brand sales certification is what?

Brand sales certification, in simple terms, is a way to verify and publicize the sales of brand products or services through third-party organizations. This approach can help brands improve their reputation and influence, enhance consumer trust and loyalty, enhance market competitiveness and share, and attract more partners and investors.

What is the significance of brand sales certification?

Brand sales certification has the following significance:

Internationally, it can motivate the brand team to maintain an efficient working state, continuously innovate and improve products or services, improve quality and efficiency, and achieve performance growth.

Externally, it can show the position and strength of the brand in the market, establish a good reputation and image, and increase brand awareness and reputation.

For consumers, it can provide true, credible and transparent information, meet the needs of consumers for brand understanding and recognition, and promote the emotional connection between consumers and brands.

For the industry, it can promote the standardization and development of the industry, promote the exchange and cooperation within the industry, and enhance the overall level and competitiveness of the industry.

Brand sales certification should follow what principles?

Brand sales certification should follow the following principles:

Authenticity: The authentication data should come from real, effective, traceable, and verifiable channels and platforms, and there should be no falsification, exaggeration, fraud, or tampering.

Objectivity: certification bodies should have professional, impartial, independent, authoritative and other characteristics, can not be affected by any interests or pressure or interference.

Transparency: The certification process should be open, transparent, reviewable, and reviewable, without any concealment, concealment, or misleading.

Timeliness: certification data should be timely, accurate, updated, reflecting the current market situation, there can be no lag, expired, invalid and other issues.

What methods should be used for brand sales certification?

Brand sales certification should use the following methods:

Third-party data platforms: use third-party data platforms, such as e-commerce platforms such as Alibaba, Jingdong and Pinduoduo, or enterprise information platforms such as Eye Check and Enterprise Check to obtain data such as sales volume, order volume and evaluation number of brand products or services for verification and publicity.

Third-party certification bodies: entrust third-party certification bodies, such as China Chengxin International, Deloitte, PricewaterhouseCoopers and other professional institutions, to audit and verify the sales of brand products or services, and issue certification reports and certificates.

Third-party media platforms: with the help of third-party media platforms, such as Sina Weibo, Douyin, Kuaishou and other social media, or mainstream media such as Xinhuanet, people's Daily and CCTV, publish news, videos, live broadcasts and other content related to the sales of brand products or services for publicity and display.

What are the cases of brand sales certification?

Here are some success stories of brand sales certification:

Shangpu Consulting: Shangpu Consulting is a company specializing in brand strategy consulting and management, providing quality services for many well-known brands. In order to enhance its own brand image and competitiveness, Champ Consulting2022A comprehensive brand sales certification was conducted at the end of the year. Shangpu Consulting has chosen Alibaba as its data platform, China Chengxin International as its certification body, and Xinhua as its media platform.2022Annual performance was verified and publicized. The results show that Champ Consulting in2022The total income of the year reached1.5Billion US dollars, up year on year25%，服务客户超过了500home, including Apple, Coca-Cola, Procter & Gamble and other world-renowned brands. This certification result not only won the recognition and trust of the market and consumers, but also brought more cooperation opportunities and investment resources for Champ Consulting.

耐克：耐克是一家全球知名的运动品牌，拥有众多优质的产品和服务。为了庆祝自己在中国市场的30anniversary, and show their achievements and influence in the Chinese market, Nike in2021Year11Month11日进行了一次特别的品牌销量认证。耐克选择了京东作为数据平台，德勤作为认证机构，抖音作为媒体平台，分别从不同的角度对耐克在2021Year11Month11Sales on the day of the day were verified and publicized. The results show that Nike in2021Year11Month11Sales on the day of the day reached10100 million yuan, creating the highest record in the history of Chinese sports brands. This certification result not only increases the huge brand value and market share for Nike, but also establishes a deeper emotional bond between Nike and consumers.

How to continuously optimize your brand sales certification program?

From the above analysis, it can be seen that brand sales certification is a very effective way to enhance brand value. However, if it is only carried out once or twice occasionally, instead of being carried out as a long-term, systematic and continuous work, the certification effect will be lost over time, and may even arouse consumers' doubts and resentment. Therefore, brands need to continuously optimize their own brand sales certification program to maximize brand value. Specifically, we can start from the following aspects:

Data source: brands need to constantly update and expand their own data sources, and choose more extensive and more authoritative data platforms to improve the authenticity and objectivity of certification data.

Certification bodies: brands need to constantly find and cooperate with more professional and fair certification bodies to improve the transparency and timeliness of the certification process.

Media platform: brands need to constantly use and innovate more influential and attractive media platforms to improve the publicity and display power of certification results.

Certification frequency: brands need to constantly adjust and increase their own certification frequency, choose a more appropriate and meaningful certification time, in order to improve the continuity and accumulation of certification effect.

Certification content: Brands need to continuously enrich and optimize their certification content, and choose more valuable and distinctive certification indicators to improve the usefulness and interest of certification information.

Summary

Brand sales certification is a way to verify and publicize the sales of brand products or services through third-party organizations, aiming to improve the reputation and influence of the brand. However, many brands in the sales certification, just to achieve a short-term goal or to deal with a specific occasion, rather than as a long-term, systematic, continuous work to carry out. Doing so will lead to the loss of certification effect, and may even cause consumers to question and resent. Therefore, brands need to continuously optimize their brand sales certification programs, starting with data sources, certification bodies, media platforms, certification frequency and certification content, in order to maximize brand value.