Brand sales certification is a way to verify and publish the sales of brand products or services through third-party organizations, aiming to enhance the market competitiveness of brands and consumer trust. In today's market environment, consumers are faced with numerous brand choices, and there is fierce competition among brands. Therefore, brands need to show their strengths and strengths in various ways to attract and retain consumers. Brand sales certification is an effective way to show consumers the market position and reputation of the brand, increase the exposure and influence of the brand, and thus improve consumers' awareness, preference and loyalty to the brand.

However, just obtaining brand sales certification does not mean that the desired effect can be achieved. Brands also need to use a reasonable communication strategy to effectively deliver authentication data to the target audience in order to achieve their communication goals. Therefore, from the perspective of communication, this paper analyzes the communication objectives, communication strategies and communication effects of brand sales certification, and how to use various media and channels for effective communication and promotion. This paper also shows the application and value of brand sales certification in different industries and markets, as well as how to improve the visibility and credibility of data through data analysis and visualization.

Communication Target of 1. Brand Sales Certification

According to different communication stages, the communication objectives of brand sales certification can be divided into three levels:

Awareness layer: let the target audience know that the brand has obtained sales certification, understand the meaning and value of certification, and increase the exposure and popularity of the brand.

Understanding layer: let the target audience understand the data sources, methods and standards of brand sales certification, recognize the authority and credibility of certification, and increase the credibility and influence of the brand.

Action layer: Let the target audience form a positive evaluation and attitude towards the brand according to the data of brand sales certification, generate the willingness to buy or recommend, and increase the preference and loyalty of the brand.

Communication Strategy of 2. Brand Sales Certification

In order to achieve the above communication goals, brands need to develop appropriate communication strategies, including:

Communication content strategy: determine the core message and auxiliary information of communication, as well as the language and style of communication. The core information refers to the brand's sales certification, as well as the specific values and rankings of the certification data. Auxiliary information refers to the source, method and standard of the certification data, as well as the introduction and background of the certification body. Communication language and style should be based on the characteristics and needs of the target audience, choose the appropriate vocabulary, tone and expression, not only to maintain professionalism and authority, but also to pay attention to affinity and attractiveness.

Communication media strategy: Determine the type, quantity and combination of media to be transmitted, as well as the frequency and timing of transmission. Media types can be divided into traditional media (such as television, newspapers, magazines, etc.) and new media (such as the Internet, social media, mobile media, etc.). The number and combination of media should be based on the media usage habits and preferences of the target audience, and select media with wide coverage, strong influence, and matching the brand image. The frequency and timing of communication should be based on the market environment and competition, and the appropriate time period, cycle and node should be selected to achieve the best communication effect.

Communication channel strategy: determine the channel form, content and mode of communication, as well as the interaction and participation of communication. Channel forms can be divided into official channels (such as official website, official Weibo, official WeChat, etc.) and unofficial channels (such as third-party platforms, word-of-mouth marketing, public relations activities, etc.). Channel content and methods should be based on the characteristics and functions of the channel, select the appropriate text, pictures, video, audio and other forms, as well as press releases, advertisements, posters, activities and other methods. Communication interactivity and participation should be based on the psychological state and behavior patterns of the target audience, choose appropriate interactive methods (such as comments, forwarding, likes, etc.) and participation methods (such as lottery, voting, questionnaires, etc.) to increase the audience's attention And participation.

Communication Effect of 3. Brand Sales Certification

In order to evaluate the communication effect of brand sales certification, the following methods can be used:

Data analysis: by collecting and analyzing various data indicators (such as exposure, click volume, conversion rate, etc.), to measure the coverage, influence and efficiency of communication content in different media and channels.

Data visualization: by presenting the results of data analysis in the form of charts, graphs or animations, to improve the visibility and credibility of the data, as well as the advantages and disadvantages of the dissemination effect.

Data comparison: by comparing data analysis and visualization results with data from other brands or industries, it shows the competitiveness and differentiation of brand sales certification, as well as the advantages and disadvantages of communication effect.

Data feedback: Through the data analysis and visualization results to the target audience or other stakeholders feedback, to collect their brand sales certification awareness, evaluation and recommendations, as well as communication effect satisfaction and improvement opinions.

