Brand sales certification is a service that verifies and publicizes the sales or sales of a brand by a third-party organization, aiming to improve the reputation and influence of the brand. However, there are many misunderstandings and misleading about brand sales certification in the market, resulting in consumers and brands can not accurately understand and use this service. This article will reveal the seven misunderstandings of brand sales certification, namely:1. Brand sales certification is the brand ranking;2. Brand sales certification is brand quality certification;3. Brand sales certification is brand awareness certification;4. Brand sales certification is brand reputation certification;5. Brand sales certification is brand marketing strategy;6. Brand sales certification is brand fraud means;7. Brand sales certification is the brand competitive advantage. This article will help consumers and brands better understand and use brand sales certification services by analyzing the causes and hazards of these misunderstandings and providing some specific cases of Champ Consulting Service customers.

1. brand sales certification is brand ranking

Many people think that brand sales certification is to rank the sales or sales of different brands to show which brand is more popular or has more market share. However, this understanding is wrong, because brand sales certification is not an absolute concept, but a relative concept. In other words, brand sales certification does not simply sort all brands by sales or sales volume, but divides and compares them according to different dimensions, standards and ranges. For example, a brand may have high sales or sales nationwide, but low sales in a certain region or market segment; a brand may have high sales or sales in a certain quarter or a certain festival, but low sales in other time periods; a brand may have high sales or sales in a certain channel or platform, but low sales in other channels or platforms. Therefore, brand sales certification can not directly reflect the comprehensive strength or market position of a brand, but only reflect the performance of a brand under certain conditions.

Case analysis

Champu Consulting once provided brand sales certification services for a well-known domestic appliance company. The company mainly produces air conditioners, refrigerators, washing machines and other large household appliances, and has a high market share and popularity nationwide. However, after conducting the brand sales certification of Champ Consulting, the company found that it did not have an advantage in certain market segments, and even lagged behind some niche or emerging competitors. For example, in the smart home appliance market, the company's sales or sales are much lower than some brands that focus on smart home appliances; in online channels, the company's sales or sales are also lower than some brands that use Internet marketing. Through the brand sales certification of Shangpu Consulting, the company realized its own shortcomings and potential, thus adjusting its product strategy and market strategy, increasing investment and development of smart home appliances and online channels, and enhancing its competitiveness And market share.

2. brand sales certification is brand quality certification

Many people believe that brand sales certification is to verify and publicize the quality of brand products or services, so as to show which brand is more reliable or trustworthy. However, this understanding is also wrong, because brand sales certification is not a concept of quality, but a concept of quantity. In other words, brand sales certification is not to evaluate whether a brand's products or services meet certain standards or specifications, whether they reach a certain level or requirements, and whether they meet the needs or expectations of consumers, but to count how many consumers buy or use a brand's products or services in a certain period of time. Therefore, brand sales certification can not directly reflect the quality or cost performance of a brand, but can only reflect the popularity or market demand of a brand in a specific period of time.

Case analysis

Champu Consulting once provided brand sales certification services for an internationally renowned cosmetics company. The company mainly produces skin care, makeup, perfume and other high-end cosmetics products, and has a high reputation and influence worldwide. However, after the brand sales certification of Champ Consulting, the company found that it was not favored by consumers in some markets, and even received some negative comments and complaints. For example, in the Chinese market, the company's sales or sales are much lower than some local or other countries' cosmetics brands; on social media, the company has also received some consumers' dissatisfaction and doubts about the quality, safety, and effectiveness of its products. Through the brand sales certification of Shangpu Consulting, the company realized its differences and challenges in different markets, thus adjusting its product formula and packaging design, increasing the research and respect for local culture and consumption habits, and improving its own user experience and reputation.

