Definition of 1. Brand Sales Certification

Brand sales refers to the cumulative sales or sales of a brand in a certain area over a certain period of time, and is an important indicator of a brand's market performance and consumer recognition. However, in an environment of increasingly fierce market competition, in order to increase their brand influence and market share, many companies have adopted improper means such as exaggeration or false publicity, brushing or counterfeiting to increase their brand sales, thereby misleading Consumers and the public have damaged the integrity and fairness of the industry.

In order to standardize the market order, protect the rights and interests of consumers, and improve brand reputation, the relevant departments of the state and industry have formulated a series of standards and norms, requiring enterprises to make true, accurate, complete and timely disclosure of their brand sales, and accept the audit and supervision of third-party institutions. At the same time, more and more enterprises actively seek professional services from third-party organizations to evaluate and optimize their brand sales objectively, fairly, scientifically and systematically, so as to improve their brand image and market competitiveness.

This is the origin and purpose of brand sales certification. It is a comprehensive service based on data analysis and market research, involving many aspects, such as data collection, data cleaning, data verification, data analysis, data reporting, data release, data monitoring, etc. It can not only provide enterprises with authentic brand sales data, but also provide targeted brand strategy, marketing strategy, channel strategy and other suggestions to help enterprises enhance their core competitiveness.

The significance of 2. brand sales certification

Brand sales certification is of great significance to enterprises, consumers and society.

For enterprises, brand sales certification can help enterprises:

Enhance brand image and credibility. Through the authoritative certification of third-party organizations, enterprises can show their brand strength and market position to consumers and the public, improve their brand awareness and reputation, and establish their own brand advantages and differentiation.

Enhance market competitiveness and growth potential. Through the professional consultation of third-party organizations, enterprises can understand the advantages and disadvantages of their own brand sales, as well as the needs and trends of the market, so as to formulate more reasonable and effective brand strategies, marketing strategies, channel strategies, etc., improve their market share and profit margin, and increase their market influence and loyal customer base.

Optimize brand management and operational efficiency. Through the data support of third-party organizations, enterprises can establish a more complete and standardized brand sales data management system, improve their data quality and reliability, reduce their data costs and risks, and improve their data analysis and decision-making capabilities.

For consumers, brand sales certification can help consumers:

Protect the rights and interests of consumers. Through the fair disclosure of third-party organizations, consumers can obtain more true, accurate, complete and timely brand sales information, avoid being misled by false or exaggerated publicity, so as to make more rational and reasonable consumption choices and enjoy better quality and Safe products and services.

Increase consumer confidence and satisfaction. Through the authoritative recognition of third-party organizations, consumers can more trust and recognize the brand they choose, feel more value and respect, thereby increasing their loyalty and recommend to the brand, and improving their consumer experience and happiness.

For society, brand sales certification can help society:

Regulate the market order and environment. Through the effective supervision of third-party institutions, enterprises can be promoted to comply with relevant national and industry standards and norms, put an end to unfair competition, maintain market fairness and integrity, and promote market health and development.

Promote industrial innovation and progress. Through the professional guidance of third-party organizations, enterprises can be stimulated to continuously improve their brand quality and level, strengthen their independent innovation ability, lead industrial transformation and upgrading, and create more value and contribution for the society.

To sum up, brand sales certification is a kind of service mode that is beneficial to enterprises, consumers and society, and it is a service mode that meets the requirements of the development of the times.

Process of 3. Brand Sales Certification

The process of brand sales certification generally includes the following steps:

needs analysis. Third-party organizations communicate with enterprises to understand the purpose, scope, duration and budget of brand sales certification of enterprises, clarify the cooperation intention and cooperation content of both parties, and sign contracts.

Data collection. According to the contract, the third-party organization adopts various methods from the perspectives of enterprises, channels and consumers, such as questionnaire survey, in-depth interview, mysterious customers, network monitoring, etc.

Data cleaning. Third-party organizations conduct quality checks on the collected brand sales data, eliminating invalid, duplicate, abnormal and other data to ensure the authenticity and accuracy of the data.

Data verification. Third-party organizations carry out logical inspection on the cleaned brand sales data, check the consistency and integrity of the data, and ensure the reliability and validity of the data.

