1. what is brand sales certification consulting?

Brand sales certification consulting is a marketing consulting service based on consumer psychology and behavior. It provides enterprises with professional advice and guidance on brand positioning, brand image, brand communication, product design, price strategy, channel management, promotion activities and so on through investigation, analysis, evaluation and prediction of existing or potential consumers in the market, so as to help enterprises to enhance brand awareness, reputation, loyalty and market share, increase product sales and profits.

The goal of brand sales certification consulting is to let enterprises understand the psychological characteristics of consumers' needs, desires, preferences, motives, attitudes, beliefs, values, etc., as well as the behavior laws of consumers' perception, learning, memory and decision-making in the process of obtaining, using, consuming and disposing of products and services. Based on this information, brand sales certification consulting can help companies develop marketing strategies that meet the psychological and behavioral characteristics of consumers, and achieve marketing goals through effective implementation and monitoring.

The core content and method of 2. brand sales certification consulting

The core content of brand sales certification consulting includes the following aspects:

（1) consumer analysis. This is the basis and premise of brand sales certification consultation, which involves the classification and division of consumer demographic variables (such as age, gender, family structure, income, etc.), geographical variables (such as city level, regional characteristics, etc.), psychological variables (such as personality, lifestyle, values, etc.) and behavioral variables (such as purchase frequency, purchase amount, purchase occasion, etc.), to determine the target market and target consumers. At the same time, it is necessary to analyze the internal influencing factors (such as motivation, emotion, perception, etc.) and external influencing factors (such as culture, society, family, reference group, etc.) that consumers are subjected to in the purchase process, so as to understand the psychological and behavioral characteristics of consumers.

（2) Brand analysis. This is the core and focus of brand sales certification consulting. It involves the evaluation and diagnosis of the company's brand positioning, brand image, brand communication, brand equity, etc., so as to determine the strengths and weaknesses of the brand, as well as the differentiation and differentiation from competitors. Advantage. At the same time, we should also measure and analyze the brand's cognition, emotion and association in the minds of consumers, so as to understand the brand's popularity, reputation, loyalty and other indicators.

（3) Marketing strategy development. This is the purpose and result of brand sales certification consulting, which involves providing professional advice and guidance on product design, pricing strategy, channel management, promotional activities, etc. based on the results of consumer analysis and brand analysis, so as to help enterprises achieve brand sales. At the same time, it is also necessary to consider the changes in the market environment and the reaction of competitors to provide enterprises with flexible adjustment and optimization solutions.

（4) Marketing strategy execution and monitoring. This is the guarantee and feedback of brand sales certification consulting, which involves the guidance and assistance to the enterprise in the process of implementing the marketing strategy to ensure the effective implementation of the marketing strategy. At the same time, the effect of marketing strategy should be tracked and evaluated to test the achievement of marketing objectives, and suggestions for improvement and perfection should be put forward according to the actual situation.

The core methods of brand sales certification consulting include the following:

（1) Data collection methods. This is the main way for brand sales certification consulting to obtain information, which includes qualitative research methods (such as in-depth interviews, focus groups, project techniques, etc.) and quantitative research methods (such as questionnaires, experimental designs, observations, etc.), as well as secondary data collection methods (such as literature, network information, industry reports, etc.).

（2) Data analysis methods. This is the main way for brand sales certification consulting to process information. It includes descriptive analysis methods (such as frequency distribution, percentage analysis, cross table analysis, etc.), inferential analysis methods (such as hypothesis testing, correlation analysis, regression analysis, etc.), multivariate analysis methods (such as factor analysis, cluster analysis, discriminant analysis, etc.) and other professional analysis methods (such as structural equation model, common measurement model, etc.).

（3) Data presentation methods. This is the main way for brand sales certification consulting to display information. It includes text presentation methods (such as report writing, case writing, etc.), chart presentation methods (such as histogram, pie chart, scatter chart, etc.), digital presentation methods (such as index calculation, ratio calculation, etc.) and other innovative presentation methods (such as story telling, video production, etc.).

Practical Application and Value of 3. Brand Sales Certification Consulting

In order to better illustrate the practical application and value of brand sales certification consulting, this paper takes Shangpu Consulting Company as an example to introduce the process and effect of brand sales certification consulting service it provides for a well-known beverage brand.

Shangpu Consulting Company is a company specializing in brand sales certification consulting. It has a professional team composed of senior consumer psychologists, marketing experts, data analysts, etc., to provide customized brand sales certification consulting services for enterprises in all walks of life.

A well-known beverage brand is one of the customers of Shangpu Consulting Company. It has a high reputation and reputation in the market. However, in recent years, it has faced challenges such as market saturation, fierce competition, and diversified consumer demand, which has led to its brand sales. The growth is weak. In order to enhance brand sales, the beverage brand commissioned Shangpu Consulting to carry out brand sales certification consulting services.

