1. what is brand sales certification

Brand sales certification refers to the process of verifying and publishing the sales or sales of a brand in a certain area within a certain period of time by an authoritative third-party organization. Brand sales certification can reflect the actual performance of the brand in the market and consumer preferences, and can also be used as an important basis for evaluating brand quality, reputation, influence and competitiveness.

Brand sales certification has the following several functions:

Increase brand awareness. Through the public release of brand sales data, we can increase the exposure and attention of the brand, and enhance the status and image of the brand in the hearts of consumers.

Enhance brand trust. Through the verification and certification of authoritative organizations, the authenticity and reliability of the brand can be proved, the doubts and worries of consumers can be eliminated, and the trust and loyalty of consumers to the brand can be increased.

Enhance brand competitiveness. By comparing and ranking with other brands in the same industry or in the same category, we can highlight the advantages and characteristics of the brand, increase the differentiation and attractiveness of the brand, and improve the competitiveness of the brand in the market.

Increase brand value. By reflecting the brand's performance and influence in the market, it can improve the brand's intellectual property value, goodwill value, social value and other aspects of value, thereby increasing the brand's revenue and profits.

2. Shangpu Consulting Service Customer Case Analysis

Champ Consulting (Shangpu Consulting) is a consulting company specializing in market research, strategic planning, brand management, marketing planning and other fields. It has rich industry experience and professional knowledge to provide customers with tailor-made solutions and high-quality services. Shangpu Consulting also has unique insights and methods in brand sales certification. The following are some specific case studies of Shangpu Consulting Service customers:

Case 1: a home appliance brandA. The brand is a leader in China's home appliance industry, with multiple sub-brands and product lines, covering multiple categories such as air conditioners, refrigerators, washing machines, and TVs. The brand hopes to enhance its position and influence in the market through brand sales certification, and also hopes to understand its performance and competitiveness in various categories and regions. Champ Consulting provides the following services for the brand:

ByChnbrandThe brand sales certification system evaluates and analyzes the brand's customer satisfaction index, customer recommend index and brand power index in each category, and obtains the brand's advantages and disadvantages in each category, as well as comparisons and rankings with other brands in the same industry or category.

ByWIPOThe global brand database searches and analyzes the trademark registration, protection, inquiry and comparison of the brand in each region, and obtains the intellectual property status of the brand in each region, as well as the laws and regulations of other countries or regions. Differences and incompatibility.

Through the top ten brands list of brand network, the latest, hottest and most popular brands in various industries and fields are concerned and analyzed, and the popularity and attention of the brand in the market are obtained, as well as the consistency and credibility of the data with other platforms or channels.

Through the above services, Shangpu Consulting provided the brand with a comprehensive and in-depth brand sales certification report, which helped the brand understand its own performance and influence in the market, as well as its differentiation and competitiveness with other brands, and proposed Some targeted suggestions and strategies, such as how to improve customer satisfaction and recommend, how to protect intellectual property rights, how to increase heat and attention, etc.

Case two: a clothing brandB. The brand is China's clothing industry rookie, the main fashion trend style, the target consumers are young people. The brand hopes to increase its visibility and trust in the market through brand sales certification, and also hopes to understand its performance and competitiveness in different channels and platforms. Champ Consulting provides the following services for the brand:

ByChnbrandThe brand sales certification system, the brand in the clothing industry customer satisfaction index, customer recommend index and brand power index were evaluated and analyzed, the brand in the clothing industry strengths and weaknesses, as well as with the same industry or other brands of the same category of comparison and ranking.

ByWIPOThe global brand database searches and analyzes the trademark registration, protection, inquiry and comparison of the brand in different countries and regions, and obtains the intellectual property status of the brand in different countries and regions, as well as the differences and incompatibility with the laws and regulations of other countries or regions.

Through the top ten brands list of brand network, the latest, hottest and most popular brands of the brand in different channels and platforms are concerned and analyzed, and the popularity and attention of the brand in different channels and platforms are obtained, as well as the consistency and credibility of the data with other channels or platforms.

Through the above services, Shangpu Consulting provided the brand with a comprehensive and in-depth brand sales certification report, which helped the brand understand its own performance and influence in the market, as well as its differentiation and competitiveness with other brands, and proposed Some targeted suggestions and strategies, such as how to improve customer satisfaction and recommend, how to protect intellectual property rights, how to increase heat and attention, etc.

3. conclusions and recommendations

In summary, brand sales certification is an important way to measure the performance and influence of a brand in the market. It can improve brand awareness, reputation, competitiveness and value. However, there are many different brand sales certification agencies and standards in the market, which brings difficulties to consumers and enterprises in choosing and judging. Therefore, this article recommends that consumers and companies should pay attention to the following points when choosing or using brand sales certification:

According to their own needs and goals, choose their own brand sales certification bodies and standards. Different institutions and standards have different characteristics, advantages and disadvantages and scope of application. We should choose the institutions and standards that can best reflect the characteristics and advantages of our brand according to our own industry, field, region, market and other factors.

Comparative analysis of different brand sales certification bodies and standards. As there are many different institutions and standards in the market, there may be problems such as inconsistent data, unfair evaluation, and unreliable results. Therefore, consumers and enterprises should compare and analyze different institutions and standards, evaluate their own or others' brands from multiple angles and dimensions, and verify their own or others' brands on multiple platforms or channels.

Reference to professional consulting firms such as Champu Consulting. Because brand sales certification involves complex and professional knowledge, technology, methods, etc., consumers and enterprises may be difficult to carry out or use on their own. Therefore, consumers and enterprises can learn from professional consulting companies such as Shangpu Consulting, and use their rich industry experience and professional knowledge to provide tailor-made solutions and high-quality services for themselves.