3. brand sales certification is brand awareness certification

Many people believe that brand sales certification is to verify and publicize the name, logo and image of the brand, so as to show which brand is more famous or influential. However, this understanding is also wrong, because brand sales certification is not a concept of popularity, but a concept of actual performance. In other words, brand sales certification is not to evaluate whether a brand is known or concerned by consumers, whether it has a certain reputation or whether it has a certain reputation or loyalty, but to count how many consumers actually buy or use a brand's products or services in a certain period of time. Therefore, brand sales certification can not directly reflect the popularity or influence of a brand, but can only reflect the market performance or market share of a brand in a specific period of time.

Case analysis

Champu Consulting once provided brand sales certification services for a well-known domestic e-commerce platform. The platform mainly provides online purchase and distribution services for all kinds of goods, and has a high number of users and traffic nationwide. However, after the brand sales certification of Shangpu Consulting, the platform found that it did not have an advantage in certain categories, and even lagged behind some other e-commerce platforms or offline channels. For example, in categories such as books, audio and video, and electronic products, the sales or sales volume of the platform is much lower than that of some professional or comprehensive e-commerce platforms; in categories such as fresh food, home furnishings, and clothing, the sales or sales volume of the platform is also lower than that of some offline supermarkets or shopping malls. Through the brand sales certification of Shangpu Consulting, the platform is aware of its gaps and opportunities in different categories, thus adjusting its commodity structure and operation strategy, increasing the key investment and promotion of superior and potential categories, and improving its market share and competitiveness.

4. brand sales certification is brand reputation certification

Many people believe that brand sales certification is to verify and publicize the evaluation and feedback of brand products or services, so as to show which brand is more popular or praised by consumers. However, this understanding is also wrong, because brand sales certification is not a concept of word of mouth, but a concept of behavior. In other words, brand sales certification is not to evaluate whether a brand's products or services are recognized or appreciated by consumers, whether they are in line with consumers' tastes or preferences, and whether they arouse consumers' emotions or resonance, but to count how many consumers actually buy or use a brand's products or services within a certain period of time. Therefore, brand sales certification can not directly reflect the reputation or satisfaction of a brand, but can only reflect the market demand or market choice of a brand in a specific period of time.

Case analysis

Champ Consulting once provided brand sales certification services for an internationally renowned fast food chain. The company mainly provides fast food products such as hamburgers, French fries, and cola, and has a high number of users and traffic worldwide. However, after the brand sales certification of Champ Consulting, the company found that it was not popular with consumers in some markets, and even encountered some negative reviews and boycotts. For example, in the European market, the company's sales or sales volume is much lower than some local or other countries fast food brands; in public opinion, the company has also been some consumers of its product health, environmental protection, ethics, etc. Questioned and criticized. Through the brand sales certification of Shangpu Consulting, the company is aware of its reputation and image problems in different markets, thus adjusting its product formula and nutrition standards, increasing its participation and contribution to social responsibility and public welfare undertakings, and improving Own user satisfaction and trust.

五、品牌销量认证就是品牌营销策略

Many people believe that brand sales certification is a brand marketing strategy that aims to attract consumers' attention and interest by showing brand sales or sales, thereby increasing brand exposure and conversion rates. However, this understanding is also wrong, because brand sales certification is not a concept of strategy, but a concept of results. In other words, brand sales certification is not an active action or means taken by a brand, but a fact or data passively accepted by a brand. Therefore, brand sales certification can not directly reflect the marketing ability or marketing effect of a brand, but only reflect the market performance or market share of a brand in a specific period of time.

Case analysis

Champu Consulting once provided brand sales certification services for a well-known domestic mobile phone company. The company mainly produces electronic products such as smart phones, tablet computers, and notebook computers, and has a high number of users and traffic nationwide. However, after carrying out the brand sales certification of Champ Consulting, the company found that it did not have an advantage in some markets, and even faced some strong competitors. For example, in the high-end market, the company's sales or sales are much lower than some international or domestic flagship models; in emerging markets, the company's sales or sales are also lower than some lower prices or more features. More models. Through the brand sales certification of Shangpu Consulting, the company realized its competitiveness and potential in different markets, thus adjusting its product positioning and pricing strategy, increasing investment and optimization of innovative technology and user experience, and increasing its market share and competitiveness.