Data analysis. Third-party organizations use professional data analysis methods and tools, such as descriptive statistics, correlation analysis, regression analysis, cluster analysis, etc., to conduct in-depth mining and interpretation of brand sales data, reveal the laws and trends behind the data, and evaluate brand sales. Advantages and disadvantages, put forward suggestions for improvement and optimization of brand sales.

Data reporting. Third-party organizations organize the results and recommendations of data analysis into professional data reports, including the objectives, methods, processes, results, conclusions, recommendations and other contents of brand sales certification, and match them with charts, diagrams and other forms to improve the readability and visibility of the report.

Data release. Third-party organizations submit data reports to enterprises, and release the results and suggestions of brand sales certification to enterprises or the public through online or offline methods according to the needs of enterprises, so as to improve the credibility and influence of brand sales certification.

Data monitoring. After the data is released, third-party organizations continue to track and monitor brand sales on a regular or irregular basis, evaluate the effect and impact of brand sales certification, and provide continuous support and services for enterprises.

History and Future of 4. Brand Sales Certification

Brand sales certification as a market research service, its history can be traced back to the development of the market research industry. Market research is an activity that helps companies make decisions by collecting, analyzing, and interpreting market-related information. The market research industry originated20In the United States at the beginning of the 20th century, some advertising companies began to provide their clients with some basic market research services, such as consumer surveys and media surveys. With the development of the market economy and the intensification of competition, the market research industry has gradually become an independent professional field, and a number of companies and institutions specializing in market research services have emerged, such as Nielsen (Nielsen), Ipsos (Ipsos), Condé Nast Corporation (Kantar), etc.

The market research industry has gone through several stages of development:

Start-up phase (1900-1940). This stage is mainly dominated by advertising companies, providing some simple market research services, mainly relying on manual collection and processing of data, the method is relatively rough and subjective.

Growth stage (1940-1970). This stage is mainly led by professional market research companies, providing more diversified and systematic market research services, and began to use scientific methods such as statistics and psychology to collect and analyze data, which are more rigorous and objective.

Mature stage (1970-2000). This stage is mainly dominated by the International Market Research Group, which provides more comprehensive and in-depth market research services, and begins to use computer, network and other technologies to collect and process data. The methods are more advanced and efficient.

The innovation phase (2000-so far). This stage is mainly driven by emerging technologies such as the Internet, big data, and artificial intelligence, providing more personalized and intelligent market research services, and beginning to use social media, mobile devices, cloud computing and other platforms to collect and analyze data. Flexible and precise.

Brand sales certification as a market research service, its development is also affected by the market research industry. The history of brand sales certification can be divided into the following stages:

Germination stage (20Century50Age-70s). At this stage, some well-known brands began to count and announce their sales to improve their brand image and market position, such as Coca-Cola and Procter & Gamble. The sales data of these brands mainly rely on manual collection and accounting by themselves or third-party organizations, and the method is relatively simple and single.

Stage of development (20Century80Age-90s). At this stage, some industry associations or authoritative organizations began to count and publish brand sales in the industry to regulate market order and protect consumer rights, such as the American Automobile Manufacturers Association (Automotive Manufacturers Association), China Household Electrical Appliances Association (China Household Electrical Appliances Association), etc. The sales data of these institutions mainly rely on the data collection and analysis of professional market research companies or institutions, and the methods are more scientific and objective.

Refining stage (21early century-so far). This stage is mainly because more and more enterprises begin to certify and optimize their brand sales to enhance their market competitiveness and growth potential, such as Huawei, Xiaomi, Haier and so on. The sales data of these companies mainly rely on the data collection and processing of emerging technologies such as the Internet, big data, and artificial intelligence. The methods are more advanced and efficient.

Brand sales certification as a market research service, its future will also be affected by the market research industry. With the development of market economy and the change of consumer demand, the market research industry will also face new challenges and opportunities. The future of brand sales certification may have the following trends:

Diversification. Brand sales certification will not only be limited to traditional sales or sales indicators, but will also cover more dimensional indicators, such as brand awareness, word-of-mouth, loyalty, satisfaction, etc., to reflect the true value and status of the brand in the minds of consumers.