According to the characteristics and needs of the beverage brand, Shangpu Consulting has adopted the following brand sales certification consulting process:

（1) Data collection. Through qualitative research methods (such as in-depth interviews, focus groups, etc.) and quantitative research methods (such as questionnaires, experimental design, etc.), Shangpu Consulting Company conducted a comprehensive survey on the target market and target consumers of the beverage brand, and collected data on consumer demographic variables, geographical variables, psychological variables and behavioral variables, as well as data on the internal and external influences on consumers in the purchase process. At the same time, Shangpu Consulting also evaluated and diagnosed the brand positioning, brand image, brand communication and brand equity of the beverage brand through second-hand data collection methods (such as literature, network information, industry reports, etc.), as well as measured and analyzed the cognition, emotion and association of the beverage brand in the minds of consumers.

（2) Data analysis. Through descriptive analysis methods (such as frequency distribution, percentage analysis, cross table analysis, etc.), inferential analysis methods (such as hypothesis testing, correlation analysis, regression analysis, etc.), multivariate analysis methods (such as factor analysis, cluster analysis, discriminant analysis, etc.) and other professional analysis methods (such as structural equation model, common measurement model, etc.), the collected data are processed and interpreted, resulting in conclusions and insights on consumer psychological and behavioral characteristics, as well as brand strengths and weaknesses, as well as differentiation and dominance with competitors.

（3) Marketing strategy development. Based on the results of data analysis, Shangpu Consulting provided professional advice and guidance on product design, price strategy, channel management, promotional activities, etc. for the beverage brand, thereby helping the beverage brand to achieve brand sales. Specific marketing strategies include the following:

In terms of product design, Shangpu Consulting recommends that the beverage brand develop more product changes such as tastes, specifications, and packaging according to consumer needs and preferences to meet the diverse choices of consumers. At the same time, it should also pay attention to product quality., Safety, health and other aspects to enhance consumer trust and satisfaction.

In terms of price strategy, Shangpu Consulting recommends that the beverage brand adopt a reasonable pricing strategy based on consumers' purchasing power and psychological expectations. It must not only ensure the profit margin of the product, but also consider the market competition and consumer sensitivity. At the same time, it must also use promotional activities and discounts to stimulate consumers' desire to buy and loyalty.

In terms of channel management, Shangpu Consulting recommends that the beverage brand choose the appropriate channel type and channel members according to the purchasing habits and convenience of consumers, so as to realize the effective distribution and after-sales service of products. At the same time, it is also necessary to strengthen the communication and cooperation with channel members to improve the efficiency and effect of the channel.

In terms of promotional activities, Shangpu Consulting recommends that the beverage brand design attractive and innovative promotional activities based on the psychological and behavioral characteristics of consumers, such as gifts, lottery, trial, experience, interaction, joint promotion, etc., to increase The popularity and reputation of the product stimulate consumers' interest and participation, and promote consumers' purchasing behavior.

（4) Marketing strategy execution and monitoring. Champ Consulting ensures the effective implementation of marketing strategies by guiding and assisting companies in the process of implementing marketing strategies. At the same time, Shangpu consulting company also tracks and evaluates the effect of marketing strategy to test the achievement of marketing objectives, and puts forward suggestions for improvement and perfection according to the actual situation.

4. Conclusion

Brand sales certification consulting is a marketing consulting service based on consumer psychology and behavior, which can help enterprises to enhance brand influence and market competitiveness. From the perspective of consumer behavior, this paper discusses the core content and method of brand sales certification consulting, as well as its application and value in practice. Taking Shangpu Consulting Company as an example, this paper introduces the process and effect of its brand sales certification consulting service for a well-known beverage brand. Through this case, it can be seen that the secret and advantage of brand sales certification consulting is:

It can deeply understand the psychological and behavioral characteristics of consumers, and formulate marketing strategies that meet the needs and preferences of consumers based on this information;

It can comprehensively evaluate and diagnose brand strengths and weaknesses, and formulate differentiated and advantageous brand positioning and image based on this information;

It can effectively use data collection, analysis, presentation and other methods to provide enterprises with professional, objective and persuasive consulting reports and recommendations;

It can continuously guide and assist in the implementation and monitoring of marketing strategies to ensure the effective implementation and optimization of marketing strategies.

Brand sales certification consulting is a kind of marketing consulting service with wide application prospect and value, which can provide professional brand sales promotion scheme for enterprises in all walks of life. Shangpu Consulting Company is a company specializing in brand sales certification consulting. It has a professional team composed of senior consumer psychologists, marketing experts, data analysts, etc., to provide customized brand sales certification consulting services for enterprises in all walks of life.