6. brand sales certification is brand fraud means

Many people believe that brand sales certification is a brand fraud method, which aims to mislead consumers' judgments and choices by falsely reporting or exaggerating brand sales or sales, thereby increasing brand profits and market share. However, this understanding is also wrong, because brand sales certification is not a fake concept, but a verified concept. In other words, brand sales certification is not data or information fabricated or tampered with by a brand at will, but data or information verified and publicized by a third-party organization according to authoritative sources or channels. Therefore, brand sales certification cannot directly reflect whether a brand is honest or credible, but can only reflect whether a brand has been audited and certified by a third-party organization, but is a data or information verified and publicized by a third-party organization according to authoritative sources or channels. Therefore, brand sales certification does not directly reflect whether a brand is honest or credible, but only whether a brand has been audited and certified by a third-party organization.

Case analysis

Champu Consulting once provided brand sales certification services for a well-known milk tea chain in China. The company mainly provides milk tea products with various flavors and ingredients, and has a high number of users and traffic nationwide. However, after the certification of the brand sales volume of Champ Consulting, the enterprise found itself slandered and discredited by some bad competitors in some markets. For example, in certain regions or platforms, there are competitors who spread that the sales or volume of sales of the business are false or exaggerated in an attempt to reduce the credibility and influence of the business. Through the brand sales certification of Shangpu Consulting, the company successfully refuted these false accusations and rumors, thereby safeguarding its legitimate rights and market position.

7. brand sales certification is the brand competitive advantage

Many people believe that brand sales certification is a competitive advantage of a brand, which aims to highlight the advantages or characteristics of the brand by showing the sales or sales of the brand, thereby increasing the attractiveness and differentiation of the brand. However, this understanding is also wrong, because brand sales certification is not a concept of advantage, but a concept of status quo. In other words, brand sales certification is not to evaluate whether a brand has certain advantages or characteristics, whether it is beyond or ahead of other brands, whether it meets or creates market trends or needs, but to count how many consumers actually buy or use a brand's products or services within a certain period of time. Therefore, brand sales certification does not directly reflect a brand's competitive advantage or differentiation, but only reflects a brand's market performance or market share in a specific period of time.

Case analysis

Champ Consulting once provided brand sales certification services for an internationally renowned sports shoes and apparel company. The company mainly provides various styles and functions of sports shoes and clothing products, with a high number of users and traffic worldwide. However, after the brand sales certification of Champ Consulting, the company found that it did not have obvious advantages or characteristics in some markets, and even faced some fierce competition and challenges. For example, in the fashion market, the company's sales or sales are much lower than some sports shoes and clothing brands that pay more attention to design and style; in the professional market, the company's sales or sales are also lower than some sports shoes and clothing brands that pay more attention to technology and performance. Through the brand sales certification of Shangpu Consulting, the company is aware of its advantages and characteristics in different markets, thus adjusting its product strategy and brand positioning, increasing the balance and integration of fashion and professional, and enhancing its own market attractiveness and differentiation.

Conclusion

Brand sales certification is a service that verifies and publicizes the sales or sales of a brand by a third-party organization, aiming to improve the reputation and influence of the brand. However, there are many misunderstandings and misleading about brand sales certification in the market, resulting in consumers and brands can not accurately understand and use this service. This article reveals the seven misunderstandings of brand sales certification, namely:1. Brand sales certification is the brand ranking;2. Brand sales certification is brand quality certification;3. Brand sales certification is brand awareness certification;4. Brand sales certification is brand reputation certification;5. Brand sales certification is brand marketing strategy;6. Brand sales certification is brand fraud means;7. Brand sales certification is the brand competitive advantage. This paper analyzes the causes and harms of these misunderstandings, and provides some specific cases of Shangpu consulting service customers to help consumers and brands better understand and use brand sales certification services.