Definition of 1. Brand Sales Certification

According to the Zhihu column1Brand sales certification is a professional market research service designed to help companies enhance their brand image and market competitiveness by comprehensively evaluating and optimizing the authenticity, compliance, effectiveness and sustainability of brand sales, providing companies with authoritative brand sales certificates and recommendations.

Brand sales refers to the cumulative sales or sales of a brand in a certain area over a certain period of time, and is an important indicator of a brand's market performance and consumer recognition.

However, in an environment of increasingly fierce market competition, in order to increase their brand influence and market share, many companies have adopted improper means such as exaggeration or false publicity, brushing or counterfeiting to increase their brand sales, thereby misleading Consumers and the public have damaged the integrity and fairness of the industry.

In order to standardize the market order, protect the rights and interests of consumers, and improve brand reputation, the relevant departments of the state and industry have formulated a series of standards and norms, requiring enterprises to make true, accurate, complete and timely disclosure of their brand sales, and accept the audit and supervision of third-party institutions.

At the same time, more and more enterprises actively seek professional services from third-party organizations to evaluate and optimize their brand sales objectively, fairly, scientifically and systematically, so as to improve their brand image and market competitiveness.

This is the origin and purpose of brand sales certification consulting. It is a comprehensive service based on data analysis and market research, involving many aspects, such as data collection, data cleaning, data verification, data analysis, data reporting, data release, data monitoring, etc. It can not only provide enterprises with authentic brand sales data, but also provide targeted brand strategy, marketing strategy, channel strategy and other suggestions to help enterprises enhance their core competitiveness.

The significance of 2. brand sales certification

Brand sales certification is of great significance to enterprises, consumers and society.

For enterprises, brand sales certification can help enterprises:

Enhance brand image and credibility. Through the authoritative certification of third-party organizations, enterprises can show their brand strength and market position to consumers and the public, improve their brand awareness and reputation, and establish their own brand advantages and differentiation.

Enhance market competitiveness and growth potential. Through the professional consultation of third-party organizations, enterprises can understand the advantages and disadvantages of their own brand sales, as well as the needs and trends of the market, so as to formulate more reasonable and effective brand strategies, marketing strategies, channel strategies, etc., improve their market share and profit margin, and increase their market influence and loyal customer base.

Optimize brand management and operational efficiency. Through the data support of third-party organizations, enterprises can establish a more complete and standardized brand sales data management system, improve their data quality and reliability, reduce their data costs and risks, and improve their data analysis and decision-making capabilities.

For consumers, brand sales certification can help consumers:

Protect the rights and interests of consumers. Through the fair disclosure of third-party organizations, consumers can obtain more true, accurate, complete and timely brand sales information, avoid being misled by false or exaggerated publicity, so as to make more rational and reasonable consumption choices and enjoy better quality and Safe products and services.

Increase consumer confidence and satisfaction. Through the authoritative recognition of third-party organizations, consumers can more trust and recognize the brand they choose, feel more value and respect, thereby increasing their loyalty and recommend to the brand, and improving their consumer experience and happiness.

For society, brand sales certification can help society:

Regulate the market order and environment. Through the effective supervision of third-party institutions, enterprises can be promoted to comply with relevant national and industry standards and norms, put an end to unfair competition, maintain market fairness and integrity, and promote market health and development.

Promote industrial innovation and progress. Through the professional guidance of third-party organizations, enterprises can be stimulated to continuously improve their brand quality and level, strengthen their independent innovation ability, lead industrial transformation and upgrading, and create more value and contribution for the society.

To sum up, brand sales certification is a kind of service mode that is beneficial to enterprises, consumers and society, and it is a service mode that meets the requirements of the development of the times.

Process of 3. Brand Sales Certification

The process of brand sales certification generally includes the following steps:

Brand sales certification consulting needs analysis. The third-party organization communicates with the enterprise to understand the purpose, scope, duration and budget of the enterprise's brand sales certification consultation, clarify the cooperation intention and cooperation content of both parties, and sign the contract.

Data collection for brand sales certification consulting. According to the contract, the third-party organization collects relevant brand sales data from the perspectives of enterprises, channels and consumers, such as questionnaire survey, in-depth interview, mysterious customers, network monitoring, etc.

Brand sales certification consulting data cleaning. Third-party organizations conduct quality checks on the collected brand sales data, eliminating invalid, duplicate, abnormal and other data to ensure the authenticity and accuracy of the data.

Data verification of brand sales certification consulting. Third-party organizations carry out logical inspection on the cleaned brand sales data, check the consistency and integrity of the data, and ensure the reliability and validity of the data.

Brand sales certification consulting data analysis. Third-party organizations use professional data analysis methods and tools, such as descriptive statistics, correlation analysis, regression analysis, cluster analysis, etc., to conduct in-depth mining and interpretation of brand sales data, reveal the laws and trends behind the data, and evaluate brand sales. Advantages and disadvantages, put forward suggestions for improvement and optimization of brand sales.

