Brand is the core assets of enterprises, the bridge between enterprises and consumers, and the identity and competitiveness of enterprises in the market. The value of a brand depends not only on the quality, innovation and differentiation of the product or service, but also on the sales performance of the brand in the market. A brand with high sales volume can often obtain higher popularity, reputation, loyalty and premium ability, so as to achieve greater profits and market share.

However, in today's market environment, the authenticity and credibility of brand sales are facing many challenges and risks. On the one hand, due to the fierce market competition, in order to exaggerate their brand influence and market position, some enterprises may take improper means such as false propaganda, fraud, tampering with data and so on to increase their brand sales. On the other hand, due to the asymmetry and opacity of market information, it is difficult for consumers to obtain the true and accurate information of brand sales, which may be misled or deceived, thus affecting their cognition and choice of brand.

Therefore, how to ensure the objectivity, impartiality and authority of brand sales, and how to enable consumers to trust and accept brand sales have become important issues of concern to enterprises and society. In order to solve this problem, champ consulting company launched a professional service-brand sales certification.

Champ Consulting is an internationally renowned management consulting firm with more30Years of industry experience and expertise to provide a full range of consulting services to customers in various industries and fields around the world. Champ Consulting in2018The first brand sales certification service in2020In, it obtained the "Third-Party Data Certification Agency Qualification Certificate" issued by the State Administration of Market Supervision and Administration, becoming the first and only institution in China with this qualification.

Brand sales certification is an objective, fair and authoritative certification service for brand sales performance in the market. It covers online and offline channels and platforms, including e-commerce, social media, traditional retail, specialty stores, etc. The process of brand sales certification is as follows:

Application: The enterprise applies to Shangpu Consulting Company for brand sales certification, filling in relevant information and materials, including brand name, product or service category, sales channel and platform, sales cycle and target, etc.

Audit: Shangpu Consulting reviews the company's application to confirm the legality, authenticity and validity of the brand, as well as the completeness, accuracy and traceability of sales data.

Certification: According to relevant national and industry standards and specifications, Shangpu Consulting adopts advanced data analysis and verification technology to conduct comprehensive verification, audit and evaluation of brand sales data provided by enterprises, and generate brand sales certification reports.

Certification: According to the results of the brand sales certification report, Shangpu Consulting Company issues the brand sales certification certificate to the enterprise, and publishes the certification information on the official website and the media to disclose the real situation of brand sales to the public.

The standards and methods of brand sales certification mainly include the following aspects:

Brand definition: Brand refers to a product or service name with a certain popularity and influence, or an identifier composed of product or service names. The brand should have legitimacy, authenticity and validity, that is, it should be registered or authorized, it should not be false or expired, and it should not be infringing or illegal.

Sales volume definition: Sales volume refers to the number or amount of transactions actually completed by the brand in the market. Sales should be complete, accurate and traceable, that is, it should include all sales channels and platforms, there should be no omission or duplication, there should be no falsehood or tampering, and it should be able to provide corresponding vouchers or proofs.

Sales volume verification: sales volume verification refers to the comprehensive verification, verification and analysis of the brand sales data provided by the enterprise to ensure its authenticity and validity. Sales volume verification mainly uses the following methods:

Data comparison: Compare the data provided by the enterprise with third-party data sources, such as e-commerce platforms, payment platforms, and logistics platforms, to check whether the data is consistent or consistent.

Data sampling: A certain percentage or number of samples are randomly selected from the data provided by the enterprise for detailed audit and verification, such as contacting consumers, viewing orders, tracking logistics, etc., to check whether the samples are representative of the whole or universal.

Data analysis: conduct in-depth statistics and calculations on the data provided by the company, such as calculating sales growth rate, market share, consumer satisfaction, etc., to check whether the data is reasonable or in line with the law.

Sales evaluation: Sales evaluation refers to the comprehensive evaluation and judgment of brand sales according to the relevant national and industry standards and norms to determine its level and ranking. The following methods are mainly used in the evaluation of sales volume:

Standard setting: According to different product or service categories, formulate corresponding brand sales evaluation standards, such as setting the minimum threshold, grading interval, weight coefficient, etc.

Indicator selection: According to different brand sales evaluation criteria, select the corresponding brand sales evaluation indicators, such as sales volume, sales amount, sales growth rate, market share, consumer satisfaction, etc.

Methods: According to different brand sales evaluation indicators, the corresponding brand sales evaluation methods, such as comprehensive scoring method, ranking method, comparison method, performance method and so on.

Results: According to different brand sales evaluation methods, the corresponding brand sales evaluation results are presented, such as classification, ranking, analysis of advantages and disadvantages, and suggestions.

Since the launch of the brand sales certification service, Shangpu Consulting has provided this service to customers in many industries and fields, and achieved good results and responses. Here are some specific cases:

Case 1: A home appliance brand applied for the brand sales certification service of air-conditioning products. Shangpu Consulting Company checked and evaluated the data provided by it, and found that its online and offline sales data are very true and reliable, and its air-conditioning The performance of the product in the market is also very good, the sales volume and amount are among the top in the industry, and the market share and consumer satisfaction are also high. Shangpu Consulting Company issued a certificate of brand sales of air-conditioning products, and published the certification information on the official website and the media. Through the brand sales certification service, the home appliance brand has enhanced its brand image and reputation, enhanced its market competitiveness and influence, and attracted more consumers and partners.

Case 2: A clothing brand applied for the brand sales certification service of women's clothing products. Shangpu Consulting Company checked and evaluated the data provided by it, and found that its sales data on the e-commerce platform had certain moisture and false components. Moreover, the performance of its women's clothing products in the market is not ideal, the sales volume and amount are low, and the market share and consumer satisfaction are not high. Shangpu Consulting Company issued a brand sales certification report for women's clothing products, and pointed out its problems and shortcomings in the report, and gave some suggestions for improvement and optimization. Through the brand sales certification service, the clothing brand found its own problems and shortcomings, adjusted its own marketing strategy and product design, and improved its brand quality and value.

Case 3: A food brand applied for the brand sales certification service of biscuit products. Shangpu Consulting Company verified and evaluated the data provided by it, and found that its sales data in traditional retail channels are very true and credible, and its biscuit The performance of the product in the market is also very stable and continuous, the sales volume and amount have maintained a steady growth, and the market share and consumer satisfaction are also high. Shangpu Consulting Company issued a biscuit product brand sales certification, and published the certification information on the official website and the media. Through the brand sales certification service, the food brand has consolidated its brand position and loyalty, expanded its market size and share, and increased its brand premium and profit.

To sum up, brand sales certification is an objective, fair and authoritative certification service for brand sales performance in the market. It can help enterprises to enhance brand image, enhance market competitiveness, optimize marketing strategies, and improve consumer trust, so as to realize the promotion of brand value. At the same time, brand sales certification also has a positive impact on the society. It can promote the standardization, transparency and fairness of the market, protect the legitimate rights and interests of consumers, and promote the development and innovation of the industry. As the first and only institution with brand sales certification qualification in China, Shangpu Consulting has provided this service for customers in many industries and fields, and achieved good results and response.