalty, brand influence and other aspects of the brand in the electronic cigarette industry, and increase consumers' attention and trial of the brand, expanding the brand's market share in the e-cigarette industry.

A health food brand: Champ Consulting provides the brandThe two market status certification services of "health food industry authority" and "health food industry expert" help the brand enhance its professional and dominant position in the health food industry and increase consumers' trust and recommend in the brand by evaluating and proving the brand's market share, brand awareness, brand reputation, brand loyalty and brand influence in the health food industry, expanding the brand's market share in the health food industry.