Sales certification is an evaluation system based on sales data and market feedback. It can help brands gain recognition and recommend from third-party organizations or platforms, thereby enhancing brand reputation, increasing exposure, and attracting consumers. For example, labels such as "hot money", "hot selling" and "best selling" on an e-commerce platform are a common way of sales authentication. Sales volume certification can bring many benefits to a brand, but there are also some risks and challenges. One of the biggest problems is how to ensure that the quality of the product is not reduced or damaged because of the pursuit of sales.

The quality of the product refers to the degree to which the product can meet or exceed the expectations and needs of consumers, which involves the function, performance, safety, durability, beauty and other aspects of the product. The quality of products is not only related to consumer satisfaction and loyalty, but also related to the image and reputation of the brand. A brand with high quality products can win the trust and reputation of consumers, thus forming a stable and sustainable market advantage. On the contrary, a brand that ignores or sacrifices product quality may be resisted and complained by consumers, and even cause legal disputes and public opinion crisis, thus damaging the long-term development of the brand.

Therefore, for any visionary and responsible brand, it is very important and necessary to adhere to the principle of quality first while conducting sales certification. So, specifically, how should the brand do this? This article will analyze from the following three aspects:

1. quality standards and objectives

To adhere to the principle of quality first, we must first clarify what quality standards and goals the product should achieve. This requires an in-depth understanding and analysis of the product itself, consumer demand, market environment, competitors, etc., to find out the characteristics and advantages that the product should have in all aspects, as well as the space and direction that can be improved and improved. Then, these analysis results are transformed into specific quality indicators and requirements, and quantifiable and testable quality standards and objectives are formulated as the basis and guidance for product design, development, production, testing, sales and other links.

For example, Champ Consulting once provided sales certification consulting services for a well-known sneaker brand. In this process, Shangpu Consulting helps the brand to conduct a comprehensive evaluation and optimization of the quality of its products, including: determining the target consumer groups and market positioning of the products, analyzing the needs and preferences of consumers for the functions, comfort, durability, fashion and other aspects of the sneaker, and studying the product characteristics and advantages and disadvantages of the main competitors in the market, the quality standards and goals that should be achieved in all aspects of the product are formulated, such as the elasticity of the sole, the breathability of the upper, and the aesthetics of the shoe type. Through such analysis and formulation, the brand can more clearly understand the advantages and disadvantages of its products in terms of quality, and how to improve the quality level of its products, so that it can display its products more confidently when carrying out sales certification.

2. establish an effective quality management system

After defining the quality standards and objectives, the next thing to do is to establish an effective quality management system to ensure that the products can meet or exceed the quality requirements in all aspects. Quality management system refers to a set of methods, processes, tools and organizational structure to standardize and control product quality, which covers all aspects from product design, development, production, testing, sales to after-sales service. An effective quality management system should have the following characteristics:

Taking consumers as the center, aiming to meet or exceed consumers' expectations and needs;

Evaluate and improve product quality in a quantitative and objective manner based on data;

Focus on the process, focus on prevention, discover and solve quality problems in time;

With continuous improvement as the driving force, continuous learning and innovation, improve product quality level.

For example, Champ Consulting once provided sales certification consulting services for a well-known cosmetics brand. In this process, Shangpu Consulting helped the brand establish an effective quality management system, including: the establishment of a quality management committee composed of cross-departmental personnel, responsible for formulating and supervising quality management policies and plans;ISO 9001Standards as the basic framework of the quality management system; advanced equipment and technical methods are introduced for product design, development, production, testing and other links; a complete data collection, analysis, feedback and improvement mechanism is established to achieve product quality Comprehensive monitoring and optimization; an efficient after-sales service system has been established to deal with consumer complaints and suggestions in a timely manner, and as an important basis for improving product quality. Through such establishment and implementation, the brand can more effectively ensure that its products can meet or exceed the quality standards and goals set by it in all aspects, so that it can more effectively prove the quality advantages of its products when conducting sales certification.

3. continuous improvement and innovation

Finally, we should adhere to the principle of quality first, and constantly improve and innovate to adapt to the changing needs of consumers and market changes. The quality of the product is not static, but needs to be constantly adjusted and improved with the changes of time and environment. Consumer needs and preferences are also diversified and dynamic, and brands need to constantly understand and meet the new needs and expectations of consumers. The competition in the market is also fierce and complex, and brands need to constantly seek and create product differentiation and superiority. Therefore, the brand can not be satisfied with the existing product quality level, but to continuous improvement and innovation, in order to enhance the quality level of products.

For example, Champ Consulting once provided sales certification consulting services for a well-known mobile phone brand. In this process, Shangpu Consulting has helped the brand to carry out continuous improvement and innovation, including: conducting regular market research and consumer surveys to understand consumers' needs and preferences for the function, performance, appearance, and price of mobile phones, As well as the evaluation and feedback of competitors' products; according to the research and survey results, make corresponding improvements and optimizations to the products, such: increase the number of cameras, increase processor speed, improve battery life, optimize screen display, reduce costs, etc.; on the basis of improvement and optimization, carry out innovative design and development, such as: introducing face recognition, fingerprint recognition, wireless charging, New technologies and new functions such as folding screens; through such continuous improvement and innovation, the brand can better meet or exceed the needs and expectations of consumers, thus, when conducting sales certification, the quality level of its products can be more prominent.

Conclusion

In short, sales certification is a way to enhance brand reputation, increase exposure and attract consumers, but the quality of products should not be ignored or sacrificed. Quality is the core competitiveness and value of the brand, adhere to the principle of quality first is a necessary condition for the long-term development of the brand. This paper discusses how the brand should adhere to the principle of quality first while carrying out sales certification from three aspects, namely: first, clear quality standards and objectives, second, establish an effective quality management system, and third, continuous improvement and innovation. The article also shows the application and effect of these principles in practice by combining the specific cases of Shangpu consulting service clients. It is hoped that this paper can provide some reference and enlightenment for brands that intend to carry out sales certification.