Real-time. Brand sales certification will not only rely on regular or irregular data collection and release, but will also use real-time data streams and dynamic data analysis to reflect the brand's immediate performance and changes in the market.

Intelligent. Brand sales certification will not only rely on manual data collection and analysis, but also use artificial intelligence, machine learning, deep learning and other technologies to improve the quality and efficiency of data, and realize the automation, intelligence and personalization of data.

Interactivity. Brand sales certification will not only be a one-way data transmission and certification, but also a two-way data exchange and interaction. Through social media, mobile applications, online platforms, etc., more communication and feedback with consumers and the public will increase the transparency and influence of brand sales certification.

The Value and Practice of 5. Brand Sales Certification Consulting -- Taking Shangpu Consulting Company as an Example

Shangpu Consulting is a company specializing in market research services, headquartered in Beijing, with branches and partners across the country, providing high-quality market research services to many well-known enterprises at home and abroad. Shangpu Consulting Company has a market research team with rich experience, high professional quality and good service attitude, as well as a set of perfect, advanced and standardized market research system, which can provide customers with all-round, multi-level and personalized market research solutions.

Shangpu Consulting has rich experience and advantages in brand sales certification consulting. It has provided brand sales certification consulting services for brands in many industries and fields, such as food and beverage, home appliance digital, automobile transportation, medicine and health care, education and training, etc. Champu Consulting follows the following principles in its brand sales certification consulting services:

Customer orientation. Shangpu Consulting Company has always been guided by customer needs and satisfaction, and formulates appropriate and effective brand sales certification consulting solutions according to customer goals and budgets, and provides customers with professional and considerate brand sales certification consulting services.

Data driven. Shangpu Consulting has always been based on and supported by data, using emerging technologies such as the Internet, big data, artificial intelligence, etc., to collect and process brand sales data from multiple angles and channels to ensure the authenticity, compliance, effectiveness and Sustainability.

Results oriented. Shangpu Consulting Company always takes the results as the evaluation and improvement, uses professional data analysis methods and tools to conduct in-depth mining and interpretation of brand sales data, provides customers with true and credible brand sales certificates and suggestions, and helps customers improve brand image and market competitiveness.

Below we use a few specific cases to show the value and practice of Shangpu Consulting in brand sales certification consulting services.

Case 1: a food and beverage company

A food and beverage company is a company specializing in the production of fruit juice beverages, with a number of well-known fruit juice brands, suchXXJuice,YYJuice and so on. The company has a high brand awareness and reputation in the market, but due to fierce market competition and diversified consumer needs, the company hopes to improve its brand image and market competitiveness through brand sales certification consulting services.

The enterprise commissioned Shangpu Consulting Company to provide brand sales certification consulting services, Shangpu Consulting Company according to the needs of the enterprise, developed the following brand sales certification consulting program:

Data collection. From the perspectives of the company, channel providers, consumers, etc., Shangpu Consulting used questionnaires, in-depth interviews, mysterious customers, network monitoring and other methods to collect the company's various juice brands nationwide in the past year. Sales and sales data.

Data cleaning. Shangpu Consulting Company carried out quality inspection on the collected data, eliminated invalid, duplicate and abnormal data, and ensured the authenticity and accuracy of the data.

Data verification. Shangpu Consulting conducted a logical test on the cleaned data, checked the consistency and integrity of the data, and ensured the reliability and validity of the data.

Data analysis. Using professional data analysis methods and tools such as descriptive statistics, correlation analysis, regression analysis, cluster analysis, etc., Shangpu Consulting Company conducted in-depth mining and interpretation of the data, revealing the performance and characteristics of each juice brand of the company in the market, such as the total sales and sales volume, growth rate, proportion, ranking, etc, and the relationship and influence of market demand, competitive environment, product quality, price strategy, channel management and other factors.

Data reporting. Shangpu Consulting organizes the results and recommendations of data analysis into professional data reports, including the objectives, methods, processes, results, conclusions, recommendations and other contents of brand sales certification, and matches them with charts, diagrams and other forms to improve the readability and visibility of the reports. The report shows that the company's various juice brands have high sales and sales in the market.XXJuice is ranked first in the country, becoming the most popular juice brand in the country. The report also puts forward specific improvement and optimization suggestions for the brand strategy, marketing strategy and channel strategy of each juice brand of the enterprise.