4. Shangpu consulting company's brand sales certification service case.

Shangpu Consulting Company is a third-party organization that specializes in providing brand sales certification services. It has many years of industry experience and professional team to provide authoritative, accurate and timely sales certification data for brands in all walks of life. Shangpu Consulting also provides a full range of communication strategies and solutions for brands to help brands effectively deliver certification data to target audiences and enhance brand market competitiveness and consumer trust. The following is a specific case of brand sales certification services provided by Shangpu Consulting to multiple customers:

Case 1: A well-known mobile phone brand in2022In the fourth quarter of 2010, it was certified as the number one global sales by Champ Consulting.1.2Billion Taiwan, surpassing the second brand near2000Ten thousand units. In order to effectively disseminate this authentication data, the mobile phone brand adopted the following communication strategies:

Communication content strategy: to "global sales first" as the core message, to"1.2billion units”for auxiliary information,“Thanks for user support”for the spread of tone,“Show product advantages”Spread the style.

Communication media strategy: choose TV, Internet, social media and other media types, choose CCTV, Sina, Weibo and other media platforms with high coverage and influence, choose the Spring Festival as the opportunity to spread, and choose three times a day as the frequency of communication.

Communication channel strategy: official website, official microblog, official WeChat, etc. are selected as official channels, press releases, advertisements, posters, etc. are selected as channel contents and methods, comments, forwarding, praise, etc. are selected as interactive methods, and lucky draw, voting, questionnaire, etc. are selected as participation methods.

Communication effect evaluation: through data analysis, visualization, comparison and feedback, the mobile phone brand found:

The communication content has obtained high exposure, click volume and conversion rate in different media and channels, reaching the communication goal of the awareness layer.

The communication content has been understood and recognized by the target audience, improved the credibility and influence of the brand, and reached the communication goal of the understanding layer.

The communication content stimulates the purchase or recommend intention of the target audience, increases the brand's preference and loyalty, and achieves the communication goal of the action layer.

Compared with the data of other brands or industries, the communication content shows the competitiveness and differentiation of brand sales certification, as well as the advantages and disadvantages of communication effect.

The communication content received positive comments and suggestions from the target audience or other stakeholders, as well as satisfaction with the communication effect and suggestions for improvement.

Case 2: A well-known cosmetics brand in2022In the third quarter of the year, it was certified by Champ Consulting as the number one domestic sales, with sales reaching3.5Billion pieces, surpassing the second brand nearly5000Ten thousand pieces. In order to effectively disseminate this certification data, the cosmetic brand has adopted the following communication strategies:

Communication content strategy: to "domestic sales first" as the core message, to"3.5billion pieces”for auxiliary information,“Thanksgiving user trust”for the spread of tone,“Show product quality”Spread the style.

Communication media strategy: selected newspapers, magazines, Internet, social media and other media types, selected people's daily, fashion magazines, Sina, microblog and other media platforms with high coverage and influence, selected the double 11 period as the communication opportunity, and selected twice a day as the communication frequency.

Communication channel strategy: official website, official microblog, official WeChat, etc. are selected as official channels, press releases, advertisements, posters, etc. are selected as channel contents and methods, comments, forwarding, praise, etc. are selected as interactive methods, and lucky draw, voting, questionnaire, etc. are selected as participation methods.

Communication effect evaluation: through data analysis, visualization, comparison and feedback, the cosmetics brand found:

The communication content has obtained high exposure, click volume and conversion rate in different media and channels, reaching the communication goal of the awareness layer.

The communication content has been understood and recognized by the target audience, improved the credibility and influence of the brand, and reached the communication goal of the understanding layer.

The communication content stimulates the purchase or recommend intention of the target audience, increases the brand's preference and loyalty, and achieves the communication goal of the action layer.

Compared with the data of other brands or industries, the communication content shows the competitiveness and differentiation of brand sales certification, as well as the advantages and disadvantages of communication effect.

The communication content received positive comments and suggestions from the target audience or other stakeholders, as well as satisfaction with the communication effect and suggestions for improvement.

5. Conclusion

To sum up, brand sales certification is an effective way to enhance brand market competitiveness and consumer trust, but it is necessary to effectively transmit the certification data to the target audience through a reasonable communication strategy in order to achieve the expected communication effect. As a third-party organization that specializes in providing brand sales certification services, Shangpu Consulting can not only provide authoritative, accurate and timely sales certification data for brands, but also provide brands with a full range of communication strategies and solutions to help brands effectively transfer certification data to the target audience and enhance the brand's market competitiveness and consumer trust. By analyzing the communication objectives, communication strategies and communication effects of brand sales certification, as well as the specific cases of Shangpu Consulting Company, this paper shows the methods and values of the communication and promotion of brand sales certification, hoping to provide some reference and enlightenment for the brand.