Brand sales certification consulting data report. Third-party organizations organize the results and suggestions of data analysis into professional data reports, including the objectives, methods, processes, results, conclusions, suggestions and other contents of brand sales certification consultation, and match them with charts, diagrams and other forms to improve the readability and visibility of the report.

Brand sales certification consulting data release. Third-party organizations submit data reports to enterprises, and release the results and suggestions of brand sales certification consultation to enterprises or the public through online or offline methods according to the needs of enterprises, so as to improve the credibility and influence of brand sales certification consultation.

Data monitoring of brand sales certification consulting. After the data is released, third-party organizations continue to track and monitor brand sales on a regular or irregular basis, evaluate the effect and impact of brand sales certification consulting, and provide continuous support and services for enterprises.

Method of 4. Brand Sales Certification

Brand sales certification methods are mainly the following:

Brand sales data analysis method. This is a data-based analysis method, through the brand sales data statistics, comparison, classification, sorting and other operations, to obtain the basic situation and characteristics of brand sales, such as the total amount of brand sales, growth rate, proportion, ranking and so on.

Brand sales index evaluation method. This is an index-based evaluation method, through the establishment of a scientific and reasonable brand sales evaluation index system, the authenticity of brand sales, compliance, effectiveness and sustainability of quantitative or qualitative evaluation, the advantages and disadvantages and level of brand sales.

Brand sales factor analysis. This is a factor-based analysis method, by identifying and analyzing the internal and external factors that affect brand sales, such as product quality, price strategy, channel management, market demand, competitive environment, etc., to obtain the influence factors and mechanism of brand sales.

Brand sales forecast analysis. This is a prediction-based analysis method, through the use of mathematical models, time series analysis, trend analysis and other techniques, according to historical data and current data, to predict the future period of time brand sales changes and development trends, for enterprises to develop brand strategy to provide reference.

Brand sales optimization analysis. This is an optimization-based analysis method, through the use of linear planning, nonlinear planning, multi-objective planning and other techniques, according to the objectives and constraints of enterprises, to seek the best or best brand sales plan, for enterprises to improve brand sales.

Effect of 5. Brand Sales Certification

The effect of brand sales certification is mainly reflected in the following aspects:

Improve the authenticity of brand sales. Through the data collection, cleaning, verification and other work of third-party organizations, we can eliminate the false, exaggerated, repeated, abnormal and other factors in the brand sales data, ensure the authenticity of the brand sales data, and increase the credibility and credibility of the brand sales data.

Improve brand sales compliance. Through the data analysis, evaluation, reporting and other work of third-party organizations, we can test whether the brand sales data conforms to the relevant national and industry standards and norms, ensure the compliance of the brand sales data, and increase the legitimacy and legitimacy of the brand sales data.

Improve the effectiveness of brand sales. Through the data analysis, prediction and optimization of third-party organizations, we can evaluate whether the brand sales data can reflect the real needs and changes of the market, ensure the validity of the brand sales data, and increase the usefulness and value of the brand sales data.

Improve the sustainability of brand sales. Through the data analysis, suggestions and monitoring of third-party organizations, enterprises can be guided on how to improve and optimize their brand strategies, marketing strategies, channel strategies, etc., to ensure the sustainability of brand sales data and increase the stability and development of brand sales data.

The Case of 6. Brand Sales Certification

In order to better illustrate the value and practice of brand sales certification consulting, this paper analyzes the following excellent brand sales certification cases based on the brand sales certification services provided by Sunp Consulting to customers:

Case 1: Global Leading Winner

The world's leading winner is a world record certification body (WRCA) is awarded to an enterprise or individual with a global leading position or level in a certain field or industry. It is an authoritative and influential certification method that can help winners demonstrate their strengths and achievements on a global scale.

Champ ConsultingWRCAThe subsidiary established in China provides customers with the world's leading winner certification consulting services, including reporting guidance, data collection, data analysis, data reporting, data release, etc. Champ Consulting has successfully helped a number of clients obtain certification from leading global recipients, such:

Year 2020-The world's leading humanoid robot company. The company is a high-tech enterprise focusing on the research and development and manufacturing of humanoid robots. It has a number of internationally leading core technologies and patents. Its products are highly intelligent, autonomous and humanized, and can provide humans in multiple scenarios. Service and help. Through comprehensive data analysis and evaluation of the company's technical level, product performance, market share, customer satisfaction, etc., Shangpu Consulting has provided it with a certification report of the world's leading humanoid robot company.WRCAThe certification results were published on the official website and related media, which enhanced the brand image and influence of the enterprise in the global scope.

Year 2020-The world's leading engine company in terms of sales volume. The company is a world-renowned automobile engine manufacturer. Its products cover various market segments from passenger cars to commercial vehicles. It has the characteristics of high efficiency, energy saving, environmental protection, and reliability, and is recognized by consumers and the industry. Through the collection, cleaning, verification and analysis of the company's sales data, Shangpu Consulting provided it with the certification report of the world's leading engine company, and inWRCAThe results of the certification were published on the official website and related media, which enhanced the company's market competitiveness and growth potential on a global scale.