Data release. Shangpu Consulting submits the data report to the enterprise, and according to the needs of the enterprise, through online or offline means, releases the results and suggestions of brand sales certification to the enterprise or the public, so as to improve the credibility and influence of brand sales certification.

Data monitoring. After the data is released, Shangpu Consulting will continue to track and monitor the sales and sales volume of each juice brand of the company on a regular or irregular basis, evaluate the effect and impact of brand sales certification, and provide continuous support and services for the company.

Through the brand sales certification consulting service provided by Shangpu Consulting, the company has successfully improved its brand image and market competitiveness, won the recognition and trust of consumers and the public, and achieved the growth and optimization of brand sales.

Case two: a home appliance digital enterprise

A home appliance digital company is a company specializing in the production of smart phones, tablets, laptops and other products. It has a number of well-known digital brands, suchXXmobile phone,YYTablet,ZZnotebooks, etc. The company has a high brand awareness and innovation in the market, but due to fierce market competition and changing consumer demand, the company hopes to understand the current situation and trends of its brand sales through brand sales certification consulting services, as well as market demand and changes.

The enterprise commissioned Shangpu Consulting Company to provide brand sales certification consulting services, Shangpu Consulting Company according to the needs of the enterprise, developed the following brand sales certification consulting program:

Data collection. From the perspectives of the company, channel providers, consumers, etc., Shangpu Consulting has used various methods such as network monitoring, social media analysis, and mobile application analysis to collect the company's various digital brands nationwide in the past year. Sales and sales data.

Data cleaning. Shangpu Consulting Company carried out quality inspection on the collected data, eliminated invalid, duplicate and abnormal data, and ensured the authenticity and accuracy of the data.

Data verification. Shangpu Consulting conducted a logical test on the cleaned data, checked the consistency and integrity of the data, and ensured the reliability and validity of the data.

Data analysis. Using professional data analysis methods and tools such as descriptive statistics, correlation analysis, regression analysis, cluster analysis, etc., Shangpu Consulting Company has carried out in-depth mining and interpretation of the data, revealing the performance and characteristics of each digital brand of the enterprise in the market, such as the total sales and sales volume, growth rate, proportion, ranking, etc, and the relationship and influence of market demand, competitive environment, product quality, price strategy, channel management and other factors.

Data reporting. Shangpu Consulting organizes the results and recommendations of data analysis into professional data reports, including the objectives, methods, processes, results, conclusions, recommendations and other contents of brand sales certification, and matches them with charts, diagrams and other forms to improve the readability and visibility of the reports. The report shows that the company's various digital brands have high sales and sales in the market.XXMobile phone is ranked first in the country, becoming the most popular smartphone brand in the country. The report also puts forward specific improvement and optimization suggestions for the brand strategy, marketing strategy and channel strategy of each digital brand of the enterprise.

Data release. Shangpu Consulting submits the data report to the enterprise, and according to the needs of the enterprise, through online or offline means, releases the results and suggestions of brand sales certification to the enterprise or the public, so as to improve the credibility and influence of brand sales certification.

Data monitoring. After the data is released, Shangpu Consulting will continue to track and monitor the sales and sales of each digital brand of the company on a regular or irregular basis, evaluate the effect and impact of brand sales certification, and provide continuous support and services for the company.

Through the brand sales certification consulting service provided by Shangpu Consulting, the company successfully understood the current situation and trend of its own brand sales, as well as the market demand and changes, and formulated a more reasonable and effective brand strategy, marketing strategy, Channel strategy, etc., to achieve the growth and optimization of brand sales.

Conclusion

Brand sales certification is a professional market research service, which aims to help enterprises improve their brand image and market competitiveness. Through comprehensive evaluation and optimization of the authenticity, compliance, effectiveness and sustainability of brand sales, it provides authoritative brand sales certificates and suggestions for enterprises. This paper introduces the definition, significance, process and method of brand sales certification, analyzes the historical development and future trend of brand sales certification, and takes Shangpu Consulting Company as an example to show the value and practice of brand sales certification consulting. I hope this article can help and inspire you.