In today's market environment, brands should not only provide high-quality products and services, but also establish a deep emotional connection with consumers, convey their own values and sense of mission, so as to win the trust and loyalty of consumers. However, to do this, is not an easy thing. In the face of many competitors and the diversified needs of consumers, how can brands highlight their own characteristics and advantages, and how to make consumers believe that their products and services are worth buying and recommend?

This is where brand sales certification consulting can play a role. Brand sales certification consulting is a service that helps brands enhance their market influence and trust. Through the analysis, verification and presentation of brand sales data, the core value and unique advantages of the brand are built to create a persuasive and attractive brand story. Specifically, the brand sales certification consulting includes the following steps:

Data collection: Collect brand sales data from various channels, including online and offline sales, order volume, number of customers, re-purchase rate, etc.

Data analysis: clean, organize, classify and count the collected data, find out the rules, trends and anomalies in the data, and compare with industry standards and competitors.

Data validation: validation of analysis results to ensure reliable data sources, scientific methods, accurate conclusions, and compliance with relevant laws, regulations and industry norms.

Data presentation: The verified data is displayed in a visual form, such as charts, graphs, and animations, highlighting key information and highlights in the data.

Storytelling: According to the content presented by the data, write a story script that meets the brand positioning and target audience, and use narrative skills such as emotion, conflict, and turning points to tell the brand's growth process, success stories, customer evaluations, etc., to show the brand's core value and uniqueness Advantages, stimulate consumers' interest and curiosity, and enhance the brand's influence and trust.

The purpose of brand sales certification consulting is to make brand sales data not only cold numbers, but also stories with temperature and strength through the combination of data and stories. Through the combination of data and stories, brands can:

Improve brand awareness and reputation, increase brand exposure and reputation in the market.

Enhance the competitiveness and differentiation of the brand, and highlight the advantages and characteristics of the brand in terms of product quality, service level, and innovation ability.

Increase brand loyalty and stickiness, cultivate consumers' sense of trust and belonging to the brand, and promote consumers' re-purchase behavior and recommend behavior.

Enhance the value and income of the brand, improve the market share and profit margin of the brand, and realize the sustainable development of the brand.

In order to illustrate the effect of brand sales certification consulting, we take Shangpu Consulting to provide brand sales certification consulting for a well-known cosmetics brand as an example, and introduce its specific process and results.

The cosmetics brand is a skin care brand focusing on natural plant ingredients, with many years of history and good reputation. However, in recent years, due to fierce market competition and changes in consumer demand, the brand is facing problems such as declining sales, shrinking market share, and reduced consumer awareness. In order to solve these problems, the brand found Shangpu Consulting, hoping to improve its position and image in the market through brand sales certification consulting.

Shangpu Consulting first collected the brand's sales data in the past year from the brand's official website, social media, e-commerce platform and other channels, and conducted a detailed analysis of it. Shangpu Consulting found that although the brand has declined in overall sales, it has performed well in some product lines. For example, the brand's Rose line of skincare products, online sales have grown in the past year.25%, offline sales have increased15%The number of customers has increased.20%, the repurchase rate has increased.18%. These data show that the brand's rose series skin care products have high market potential and consumer preference.

Champu Consulting then verified the data to ensure that the data sources are reliable, the methods are scientific, the conclusions are accurate, and comply with relevant laws, regulations and industry standards. Champu Consulting also compared with standards and competitors in the industry, and found that the brand's rose series skin care products have a high market share and advantages among similar products.

Champ Consulting then displays the data in visual form, such as charts, graphs, animations, etc., to highlight the key information and highlights in the data. According to the content presented by the data, Shangpu Consulting also compiled a story script that meets the brand positioning and target audience, using narrative techniques such as emotion, conflict, and turning points to tell the origin, characteristics, effects, and evaluation of the brand's rose series of skin care products, etc. It shows the core value and unique advantages of the brand, stimulates consumers' interest and curiosity, and enhances the brand's influence and trust.

Shangpu Consulting finally integrated these data and stories into a brand sales certification report, which was released and promoted through various channels, such as official website, social media, e-commerce platform, offline activities, etc. The report has received wide attention and praise, effectively improving the brand's popularity and reputation, and increasing the brand's exposure and reputation in the market. At the same time, the report also enhances the brand's competitiveness and differentiation, highlighting the brand's advantages and characteristics in terms of product quality, service level, and innovation capabilities. More importantly, the report also increases the loyalty and stickiness of the brand, cultivates consumers' sense of trust and belonging to the brand, and promotes consumers' repurchase behavior and recommend behavior. In the end, the report also enhances the value and earnings of the brand, improves the market share and profit margin of the brand, and realizes the sustainable development of the brand.

Conclusion

Through the above analysis, we can see that brand sales certification consulting is an effective service to enhance brand market influence and trust. Through the analysis, verification and presentation of brand sales data, we can build the core value and unique advantages of the brand and create a persuasive and attractive brand story. As a professional brand sales certification consulting agency, Shangpu Consulting has rich experience and professional team, which can provide customized brand sales certification consulting services for various brands to help brands improve their popularity, competitiveness, loyalty, value and income. If you have any needs or questions about brand sales certification, please feel free to contact