The market position certificate refers to the certification materials issued by a third-party organization to prove the market position of the company's leading products in the segment. It can help the company to enhance brand value, enhance market competitiveness, attract investors and partners, and obtain policy support Wait. This paper introduces the concept, function, type and method of market position proof, and analyzes the application and effect of market position proof in different industries and fields with the service case of Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting").

What is the market position certificate?

A certificate of market position is a certificate issued by a third-party organization to prove the market position of the enterprise's leading product in the segment to which it belongs. It can be a report, a certificate, an evaluation or a research result. As long as it can explain the product's market share, ranking and industry status at home and abroad, it can be regarded as a proof of market position.

What is the role of proof of market position?

Proof of market position can help enterprises enhance brand value, enhance market competitiveness, attract investors and partners, and obtain policy support. Specifically, proof of market position can:

Increase consumer trust and recognition of products, improve product sales and profit margins;

Establish the authority and influence of the enterprise in the industry, improve the visibility and reputation of the enterprise;

To provide strong support and basis for enterprises to carry out investment, financing, mergers and acquisitions, listing and other activities;

Provide favorable conditions for enterprises to apply for special funds, tax incentives, government support and other policies;

It provides reference and guidance for enterprises to carry out strategic planning such as innovation, transformation and upgrading.

What are the types and methods of market position certification?

According to different purposes and needs, market status certificates can be divided into the following types:

Market research consulting: through in-depth investigation and analysis of the target market, to understand the market size, structure, trend, demand, competition, etc., to provide data support for enterprises to formulate marketing strategies;

Market research report: through systematic research on a certain industry or field, grasp the current situation, trends, problems, opportunities and other information of the industry development, and provide decision-making basis for enterprises to grasp the development direction of the industry;

Investment risk assessment: through a comprehensive financial analysis of the project or enterprise, business model evaluation, risk identification and other work, to provide investors or investees with investment feasibility and profitability assessment results;

市场进入咨询：通过对目标市场进行详细的分析，为企业制定进入新市场或者拓展现有市场的方案和建议，包括产品定位、渠道选择、价格策略等；

长期数据监测：通过对目标市场进行持续的数据收集、整理、分析和更新，为企业提供及时准确的市场信息，帮助企业及时调整战略和应对变化。

There are several main methods of proving market position:

The certification materials issued by relevant industry associations or authoritative organizations, such as national single champion enterprises, national specialized and special new "little giant", Zhejiang invisible champion enterprises and other relevant qualifications, can directly prove the market share;

Reports or evaluations issued by professional market research or consulting institutions, such as market research consulting, investment risk assessment, market entry consulting and other services provided by Shangpu Consulting Group Co., Ltd. ("Shangpu Consulting"), can objectively prove the market position;

The market share and ranking can be proved subjectively by the enterprise by providing its own sales data, customer list, partners and other information, as well as third-party data sources, rankings, selection results and other information.

What are the service cases of Champu Consulting in terms of market position certification?

Shangpu Consulting is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.2008Since its establishment in, he has been in industry research, market research, investment and financing consulting,IPOWe have accumulated a wealth of professional experience and customer resources in the field of listing consulting, which is more5000Our clients have provided professional market research and related consulting services, covering a wide range of industries.

The following are some of the examples of Champu Consulting's market position certification services in different industries and sectors:

A well-known auto parts company: The company is one of the largest manufacturers of automotive air-conditioning compressors in China. It has a number of partners from well-known domestic and foreign auto brands, and its products are exported to Europe, America and other international markets. The company commissioned Shangpu Consulting to conduct a global automotive air-conditioning compressor market research and consulting project. Through in-depth analysis of the scale, structure, trend, demand, and competition of the global automotive air-conditioning compressor market, Shangpu Consulting issued a detailed market research report for the company, and proved the company's leading position in the global automotive air-conditioning compressor market, it provides strong support for the enterprise to enhance its brand image and competitiveness.

A well-known pharmaceutical group: The group is one of the largest pharmaceutical chain retailers in China, with nearly 10,000 stores all over the country, and it is also one of the largest pharmaceutical e-commerce platforms in China. The group plansIPOlisting, and commissioned Champ Consulting to conduct aIPOListing consulting project, through the group's financial analysis, business model evaluation, risk identification and other work, Shangpu Consulting issued an evaluation report on investment feasibility and profitability for the group, and proved in the report that the group's dominant position in the domestic pharmaceutical retail market provided an important basis for the group's successful listing.

A well-known new energy enterprise: the enterprise is one of the leading new energy vehicle manufacturers in China, with a number of independent brands and innovative technologies, and its products are welcomed and recognized by consumers. The enterprise wants to apply for the national special fund for the development of new energy automobile industry and enjoy the relevant preferential tax policies, and entrusts Shangpu consulting to carry out the market entry consulting project. Through the detailed analysis of the new energy automobile market at home and abroad, Shangpu consulting has formulated plans and suggestions for the enterprise to enter the new market or expand the existing market, and proves the leading position of the enterprise in the domestic new energy automobile market, it provides favorable conditions for the enterprise to obtain policy support.

The above is part of the service cases of Shangpu Consulting in the market position certificate. It can be seen that the market position certificate is an effective means to enhance the brand value of the enterprise, especially for those enterprises with advantages in the subdivision field. Through the market position certificate, more people can know their products and services, so as to increase their market share and profits.