Year 2020-The world's leading technology PV manufacturer. The company is a new energy company specializing in the research and development, production and sales of photovoltaic products. Its products have the advantages of high efficiency, stability and durability. They are widely used in residential, commercial and public facilities and other fields to provide clean and renewable energy around the world. Through in-depth data analysis and evaluation of the enterprise's technical level, product quality, market share, customer evaluation, etc., Shangpu Consulting has provided it with the certification report of the world's leading photovoltaic manufacturer.WRCAThe certification results were published on the official website and related media, which enhanced the company's technological advantages and social responsibility on a global scale.

The above cases show that Shangpu Consulting provides customers with professional, authoritative and effective brand sales certification consulting services, helping customers to obtain the certification of the world's leading winners, thereby improving the customer's brand image and market competitiveness on a global scale.

Case 2: World Record Certification

The world record certification is by the world record certification body (WRCA) awarded to a company or individual that has set a world record in a particular field or industry. It is an authoritative and credible certification method that can help winners demonstrate their excellence and achievements on a global scale.

Champ ConsultingWRCAThe subsidiary established in China provides customers with world record certification consulting services, including declaration guidance, data collection, data analysis, data reporting, data release, etc. Champ Consulting has successfully helped several clients achieve world record certifications, such:

Year 2020-The world's largest single building——Beijing Daxing International Airport. The building is a comprehensive transportation hub integrating air transportation, ground transportation and commercial services, covering an area of about70010,000 square meters, with a construction area of about13010,000 square meters, with a designed annual passenger throughput1It is currently the largest single building in the world. Through comprehensive data analysis and evaluation of the scale, function and design of the building, Shangpu Consulting Company has provided the certification report of the world's largest single building.WRCAThe certification results were published on the official website and related media, which enhanced the building's global visibility and influence.

Year 2020-The world's longest sea bridge——Hong Kong-Zhuhai-Macao Bridge. The bridge is a cross-sea passage connecting Hong Kong, Zhuhai and Macau, China, with a total length of about55Kilometers, including undersea tunnels, artificial islands and bridges and other forms of engineering, is currently the world's longest cross-sea bridge. Through accurate data analysis and evaluation of the length, structure and technology of the bridge, Shangpu Consulting provided it with the certification report of the longest cross-sea bridge in the world.WRCAThe certification results were released on the official website and related media, which improved the technical level and social value of the bridge on a global scale.

Year 2020-The world's tallest Ferris wheel——The Eye of Tianjin. The wheel is located on the Yongle Bridge over the Haihe River in Tianjin, China and has a diameter110meters, with a height120Meters, total48Sightseeing pods, each of which can accommodate8People can carry passengers per hour.768Man, is currently the world's highest Ferris wheel. Through detailed data analysis and evaluation of the size, location, and landscape of the Ferris wheel, Shangpu Consulting provided it with a certification report of the world's highest Ferris wheel, and inWRCAThe certification results were released on the official website and related media, which enhanced the reputation and attraction of the Ferris wheel in the world.

The above cases show that Shangpu Consulting provides customers with professional, authoritative and effective brand sales certification consulting services, helping customers obtain world record certification, thereby improving customers' global excellence and sense of honor.

Experience, Lessons and Enlightenment of 7. Brand Sales Certification

Through the above case analysis, we can summarize the following brand sales certification consulting services lessons and enlightenment:

Brand sales certification consulting services need to be provided by a professional third-party organization to ensure its objectivity, impartiality, scientificity and systematicness. Champ ConsultingWRCAThe subsidiary established in China has rich experience and ability in brand sales certification consulting services, and can provide customers with high-quality and efficient brand sales certification consulting services.

Brand sales certification consulting services need to have a sound data management system and data analysis methods to ensure its authenticity, accuracy, effectiveness and sustainability. Shangpu Consulting adopts advanced data collection, cleaning, verification, analysis, reporting, release, monitoring and other tools and technologies to provide customers with comprehensive and in-depth brand sales data analysis and evaluation.

Brand sales certification consulting services require a targeted brand strategy and marketing strategy to ensure its compliance, optimization, innovation and impact. According to the customer's brand positioning, target market, competitive environment and other factors, Shangpu Consulting provides customers with personalized and professional brand strategy and marketing strategy suggestions to help customers enhance their core competitiveness.

Brand sales certification consulting services need to have a wide range of social recognition and support to ensure its credibility, influence and value. Champ Consulting through a relationshipWRCAThe cooperation between the official website and relevant media provides customers with an authoritative and influential platform for publishing brand sales certification results, helping customers to enhance their brand image and market competitiveness on a global scale.

Conclusion

This paper introduces the definition, significance, process, method and effect of brand sales certification, and analyzes several excellent brand sales certification cases combined with the brand sales certification service provided by Shangpu Consulting Company for customers, and summarizes the experience and enlightenment of brand sales certification. The purpose of this paper is to provide reference and reference for enterprises or individuals who intend to carry out brand sales certification consulting services.